User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup Hawaii, held in June 2012. The workshop is called Crushing the Boulder: User Experience in Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
A modified version of the Business Model You Canvas for university students. The questions that will guide you to fill out each building block are slightly adjusted.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
The 6 challenges behind Digital Transformation #M2CHUB INSTITUTE
The 6 challenges behind Digital Transformation. Presentation of Emmanuel Vivier, Cofounder of the HUB Institute at #M2C Conference in Hambourg. More info http://hubinstitute.com/ or follow me on twitter : https://twitter.com/emmanuelvivier
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
[Webinar] Visa's Journey to a Culture of ExperimentationOptimizely
Join us as we hear Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explain how he created a high impact experimentation program. Ram will take us through the growth of Visa’s program: from selling the value, to laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program.
Attend this webinar to learn:
-How an experimentation program drives business impact.
-A model to drive continuous stakeholder engagement with the program.
-How to build a roadmap that goes above and beyond simple UX optimization.
A modified version of the Business Model You Canvas for university students. The questions that will guide you to fill out each building block are slightly adjusted.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
The 6 challenges behind Digital Transformation #M2CHUB INSTITUTE
The 6 challenges behind Digital Transformation. Presentation of Emmanuel Vivier, Cofounder of the HUB Institute at #M2C Conference in Hambourg. More info http://hubinstitute.com/ or follow me on twitter : https://twitter.com/emmanuelvivier
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
[Webinar] Visa's Journey to a Culture of ExperimentationOptimizely
Join us as we hear Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explain how he created a high impact experimentation program. Ram will take us through the growth of Visa’s program: from selling the value, to laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program.
Attend this webinar to learn:
-How an experimentation program drives business impact.
-A model to drive continuous stakeholder engagement with the program.
-How to build a roadmap that goes above and beyond simple UX optimization.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
The current business model of almost every organisation won’t survive the next 10-20 years.
How can you future-proof your organisation, and how do you transition?
Most of us know why business model innovation is essential. Not many know how to do it. These slides are from the webinar: Transform your Business Model to Stay Ahead of The Curve by Dr. Jeffrey Tobias, Managing Director of The Strategy Group. https://www.thestrategygroup.com.au/transform-your-business-model-to-stay-ahead-of-the-curve/7/
Talk given at UXNZ 2016, exploring key "edges" of practice we are exploring in co-design in Aotearoa. With thanks to all the community members and practitioner who shared their experiences in this talk.
Talk Abstract:
Across Aotearoa (New Zealand), co-design is rapidly being adopted in public and community contexts to tackle complex national issues and policies such as youth employment; smoking cessation; community health and wellbeing; homelessness
and family violence.
Many of these are large-scale, complex social change innovations and experiments that bring together new groups of people, which means working together in new ways. The opportunity to scale co-design to help address systemic national social challenges is both awesome and terrifying. This talk highlights some of the key trends, changes, opportunities and challenges emerging in co-design for social innovation and social outcomes in Aotearoa.
Presentation from my keynote at the Idean UX Summit 11 in San Francisco. This presentation shares IBM's journey to drive delightful experiences at scale across its products and offerings. This presentation details IBM's investment in design thinking and user experience (UX), in terms of talent, design studios, and best practices. This presentation also shows a preview of the IBM Design Language.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
Every year, we crowdsource trends for the year ahead from our network of 1,200 people in 33 studios worldwide.
With new studios opening in Japan and across Latin America, Fjord Trends 2020 are our most globally diverse. Yet, despite the diversity of regional flavors and context, there was a high level of consensus in our initial idea-gathering stage.
Summary of the strategy of building low-burn-rate startups, i.e. capital efficient and generally frugal. By taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste.
The 5 Biggest Technology Trends In 2022Bernard Marr
This article outlines the five biggest tech trends that will define 2022. I touch on artificial intelligence, our increasingly smart devices, the 'as a service' revolution, the datafication of our world, the need for more transparency and more accountability, as well as sustainability.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
The current business model of almost every organisation won’t survive the next 10-20 years.
How can you future-proof your organisation, and how do you transition?
Most of us know why business model innovation is essential. Not many know how to do it. These slides are from the webinar: Transform your Business Model to Stay Ahead of The Curve by Dr. Jeffrey Tobias, Managing Director of The Strategy Group. https://www.thestrategygroup.com.au/transform-your-business-model-to-stay-ahead-of-the-curve/7/
Talk given at UXNZ 2016, exploring key "edges" of practice we are exploring in co-design in Aotearoa. With thanks to all the community members and practitioner who shared their experiences in this talk.
