An overview of Social Media - ideal for Professional Services Firms considering marketing, branding, and participating via Social Networks.

1. Professional Services Branding:
5
Ways to Enhance
Professional Expertise
with Social Media.
(it’s not as scary as you think…)

2. Should our firm be using
Social Media?

3. Should our firm be using
Social Media?
Nope.
Not until you develop a strategy.

4. 1. Design your SM Strategy.
As marketing goes, it can seem easy and
inexpensive, but requires planning, time
and energy to implement well.

5. Example Strategy:
Goal: Increase sales by 20%
Strategy: Grow existing database
Become a thought leader
Publish weekly article
Tactics: Marketing, Networking, SM

6. Where do we start?

7. 2. Begin with the end in mind.
- PR / Speaking / Writing Opportunities
- Where’s your hub?
- What’s your Call to Action?
- Thought Leadership is a Strategy...
- Lead Generation & Sales are Objectives

8. Should we start selling to
friends on Facebook?

9. 3. Learn how SM is Unique.
- Two-way conversation / discussion
- Reveal level of authenticity (or lack of)
- Form tribes, build community, have fun...
- Create & fuel buzz
- SEO benefits

10. Who wants to know what I
had for breakfast?

11. Who wants to know what I
had for breakfast?
Only your stalkers.
Professionals should focus on thought
leadership and conversations.

12. 4. Share how you think.
- Expertise / Thought Leadership
- What do you know? Your unique POV?
- Reinforce your Positioning
- Ask audience for feedback
- Attract top talent

13. Are pics okay on Facebook
and Myspace?
Be smart about who you friend, what
you say, and what’s visible to “anyone.”

14. 5. Choose the right tools.
Social Media options and opportunities:
What’s right for us?
- Social Networks
- Blogging & Micro-blogging
- Nearly Traditional Options

15. Business
Website Email LinkedIn OneDegree /
Plaxo
Blogging SlideShare
Podcasts
Smaller
Indiana
Facebook
Deep Twitter Brief
Fan Pages
YouTube
Facebook
Blogging
Entertainment

16. Example campaigns:

17. Q&A:

18. Thank you.
Josh Miles, Principal
Miles Design LLC - Indianapolis
josh@milesdesign.com
http://twitter.com/joshmiles
http://facebook.com/josh.miles
http://facebook.com/brandstrategy
http://linkedin.com/in/joshuamiles
http://smallerindiana.com/profile/JoshMiles
http://www.milesdesign.com
http://www.milesdesign.com/mdnews
http://www.milesdesign.com/mdnews/2009/07/three-step-strategy-for-sharing.html