This document discusses growing a product after achieving product-market fit. It recommends focusing growth efforts on where new users are located, such as internationally, among youth or mobile users. Some tips for early-stage growth include making the user experience as easy as possible, going where existing users are, and minimizing decisions. Data analytics, A/B testing, dashboards and other tools can help optimize engagement and growth. Balance is important between data and analytics capabilities.
Brand-ology:Tips and Tricks for Personal Branding Lauren Cooney
Tips and Tricks for building your personal brand; whether you're an individual, work for a company, or just trying to get your name out there, here are some tips and tricks used to be successful
Internal startups presentation public 16062017Märijärvi Jukka
My presentation on how to apply lean startup methodology in a big corporation. How to quickly build digital services. Innovation, internal startups and customer centricity on Agile 2017 conference May 2017.
9Terrains' workshop in social media marketing for beginners developed especially for SCORE Austin, a nonprofit resource for entrepreneurs created by the Small Business Administration.
Everyday people turn to the web looking for products and turn to blogs, comments, forums, reviews for feedback and want to find you there. Learn how your small business can implement a social media strategy and get started by listening to what your customers and potential customers are saying.
Presented at PodCamp Montréal, September 2010
Brand-ology:Tips and Tricks for Personal Branding Lauren Cooney
Tips and Tricks for building your personal brand; whether you're an individual, work for a company, or just trying to get your name out there, here are some tips and tricks used to be successful
Internal startups presentation public 16062017Märijärvi Jukka
My presentation on how to apply lean startup methodology in a big corporation. How to quickly build digital services. Innovation, internal startups and customer centricity on Agile 2017 conference May 2017.
9Terrains' workshop in social media marketing for beginners developed especially for SCORE Austin, a nonprofit resource for entrepreneurs created by the Small Business Administration.
Everyday people turn to the web looking for products and turn to blogs, comments, forums, reviews for feedback and want to find you there. Learn how your small business can implement a social media strategy and get started by listening to what your customers and potential customers are saying.
Presented at PodCamp Montréal, September 2010
Resource Code: Innovating the VC Firm with Platform & Community | Rob Hayes, ...Dealmaker Media
Rob Hayes, Partner, First Round Capital
Since the beginning of venture capital time, the "product" that VCs offer has been money and , if you were lucky, a smart partner. That is changing quickly as investors begin to use platforms and network effects to improve the quality if the offering they bring to the companies they work with. Come hear how one leading venture firm thinks about how they can best serve their customers.
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit MediaDealmaker Media
Jeremy Toeman is CEO of Dijit Media, a venture-funded startup creating the ultimate "hyper-personalized TV guide". Jeremy is an accomplished speaker and has over 12 years experience in the TV technology industry, including Mediabolic, Sling Media, Boxee, Clicker.com, VUDU, and others. Go Habs.
Building A Successful Following: MarketMeSuite's #BeansBrains PresentationTammy Leigh Kahn
General Assembly partnered with local coffee shops to bring free coffee & education; special classes focused on technology, design, and business.
Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.
“From The Money and The Maker” : The relationship between Product Management and Fundraising
This talk will reveal the secret of how much (if at all) is it important to communicate Product Vision when fundraising and will present both investors and entrepreneurs perspectives of the fundraising process for startups.
How to be the Starbucks of personal brands by Dawn Nicole wide viewDawn Thompson, CSM
Step 1: Read this blog:https://www.linkedin.com/pulse/how-starbucks-personal-brands-from-invisible-dawn/
Step 2: Use this SlideShare to complete the exercise.
Note: This SlideShare is only intended for Working Professionals or Business Owners who wish to be wildly successful in their careers and want to accelerate their growth.
It is not however intended for the average, run of the mill, or the comfortably complacent.
Therefore, if you aren't interested in massive career advancement, this article is not for you.
Additionally, in this SlideShare, I will focus on two types of scenarios, those who live in constant fear of layoffs and stalled business growth or those who are working rigorously in their respective fields yet aren't receiving the results to match those efforts.
