Using Social Media To Attract More Clients - Presentation @ Business Link Event in July 2009

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The internet and Business 2009 & Beyond
The New Face of Marketing on a Shoestring
Awareness of the Power of Social Media
What are you doing to get on the Social Media Wave?

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Using Social Media To Attract More Clients - Presentation @ Business Link Event in July 2009

  1. 1. Using Social Media to Attract More Clients Speaker: Amanda Steadman www.wealthbabes.com www.amandasteadman.com Thursday June 18 th 2009
  2. 2. <ul><li>The internet and Business 2009 & Beyond </li></ul><ul><li>The New Face of Marketing on a Shoestring </li></ul><ul><li>Awareness of the Power of Social Media </li></ul><ul><li>What are you doing to get on the Social Media </li></ul><ul><li>Wave? </li></ul>Introduction
  3. 3. Getting with the Wave… The Omnipresent
  4. 4. Getting with the Wave… The Omnipresent
  5. 5. Getting with the Wave… The Omnipresent
  6. 6. Using Social Media to Attract More Clients
  7. 7. <ul><li>Social Media – Ride the Wave.. </li></ul><ul><li>Your Social Media Brand </li></ul><ul><li>Clear Social Marketing Strategy </li></ul><ul><li>The Power of the Few </li></ul>7 Keys to Using Social Media to Attract More Clients
  8. 8. 5. Traffic Genius 6. Converting into Paying Customers 7. Consistent Action Plan 7 Keys to Using Social Media to Attract More Clients
  9. 9. <ul><li>Billions now on line </li></ul><ul><li>Mass Opportunity </li></ul><ul><li>Dangers </li></ul><ul><li>Data Control </li></ul>Social Media – 1. Ride the Wave.. Friend or Foe?
  10. 10. 2. Your Social Media Brand 4 Building Blocks of Your Social Marketing Brand
  11. 11. <ul><li>1. Build your Brand & Presence </li></ul><ul><li>2. Build your list </li></ul><ul><li>3. Building the relationship </li></ul><ul><li>4. Building to a sale </li></ul>2. 4 B’s of How to Use Social Media to Attract more Clients
  12. 12. <ul><li>What do you stand for? Personal & Biz </li></ul><ul><li>How do your clients see you now? </li></ul><ul><li>Your Personality </li></ul><ul><li>Your Authenticity </li></ul>2. Your Social Marketing Brand Build Your Brand & Presence
  13. 13. 2. Your Social Marketing Brand Build Your Brand & Presence amandasteadman.wordpress.com Connect To Success Group
  14. 14. <ul><li>Clarity & Simplicity </li></ul><ul><li>Familiarity </li></ul><ul><li>Connect </li></ul><ul><li>Trust = sale </li></ul>2. Your Social Marketing Brand
  15. 15. <ul><li>Where/who are your target market? </li></ul><ul><li>What % time are they online? </li></ul><ul><li>Apply the 3 C’s: </li></ul><ul><li>Court + Consistency + Call to Action </li></ul>3. Clear Social Marketing Strategy
  16. 16. <ul><li>Obama </li></ul>3. Clear Social Marketing Strategy
  17. 19. <ul><li>Susan Boyle – 1 week 35 Millions Views on YouTube </li></ul>3. Clear Social Marketing Strategy
  18. 20. Challenges 3. Clear Social Marketing Strategy <ul><li>Time! </li></ul><ul><li>How to use effectively? </li></ul><ul><li>What’s the latest technology? </li></ul><ul><li>Keeping up to date! </li></ul><ul><li>Too much info </li></ul>
  19. 21. 4. The Power of the Few
  20. 22. <ul><li>SEO & Google Gods </li></ul><ul><li>80/20 Law Works here too! </li></ul><ul><li>Peer endorsement Rules OK! </li></ul><ul><li>X3 more likely to open than an email! </li></ul>4. Power of the Few
