User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, April 27, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@trikro), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, April 27, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, May 23, 2012
Coport, Newport Beach CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupsmay23.eventbrite.com/
User Experience for Lean Startups
Saturday, May 19, 2012
Atomic Object, Grand Rapids MI
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://ux4leanstartupmay19.eventbrite.com/
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@trikro), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, March 17, 2012
Carbon Five, Santa Monica CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://lux4leanstartups4-eorg.eventbrite.com/
My presentation for AVATAR International Workshop: Added Value of Teaching in Virtual Worlds on Sept 13 and for the M2N4SL conference on Oct 27, 2011. The presentation discusses some preliminary findings from NVWN-Nordic Virtual Worlds Network, www.nordicworlds.net.
Conceptualizing the Maker: Empowering Personal Identity through Creative Appr...Binaebi Akah
This research thesis attempts to define an existing subset of end users as makers.
These makers bridge the gaps between technological gadgets, creative appropriation, and identity through their bricolage of hacking, crafting, online tutorials, and the materials and knowledge ready at hand. Further, in studying makers this thesis refers to the exploding online and offline culture of Steampunk as a case study.
What can the field of Human-computer Interaction learn from the Steampunk makers? What will you, as an interaction designer, do to empower and facilitate such personally identifiable creative acts?
What will you do to make appropriation possible?
What is UX? Where user experience begins and ends.100 Shapes
What actually is UX? Where does it begin and end?
The problem with ‘UX’ is that it has become a buzzword, a convenient catch-all for a set of issues that UX teams are commonly asked to deal with. We frequently hear ‘UX’ substituted for usability (“we need some UX testing”), user-centred design (“UX process”), wireframes (“when can I see the UX?”). Replacing ‘UX’ with ‘user experience’ in these examples doesn’t work. The idea that the experience of a product or service is affected by more than usability and wireframes is lost, and with it the opportunity to really understand and improve it.
User experience is everywhere
None of the factors listed above fall under the perceived ‘UX’ discipline, some of them are not even within the control of the business, but they are obviously part of the user experience. So, we have a discrepancy between what the UX team is expected to achieve (to define and manage user experience) and their actual remit (to define how users interact with the digital interface).
In order to achieve user experience greatness, every team needs to consider how their decisions affect the user’s experience of the product. Not just the obvious, direct implications for the current screen or process, but subtle effects elsewhere. What expectations does this set? And how is this experience affected by the user expectations set elsewhere?
This presentation explores these themes and the role that UX plays in product development.
Ladies that UX - CPH
We had our #2 meetup Wednesday, January 11th where we dived into the question "What the F*** is UX" and the different roles of the UX Designer.
The entire thing is always in a state of flux because the field of technology and people is always changing.
So look at this more as guidelines than something that's set in stone!
We want to thank Momondo for hosting us and their wonderful UX ladies to share insights into their work!
#LTUXCPH #CPHFTW
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
LUXr 1-day workshop, July 18, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter (@intelleto), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
User Experience for Lean Startups
Saturday, March 17, 2012
Carbon Five, Santa Monica CA
Instructor: Lane Halley
This workshop contains four topics:
- Lean UX Basics
- Customer Development Interviews &
Generative Research
- Developing product and interface ideas
- Quantitative and Qualitative Evaluation
http://luxr.co/programs/workshops/
http://lux4leanstartups4-eorg.eventbrite.com/
My presentation for AVATAR International Workshop: Added Value of Teaching in Virtual Worlds on Sept 13 and for the M2N4SL conference on Oct 27, 2011. The presentation discusses some preliminary findings from NVWN-Nordic Virtual Worlds Network, www.nordicworlds.net.
Conceptualizing the Maker: Empowering Personal Identity through Creative Appr...Binaebi Akah
This research thesis attempts to define an existing subset of end users as makers.
These makers bridge the gaps between technological gadgets, creative appropriation, and identity through their bricolage of hacking, crafting, online tutorials, and the materials and knowledge ready at hand. Further, in studying makers this thesis refers to the exploding online and offline culture of Steampunk as a case study.
What can the field of Human-computer Interaction learn from the Steampunk makers? What will you, as an interaction designer, do to empower and facilitate such personally identifiable creative acts?
