The value of being seen 10 07-2011


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Real Estate Agent 3 Hr CE Class on How to Market listings to close on the first touch and generate buyer interest.

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The value of being seen 10 07-2011

  1. 1. PERFORMANCE SCHOOL OF REAL ESTATE Your Name Here, Instructor 5072 E. Mazatzal Dr. Cave Creek, AZ 85331 949-421-6914 School Number 4919
  2. 2. THE VALUE OF BEING SEEN Brought to you by Christian Amstadter, Instructor
  3. 3. DisclaimerThere are several systems that are used to createthis internet marketing. This course is to teachyou techniques for creating a dynamic Internetpresence. I am not endorsing these systems, theyare simply the ones I use and have hadexceptional results with. If you would like to setthis up in your business, see me at the end ofclass and we can schedule a time.
  4. 4. Systems I use Epropertysites (Free with Sponsorship)  Single Listing Web Sites  A single listing web site is a complete web site dedicated to showcasing one single property, or a single property listing. Our online user friendly software allows you to easily create an exclusive customized Website designed to help you harness the power of Internet marketing. We provide all the tools and multiple layouts needed to describe the property in detail, add photos, create slideshows, add related documents, map the property etc. Activerain (Free Account or Pay Account)  Free Account: Allows you to network with the largest online gathering of Real Estate industry professionals in the world.  Pay Account: When you’re ready you can upgrade to a Rainmaker account and expose you, and your marketing efforts to over 2 million consumer visits per month. If I told you that you could put your listings on the First Page of Google along with branding you and your business for 59.00 per month, would be worth it?
  5. 5. Systems I useOther than the cost of membership forActiverain, this system is completely FREEand can change the entire scope of yourbusiness platform.We do not charge anything to help you setthis up and get it going in your business. Wewill help you set up your profile and optimizeit for the Search Engines as well.
  6. 6. What Will Be Covered Developing a website for each listing Submitting to various search engines Facebook Marketing Campaign Craig’s List marketing campaign Writing a Blog using your Listings How each listing becomes 5 Websites First Page Of GOOGLE Advertising Campaign Auto Syndication to YouTube
  7. 7. HOME BUYER STATISTICS Number of weeks searched: 12 Number of homes seen: 12 First-Time vs. Repeat Buyers:  First-time buyers: 47%  Repeat buyers: 53% Median age of first-time buyers: 30 Median age of repeat buyers: 48 Buyers who definitely would use same agent again: 81% Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers
  8. 8. Information sources used in homesearch Real estate agent: 85% 90% Used Yard sign: 59% Open house: 46% The Internet Newspaper ad: 40% Home book or magazine: 26% Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers
  9. 9. How Many Active Listings? 1 to 5 6 to 10 10 to 15 16+
  10. 10. 10 Listings in 90 Days Become: FOR A TOTAL OF 64 10 New Websites 10 New Blogs Searchable Websites 10 New Hyper Local Blogs 10 New Outside Blogs 24 New Craig’s List Ads
  11. 11. Monthly Volume of Hits for RealEstate
  12. 12. Actions taken as result of Internethome search Drove by/viewed a home: 77% Walked through a home viewed online: 61% Found agent used to search/buy home: 28% 84% of REALTORS® use social media to some extent. Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers
  13. 13. Creating a Single Property Website Every Listing Needs A Website Every Website Becomes Searchable Being Searchable equals “Being Seen” “Being Seen” creates more business Business equals more income More income = Better quality of life
  14. 14. Home Page
  15. 15. Add New Property
  16. 16. Property Details
  17. 17. Website Domain
  18. 18. Add Photos
  19. 19. Click the Edit Button
  20. 20. Description and Features Tab
  21. 21. Add Your Features 9 Features Minimum Key Words for particular home
  22. 22. Select the Area For Craig’s List
  23. 23. Misc/Notes
  24. 24. Total Hits For Auto Feed Sites $$,$$$,$$$ 12,785,536
  25. 25. Maximizing Your Website
  26. 26. Property Percent Page
  27. 27. After Maximizing Your Site
  28. 28. Activate Your Website
  29. 29. Thank You For Your Order
  30. 30. Live Website
  31. 31. Call Capture Technology Text 158872 to 79564The Property ID Number for this property is 158872The Phone Number (short code) you text to is 79564
  32. 32. Above And Beyond
  33. 33. Social Networking Facebook Linkedin Twitter MySpace
  34. 34. MLS Compliant Virtual Tour
  35. 35. Craig’s List Posting
  36. 36. Actual Craig’s List Ad
  37. 37. Why use Facebook
  38. 38. Facebook Marketing Viral Marketing and How it works Viral marketing  From Wikipedia, the free encyclopediaThe buzzwords viral marketing and viral advertising refer to marketingtechniques that use pre-existing social networks to produce increases in brandawareness or to achieve other marketing objectives (such as product sales)through self-replicating viral processes, analogous to the spread ofpathological and computer viruses. It can be word-of-mouth delivered orenhanced by the network effects of the Internet.
