10 strategies to build domain value with internet marketing


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The presentation explored the most effective internet marketing strategies to make domain names more valuable.

Topics covered:

- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website

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10 strategies to build domain value with internet marketing

  1. 1. 10 Strategies To Build Your Domain Value for the Future Jay Berkowitz www.TenGoldenRules.com 561-620-9121
  2. 2. <ul><li>10 strategies to make your domains worth more in the future </li></ul><ul><li>Beyond Parking - Building a website </li></ul><ul><li>Accumulate Associated Assets </li></ul><ul><li>Creating Customer Relationships </li></ul><ul><li>Content Strategies </li></ul><ul><li>Social Media Strategies </li></ul><ul><li>Additional Revenue Opportunities </li></ul><ul><li>Advanced Tips </li></ul>Objectives
  3. 5. Recent Media Wall Street Journal
  4. 6. Recent Media FOX Business TV
  5. 7. The first commercial Internet domain name (.com) was registered on 15 March 1985 under the name Symbolics.com by Symbolics Inc., a computer systems firm in Cambridge, Massachusetts. By 1992 fewer than 15,000 dot.com domains were registered. As of March 15, 2010 there were 84 million domain names, including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.[8]
  6. 8. Motor Trend Car of The Year 1995 Chrysler Cirrus Super Bowl XXIX 1995 #1 - First Domain Name Opportunity
  7. 9. www.Facebook.com/TenGoldenRules New ‘domain’ Opportunity
  8. 10. www.Twitter.com/TenGoldenRules
  9. 11. <ul><li>Facebook ‘Fan’ Pages </li></ul><ul><li>Twitter.com/yourdomain </li></ul><ul><li>Blogger (BlogSpot) </li></ul><ul><li>WordPress </li></ul><ul><li>Other Social Media </li></ul>Strategy #1 Accumulate Associated Assets that you can sell with your Domain
  10. 12. Strategy #2 - Get Past Parking Pages
  11. 14. Blog Get your own free Blog (website)
  12. 15. Blog Blogging is as easy as sending email
  13. 16. Subscribe to read blogs
  14. 17. Read blogs on your phone (RSS)
  15. 18. Blog / Article function Navigation Slogan eMail and RSS Subscriptions New Website - with Parking Revenue
  16. 19. Where to get content – Guru.com
  17. 20. Where to get content – eZineArticles
  18. 21. Where to get content – embed videos
  19. 22. Where to get content. Create videos. Blendtec 100M views
  20. 23. <ul><li>Reason for people to return </li></ul><ul><li>People will subscribe = traffic </li></ul><ul><li>WordPress Blogs </li></ul><ul><li>Subscription tools </li></ul><ul><li>Guru, eLance </li></ul><ul><li>eZineArticles.com </li></ul><ul><li>Create and embed Video </li></ul>Strategy #2 Get Past Parking - Add content to your website
  21. 24. #3 Internet Traffic is NOT Expensive
  22. 25. There are 100 Billion Searches each month! 68% of them are on Google sites.
  23. 26. Keyword Research - Wordtracker
  24. 27. Build links TO your site TenGoldenRules has 4,979 Links TO the site
  25. 28. TenGoldenRules.com Meta tags match content
  26. 29. GUS – Google Universal Search, adds video, images, news
  27. 30. Google Adds ‘Recency’ to algorithm
  28. 31. Google Adds Site Speed to Algoritim
  29. 32. <ul><li>Add targeted KeyWords </li></ul><ul><li>Build Links </li></ul><ul><li>Code – Meta Tags, Internal Links </li></ul><ul><li>Optimize Images, Video </li></ul><ul><li>Recency = new content matters </li></ul><ul><li>Site Speed </li></ul>Strategy #3 SEO = Free Traffic
  30. 33. Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY
  31. 34. Start with Google AdSense Revenue
  32. 35. Affiliate Ads ShareASale, CJ.com, Google Affiliate
  33. 36. $5 - $2500 Sponsored Social
  34. 37. Social Sponsorships
  35. 38. <ul><li>AdSense </li></ul><ul><li>Affiliate Banners and Links </li></ul><ul><li>Direct Ad Sales </li></ul><ul><li>Sell Info Products </li></ul><ul><li>Pay Per Post/Tweet </li></ul>Strategy #4 Make Content Make Money
  36. 39. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  37. 40. #5 You can measure ROI…to the penny
  38. 41. Pay Per Click
  39. 42. Advanced PPC Local, Checkout, Phone Number
  40. 43. Landing Page Performance + 44%
  41. 44. <ul><li>Drive Targeted Traffic </li></ul><ul><li>Measure Performance to the Penny </li></ul><ul><li>Google,Yahoo, BING </li></ul><ul><li>Test Keywords, Ads, Offers </li></ul><ul><li>Landing Page Testing </li></ul><ul><li>Local, Checkout, Phone Number </li></ul>Strategy #5 Pay Per Click Measure ROI to the Penny
  42. 45. #6 Create a UVP!