What will you do to make appropriation possible?
What is UX? Where user experience begins and ends.100 Shapes
What actually is UX? Where does it begin and end?
The problem with ‘UX’ is that it has become a buzzword, a convenient catch-all for a set of issues that UX teams are commonly asked to deal with. We frequently hear ‘UX’ substituted for usability (“we need some UX testing”), user-centred design (“UX process”), wireframes (“when can I see the UX?”). Replacing ‘UX’ with ‘user experience’ in these examples doesn’t work. The idea that the experience of a product or service is affected by more than usability and wireframes is lost, and with it the opportunity to really understand and improve it.
User experience is everywhere
None of the factors listed above fall under the perceived ‘UX’ discipline, some of them are not even within the control of the business, but they are obviously part of the user experience. So, we have a discrepancy between what the UX team is expected to achieve (to define and manage user experience) and their actual remit (to define how users interact with the digital interface).
In order to achieve user experience greatness, every team needs to consider how their decisions affect the user’s experience of the product. Not just the obvious, direct implications for the current screen or process, but subtle effects elsewhere. What expectations does this set? And how is this experience affected by the user expectations set elsewhere?
This presentation explores these themes and the role that UX plays in product development.
Ladies that UX - CPH
We had our #2 meetup Wednesday, January 11th where we dived into the question "What the F*** is UX" and the different roles of the UX Designer.
The entire thing is always in a state of flux because the field of technology and people is always changing.
So look at this more as guidelines than something that's set in stone!
We want to thank Momondo for hosting us and their wonderful UX ladies to share insights into their work!
#LTUXCPH #CPHFTW
What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
LUXr 1-day workshop, July 18, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Kate Rutter (@intelleto), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup Hawaii, held in June 2012. The workshop is called Crushing the Boulder: User Experience in Lean Startups.
Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, August 15, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@TriKro), Master Coach with LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
Metrics for Online Retail (Shopify/.CO/Luxr webinar)LUXr
We discuss the three key metrics that online retailers should be watching and pushing and why they're important. We also cover a simple framework for making experiments to help drive those numbers.
Become a Stickynote Ninja, workshop [UX Week 2008]LUXr
An old workshop, but evergreen content. The power of the stickynote just keeps growing. This workshop was originally presented at Adaptive Path's 2008 UX Week.
Bringing the Lean Startup message to Korea. There are a couple of fantastic slides in here, like "10 steps to making a startup" -- the old way and the new way.
3 Rapid Design Activities to a Customer-Centered Product RoadmapBennett King
When developing new product concepts, customer input is often overlooked or brought in later in the process. This leads to early concept generation based on assumption rather than real customer need and can lengthen the overall product development process. In this presentation we discuss three design activities, Formative Design Research, concept development using Design Studio, and Concept Value Testing. These activities can be used to bring the customer voice into the process from the beginning, rapidly create and iterate concepts based on customer-centered requirements, and validate concepts at the earliest point possible, mitigating risks and decreasing development costs.
Using a recent project with Optimal Workshop as an example, this presentation discusses how these tools can be used in conjunction to rapidly create new products. It discusses the goals and techniques of Formative Design Research to understand user behaviors and needs. It talks about bringing Design Studio exercises to your entire team, allowing for cross-functional expertise and rapid iteration to shape the best possible concepts. Then wraps up with an overview of Concept Value Testing, using the Kano Model, that lets you validate or iterate your concept as fast as possible.
This presentation was given February 5th, 2016 in San Francisco
Archetypes in Branding - by Natalia StoryNatalia Story
Archetypes have recently come up as a great approach to creating brands with personality that command long-term loyalty. But how do you approach archetypes? How many are out there? How do you choose the right one and apply it? Natalia Klishina explains in her presentation.
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...Dana Mitroff Silvers
Pre-conference workshop at the 2016 Museums and the Web Conference in Los Angeles, CA, on April 6, 2016.
Design Thinking is a set of methods and a mindset that combines empathy, creativity, and rationality to solve human-centered problems, and is the foundation upon which Design Sprints are built. We have run numerous Design Sprints with museums and cultural heritage organizations, and have refined its application to the unique constraints and opportunities of the museum sector.