Talk Abstract:
Across Aotearoa (New Zealand), co-design is rapidly being adopted in public and community contexts to tackle complex national issues and policies such as youth employment; smoking cessation; community health and wellbeing; homelessness
and family violence.
Many of these are large-scale, complex social change innovations and experiments that bring together new groups of people, which means working together in new ways. The opportunity to scale co-design to help address systemic national social challenges is both awesome and terrifying. This talk highlights some of the key trends, changes, opportunities and challenges emerging in co-design for social innovation and social outcomes in Aotearoa.
Presentation from my keynote at the Idean UX Summit 11 in San Francisco. This presentation shares IBM's journey to drive delightful experiences at scale across its products and offerings. This presentation details IBM's investment in design thinking and user experience (UX), in terms of talent, design studios, and best practices. This presentation also shows a preview of the IBM Design Language.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Eric Ries, Author/Speaker/Consultant, The Lean Startup500 Startups
Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)
Every year, we crowdsource trends for the year ahead from our network of 1,200 people in 33 studios worldwide.
With new studios opening in Japan and across Latin America, Fjord Trends 2020 are our most globally diverse. Yet, despite the diversity of regional flavors and context, there was a high level of consensus in our initial idea-gathering stage.
Summary of the strategy of building low-burn-rate startups, i.e. capital efficient and generally frugal. By taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste.
The 5 Biggest Technology Trends In 2022Bernard Marr
This article outlines the five biggest tech trends that will define 2022. I touch on artificial intelligence, our increasingly smart devices, the 'as a service' revolution, the datafication of our world, the need for more transparency and more accountability, as well as sustainability.
Metrics for Online Retail (Shopify/.CO/Luxr webinar)LUXr
We discuss the three key metrics that online retailers should be watching and pushing and why they're important. We also cover a simple framework for making experiments to help drive those numbers.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
LUXr 1-day workshop, August 15, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@TriKro), Master Coach with LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter (@intelleto), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, July 18, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
Become a Stickynote Ninja, workshop [UX Week 2008]LUXr
An old workshop, but evergreen content. The power of the stickynote just keeps growing. This workshop was originally presented at Adaptive Path's 2008 UX Week.
Bringing the Lean Startup message to Korea. There are a couple of fantastic slides in here, like "10 steps to making a startup" -- the old way and the new way.
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, May 14, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, April 27, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr Downtown Las Vegas Small Business 1-day workshop, July 11, 2013 [Las Vegas]LUXr
Lean Startup has caught fire, but what does it mean for UX? User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop for Small Business, held as part of the Downtown Project in Las Vegas.
Luxr coaches Kate Rutter & Kim Knoll facilitated a day-long Lean Startup immersive experience that helps people both make the right product, and make the product right.
This deck was part of the FailChat in San Francisco, Wed May 9, 6:30-9pm at Startup HQ.
“User Experience. We’ll worry about that once we have a product.” ~ Entrepreneur
NO, DON’T DO IT! Don’t wait! Your user experience work starts day one and helps make your product great through every stage of your company’s development. UX answers: Who is your user? What do they struggle with? How do you know if you're making a solution that works?
User Experience designer and entrepreneur Kate Rutter of LUXr shares her mistakes as well as how experimentation, failure, learning, trying again and learning more, helped her improve and won. You’ll get the whole inside scoop on lessons learned along the way.
Lean & UX are great bedfellows. In this talk, given at GROWtalks Montreal & Toronto in Feb 2013, Kate talks about why, and also, why you should NEVER use the term UX/UI again.
Talk given by Kate Rutter, Co-Founder of LUXr at the Silicon Valley Agile Leadership Network Meetup on May 14, 2013 (http://www.meetup.com/Silicon-Valley-Agile-Leadership-Network/events/102190522/). 20-minute activity included!
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Kate Rutter
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@trikro), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
User Experience for Lean Startups
Saturday, March 17, 2012
Carbon Five, Santa Monica CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://lux4leanstartups4-eorg.eventbrite.com/
Kate is a User Experience strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Kate’s background spans technology, marketing, interactive media, business management and organizational development.
