Building Your Brand Online

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Building Your Brand Online

Your Brand & Marketing Strategy
The PR Power of Online Media
Traffic Attraction
Customers and Consistency

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Building Your Brand Online

  1. 1. Building Your Brand Online Speaker: Amanda Steadman www.amandasteadman.com Thursday October 6 th 2009
  2. 2. <ul><li>The Internet and Business 2009 & Beyond </li></ul><ul><li>Awareness of the Power of Online Branding & PR </li></ul><ul><li>Marketing on a Shoestring – Attracting Clients </li></ul><ul><li>What are you doing to maximise your online presence and results? </li></ul>Introduction
  3. 3. Getting with it…
  4. 4. Getting with it…
  5. 5. Getting with it…
  6. 6. <ul><li>Your Brand & Marketing Strategy </li></ul><ul><li>The PR Power of Online Media </li></ul><ul><li>Traffic Attraction </li></ul><ul><li>Customers and Consistency </li></ul>4 Keys to Building Your Brand Online
  7. 7. 1. Your Brand(s)
  8. 8. <ul><li>Clear and Simple </li></ul><ul><li>Familiarity </li></ul><ul><li>Connect </li></ul><ul><li>amandasteadman.com </li></ul>1. Your Brand
  9. 9. 1. Online Marketing Strategy
  10. 10. <ul><li>1. Build your Brand & Presence </li></ul><ul><li>2. Build your list </li></ul><ul><li>3. Building the relationship </li></ul><ul><li>4. Building to a sale </li></ul>1. Online Marketing Strategy
  11. 11. 2. Building Your Brand Using Social Media
  12. 12. <ul><li>Obama </li></ul>2. Online Marketing Strategy
  13. 14. <ul><li>Follow the Yahoo Brick Code… </li></ul><ul><li>1 – Choose your social media community </li></ul><ul><li>2 – Create a community </li></ul><ul><li>3 – Apply the 4 B’s </li></ul><ul><li>4 – Repeat </li></ul>2. Social Media Secrets
  14. 15. 1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips) 2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update) 3 – Linked In, Viadeo, Xing (For real B2B & B2C) 4 – YouTube, Twitpic, Blogs (other ways to communicate) Slideshare 2. Power of the Few - Faves
  15. 16. <ul><ul><ul><ul><ul><li>Red - Choose Your Vehicles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Amber – Load ‘em Up </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Green – Go Publish </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4 – Repeat </li></ul></ul></ul></ul></ul>3. Traffic Genius
  16. 17. <ul><li>Google Ads </li></ul><ul><li>Facebook Links </li></ul><ul><li>YouTube </li></ul><ul><li>Ezine Articles </li></ul><ul><li>Creating communties </li></ul><ul><li>Creating Groups </li></ul><ul><li>Autoresponders </li></ul><ul><li>Membership </li></ul>Traffic Genius – Top Vehicles
  17. 18. YOUR
  18. 19. 4. Converting to Customers
  19. 20. <ul><li>1 – Have an EASY to FIND and NAVIGATE WEBSITE OR WEBPAGE </li></ul><ul><li>2 – Have a GREAT Offer/Product/Service </li></ul><ul><li>3 – CAPTURE DETAILS </li></ul>Converting to Customers
  20. 21. <ul><li>3 – Make is EASY to sign up/buy from you </li></ul><ul><li>4 – Have back end offers/autoresponders </li></ul><ul><li>5 – Repeat </li></ul>Converting to Customers
  21. 22. <ul><li>Your Brand & Marketing Strategy </li></ul><ul><li>The PR Power of Online Media </li></ul><ul><li>Driving the Traffic </li></ul><ul><li>Customers and Consistency </li></ul>Reminder: 4 Keys to Building Your Brand Online
  22. 23. <ul><li>Work smarter not harder – delegate/get help! </li></ul><ul><li>Automate, automate, automate </li></ul><ul><li>HAVE FUN attracting new clients! </li></ul>Summary
  23. 24. <ul><li>Down to you… </li></ul><ul><li>What can you apply today? </li></ul><ul><li>What resources do you need? </li></ul><ul><li>Who else can assist? </li></ul><ul><li>Commit to 3 actions to start attracting new clients NOW and email us what they are! </li></ul><ul><li>Email: action@amandasteadman.com </li></ul>Practicalities
  24. 25. <ul><li>For further Web Emergency Assistance </li></ul><ul><li>Call on 0208 740 8184 </li></ul><ul><li>Email:amanda@wealthbabes.com or amanda@amandasteadman.com </li></ul><ul><li>Twitter.com/wealthbabes </li></ul><ul><li>Connect to Success Group on Facebook </li></ul>Contact

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