Come join us for this fun and high-energy workshop in which we’ll walk you through a hands-on Design Sprint and give you tools and resources to bring sprints back to your own organization—and make your team more awesome!
A talk I gave at ProductTank in London in November 2014 for a Lean UX evening. The talk is a case study about designing a product concept using Lean UX methods such as rapid prototyping, in 3 days at a software conference. There is a short video that accompanies the talk here: https://www.youtube.com/watch?v=BA_HZW66jcQ
Lean + UX + Agile: Putting It All TogetherOrthogonal
Lean Startup, Pragmatic Marketing, User Experience Design and Agile Development are all approaches to improve your odds of creating successful products.
Are they mutually exclusive, or can you assemble them together to make a lean, mean product success machine?
Pathfinder Software's Amy Willis (UX) Bernhard Kappe (Products Strategy) and Reid MacTavish (Agile Development) share their lessons learned in making lean+ux+agile work.
How to build a Key Performance Indicator (KPI) - Consider Elevator ManagementAxel Marrocco
What exactly is a KPI. This lesson was developed to help consider how to evaluate the effectiveness of a problem / solution proposal. Elevator Management is used, since it provides a topic almost all can relate with. The focus is not to development an understanding of Critical Success Factors, but to concentrate on elements necessary in constructing a Key Performance Indicator (KPI) of a proposal's effectiveness.
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Kate Rutter
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
Kate is a User Experience strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Kate’s background spans technology, marketing, interactive media, business management and organizational development.
Design a passion project in three hours using Lean Start-up methodsKate Rutter
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX London participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Panel slides from SXSW 2012 panel, The UX-Driven Startup with Cindy Alvarez, Zach Larson, Ian McFarland, Kate Rutter.
Not many slides; does have panelist info and one concept model that's really handy to have.
Realify your Secret Idea with Lean Startup MethodsKate Rutter
Admit it. Inside you there is a secret product idea. Yet it falls prey to that deadly statement: “Someday, when I have more time…”
In an action-packed 180 minutes, you’ll “realify” it: get that idea out and into the world. This session is about skill-building through personal expression; a structured and engaging way to get hands-on with design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful.
These techniques are directly and immediately applicable to UX design in the enterprise, startups and mid-sized companies.
Building a better world through lean + designKate Rutter
Keynote for the 2013 AC/UX Google Sprint Week in San Francisco. Lean startup, UX as a mindset and stories to go with 3 key topics in lean. Templates included at the end of the deck.
User experience is vital, and the word "design" seems to be a buzz word and a magical pill to elevate products or services - all thanks to global success and publicity of Apple. Organisations in Asia will benefit by grasping the essence of user experience and design research. Lean UX evolved from well-understood UX practices, to conduct UX in a much leaner and cost effective way. As the saying goes" Some UX is better than no UX"!
Raven will share fundamental concepts and "quick-and-dirty" tips that enable improvement on user experience of products or services in a cost effective manner with case studies.
“Your brand is what people say about you when you’re not in the room.” (Jeff Bezos)
Today’s markets and products are changing more rapidly than ever before. As complexity and digitization advance, traditional brand and marketing models can’t keep pace. Increasing complexity leads to the atomization of brands. With the fragmentation of touch points, brands now compete everywhere – and increasingly in close interaction with their fans.
In the Experience Economy customers have shifted from being passive consumers to active participators. Experiences must be as finely crafted and precision-engineered as any other product. The new paradigm for designing those experiences is customer-centricity which is the focus of a new experience management approach (XD) that brings user, customer and brand experience in a holistic correlation.
How do we develop something new? It means exploring unchartered territory and reaching beyond existing patterns, reaching beyond traditional brand style guides. This challenge requires an “elastic brand” - that can react and deliver tailored promises.
Event: Ladies that UX / Berlin, 24.10.2017 @Mozilla
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Josh Levine
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
4. Residency Core Workshops Advising
Curriculum
10 weeks to Learning Core concepts Coaching &
awesome for products for and hands-on guidance for
early-stage accelerators & activities for teams going
teams. startup teams. everyone. at lightspeed.