Oplægget blev holdt ved InfinIT-arrangementet Temadag om integrering af usability-arbejde i agile udviklingsprocesser, der blev afholdt den 6. maj 2014. Læs mere om arrangementet her: http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/hvordan_kombineres_agil_udvikling_og_usability-arbejde.htm
As user experience evolves, new practices and techniques come into vogue. At the forefront of UX today are "Lean" and Agile UX methods and approaches.
"Lean UX" has become a buzz term that has grown out of the Lean Startup movement, which is based on the Lean philosophy of Steve Blank and Eric Ries (see Eric Ries' book, Lean Startup).
There's just one problem with Lean UX- what is it exactly, and how can it be implemented well? How does one approach "Lean" as an agency, a startup, a Fortune 100? It turns out there are a lot of interpretations of Lean UX in practice, and that a one-size-fits-all methodology may not be the answer.
This diverse of Lean UX forerunners and practitioners will attempt to address these thorny questions. Panelists will spend a few minutes defining Lean UX on their own terms, including how Lean UX is similar and/or diffferent from Agile UX. Thereafter, panelists will spend 10-15 minutes digging into the nitty-gritty implementation details of how they are practicing Lean UX on a day-day level for company and client projects.
User experience is vital, and the word "design" seems to be a buzz word and a magical pill to elevate products or services - all thanks to global success and publicity of Apple. Organisations in Asia will benefit by grasping the essence of user experience and design research. Lean UX evolved from well-understood UX practices, to conduct UX in a much leaner and cost effective way. As the saying goes" Some UX is better than no UX"!
Raven will share fundamental concepts and "quick-and-dirty" tips that enable improvement on user experience of products or services in a cost effective manner with case studies.
Design a passion project in three hours using Lean Start-up methodsKate Rutter
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX London participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
UX & Design Thinking for BI and Analytics ApplicationsJeff Hendrickson
I use this deck to kick off every Design Thinking workshop I do around the globe. It nicely sets up the workshop by introducing the core concepts and practices I teach in either two hour quick start sessions, or three day engagements with a customer.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3. Residency Core Workshops Advising
Curriculum
10 weeks to Learning Core concepts Coaching &
awesome for products for and hands-on guidance for
early-stage accelerators & activities for teams going
teams. startup teams. everyone. at lightspeed.
LUXR.CO JUNE 2012
4. TWEET!
Kate Rutter
www.luxr.co
@katerutter
LUXR.CO JUNE 2012
5. This is not...
A class on how to
(how do you know itʼs awesome?)
produce an awesome UI
A session on making (how do you know these arenʼt
production wireframes or a waste of valuable time?)
photoshop comps
A “perfect approach” or (100s of entrepreneurs have
used these techniques to define
a rigid point of view on their own unique Great UX.)
Great UX.
LUXR.CO JUNE 2012
6. Day 1 covers...
I. Lean Startup & User Experience
II. Lean UX experiments:
1. Users + Problems + Solution
2. Get to Know your Customer
" 3. Act on Customer Needs
III. Fishbowl wrap-up
LUXR.CO JUNE 2012
7. Day 2 covers...
I. Lean UX experiments (cont.):
4. Measure What Matters
II. Put it all together
III. Designing Experiments
IV. Living Lean
V. Fishbowl wrap-up
LUXR.CO JUNE 2012
8. What is this stuff?!?!
I : Lean Fundamentals
What is Lean Startup?
What is UX?
What is UX for Lean Startups?
LUXR.CO JUNE 2012
14. Customer development is...
A four-step framework for discovering and
validating the right market for your idea,
building the right product features that solve
customersʼ needs, testing the correct model and
tactics for acquiring and converting customers,
and deploying the right organization and
resources to scale the business.
LUXR.CO JUNE 2012
15. Steve Blank
introduced
“Customer
Development”
in...um...2006.
The big idea...
LUXR.CO JUNE 2012
16. In 2010, Brant
Cooper & Patrick
Vlaskovitz wrote
a shorter, more
useful book.
The big idea...
LUXR.CO JUNE 2012
20. Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creation of rapid
prototypes that test market assumptions, and
uses customer feedback in an effort to evolve
the design faster and reduce waste.
LUXR.CO JUNE 2012
21. Eric Ries wrote
a blog post on
Sept 8, 2008
titled “The Lean
Startup.”
LUXR.CO JUNE 2012
22. Eric Ries wrote
a blog post on
Sept 8, 2008
titled “The Lean
Startup.”
The big idea...
+ +
make products reduce
incremental
customers
want releases waste
LUXR.CO JUNE 2012
25. User Experience is...
A personʼs perceptions and responses that
result from the use or anticipated use of a
product, service or system.
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
LUXR.CO JUNE 2012
26. Lean User Experience is...
A principle-driven process for product teams
working in situations of extreme uncertainty.
It is characterized by rituals that predispose
predictable, high-quality, high-velocity user
experience outcomes.
LUXR.CO JUNE 2012
27. What UX brings is 10* years
of experience, methods, and
patterns of work.
*20, 30, 50 years
LUXR.CO JUNE 2012
28. UX people are EXPERTS at “getting out of the building”
LUXR.CO JUNE 2012
29. UX people are EXPERTS at “getting out of the building”
LUXR.CO JUNE 2012
30. UX == Customer Discovery
People, their
goals & needs
Sketches and
prototypes
Interactions and
flows
LUXR.CO JUNE 2012
31. UX cycles == Lean Startup learning loops
THINK
MAKE
Reduc
cycle e
time,
not
build
time
CHECK
Generative Research • Ideation • Mental models • Participatory Design • Contextual Inquiry • Concept Maps •
THINK Behavior Models • Test Results • Competitive Analysis
Personas • Sketches • Prototypes • Wireframes • Value Prop • Landing View • Hypotheses • Comps • Deployed Code
MAKE
Evaluative Research • A/B Testing • Site Analytics • Usability Testing • Funnel Analysis • Interruptive Surveys
CHECK
LUXR.CO JUNE 2012
32. Design > UI THINK
MAKE
CHECK
Users
1. I need...
why
what Needs 2. I want...
3. My goal is...
how
Business thinking goes here
Mary can...
BUILD
Uses MEASURE
LEARN
Features
Sketches, wireframes, pixels
This Week
Prototypes
User Stories
Themed Releases
LUXR.CO JUNE 2012
34. in Lean UX...
Hypothesis
+ Experiments
Validation
(before code.)
((before pixels.))
(((before wireframes.)))
LUXR.CO JUNE 2012
35. Today’s Challenge
Hypothesis
We believe that modern families would benefit
from having better ways to keep up with tasks,
and are willing to pay for a better way to
coordinate tasks with other family members,
friends and neighbors.
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36. II : Lean UX Experiments
1. Users + Problems + Solution
2. Get to Know your Customers
3. Act on Customer Needs
4. Measure What Matters (tomorrow)
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37. 1
Users + Problems + Solutions
(A deeper dive into the elements at play)
Make a 3-part diagram
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38. {Activity}
Sketch out the three parts
Who are the users?
What problems do they have?
What would be a proposed solution?
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39. Users + Problem + Solution diagram
business
professionals
Users people with
families
need to share tasks on
the go
problems solution
Too much to do, not
enough time
a mobile app for
delegating tasks
need to know when
something is done
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40. 2
Get to Know Your
Customers
(Customer Development Interviews)
Types of Research
Personas
How to Interview
Practice Interview
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41. User Research
quant qual
• Contextual Inquiry
(Byer & Holzblatt)
• Mental Models (Indi Young)
Generative surveys
•Interviews
•Starbucks
Optimizely• •Hallway usability
Analytics• •remote
Evaluative A/B Testing•
Usability
Key Metrics•
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42. User Research
quant qual
Generative Interviews
Evaluative
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43. Customer Interviews
* Identify who you want to talk to.
* Articulate your hypotheses.
* Craft a topic map for the session.
* Jot down conversation prompts.
* Have the conversation
* Debrief!
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47. {Activity}
Make a persona
Portrait
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48. {Activity}
Make a persona
Demographics
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49. {Activity}
Make a persona
Behaviors
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50. {Activity}
Make a persona
Needs & Goals
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51. {check}
3 checks
* Does this sound like a person who could exist?
If no, make adjustments.
* Is this an actual person you know?
If yes, make adjustments.
* Is the persona respectful?
If no, make adjustments or re-do. Contempt is not helpful.
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52. Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
* Craft a topic map for the session.
* Jot down conversation prompts.
* Have the conversation
* Debrief!
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53. Topic Map
mobile/
feeling
internet
overwhelmed
habits?
keeping
everything
working
last time
they got help
(house
cleaner) personal commute
time
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54. Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
! Craft a topic map for the session.
* Jot down conversation prompts.
* Have the conversation
* Debrief!
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55. Conversation Prompts
“Have you ever had ________ experience?”
“Can you tell me the story about that?”
“And then what happened?”
“Why [or how] did you do that?”
“What did you love [or hate] about that?”
“If you could wave a magic wand, what would
it be like?”
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56. {Activity}
Brainstorm question
“Have you ever had
__________________________
experience?”
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57. Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
! Craft a topic map for the session.
! Jot down conversation prompts.
* Have the conversation
* Debrief!
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58. During the Interview
DO
• Take notes
• Smile
• Ask open-ended questions
• Get their story
• Shut up and listen
DONʼT
• Talk about your product
• Ask about future behavior
• Sell
• Ask leading questions
• Talk much
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59. {Activity}
Practice an interview
1 interviewer + 1 interviewee
note-takers
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60. After the Interview: Debrief
DUMP (5min, solo)
1 idea per sticky
“What I heard”
“What I saw”
“What stood out”
SORT (10min, team)
Collect similar items
Label groups
Stack duplicates
Note trends and exceptions
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62. Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
! Craft a topic map for the session.
! Jot down conversation prompts.
! Have the conversation
! Debrief!
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64. 3
Act on
Customer Needs
(Developing product and interface ideas)
Sketching
6-Up Uses
Dot Voting
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65. Remember this?
Users
1. BLAH
why
what Needs 2. BLAH
3. BLAH
how
(INSERT BUSINESS THINKING HERE)
Mary can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
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66. BLAH BLAH BLAH
BLAH BLAH BLAH
BLAH BLAH BLAH
BLAH BLAH BLAH
A person BLAH BLAH
and their
needs
Your
business
vision
why
USES:
what
What can Mary
how do with your
product?
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67. 6 Uses
An illustration that shows “What will they DO with this
product?” It intersects user needs with business vision
to show the consumer value proposition. This informs
what features are most important.
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68. {Activity}
Sketch 6-up Uses
___ can...
with _____ _____, _____
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69. {Activity}
Dot-vote top picks
3 dots } pick top 2 uses
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70. {Activity}
Redraw the top 2
___ can...
with _____ _____, _____
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71. {Activity}
Brainstorm features
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75. {Organize!}
Post your persona, uses
and features on the wall.
(off to the side)
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76. Patterns of work
1. Generate independently, discuss as a team
(3 people ideal)
2. Dump & Sort
(one item per Post-It, use Sharpie)
3. Sketch
(especially of people)
4. Work at the wall
5. 2x2 organizing framework
(help decision-making when lots of items)
6. Quick decision-making techniques
(dot-vote, roman vote, stack rank)
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80. yesterday we covered..
I. Lean Startup & User Experience
II. Lean UX experiments:
1. Users + Problems + Solution
2. Get to Know your Customer
" 3. Act on Customer Needs
III. Fishbowl wrap-up
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82. UX cycles == Lean Startup learning loops
THINK
MAKE
Reduc
cycle e
time,
not
build
time
CHECK
Generative Research • Ideation • Mental models • Participatory Design • Contextual Inquiry • Concept Maps •
THINK Behavior Models • Test Results • Competitive Analysis
Personas • Sketches • Prototypes • Wireframes • Value Prop • Landing View • Hypotheses • Comps • Deployed Code
MAKE
Evaluative Research • A/B Testing • Site Analytics • Usability Testing • Funnel Analysis • Interruptive Surveys
CHECK
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83. Design > UI THINK
MAKE
CHECK
Users
1. I need...
why
what Needs 2. I want...
3. My goal is...
how
Business thinking goes here
Mary can...
BUILD
Uses MEASURE
LEARN
Features
Sketches, wireframes, pixels
This Week
Prototypes
User Stories
Themed Releases
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84. What you have...
Users + problems + solution
(“the molecule”)
Persona 2-up uses
can...
with __________, ________
3 features to support the uses
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85. Today covers...
I. Lean UX experiments (cont.):
4. Measure What Matters
II. Put it all together
III. Designing Experiments
IV. Living Lean
V. Fishbowl wrap-up
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86. 4
Metrics
(Quantitative and Qualitative Evaluation)
Common research questions
Metrics & Analytics
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87. Top questions
Will people use it?
Why wonʼt people use it?
Whatʼs wrong with this?
How could I make this better?
How can I improve conversion?
Are we making progress?
Do people like this?
Are these results good?
Why do people do that?
Did we do the right thing?
Why is there dropoff?
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88. User Research
quantitative qualitative
generate surveys user interviews
ideas
a/b testing
evaluate analytics usability testing
product KPIs
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89. quantitative qualitative
a/b testing usability
analytics testing
KPIs
Do people use it? How should I design the new one?
Which is better? Why wonʼt people use it?
Did we do the right thing? Whatʼs wrong with this?
Are these results good? How could I make this better?
Are we making progress? Why do people do that?
What do people love about it?
CLOSED-ENDED QUESTIONS How can I improve conversion?
Why is there dropoff?
What do they think this should do?
OPEN-ENDED QUESTIONS
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91. {Activity}
Brainstorm measures
(from features)
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92. {Activity}
Divide into 2 piles:
less more
important important
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93. {Activity}
As a team, get to 5
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94. {Activity}
Check your metrics
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95. Metrics checklist
1. Does the metric • “number of...” [ # ]
• “average number of...” [avg ]
begin with a number? • “percent of...” [ % ]
2. Is there a time basis? • “per week” [ ___/wk ]
• “per month” [ ___/mo]
3. Is there an object • “per user” [ ___/user]
• “per user per week” (fancy!)
basis? • Examples: per user, per session,
or by interaction or item
* not required, but super-helpful (messages per file, emails
per thread)
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96. Metrics checklist
a good metric... a great metric...
...measures the usage of your ...makes you look at all the
product by a person. The usage other metrics and say “none of
should be specific to features that those other numbers matter if
deliver value to your user. we donʼt get this right first.”
unhelpful vanity good better awesome
# of users % of users
# of new
total number who sign in who share a
registered
sign-ups of registered 3+ times a task 3+
users per
users day, times a day,
week
per week per week
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97. {Activity}
Metrics Dashboard
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102. Advanced topics
Conversion metrics Pirate Metrics - AARRR!
Cohort metrics
Instrumentation Acquisition
Activation
Retention
What should I be measuring?
(a few search terms) Referral
“Vanity Metrics” Revenue
“KPI”
“A/B Tests”
“Metrics for Pirates”
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103. Tools Landscape
ANALYTICS CONVERSION TESTING UNMODERATED
Google Analytics Unbounce TESTS WITH VIDEO
KISS Metrics Optimizely Usertesting.com
Mixpanel TryMyUI
Flurry Userlytics
LocalLytics WhatUsersDo
Stats Mix (just an api) Loop11
HEAT MAPPING MESSAGE RECALL MICRO USABILITY
Crazy Egg ClueApp Navflow
Click Tale FiveSecondTest Usabilia
Clicktest
Verify
Intuition HQ
UserZoom
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104. I can sees the
numberz thru da
grassez.
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105. II : Put it all together
1. Create the story
2. Hear the story told back to you
3. How does it hold together?
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106. {Activity}
Make a narrative
We are _______________
Meet...
M V P with __________, ________ can...
using these features
we will measure
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107. A direct through-line
Users
1. BLAH
why
what Needs 2. BLAH
3. BLAH
how
(INSERT BUSINESS THINKING HERE)
Mary can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
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108. A direct through-line
Users
1. BLAH
why
what Needs 2. BLAH
3. BLAH
how
(INSERT BUSINESS THINKING HERE)
Mary can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
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117. Each wiggle is a learning cycle.
unvalidated effort
MAKE
MAKE MAKE
release
THINK THINK
time
CHECK
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118. Experiment Framework
Every experiment has three parts:
1. Hypothesis that is provable/disprovable
2. The experiment itself; the thing you build
3. An indicator of result
For Example:
We believe people like [customer type] have a need for
(or problem doing) [need/action/behavior].
The smallest thing we can do to prove that need is
[experiment].
We will know we have succeeded when [quantitative/
measurable outcome] or [qualitative/observable outcome].
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119. Assumptions
My assumption:
You donʼt want to waste your time, your
career, your patience, or your friendship
building something that has no chance
of success.
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120. {Activity}
Identify assumptions
10 assumptions, 1 per sticky
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121. {Activity}
Divide into 2 piles
Everything Will kill the company
else in the next 6 months
if weʼre wrong
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122. {Activity}
Review & de-dupe
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123. {Activity}
Divide into 2 stacks
less urgent more urgent
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124. {Activity}
Stack rank the urgents
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125. {Activity}
Pick the top one
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126. Experiments
Experiments allow for a whole new way
to tap into the creativity of the team.
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127. ypoth esis {Activity}
H
State the assumption
as a hypothesis
____
tha t ___ _________
w e believe
You must be
able to prove or
disprove this.
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128. p erim ent {Activity}
Ex
Design an experiment
to learn if this is true.
_
__ _________
Briefly describe it. that ____ _
w e believe ___ _________
_________ _
State how you will know if the __ _________ ___ _________
_________ __
hypothesis is valid or invalid. __ _________ __ _________
_________ __
This can be quantitative __ _________ ___ _________
_________ __
evidence or qualitative. _ _________ ___ _________
_________ __
_ _________ ___ _________
How much time/money/effort _ _________
_________ ___ _________
_
will it take?
____ _________
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129. lifica tion {Activity}
Sm al
On a fresh sheet,
redesign the experiment
__
What would you do to get ___ _________
believ e that __ _________
_
we ___
approximately the same _________ _
___ _________ ___ _________
learning... _________ _
___ _________ ___ _________
_________ _
IN 2 DAYS? ___ _________ ___ _________
_________ __
___ _________ ___ _________
_________ __
IN 2 WEEKS? ___ ________ ___ _________
__ _________
IN 2 MONTHS? _________ 2 weeks
.
_ in
__ _________
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130. cide
{Activity}
D e
Discuss, then pick the
experiment to run. ___
___ _________
e belie ve that _ _________
_
w ___
_________ __
_________ _________
!
_
___ ___ ___ ___ _________
_ ________ __b__ieve that ___
_ el __
____ _________
_________ ___
_
________we _ ___ _________
e that __ __________ ____ _____________ _
we believ ___ _________ ___ _________ _____
_
__ __ ___ _________
_________ __________ __ _______________ __
_ _________ ___ _________ ___ _________ __ _
_
__ __ __ _________
_________ __________ __ _______________ __
_ _________ ___ _________ ___ _________ __
__ _ ___ _________
_________ __________ _________ _
_ _________ ___ _________ 2w eeks. __________ ___ _________
_________ ______ in _________ _
_ _________ __ _________ _ _________ ___ _________
_ _________ ___ ____ _ _________
_________ ___ _________ _________ 2 month
s.
___ in
___ _________ s. ____ ________
___ in 2 day
___ ___
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131. Experiments that were designed
measurable/observable
assumption experiment
outcome
busy people need a service fb ad, neighborhood targeting
presents an offer, landing page. 10% ctr on ad, 10% ctr
to help them get
menial stuff done
Phone number or tweet. No out on landing page. 2 days
of pocket cost.
busy people need a service find busy people (in offices). Set up a 5% of employees will make
“shop”. Sit in their reception and see if
to help them get we can get jobs. Prevail upon friend a hire. 1 repeat booking
menial stuff done who runs 300-person company 2 wks
busy people need a service
ad in 10 different offices,
to help them get 2 weeks.
menial stuff done
diff types of companies
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132. Things to note about
the experiment & smallification activities,
which you probably already knew,
that are massively valuable in a startup environment.
Progress not a Smallification can be
function of the quality, Progress is done by adjusting
size, or number of measured in scope or fidelity.
product releases. learning.
Founders need to Smaller/faster experiments
balance between size/ are usually better.
quality and speed of
learning. Behavioral experiments are
usually better.
The best
option is often Small, behavioral
non-obvious. experiments are usually best.
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133. Things to note about
the experiment & smallification activities,
which you probably already knew,
that are massively valuable in a startup environment.
The decision-maker is usually
acting on belief, because there is
insufficient data to decide rationally.
The decision-maker is therefore
often going to be wrong.
Wrong decisions are expected and
usually not fatal.
Progress is measured in sequential cycles of learning.
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134. We A/B test our
experimentzz.
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135. IV : Living Lean
Putting this experience into practice
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136. Lean User Experience is...
A principle-driven process for product teams
working in situations of extreme uncertainty.
It is characterized by rituals that predispose
predictable, high-quality, high-velocity user
experience outcomes.
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137. 10 Principles of Lean UX
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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138. Who is involved?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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139. How do we work together?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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140. What do we do?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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141. How can we be sure?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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144. About LUXr
LUXrʼs mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
10 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO JUNE 2012