  39. 39. Facebook Marketing • Login to Facebook • Go to Profile • Click on “add link” • Type epropertysites
  40. 40. Facebook Marketing
  41. 41. Facebook Marketing
  42. 42. Facebook Marketing
  43. 43. Facebook Marketing
  44. 44. Facebook Marketing
  45. 45. Facebook Marketing
  46. 46. Methods of Viral Marketing TOP 3 1. Internet Search Engines & Blogs 2. Target Marketing Web Services 3. Social Media Interconnectivity
  47. 47. Auto Feed to YouTube YouTube is the number 3 Website and owned by Google. All you need to do is input your YouTube login information and epropertysites does the rest.
  48. 48.
  49. 49. Rain Maker
  50. 50. Why use Activerain as a Rainmaker? Blogging Platform for anything and everything relating to Real Estate. Simple Blogging Platform Constant education brought by industry leaders sharing secrets and marketing ideas. Blogging your listing that WILL end up on the FIRST PAGE OF GOOGLE! Google hits UNIQUE 146,000,000 HITS!!
  51. 51. Why use Activerain as aRainmaker? Activerain has over 190,000 Members Activerain has been around since 2006, so is here to stay Activerain has almost 2 million web pages and counting Activerain adds over 300 new pages PER DAY Activerain adds about 200 new members per day Activerain gets over 2 million hits per month 80% of those hits are from consumers 80% of those hits are direct from search engine
  52. 52. How do YOU want to be found System for a Successful Profile  About You – Write in 3rd Person  Write about what you have accomplished business wise  Write about WHAT you want to be known as – for example: You want to focus on First Time Home Buyers – then make sure your profile shows your expertise in dealing with them.  Testimonials
  53. 53. My Profile
  54. 54. Effective Real Estate Profile Christine Donovan– Previous Student
  55. 55. Each Blog Becomes A new web page in activerain A new URL that will be searchable A new back link to your profile A new back link to your website Indexed in Google with better ranking due to the activerain site Your online identity!!!
  56. 56. Writing a Blog For Listing Exposure
  57. 57. HTML Code (Hyper Text Markup Language)
  58. 58. ePropertySites - Properties Tab - Tools
  59. 59. Website Links, Sharing and HTML
  60. 60. Activerain HTML Code
  61. 61. What You See Is What You Get
  62. 62. Long Tail KeywordsLong tail keywords are those three and four keywordphrases which are very, very specific to whatever you areselling. Whenever a buyer uses a highly specific searchphrase, they are near the end of the 12 week cycle.In virtually every case, such very specific searches are farmore likely to convert to escrows than general genericsearches like California Real Estate that tend to be gearedmore toward the type of research that consumers typicallydo in the first couple weeks.Examples:Approved Short Sale in Irvine, CAForeclosure deals in Newport Beach, CA 926604 Bedroom Homes in Mission Viejo under $300,000
  63. 63. Tracking Results For Your Clients
  64. 64. FSBO Methods Used to Market Home:  Listing on Internet/FSBO website: 51%  Yard sign . . . 44%  Friends/neighbors . . . 33%  Newspaper ad . . . 22%  Open house . . . 15%Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers
  65. 65. Most Difficult Tasks for FSBO Sellers:  Selling within the planned length of time: 9%  Getting the right price: 15%  Preparing/fixing up home for sale: 18%  Understanding and performing paperwork: 15%  Having enough time to devote to all aspects of the sale: 5%Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers
  66. 66. ACTION MARKETING PLANStep 1: Identify the FSBOs -Search Craigs List each day and in the Criteria select FSBO only.Step 2: Build a Single Property Website for the properties you would like to list using the information from the Internet.Step 3: Write a Blog about the Property using the HTML code from the Single Property Website.CALL THE SELLER"Hi Mr. Smith I am calling regarding your property for sale at 123 Main Street. I am a Real Estate agent with XYZ Realty, and no I do not want to list your home (ha ha). I simply would like to partner with you in marketing your home directly to buyers that are looking in your area. Mr. Smith if I brought you a buyer would you pay me a commission for that if I handle all the paperwork, open escrow and get them Approved with my lender? In the event that you would like to list your property then I can help you with that as well, and we can discuss at that time the additional exposure. First let me explain my marketing program:I am going to build a Website exclusive to your property that will auto feed to all the major search engines, such as Zillow and Yahoo. I will also give you access to the back end of the website so you can track Hits, add photos, check stats etc.