LUXR.CO MAY 2012
5. TWEET!
Kate Rutter
www.luxr.co
@luxrco
@katerutter
LUXR.CO MAY 2012
6. Today we’ll cover...
I. Lean UX Fundamentals
II. Three Lean UX experiments:
1. Get to Know your Customer
2. Act on Customer Needs
3. Measure What Matters
III. Bring it all together
LUXR.CO MAY 2012
27. Design > UI
Users
1. BLAH
why
what Needs 2. BLAH
3. BLAH
how
(INSERT BUSINESS THINKING HERE)
Mary can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
LUXR.CO MAY 2012
28. What UX brings is 10* years of
experience, methods, and
methodology
*20, 30, 50 years
LUXR.CO MAY 2012
29. Among UX strengths...
UX people are EXPERTS at “getting
out of the building.”
LUXR.CO MAY 2012
33. Lean User Experience is a principle-driven
process for teams working in situations of
extreme uncertainty. It is characterized by
rituals that predispose predictable, high-
quality, high-velocity user experience
outcomes.
LUXR.CO MAY 2012
34. in Lean UX...
Hypothesis + Validation = Experiments
LUXR.CO MAY 2012
35. Today’s Challenge
Hypothesis
We believe that modern families would benefit
from having better ways to keep up with tasks,
and are willing to pay for a better way to
coordinate tasks with other family members,
friends and neighbors.
LUXR.CO MAY 2012
36. II : Three Lean UX Experiments
1. Get to Know your Customers
2. Act on Customer Needs
3. Measure What Matters
LUXR.CO MAY 2012
37. 1
Get to Know Your
Customers
(Customer Development Interviews)
Types of Research
Personas
How to Interview
Practice Interview
LUXR.CO MAY 2012
38. User Research
quant qual
• Contextual Inquiry
(Byer & Holzblatt)
• Mental Models (Indi Young)
Generative surveys
•Interviews
•Starbucks
Optimizely• •Hallway usability
Analytics• •remote
Evaluative A/B Testing•
Usability
Key Metrics•
LUXR.CO MAY 2012
39. User Research
quant qual
Generative Interviews
Evaluative
LUXR.CO MAY 2012
40. Customer Interviews
* Identify who you want to talk to.
* Articulate your hypotheses.
* Craft a topic map for the session.
* Jot down conversation prompts.
* Have the conversation
* Debrief!
LUXR.CO MAY 2012
50. Topic Map
mobile/
feeling
internet
overwhelmed
habits?
keeping
everything
working
last time
they got help
(house
cleaner) personal commute
time
LUXR.CO MAY 2012
51. {Activity}
Brainstorm question
“Have you ever had
__________________________
experience?”
LUXR.CO MAY 2012
52. Conversation Prompts
“Have you ever had ________ experience?”
“Can you tell me the story about that?”
“And then what happened?”
“Why [or how] did you do that?”
“What did you love [or hate] about that?”
“If you could wave a magic wand, what would it be like?”
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53. {Activity}
Brainstorm a prompt
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54. During the Interview
DO
• Take notes
• Smile
• Ask open-ended questions
• Get their story
• Shut up and listen
DONʼT
• Talk about your product
• Ask about future behavior
• Sell
• Ask leading questions
• Talk much
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55. {Activity}
Practice an interview
1 interviewer + 1 interviewee
note-takers
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56. After the Interview: Debrief
DUMP (5min, solo)
1 idea per sticky
“What I heard”
“What I saw”
“What stood out”
SORT (10min, team)
Collect similar items
Label groups
Stack duplicates
Note trends and exceptions
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58. 2
Act on
Customer Needs
(Developing product and interface ideas)
Sketching
6-Up Uses
Dot Voting
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59. Remember this?
Users
1. BLAH
why
what Needs 2. BLAH
3. BLAH
how
(INSERT BUSINESS THINKING HERE)
Mary can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
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60. BLAH BLAH BLAH
BLAH BLAH BLAH
BLAH BLAH BLAH
BLAH BLAH BLAH
A person BLAH BLAH
and their
needs
Your
business
vision
why
USES:
what
What can
how Mary do with
your product?
