How has media relations changed? Is the press release dead? What traditional PR skills are still relevant? Carrie Morgan addresses these questions with Stockton University's college students and Professer Ai Zhang.

1. #PRPROCHATSPECIAL
STUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan,
author,chatmoderator

2. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AiZhang
@aiaddysonzhang
Howhasmediarelationschangedintoday'sdigitalage?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

3. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
jeffsoto
@JS_insidepitch
thepressreleaseisonlifesupport.Mediaismuchmore
accessiblethan10yrsago.Socialisagamechanger
@aiaddysonzhang#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

4. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Socialmediabringsreal-timeengagement,crisis
managementandreputationconsiderationsintothemix
forPRpros.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

5. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Wehavetobe“alwayson”morethaneverbefore.It’s
madeourjobinfinitelymorecomplicated....andwonderful.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

6. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
Rory
@rcdaly95
Mediarelationshavebecomemoreprevalenttothepoint
whereithasalmosttakenoverthefield.Muchmorefast
paced#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

7. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AmberHamlett
@A1Hamlett
Nowanyonecanbetheirownreporterandadvocate
throughthenewdigitalage.Thisispossiblethroughsocial
media.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

8. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
Method
@methodcom
Notonlyhas#socialmediachangedmediarelations,it
changedhowbrandscommunicatewiththeiraudiences
andtelltheirstory.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

9. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AiZhang
@aiaddysonzhang
Isthepressreleasedeadintoday'sdigitalage?Why?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

10. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
PressreleasesareNOTdead,buttheyhavedistinct
purposes,valueandexpectations#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

11. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Pressreleasestellcorporatenews,GREATbrandpublishing
tool,historicalsnapshot,lendcredibility/influence/reputation
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

12. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
theresa
@theresafingado
Companiesallovertheworldarestillusingpressreleases,
it'simportanttoknowwhat'scomingSTRAIGHTfroma
company.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

13. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
Rory
@rcdaly95
Dead'isharsh.Let'ssayit'sonit'swayout.Ifyouwant
yourmessagetobeheard,putitsomewherewithexposure
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

14. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
GabbyLintz
@GabbyLintz
Pressreleasesarestillavitalpartofthecommunication
process#NotDead#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

15. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Don’twriteself-grandiosepuffery–useapressreleasefor
REALNEWS.Realcontent.Realopinions/expertise.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

16. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AiZhang
@aiaddysonzhang
Whattraditionalskillsarestillrelevantandimportanttoday?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

17. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Theartandscienceofagreatpitch,customtotheaudience,
pubneedsandjournalistisanessentialskill.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

18. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
BrittneyWelch
@brittneywelch42
Writing!Writingwillalwaysbethemostimportantskill
inmyopinion.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

19. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
PatIannello
@pat_iannello
Positivebranding,publicspeaking,writing.Anywayin
whichyoucommunicateisimportanttocreaterelationships
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

20. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
MarielenaDottoli
@mdottoli
Beingabletoanalyzecomplexdataisdefinitelystillrelevant.
Theprocesshasjustevolvedwithtechnology.#AZPR
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

21. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
Method
@methodcom
Buildingandkeepingrelationships,whetheronsocial,email
orinpersonisstillimportantinPR.Thatwillneverchange.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

22. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
-aka;icy
@simply_icy
Observationskillsisanothertraditionthatwestillneed.
Aneyefordetailcantakeyouplaces!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

23. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AiZhang
@aiaddysonzhang
Whataresomedigitalskillscrucialfortoday'sPR
practitionerstohave?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

24. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AmberHamlett
@A1Hamlett
Digitalskillssuchasunderstandingallsocialmediaoutlets
andthetargetpopulationissoveryimportant!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

25. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
PRprosneedtolearntolearn.Getoutofyourcomfort
zone,try,try,try-constantlytestandtweakthings.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

26. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Notonlyunderstandsocialmedia,butfocusonhowto
engage,howtogrowtheRIGHTaudienceforabrand,
messaging#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

27. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
jeffsoto
@JS_insidepitch
Expandingyourskillset-thatmaybedesign,somecoding,
videoediting-youmustevolve.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

28. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
DaneDellenbach
@BBDaneDell
Youhavetoknownotonlyhowtopostandengageon
socialmedia,buthowtoanalyzewhatisbeingsaid.It's
instant"polling"#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

29. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
BrianGallagher
@btgallagher
Digitalskillstohaveisknowingtheright"language"touse
onaSMchannelandservinguptherightcontentforit.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

30. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AiZhang
@aiaddysonzhang
Howdoyoustayupdatedwiththelatesttrendsandidentify
influencers?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

31. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Investtimeinleanring-makeahabitofitlongpast
graduation.ItseparatestheaveragefromTHEFABULOUS.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

32. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
-aka;icy
@simply_icy
Thougholdfashion,utilizingthenewssourcesontv,print,
andsocialmediahelpmetostatupontrends.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

33. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Don’trelyonindustryblogs/eZinestoidentifyinfluencers–
whoisblogging?Heavilysocial?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

34. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
theresa
@theresafingado
AllSMplatforms!Twitterthemosttoseewhatpeopleare
talkingabout.Itsquick&givesyouinformationabout
anything!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

35. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
Method
@methodcom
Seewhat'strendingondifferentchannels.Watchhashtags.
Readarticles.Seewho'sbeingquoted.Trackjournalists.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

36. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
AiZhang
@aiaddysonzhang
Howhastoday'sdigitalenvironmentaffectedthehiringand
recruitingprocessofPRgraduates?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

37. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
BrittneyWelch
@brittneywelch42
Adiversedigitalpresenceisimportanttoreallybe
interestingtorecruiters.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

38. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
GabbyLintz
@GabbyLintz
It'smadethehiringprocessmorecompetitive,youneedto
sellyourselfasapersonalbrand#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

39. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Blog.Recruiters/employersloveit,polishesyourwriting
skills,buildspersonalbrand,givesatesting/learning
platform#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

40. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
DemonstratedunderstandingofINTEGRATIONofsocial
media,contentandSEOwithPRisincrediblyvaluable.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

41. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
gi
@giannnazeppilli
Thedigitalagecanmakeorbreakyouwhenitcomesto
beinghire,youskillsneedtobestrongerthanever
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

42. #PRPROCHATSPECIALSTUDENTEDITION:
STOCKTONUNIVERSITY
Bestof#PRprochat
CarrieMorgan
@morgancarrie
ReallyleverageLinkedIn-groupstoengageandshow
expertise,poststoshowexpertiseandsharelearning,
status4brand#PRprochat
#PRprochat:FirstThursdays@ 3pmEST

43. FIRSTTHURSDAYS
3PMEST
#PRprochat
CarrieMorgan,
author,chatmoderator