Kate is a User Experience strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Kate’s background spans technology, marketing, interactive media, business management and organizational development.

1. Lean + UX = Awesome
User Experience +
Lean approaches =
Product Decision-making
+
WED, AUGUST 22, 2012

2. TWEET!
Kate Rutter, Co-Founder & Principal
@katerutter
@luxrco
LUXR.CO AUGUST 2012

3. so...
You have an
idea for a
product. How do you
know it
LUXR.CO AUGUST 2012
doesn’t suck?

4. UX ≠ UI
LUXR.CO AUGUST 2012

5. Product
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6. UI
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7. UX = mmmmmm
LUXR.CO AUGUST 2012

8. The rub
UX is intangible. It can fall into the “I know it
when I see it” category.
But that doesnʼt help us make stuff. It just
helps us critique stuff. Which isnʼt useful.
So, how can we think about UX in a way that
helps inspire the right kinds of ideas and
guide decisions?
LUXR.CO AUGUST 2012

9. cold-sweat questions
use this? Why
Who will care will the
? y
an it do
What c le will
that peop
pay for? ur es
fe at
W m at st
h o
How does
everything
re rtant?
a o
fit together?
i mp
LUXR.CO AUGUST 2012

10. with a bit of tweaking...
Who is it for? this?
ill use
Why
W ho w care will the
Why does it matter ? y
to them?
an it do
What c le will
What hat peop that
t can they do
pay fo ?
they couldnʼtrdo before?
ur es
fe at
What features do they
need to do that? W m at st
h o
How do those features a
How does re rtant?
everything
fit together?
fit together? im po
LUXR.CO AUGUST 2012

11. UX = clear language
Who is it for?
⤷ users
Why does it matter
to them?
⤷ needs &
goals
What can they do that ⤷
they couldnʼt do before? uses
What features do they ⤷ features
need to do that?
How do those features ⤷ product,
fit together? brand &
voice
LUXR.CO AUGUST 2012

12. oh, and by the way...
Why do YOU care?
⤷
Vision &
values
LUXR.CO AUGUST 2012

13. damn. That’s a lot of stuff.
LUXR.CO AUGUST 2012

14. UX = a simple stack
Who is it for?
⤷ users
Why does it matter
to them?
⤷ needs &
goals
What can they do that ⤷
they couldnʼt do before? uses
What features do they ⤷ features F
need to do that? UI goes
here
How do those features ⤷ ⤷
product,
fit together? brand &
voice
LUXR.CO AUGUST 2012

15. UX = a simple stack
Users
I need...
Needs I want...
My goal is...
Vision &
values
Mary can...
Uses
Features
sketches,
prototypes,
pixels
Product
LUXR.CO AUGUST 2012

16. UX + Lean = <3 BUILD
Customer Users LEARN
MEASURE
development I need...
or...user research Needs I want...
My goal is...
Vision &
values
Sketches & Mary can...
prototypes Uses
before UI. Before code.
Features
Experiments, sketches,
MVPs, Metrics prototypes,
pixels
and...usability testing Product
LUXR.CO AUGUST 2012

17. UX + Lean = <3 BUILD
Customer Users LEARN
MEASURE
development I need...
or...user research Needs I want...
My goal is...
Vision &
values
Sketches & Mary can...
prototypes Uses
before UI. Before code.
Features
Experiments, sketches,
MVPs, Metrics prototypes,
pixels
and...usability testing Product
LUXR.CO AUGUST 2012

18. UX = Story
users
{
needs &
goals {
uses {
features
{
product,
brand &
voice
{
LUXR.CO AUGUST 2012

19. UX = Story
Bob new entrepreneur
Meet ____, a _______________.
Bob needs to _______________________
___ feel confident in his product
design decisions
_______________________.
With ____________, ___ can interview customers
LUXr-in-a-box Bob ________________
validate assumptions
and __________________,
using hands-on materials and _________________
_______________ online video coaching
simple to complete
in a way thatʼs ________________,
warm & engaging and _____.
______________, fun
LUXR.CO AUGUST 2012

20. Are you ready to merge?
LUXR.CO AUGUST 2012

21. Is your team in synch?
LUXR.CO AUGUST 2012

22. Are you ready for roll-on?
LUXR.CO AUGUST 2012

23. Your UX story
How ready are you for roll-on?
When you (and everyone on your team) can tell
this story clearly and crisply. And when youʼve
validated it with real people in the real world,
you are invincible.
You can make things faster, smoother, and with
more confidence.
LUXR.CO AUGUST 2012

24. so...
You have an
idea for a
product. Now you can
make sure it
doesn’t suck.
LUXR.CO AUGUST 2012

25. UX == big picture
You have an
idea for a
product.
LUXR.CO AUGUST 2012

26. Go be awesome.
LUXR.CO AUGUST 2012

27. About LUXr
LUXrʼs mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
10 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
info@luxr.co • http://luxr.co Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
twitter: @luxrco • www.facebook.com/LUXrInc Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
image credits
• via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
• http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/
• http://www.motorcycledaily.com/2010/03/30march10lanesplitting/
• http://www.flickr.com/photos/pompien/6160278603/
LUXR.CO AUGUST 2012