Design ThinkingDesign Thinking
Your Startup Idea
Design Thinking Says:Design Thinking Says:
Live the ProblemLive the Problem
(Be a beginner again)(Be a beginner again)
Create Lots of OptionsCreate Lots of Options
Refine and executeRefine and execute
Launch a piece of crapLaunch a piece of crap
Do it fast & CheapDo it fast & Cheap
Iterate, iterate, iterateIterate, iterate, iterate
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
My JourneyMy Journey
Using design thinking to not just find
my next company but the
my mission for the next 10 years
Also used this methodology to help
three companies
that I am on the board of.
One Day After Google Bought Like.comOne Day After Google Bought Like.com
I had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race
My Dad and Father-in-lawMy Dad and Father-in-law
Cardiac IssuesCardiac Issues
Which Digital HealthWhich Digital Health
Mission?Mission?
LaLa
bb
ImIm
popo
rtrt
Get fit yourself before you buildGet fit yourself before you build
an app to help othersan app to help others
30 9
119 80
105 74
42 48
Step 1.1 : Live The ExperienceStep 1.1 : Live The Experience
Bought and Used Every QS DeviceBought and Used Every QS Device
Bought and Used Every QS DeviceBought and Used Every QS Device
3 week abandonment3 week abandonment
no variance no usageno variance no usage
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
Step 1.2: Live The ExperienceStep 1.2: Live The Experience
Tried Almost Every Eating StrategyTried Almost Every Eating Strategy
Tried Almost Every Eating StrategyTried Almost Every Eating Strategy
28 good decisions vs 428 good decisions vs 4
Varying each day keyVarying each day key
Exclusion Diets easier thanExclusion Diets easier than
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Step 1.3: Live The ExperienceStep 1.3: Live The Experience
Tried many exercise strategiesTried many exercise strategies
Tried many exercise strategiesTried many exercise strategies
Cross training keyCross training key
Very high intensity > long timeVery high intensity > long time
Strength better than cardioStrength better than cardio
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Step 2.1 Primary LearningStep 2.1 Primary Learning
Endocrinology ClassesEndocrinology Classes
Endocrinology ClassesEndocrinology Classes
Step 2.2 Primary LearningStep 2.2 Primary Learning
Reviewed 742 journal articlesReviewed 742 journal articles
Reviewed 742 journal articlesReviewed 742 journal articles
Step 2.3 Primary LearningStep 2.3 Primary Learning
Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
CDC insightsCDC insights
PVC Pipe = skinny ;-)PVC Pipe = skinny ;-)
Norms set for white (Vitamin D)Norms set for white (Vitamin D)
Indian less lean, Black moreIndian less lean, Black more
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Metabolically fit by ageMetabolically fit by age
18-24 25-34 35-44 45-54 55-64
51%
(11M)
39%
(15M)
30%
(12M)
16%
(7M)
7%
(2M)
Step 2.4 Primary LearningStep 2.4 Primary Learning
Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
(Over the years)(Over the years)
Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options
Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way
Need
Market
Team
Comp
etc
Idea 1
Need
Market
Team
Comp
etc
Idea 2
Need
Market
Team
Comp
etc
Idea 3
Need
Market
Team
Comp
etc
Idea 4
Need
Market
Team
Comp
etc
Idea 5
Do this
Notthis
What if all Vegetables were free?What if all Vegetables were free?
Super Human Hearing (Focused)Super Human Hearing (Focused)
+ Psychographic Combos+ Psychographic Combos
Single Moms
Iron Pumping
Baby Boomers
Skinny Fat
Adaptive ideasAdaptive ideas
Generative
Can’t Survey to
Adaptive
Can Survey to
?
beach headbeach head
Mining Asteroids Mining Construction
Debris
Why Does This Matter?Why Does This Matter?
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
Are you sure you are in tech?Are you sure you are in tech?
If you are not in KansasIf you are not in Kansas
anymoreanymore
Use Design ThinkingUse Design Thinking
twitter: @munjalshahtwitter: @munjalshah
grow2013@munjal.comgrow2013@munjal.com
grow2013@munjal.comgrow2013@munjal.com
grow2013@munjal.comgrow2013@munjal.com

The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

  • 1.
  • 2.
