Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues? Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.