Hot to generate leads via Social Media Marketing for Realtors and Loan Officers


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Hot to generate leads via Social Media Marketing for Realtors and Loan Officers

  1. 1. Welcome To:How to Generate Leads and Attract More Customers Proven Instant and Organic Lead Strategies That WORK! Prepared For: YOU
  2. 2. “I’m 39…I don’t understand the Internet2
  3. 3. Who am I???What can I do for you?
  4. 4. How Many of You Would Like to?
  5. 5. My Mission For You?
  6. 6. WIIFM – Today You’ll Take Away1. How SMM Compares to Traditional Marketing Forms2. The “WHY” and “WHAT” Tools to Use3. How to Move from Good to GREAT4. Organic Lead Generation Strategies5. How to Build YOUR Online Identity
  7. 7. One HUGE Lead Generator The Internet
  8. 8. Do You Have a Global Business
  9. 9. What Are We Competing For?
  10. 10. How Do The Links Rank?
  11. 11. Organic vs. Paid SearchPaidOrganic
  12. 12. Organic vs. Paid Search10% of Clicks 90% of Clicks
  13. 13. The Two Ways To Generate Leads
  14. 14. Lead Generation Strategy – Choice #114
  15. 15. Lead Generation Strategy1. Get leads from Website2. Get leads by Paying Referrals3. Get leads by Advertising4. Get leads by buying Email lists
  16. 16. Lead Generation Strategy – Choice #216
  17. 17. Algorithmic Ranking Factors
  18. 18. Algorithmic Ranking Factors
  19. 19. The Disruption of Interruption the evolution of marketing CAN SPAM ACT of 2003One-to-Many Many-to-Many Interruption Filter
  20. 20. The Many Forms of Inbound Opt-In/Search Mobile Social Media Subscribe
  21. 21. Social Footprint Today•Where do you start?•What do you need?•How do you compete?Golden
  22. 22. Inbounding Appears Overwhelming
  23. 23. Some Social Concepts to Noodle On
  24. 24. P ROBLEM!!!
  25. 25. What advice do you have??? • Similar to a business reception • No constraints of time or space29
  26. 26. 3 Rules You Must Follow 3EEducate Engage Entertain to Inspire
  27. 27. Attraction Marketing Plan Social Networks Blog Content SyndicationSearch Marketing Partners SEO Marketing Funnel
  28. 28. PIMP OUT Your Properties
  29. 29. Getting Started On FacebookWhat Place where you share photo’s, articles, video’s, and information with people you know or want to build a relationship with.Why • FB population larger than entire U.S. • Networking/Brand building is done in casual environmentsHow – Sign Up @ Facebook.comTop Tips: • Join 2-5 FB groups – (once logged in) • Build a Business Oriented “Page” • Link Twitter and FB together via • Link YouTube to FB • Create specific targeted niche groups
  30. 30. Getting Started On LinkedInWhat Build and Connect with professional people you know and trust in businessWhy • The #1 Social Networking site for professionals • Has 50M registered users worldwideHow – Sign Up @ Linkedin.comTop Tips: • Connect with all past clients • Connect with all people in your database • Give 5-10 recommendations and get 5-10 • Use as a prospecting tool to research prospects • link with Twitter and sync posts by adding #in
  31. 31. Getting Started On YouTubeWhat One of the best/easiest ways to get your videos to the people who matter to you.Why • 1B videos posted per day • #3 site worldwide • If a picture is worth a thousand words, a video is worth a thousand picturesHow – Set up a “channel” @ youtube.comTop Tips: • Tip #1 • Tip #2 • Tip #3 • Tip #4 • Tip #5
  32. 32. Six Steps to Generate Qualified Leads 1 Get a blog or add blog capabilities to your web-site? Wordpress, Blogger, Typepad, Tumblr or Posterous 2 Establish presence on LinkedIn, Facebook, Twitter and You Tube Get in and listen. Start interacting./engaging in conversation. 3 Understand your buyers persona and then engage with content 4 Master the art of retention thru email marketing and lead conversion 5 E3 – Content is King & Distribution is the Queen
  33. 33. Just Do It 6
  34. 34. Thank You!!JTtheCoach @ JTtheCoach