    Design Thinking Says:DesignThinking Says: Live the ProblemLive the Problem (Be a beginner again)(Be a beginner again) Create Lots of OptionsCreate Lots of Options Refine and executeRefine and execute
  • 3.
    Launch a pieceof crapLaunch a piece of crap Do it fast & CheapDo it fast & Cheap Iterate, iterate, iterateIterate, iterate, iterate Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram!
  • 4.
    My JourneyMy Journey Usingdesign thinking to not just find my next company but the my mission for the next 10 years Also used this methodology to help three companies that I am on the board of.
  • 5.
    One Day AfterGoogle Bought Like.comOne Day After Google Bought Like.com I had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race
  • 6.
    My Dad andFather-in-lawMy Dad and Father-in-law Cardiac IssuesCardiac Issues
  • 7.
    Which Digital HealthWhichDigital Health Mission?Mission? LaLa bb ImIm popo rtrt
  • 9.
    Get fit yourselfbefore you buildGet fit yourself before you build an app to help othersan app to help others 30 9 119 80 105 74 42 48
  • 10.
    Step 1.1 :Live The ExperienceStep 1.1 : Live The Experience Bought and Used Every QS DeviceBought and Used Every QS Device Bought and Used Every QS DeviceBought and Used Every QS Device
  • 11.
    3 week abandonment3week abandonment no variance no usageno variance no usage quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self
  • 12.
    Step 1.2: LiveThe ExperienceStep 1.2: Live The Experience Tried Almost Every Eating StrategyTried Almost Every Eating Strategy Tried Almost Every Eating StrategyTried Almost Every Eating Strategy
  • 13.
    28 good decisionsvs 428 good decisions vs 4 Varying each day keyVarying each day key Exclusion Diets easier thanExclusion Diets easier than Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting
  • 14.
    Step 1.3: LiveThe ExperienceStep 1.3: Live The Experience Tried many exercise strategiesTried many exercise strategies Tried many exercise strategiesTried many exercise strategies
  • 15.
    Cross training keyCrosstraining key Very high intensity > long timeVery high intensity > long time Strength better than cardioStrength better than cardio Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone
  • 17.
    Step 2.1 PrimaryLearningStep 2.1 Primary Learning Endocrinology ClassesEndocrinology Classes Endocrinology ClassesEndocrinology Classes
  • 18.
    Step 2.2 PrimaryLearningStep 2.2 Primary Learning Reviewed 742 journal articlesReviewed 742 journal articles Reviewed 742 journal articlesReviewed 742 journal articles
  • 19.
    Step 2.3 PrimaryLearningStep 2.3 Primary Learning Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
  • 20.
    CDC insightsCDC insights PVCPipe = skinny ;-)PVC Pipe = skinny ;-) Norms set for white (Vitamin D)Norms set for white (Vitamin D) Indian less lean, Black moreIndian less lean, Black more Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat %
  • 21.
    Metabolically fit byageMetabolically fit by age 18-24 25-34 35-44 45-54 55-64 51% (11M) 39% (15M) 30% (12M) 16% (7M) 7% (2M)
  • 22.
    Step 2.4 PrimaryLearningStep 2.4 Primary Learning Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
  • 25.
  • 26.
    Step 3.0 :Create Lots of OptionsStep 3.0 : Create Lots of Options
  • 27.
    Step 3.1 :Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way Need Market Team Comp etc Idea 1 Need Market Team Comp etc Idea 2 Need Market Team Comp etc Idea 3 Need Market Team Comp etc Idea 4 Need Market Team Comp etc Idea 5 Do this Notthis
  • 28.
    What if allVegetables were free?What if all Vegetables were free? Super Human Hearing (Focused)Super Human Hearing (Focused)
  • 29.
    + Psychographic Combos+Psychographic Combos Single Moms Iron Pumping Baby Boomers Skinny Fat
  • 30.
    Adaptive ideasAdaptive ideas Generative Can’tSurvey to Adaptive Can Survey to
  • 31.
  • 32.
    beach headbeach head MiningAsteroids Mining Construction Debris
  • 33.
    Why Does ThisMatter?Why Does This Matter? I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in.
  • 34.
    Are you sureyou are in tech?Are you sure you are in tech?
  • 35.
    If you arenot in KansasIf you are not in Kansas anymoreanymore Use Design ThinkingUse Design Thinking
  • 36.