  43. 46. How To Earn Online Money From Affiliate Marketing By Alan Liew This short article is for the beginners who want to know that what is affiliate marketing and how to earn money from affiliate marketing. Let us start by defining the term “Affiliate Marketing”. It is a simple concept. In affiliate marketing you are actually trying to sell the products of others. For every sale made by your reference, you will be getting a percentage of sales as your sales commission. There are many online stores and shops where people are selling their products. If you can refer the interested people to their websites, you will be earning a good amount of money every month. Now let us discuss that how can you start this online business and what are the initial requirements. Although affiliate marketing can be done without having a Free Tips and Tools to generate revenue from a Website Home Articles Internet Marketing Strategies Video About Contact Free Internet Profit Guide * Traffic Generation Strategies * Social Media for Profit * Retention and Resales First Name Last Name eMail Click for FREE Guide
  44. 47. <ul><li>Free Offers on the site </li></ul><ul><li>‘ Free Profile’, Ebooks, Brochures Opt-In for eNewsletter </li></ul>Strategy #6 Create a UVP – Build a List
  45. 48. #6 Social Media Traffic Facebook Advertising
  46. 49. LinkedIn Advertising
  47. 51. Like Button This is an example of a Like button outside of Facebook. If you click on the Like button here and signed into Facebook, the action will appear on your personal profile.
  48. 52. S-Commerce
  49. 53. <ul><li>Facebook and LinkedIn Ads target demographics </li></ul><ul><li>Use Analytics to track </li></ul><ul><li>Like Buttons! </li></ul><ul><li>S-Commerce </li></ul>Strategy #7 Social Media Traffic
  50. 54. #8 Create Community .org
  51. 55. Google Page Rank 4/10 695 pages indexed ‘read’ by Google SEO Quake Toolbar Alexa Rank 325,985 544 Links TO the site .org
  52. 56. <ul><li>NING, MemberGate </li></ul><ul><li>Create a reason to communicate </li></ul><ul><li>Stimulate Activity </li></ul>Strategy #8 Create Community
  53. 57. Strategy #9 Web Optimized PR
  54. 58. Select 3 Phrases Word Tracker or Keyword Discovery
  55. 59. Add Keyword Phrases to Headline, Subhead, First Paragraph, Middle and End
  56. 60. Add Release to Site First!!!
  57. 61. Distribute Press Releases Through A Wire Service
  58. 64. <ul><li>Add Keywords to title and body of release </li></ul><ul><li>Add to site first! </li></ul><ul><li>Let it Index </li></ul><ul><li>Wire Distribution </li></ul>Strategy #9 Web Optimized PR
  59. 65. #10 Reputation Management Proactively own Page 1 of Google
  60. 71. Do It Yourself Online Reputation Management Herb Tapin and Craig Agranoff
  61. 72. <ul><li>Monitor your brand in Social Media: Google Alerts, Technorati, Google Blog Search, Radian6 </li></ul><ul><li>Develop a dialogue with your customers and prospects </li></ul><ul><li>Protect your reputation: Knowem.com, Claim.io, Wikipedia, Facebook Page, SlideShare, YouTube Channel, Squidoo, Google Places, Work.com, Howto.com, Yelp, Yellow / White Pages, </li></ul><ul><li>Be Genuine. Be Transparent. Experiment. </li></ul>Strategy #10 Online Reputation Management
  62. 73. <ul><li>It’s 1995! Own Associated Assets </li></ul><ul><li>Get Past Parking – Add Content </li></ul><ul><li>Traffic is Not Expensive (SEO) </li></ul><ul><li>Make Content Make Money </li></ul><ul><li>Pay Per Click </li></ul><ul><li>UVP & List Building </li></ul><ul><li>Social Media Traffic </li></ul><ul><li>Create Community </li></ul><ul><li>Press Releases </li></ul><ul><li>Reputation Management. </li></ul>10 Strategies To Build Your Domain Value for the Future
  63. 74. What is TenGoldenRules?
  64. 75. What is TenGoldenRules.com? Social Media
  65. 76. What is TenGoldenRules.com? Social Media
  66. 77. What is TenGoldenRules.com? Blogs
  67. 78. What is TenGoldenRules.com? Video
  68. 79. What is TenGoldenRules.com? Search Engine Marketing
  69. 80. What is TenGoldenRules.com? Landing Pages & Conversion
  70. 81. What is TenGoldenRules.com? Viral Marketing
  71. 82. What is TenGoldenRules.com? Affiliate Program Management
  72. 83. What is TenGoldenRules.com? eNewsletters
  73. 84. What is TenGoldenRules.com? New Program Launch Strategy
  74. 85. <ul><li>Top 10 Priorities - do 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><li>Join the Conversation! Podcast 206-888-6606 </li></ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul><ul><li>Speaking Opportunities </li></ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul><ul><li>http://presentations.tengoldenrules.com </li></ul><ul><li>f/u </li></ul><ul><li>Q&A </li></ul>10 Strategies To Build Your Domain Value for the Future