As a Personal Branding Expert for the Global Market Place, consisting of both the Corporate and Entrepreneurial sectors, it is my mission to revolutionize how professionals use the power of their Personal Brands to achieve accelerated success in their careers.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Startup and Unicorn: What is product/market fit? Victor Lee
Every entrepreneur and startup aspire to be successful and hope to be a world changing company. The slides are about framework to make decision when things doesn't grow fast or what we say, hockey stick growth.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
How to Drive Customer Success Across Your Company Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Drive Customer Success Across Your Company - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marketo, SurveyMonkey, Veeva Systems
Resource Code: Innovating the VC Firm with Platform & Community | Rob Hayes, ...Dealmaker Media
Rob Hayes, Partner, First Round Capital
Since the beginning of venture capital time, the "product" that VCs offer has been money and , if you were lucky, a smart partner. That is changing quickly as investors begin to use platforms and network effects to improve the quality if the offering they bring to the companies they work with. Come hear how one leading venture firm thinks about how they can best serve their customers.
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit MediaDealmaker Media
Jeremy Toeman is CEO of Dijit Media, a venture-funded startup creating the ultimate "hyper-personalized TV guide". Jeremy is an accomplished speaker and has over 12 years experience in the TV technology industry, including Mediabolic, Sling Media, Boxee, Clicker.com, VUDU, and others. Go Habs.
Building A Successful Following: MarketMeSuite's #BeansBrains PresentationTammy Leigh Kahn
General Assembly partnered with local coffee shops to bring free coffee & education; special classes focused on technology, design, and business.
Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.
“From The Money and The Maker” : The relationship between Product Management and Fundraising
This talk will reveal the secret of how much (if at all) is it important to communicate Product Vision when fundraising and will present both investors and entrepreneurs perspectives of the fundraising process for startups.
How to be the Starbucks of personal brands by Dawn Nicole wide viewDawn Thompson, CSM
Step 1: Read this blog:https://www.linkedin.com/pulse/how-starbucks-personal-brands-from-invisible-dawn/
Step 2: Use this SlideShare to complete the exercise.
Note: This SlideShare is only intended for Working Professionals or Business Owners who wish to be wildly successful in their careers and want to accelerate their growth.
It is not however intended for the average, run of the mill, or the comfortably complacent.
Therefore, if you aren't interested in massive career advancement, this article is not for you.
Additionally, in this SlideShare, I will focus on two types of scenarios, those who live in constant fear of layoffs and stalled business growth or those who are working rigorously in their respective fields yet aren't receiving the results to match those efforts.
As a Personal Branding Expert for the Global Market Place, consisting of both the Corporate and Entrepreneurial sectors, it is my mission to revolutionize how professionals use the power of their Personal Brands to achieve accelerated success in their careers.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Startup and Unicorn: What is product/market fit? Victor Lee
Every entrepreneur and startup aspire to be successful and hope to be a world changing company. The slides are about framework to make decision when things doesn't grow fast or what we say, hockey stick growth.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
How to Drive Customer Success Across Your Company Gainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Drive Customer Success Across Your Company - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marketo, SurveyMonkey, Veeva Systems
Making social media work for your businessKylie Bartlett
If you'd like to learn how to make social media work for your business, here's 5 step process to follow. You can find out more by visiting http://www.socialforcefive.com.au
Joyce Sullivan launches "Social Media and You" webinar series. Today's inaugural webinar is "Social Media and Your Career" with Joyce explaining how she took her traditional career path and evolved it into her social media strategy and training business today.
Alison Freeman, Partner and Global Communications Trainer at FreemanHughes, presents a training session specifically crafted for hiring managers and talent professionals.
You'll learn how to:
• Identify the leadership requirements associated with building a personal brand
• Build a personal brand that can help you meet your career goals
• Change the way management perceives you
• Use communication strategies and tricks that can influence others
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Visit us at linkd.in/1TMUc7Q
Growth Hacking: Different Tactics For Different StagesBernard Huang
A presentation for StartupTurkey Antayla presented by Etohum. I describe the importance of changing growth tactics as you transition between different stages of your startup.
