Leveraging Advanced Social Media Techniques by Using Pinterest to Create Brand Advocates. Taught marketing professionals how to Promote their brands and projects by using Pinterest to Create Brand Ambassadors. Brand Advocates / Amassadors are our company's cheerleaders and social influencers. Your most best customer may or may not be a brand advocate of your business. A good indicator is if a customer is or is not a brand advocate is whether or not they are a "ride or die" kind of customer (figuratively speaking) - meaning, they have your back and will do anything for you/your brand; they will stand up for you in the line of fire and buy every product or service you have available.

1. Welcome, Loyal Brand Advocates!
Using Pinterest
to Create Brand Advocates
(G Co Group, LLC)

2. #IAMLOYALFIU PINTEREST EXERCISE

3. Pinterest
And
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@gcogroup

4. Identifying Your Brand Advocates
on Instagram
• What is Pinterest?
• Using Hashtags for Your Advocacy Program
• What and Who are Brand Advocates?
• Examples of a Brand Advocacy Campaign
• Resources
• Tying Everything Together
• Your Next Steps

5. • Who am I?
I am 5 sisters
Horses, Antique Cars, Dogs and Motorcycles
My parents live in Maine
I used to be 195 lbs
I have an Internet Radio Show called
#OpenHouse
My Story

6. Pinterest
And
Brand Advocacy
Getting Started with Pinterest
@gcogroup

7. Pinterest is a visual bookmarking tool that helps
you discover and save creative ideas.
Snap a photo, upload to a board, write a
description (with the use of #hashtags), and
post.
Ex: Picture-taking exercise with hashtag,
#IAMLOYALFIU
What is Pinterest?

8. Pinterest Steps

9. Mothers are 61% more likely to visit Pinterest as
compared to the average American
Shopify Customers referred by Pinterest place an
average order of $80, compared to $40 for
customers navigating from Facebook
Pinterest generates more revenue than Twitter
(400%) and Facebook (27%) combined
> 50 million users are on Pinterest, and roughly,
70% of them are female
Approximately 47% of U.S. online shoppers have
made a purchase based on a recommendation from
Pinterest
Pin Facts

10. 4.2 Million Mom Bloggers are on the web
Moms mention brands an average of 73 times per week
60% of Mom bloggers blog about brands they love or hate
Mom bloggers have a huge list of subscribers to their blogs,
Pinterest, Twitter, Facebook, and Google+ feeds
A well-established Mom blogger has a monthly audience of 20,000
66% of Moms believe word of mouth is credible and 81% of U.S.
women online trust Pinterest as a source for information and advice
Mom Facts

11. Pinterest
And
Brand Advocacy
Use the Right Hashtags
to Get Leads
@gcogroup

12. A type of unique label used on social networks,
and micro-blogging services to find messages
with specific themes or related content.
#InternationalSushiDay #MomTexts
#Starbucks #CarnivalCruise
#ShareaCoke #MVPSummit
#HomeTryOnKit #LoveWins
What are Hashtags?

13. A not-so-unique label used on social networks,
tend to result in lots of loose content and many
themes that aren’t necessarily related.
#HowIRoll
#IAmLoyal
#NightLife
#YOLO
What are Hashtags?

14. The 3 Rules for Creating Hashtags:
1. Short 2. Unique 3. Relevant
Think of a Hashtag as:
Your Username on Twitter,
Your Website URL or
Your Social Security #
Ex: IAMLOYALFIU Resources
Hashtags Rules

15. Pinterest
And
Brand Advocacy
How to Identify a Brand Advocate
@gcogroup

16. A Brand Advocate is a person, or customer who
talks favorably about a brand or product, and
then passes on positive word-of-mouth (WOM)
messages about the brand to other people.
Everybody wants them. They give you referrals.
They advertise for you for free. They stand up
for you when you’re under fire.
What is a Brand Advocate?

17. Brand Advocates are referred to as:
Ambassadors
Cheerleaders
Evangelists
Moms
Loyal Customers
What is a Brand Advocate?

18. Brand Advocates are …
Social Influencers, Bloggers and Moms
Loyal Customers or Highly-Satisfied Customers
Employees
Who are Brand Advocates?

19. Pinterest
And
Brand Advocacy
Using a Brand Advocate to
Launch a Campaign
@gcogroup

20. Launching the Campaign
Coca-Cola | #ShareaCoke
Sapporo | #InternationalSushiDay | #HowIRoll
Starbucks | #NoTimeNoLine
Lilly Pulitzer | #BuyMeLilly
Brand Advocate Campaign

21. Resources
Pin Source – Website pins
PinGroupie – Join group boards and invite
people to yours
HashtagGenerator.com – Campaign Specific
Hashtagify.me – Campaign Metrics
Resources

22. Pinterest
And
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@gcogroup

23. Remember when … ?
#IAMLOYALFIU did 3 things:
1. You became a Brand Advocate
2. You generated a Leads List for me
3. Launched a campaign – offline event for
online promotion
Connecting the Dots

24. Sign-up for a #Webinar
1 Hour Step-by-Step on Setting Up a Brand Advocacy
Program for Your Business
$197
Sign-up for the #WebinarCombo
1 Hour Step-by-Step + 1 Hour Consultation
$397
Sign-up for the All Access #VIPDay
All Day Pass with Sharon – 5 Spots Left
$1577 $797
Your Next Steps

25. To Sign Up:
gadboisconsulting.com/iamloyalfiu
Choose Your Hashtag:
#Webinar – 197
#WebinarCombo – 397
#VIPDay – 797
Your Next Steps

26. Like This Presentation?
Find Me on Pinterest
@gcogroup
[ Thank you ]
(G Co Group, LLC)

27. End of Seminar!
Using Pinterest
to Create Brand Advocates
(G Co Group, LLC)