  21. 25. 1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips) 2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update) 3 – Linked In, Viadeo, Xing (For real B2B & B2C) 4 – YouTube, Twitpic, Blogs (other ways to communicate) 4. Power of the Few - Faves
  22. 26. <ul><li>A word of Warning! </li></ul><ul><li>Beware policies + small print </li></ul><ul><li>Back Up Everything </li></ul><ul><li>Don’t put all your eggs in 1 basket </li></ul><ul><li>Mix it Up </li></ul>4. Power of the Few
  23. 27. <ul><ul><ul><ul><ul><li>Red - Choose Your Vehicles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Amber – Load ‘em Up </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Green – Go Publish </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4 – Repeat </li></ul></ul></ul></ul></ul>5. Traffic Genius
  24. 28. <ul><li>Google Ads </li></ul><ul><li>Facebook Links </li></ul><ul><li>YouTube </li></ul><ul><li>Ezine Articles </li></ul><ul><li>Creating communities </li></ul><ul><li>Creating Groups </li></ul><ul><li>Autoresponders </li></ul><ul><li>Membership </li></ul>5. Traffic Genius – Top Vehicles
  25. 29. YOUR
  26. 30. 6. Converting to Paying Clients Picture from Telegraph.co.uk
  27. 31. <ul><li>Follow the Client Attraction Code… </li></ul><ul><li>1 – Have a GREAT Offer </li></ul><ul><li>2 – Make is EASY </li></ul><ul><li>3 – Back end offers/autoresponders </li></ul><ul><li>4 – Repeat </li></ul>6. Converting to Paying Clients
  28. 32. <ul><li>1 – Have a GREAT Offer/Product/Service </li></ul><ul><li>Is what you are selling what they want? </li></ul><ul><li>Is it hitting their problem ‘buttons’? </li></ul><ul><li>Is it a good simple professional site/page? </li></ul><ul><li>Is it powerful emotional sales copy? </li></ul><ul><li>Is it ONE choice per offer? </li></ul>6. Converting to Paying Clients
  29. 33. <ul><li>2 – Make is EASY to sign up/buy from you </li></ul><ul><li>Few Clicks/steps to buy/sign up </li></ul><ul><li>Top payment gateways </li></ul><ul><li>FREE product? </li></ul><ul><li>No Brainer offer </li></ul><ul><li>Time sensitive </li></ul>6. Converting to Paying Clients
  30. 34. <ul><li>3 – Have back end offers/autoresponders </li></ul><ul><li>Have more than one product to offer </li></ul><ul><li>One Time Offers </li></ul><ul><li>Continue Contact </li></ul><ul><li>Upsell over time </li></ul>6. Converting to Paying Clients
  31. 35. <ul><li>4 – Test, Measure and Repeat!!! </li></ul>6. Converting to Paying Clients
  32. 36. <ul><li>Resources? </li></ul><ul><li>Who else? </li></ul><ul><li>Commit to 3 actions to start attracting new clients NOW and email and/or tweet us what they are! </li></ul><ul><li>Email: action@wealthbabes.com or </li></ul><ul><li>http://Twitter.com/AmandaSteadman </li></ul>7. Practicalities
  33. 37. <ul><li>Work smarter not harder – delegate/get help! </li></ul><ul><li>Automate, automate, automate </li></ul><ul><li>Remember 3 C’s – Court + Consistent + Call </li></ul><ul><li>HAVE FUN attracting new clients! </li></ul>7. Summary
  34. 38. Social Media – It’s here to stay.. The Omnipresent
  35. 39. Social Media – It’s here to stay.. The Omnipresent
  36. 40. <ul><li>For further Web Emergency Assistance </li></ul><ul><li>Call on 0208 740 8184 </li></ul><ul><li>Email: amanda@wealthbabes.com </li></ul><ul><li>http://Twitter.com/wealthbabes </li></ul><ul><li>Connect to Success Group on Facebook </li></ul>Contact

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