Similar to GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz (20)
Innovation Spotlight: Anti-Robot | Jonathan Tippett (Industrialus Design), Da...Dealmaker Media
Danae Ringelmann, Founder, IndieGoGo
Jonathan Tippett, Engineer & Designer, Industrialus Design
Not every entrepreneur needs to or should raise venture capital. The crowdfunding trend has made significant impact on the "makers" of the world and enabled them to build exactly what they want. Danae Ringelmann, founder of IndieGogo discusses the impact of crowdfunding for entrepreneurs and introduces the newest project that pushes the boundaries of what's possible from the creator of the "anti-robot" - www.mondospider.com
3 Growth Hacks: The Secrets to Driving Massive User Growth | Josh Elman, Grey...Dealmaker Media
Josh Elman, Partner, Greylock
Hear how the former product guy from Linkedin and Twitter grew their users from 10s of thousands to over 200 million users. He'll share his framework for measuring growth.
Get Some REST: Building Great APIs for Great Apps | Allen Pike, Steamclock So...Dealmaker Media
Allen Pike, Co-Founder, Steamclock Software
With the modern explosion of apps and platforms, building APIs has become a core skill for any technology business. Building great web based REST APIs will make scaling your business easier, allow third parties to accelerate your growth, and make supporting new platforms and devices much easier. We'll see why and how building great APIs is key to building great software.
Attendees will learn:
- The state of APIs in 2013
- What makes for a great API
- How to make developers love you
- How to feed and care for your APIs
UX Design for Developers | Oleg Gutsol, 500pxDealmaker Media
Oleg Gutsol, CEO, 500px
How can you recognize and create the great UX your customers will rave about? Can you teach software developers to understand, appreciate and design exceptional UX?
Attendees will learn to break down and understand great UX. They'll learn the difference between good vs outstanding UX as well as simple and useful methods and techniques to design awesome, delightful UX and teach it to software developers.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
Quality Over Quantity - Mobile Users Mater | Jarah Euston, FlurryDealmaker Media
Jarah Euston, Director, Analytics, Flurry
How to identify, acquire and measure quality users for your mobile app.
The cost of building a quality app audience is dramatically increasing. Cost and quality of acquisition varies widely by channel, changes over time and different purchase volumes. To optimize your ROI of marketing spend, you can identify which channels deliver the best users based on engagement, monetization and more. Not every ad unit is created equal.
Kate is a User Experience strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Kate’s background spans technology, marketing, interactive media, business management and organizational development.
GROWtalks - 10 Metrics You Need to be Tracking - Neil Patel KISSmetricsDealmaker Media
Neil is the co-founder of 2 Internet companies. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 he was named one of the top influencers on the web according to the Wall Street Journal.
GROWtalks - Couples Counseling for Software Development - Joe Stump Sprint.lyDealmaker Media
Joe Stump is a seasoned technical leader and serial entrepreneur who has cofounded three venture-backed startups, was Lead Architect of Digg, and has invested in and advised dozens of companies. He is passionate about development processes, iterative product development, and building scalable web infrastructure.
GROWtalks - Better Insights for Faster Growth - Sean Ellis QualarooDealmaker Media
Sean Ellis was the first marketer at several notable startups, including Dropbox, LogMeIn, Lookout, Xobni and Uproar. At LogMeIn and Uproar he led marketing through the NASDAQ IPO filings. Sean is now founder and CEO of Qualaroo, a startup launched in 2011 and backed by several leading VCs.
GROW2012 - Future of Fashion: Creatively LEd and Analytically Informed - Eric...Dealmaker Media
Eric is the Co-Founder and CEO of ModCloth, an innovative online retailer of vintage inspired fashion and décor, known for collaborating with its global community of female customers on the development of inspiring merchandise. Eric hopes to eventually change the way fashion and décor are developed, discovered, and delivered around the globe.
GROW2012 - Mobile Growth Explosion! - Steve Jang Schematic LabsDealmaker Media
Steve is the co-founder and CEO of Schematic Labs, a San Francisco-based startup that conceives and makes social-location entertainment apps. Prior to founding Schematic Labs, Steve served as CMO at imeem (acquired by MySpace in 2009), where he was responsible for product, product marketing and business development at various stages of company growth.
