1. Punch Above Your Weight v 3.0 Dr Alan Rae, Managing Partner www.howtodobusiness.com Dr Lisa Harris, University of Southampton

8. This is how it fits together

10. The CIM’s view of Brand

23. Your task is to build a brand that attracts business to you over and above what you can do by selling and networking

36. Monthly E-zine

37. Beermat.Biz

38. Sales Page

39. Mike is his own product

41. Here he is in 2003

43. Blogs on Ecademy Andrew is ranked 59 th – 19 blogs in 3 months

44. His Ecademy Profile

45. His Web Site

46. His Newsletter

48. So here is Andrew’s Autosignature when he blogs on Ecademy Each phrase is a key word that is the anchor text For a specific page on his site

49. This Builds your Brand in Google’s mind

52. Gary in Action

53. Wine Library TV

54. http://personalbrandingblog.wordpress.com