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61. 6 Uses
An illustration that shows “What will they DO with this product?” It
intersects user needs with business vision to show the consumer value
proposition. This informs what features are most important.
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62. {Activity}
Sketch 6-up Uses
__ can...
_____ ____, ______
with _
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63. {Activity}
Dot-vote top picks
3 dots } pick top 2 uses
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64. {Activity}
Redraw the top 2
__ can...
_____ ____, ______
with _
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65. {Activity}
Brainstorm features
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67. 3
Measure
What
Matters
(Quantitative and Qualitative Evaluation)
Common research questions
Metrics & Analytics
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68. Top questions
Will people use it?
Why wonʼt people use it?
Whatʼs wrong with this?
How could I make this better?
How can I improve conversion?
Are we making progress?
Do people like this?
Are these results good?
Why do people do that?
Did we do the right thing?
Why is there dropoff?
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69. User Research
quantitative qualitative
generate surveys user interviews
ideas
a/b testing
evaluate analytics usability testing
product KPIs
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70. quantitative qualitative
a/b testing usability
analytics testing
KPIs
Behavior Ability
Do people use it? How should I design the new one?
Which is better? Why wonʼt people use it?
Did we do the right thing? Whatʼs wrong with this?
Are these results good? How could I make this better?
Are we making progress? Why do people do that?
What do people love about it?
CLOSED-ENDED QUESTIONS How can I improve conversion?
Why is there dropoff?
What do they think this should do?
OPEN-ENDED QUESTIONS
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74. {Activity}
Check your metrics
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75. Metrics checklist
1. Does the metric • “number of...” [ # ]
• “average number of...” [avg ]
begin with a number? • “percent of...” [ % ]
2. Is there a time basis? • “per week” [ ___/wk ]
• “per month” [ ___/mo]
3. Is there an object • “per user” [ ___/user]
• “per user per week” (fancy!)
basis? • Examples: per user, per session,
or by interaction or item
* not required, but super-helpful (messages per file, emails
per thread)
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76. Metrics checklist
a good metric... a great metric...
...measures the usage of your ...makes you look at all the
product by a person. The usage other metrics and say “none of
should be specific to features that those other numbers matter if
deliver value to your user. we donʼt get this right first.”
unhelpful vanity good better awesome
# of users % of users
# of new
total number who sign in who share a
registered
sign-ups of registered 3+ times a task 3+
users per
users day, times a day,
week
per week per week
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82. Advanced topics
Conversion metrics Pirate Metrics - AARRR!
Cohort metrics
Instrumentation Acquisition
Activation
Retention
What should I be measuring?
(a few search terms) Referral
“Vanity Metrics” Revenue
“KPI”
“A/B Tests”
“Metrics for Pirates”
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83. Metrics Tools Landscape
ANALYTICS CONVERSION TESTING UNMODERATED
Google Analytics Unbounce TESTS WITH VIDEO
KISS Metrics Optimizely Usertesting.com
Mixpanel TryMyUI
Flurry Userlytics
LocalLytics WhatUsersDo
Stats Mix (just an api) Loop11
HEAT MAPPING MESSAGE RECALL MICRO USABILITY
Crazy Egg ClueApp Navflow
Click Tale FiveSecondTest Usabilia
Gaze Hawk Clicktest
Verify
Intuition HQ
UserZoom
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84. III : Bring it all together
Making the story
Living the Lean UX life
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87. Lean User Experience is a principle-driven
process for teams working in situations of
extreme uncertainty. It is characterized by
rituals that predispose predictable, high-
quality, high-velocity user experience
outcomes.
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88. RITUALS of Lean UX
1. Generate independently, then collaborate as a team
2. Work at the wall
3. Use rapid decision-making tricks:
dot-voting, roman voting
4. Engage design + development + product people
5. Frame designs as a hypothesis to validate
6. Validate with customers
7. Hold retrospectives periodically
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89. 10 Principles of Lean UX
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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90. Who is involved?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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91. How do we work together?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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92. What do we do?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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93. How can we be sure?
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: think -> make -> check
4. Repeatable & routinized
5. Solve the right problem
6. Goal-driven & outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Users are the best source of information (& inspiration)
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