GROW2012 - Why Product Doesn't Matter - Sales and Marketing Do - David Cancel...Dealmaker Media
David is currently the Chief Product Officer for HubSpot. Before HubSpot acquired Performable, David was the CEO of Performable, a next-generation marketing automation software platform. Prior to Performable, David was the co-founder and CTO of Lookery, the founder and CTO of Compete, which was acquired by WPP, and the CTO of BuyerZone, which was acquired by Reed Elsevier.
GROW2012 - Building a Marketplace by Crowdsourcing - Matt Mickiewicz 99designsDealmaker Media
Matt started his first company, SitePoint, while still in high school, and has leveraged his early success into two additional companies, 99designs and Flippa. 99designs, has hosted more than 130,000 design contests and paid designers more than $30 million since its founding in 2008 and secured $35M in VC funding in 2011.
GROW2012 - Harnessing the Crowd - Adam Chapnick IndiegogoDealmaker Media
Adam is a Principal at Indiegogo, where he also serves as CEO of Distribber.com, the new-model flat-fee distribution service that places independent films on VOD platforms while allowing filmmakers to keep 100% of their revenue. He was recently named one of “19 Brave Thinkers in Independent Film” by uber-producer Ted Hope’s Truly Free Film blog.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Mission to Decommission: Importance of Decommissioning Products to Increase E...
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
1.
2. Growing Your Product
What happens after product-market
fit
Brian Krausz
Facebook Engineer
January 30, 2014
3. Who am I?
▪
GazeHawk
▪
Eye tracking startup
▪
YC/500s funded
!
▪
Facebook since 2012
▪
Web, iOS, infrastructure
4. When do you grow?
When do you grow?
!
After you find product market
fit
5. Don’t Waste Effort on Premature Growth
“You can always feel when product/market fit isn't happening
… and you can always feel product/market fit when it's
happening.”
- Marc Andreesen
▪
Engagement has more ancillary
benefits
▪
▪
▪
Better press & morale
Overlaps with growth anyway
Maximize growth ROI
▪
Even FB is careful here
Quote: http://www.stanford.edu/class/ee204/ProductMarketFit.html
7. The Happy Path
▪
Be the easiest path forward
for your users
!
▪
Go where your users are
!
▪
Minimize decisions
▪
“The paradox of choice”
The paradox of choice: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html
8. Your new users
▪
Not acclimated to your product
!
▪
Less like you than your current users are
!
▪
Using less-tested paths
9. Where do you focus your effort?
▪
It depends on your users
▪
Go where your new users
are
▪
▪
International (not just
language, culture)
▪
▪
Youth
Mobile
Don’t be afraid of big
changes
▪
Ex: FB iOS Navigation
10. International
Rest of World
Asia
Europe
US & Canada
MAU by region (in Millions)
1,200
960
720
480
207
196
225
212
245
234
268
255
288
277
304
298
327
346
362
319
339
351
253
261
269
272
276
221
229
239
246
176
179
183
186
189
193
195
198
199
Q3'11
Q4'11
Q1'12
Q2'12
Q3'12
Q4'12
Q1'13
Q2'13
Q3'13
240
0
Facebook Earnings Report, Q3 2013
11. Mobile
Mobile-Only MAU (in Millions)
260
254
219
208
189
156
104
157
126
52
0
Q3'12
Facebook Earnings Report, Q3 2013
Q4'12
Q1'13
Q2'13
Q3'13
17. A Word on Data
▪
Dashboards!
▪
▪
▪
Rallying cry for your team
Makes arguments shorter
Pick a few metrics to optimize
▪
▪
Double-edged sword
▪
▪
ex: MAU/WAU/DAU, churn, revenue, user sentiment
Data doesn’t tell you if you’re using the wrong data
Whenever possible, pre-emptive logging is faster
▪
Analytics over A/B test logging: it lasts longer
19. Balance data with analytics capabilities
!
▪
Invest in both
▪
Analytics are usually
under-invested in
!
▪
Re-evaluate often
▪
“Move fast and break
things”