  67. 67. Where to Begin this program is perfect for the tedious process of signing up for all the asset manager portals on the internet. Buy a list of Asset Managers with Links, this is the best one I found - managers-list.aspx
  68. 68. Here are a few ADVANCED COLLATERAL SOLUTIONS 877-227-1600 CLEAR CAPITAL 530-550-2500 INTEGRATED ASSET SERVICES (IAS REO) 303-770-1976 MD WEBB & ASSOCIATES 949-474-0599 REO.COM TITANIUM SOLUTIONS 800-500-1733 CALIFORNIA REO MANAGEMENT BPO DIRECT (FREDDIE MAC) 800-972-7444 EVALUATION SOLUTIONS 904-425-1300 Clear Capital: First American: Ocwen:
  69. 69. Now What?Instead of calling and asking for bpos or listings - Send a SHORT email (the shorter the better).The worst thing you can do is blindside an asset manager with a phone call asking for listings.The majority of AMs do not pick up their phones for that reason alone and if you leave a message it is surely to be erased.Back to the emails - You NEED to read this:Send them early Monday morning just before the AM has arrived to work. The email will not get buried below the hundreds of other emails in the inbox - It will stand alone at the top and if it is the first email the AM reads that day you will may have caught them before they read the email about the copper being stolen out of another house and now their day is ruined.If you are going to buy a list of contacts (I really do not like this trend) be sure to get email addresses - The phone numbers are worthless.
  70. 70. Recap - “The Process” You earn a Listing Opportunity Go out take a couple pictures of the exterior of the property prior to the appointment Build a website (automatically builds listing presentation too) Use your MyListingPresentation eBook to give an amazing listing presentation Knock out the competition Get the Listing – Now What! Now take high definition pictures of the exterior and interior Order a Custom text-code sign rider personalized for that listing Post to all your Social Networks Write a Blog using the Top 5 Home Search Key Words  Subdivision, City, Zip, High School and Elementary School Email before and after Screen Shots of the Google search to showcase the listing. Post to Craig’s List twice a week at a minimum Email every Tuesday and Every Friday the HITS from the website and your blog
  71. 71. The Value Of YOU Being SeenThis system will significantly enhance your visibilityon the Internet, increasing your pipeline and addingmore credibility to you and your business. If youwould like to implement this into YOUR business,and work with our team to set it up please leave meyour card. One of my team members will call youfor a one on one implementation meeting.
  72. 72. First Meeting Implementation Set up your profile in ePropertySites. Train you one on one in ePropertysites so you can navigate the system effectively. Train you on how to build the websites for your listings so you become efficient. Set up your Activerain Profile, Optimizing your Biographical for better search engine placement in your farm area. Blog your listings so each one is on the first page of Google by the time the meeting is over. Partnership expectations: setting the pace of how our team works and how we will work synergistically together.
  73. 73. Contact Information Christian Amstadter, CMPS EMAIL: PHONE: 949-842-1647 WEBSITE: