Seminar presentation from HMRC Business Advice Open Day Swindon 29.03.11 'Top tips to win more business'. Seminar run by Andy Poulton of Business Link.

1. 1
Top Tips
to win
More Business

2. 2
Web Marketing is a Marathon

3. 3
This is a Sprint

4. 4
Get Found
www.google.com/places

5. 5
Get Found

6. 6
Get Found

7. 7
Probably the
greatest marketing opportunity
known!

8. 8
Get Found

9. 9
Get Emailing

10. 10
It’s Not
Expensive
Get Emailing

11. 11
It’s
Effective
Get Emailing

12. 12

13. 13
Get Networking

14. 14
• Great way to stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
Get Networking

15. 15
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner

16. 16
Social Media is
the
No. 1
online activity
Get Networking

17. 17
2/3rds of the
Global Internet
population visit
Social
Networks
Get Networking

18. 18
10% of all
internet time is
spent on Social
Networks
Get Networking

19. 19
Social Networks
www.facebook.com

20. 20
1/ China
2/ India
3/ Facebook
4/ USA
Facebook
If Facebook was a country it would be

21. 21
Adds 1/2m
users every
day
Facebook

22. 22
5bn minutes
spent on
Facebook
EVERY day
Facebook

23. 23
1bn
• web links
• news stories
• blog posts
shared each week
Facebook

24. 24
Facebook now
has a greater
share of the
internet than
Facebook

25. 25
Business Networks

26. 26
Linkedin – Networking for Professionals

27. 27
100 million
registered professional
users in more than
200 countries
Linkedin – Networking for Professionals

28. 28
More than 50%
located outside
of the USA
Linkedin – Networking for Professionals

29. 29
More than 1m
companies have
a Linkedin
Company Page
Linkedin – Networking for Professionals

30. 30
Adds 1m
new members
every 12 days
Linkedin – Networking for Professionals

31. 31
More than 2bn
people searches
in 2010
Linkedin – Networking for Professionals

32. 32
Viral Marketing’s free…..pst pass it on

33. 33
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing’s free…..pst pass it on

34. 34
Viral Marketing – How & Why
The Thresher ‘Virus’

35. 35
• Discount Voucher intended for
Suppliers and their Friends
• Circulated via chat-rooms, blogs
and email 800,000 times
Viral Marketing’s free…..pst pass it on

36. 36
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
Viral Marketing’s free…..pst pass it on

37. 37
Get Filming

38. 38
Video Marketing
2nd
most searched
site on the
internet

39. 39
Video Marketing
2bn
videos watched
every day

40. 40
Video Marketing
24 hours
of new content
uploaded every
minute

41. 41
Video Marketing
Average person
spends
15 minutes
on YouTube
every day

42. 42
Video Marketing
70%
of YouTube
activity takes
place outside of
the USA

43. 43
Video Marketing
YouTube clips
now
incorporated in
Google Search
results

44. 44
Your Video
Get Filming

45. 45
Your Video
Get Filming

46. 46

47. 47
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
Get Blogging

48. 48
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
Get Blogging

49. 49
www.blogger.com
www.wordpress.com
Get Blogging

50. 50
TWITTER

51. 51
Twitter

52. 52
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
Get Tweeting

53. 53
Apps

54. 54
What’s on the Horizon?

55. 55
Location Marketing

56. 56
Location Marketing

57. 57
Get Real – Augmented Reality

58. 58
Get Real – Augmented Reality

59. 59
Groupon

60. 60
Right People, Right Results workshop

61. 61
Right People, Right Results workshop
• Free 1½ day workshop on recruitment and progression
and performance management
• The workshop will enable you to:
– Identify and develop the right people to fulfil your business
objectives
– Use performance management to improve efficiency and
profitability in your organisation
– Benchmark your business and produce an action plan to realise
your company’s ambitions for growth through your people
• 1-1 follow-up meeting to help you to implement your
action plan

62. 62
Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
W: www.businesslinksw.co.uk/eventspresentations
Thank You