Writing Skills & Storytelling with Ann Handley and Carrie Morgan

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#PRprochat
PRWritingSkills&Storytelling

CarrieMorgan
@morgancarrie
Ifyoucouldspeaktotheten-years-youngerAnn,what
writingskillswouldyouemphasislearning?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
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#PRprochat PRWritingSkills&Storytelling
withAnnHandley&CarrieMorgan

AnnHandley
@annhandley
Trainyourselftoobserve.Writersﬁndinspirationin
themostordinaryplaces.#PRprochat
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CaledonVirtual
@CaledonVirtual
@morgancarrie@annhandleyIt’samazinghowjustdeciding
toDOITcanbreakwriter’sblocksometimes.#PRprochat
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CarrieMorgan
@morgancarrie
Oneofthechallengesof#PRisNOTbeinginvolvedenough
withourclientstobeinspired,toseechallenges...
#PRprochat@annhandley
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AnnHandley
@annhandley
Andlearnthescaffoldingofgoodwriting."Learntherules
likeapro,soyoucanbreakthemlikeanartist."(Picasso)
#PRprochat
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CarrieMorgan
@morgancarrie
Thereisahugedifferencebetweenwritingthatbreaks
rulestoADDﬂavor,vs.makingmistakesthatlookamateur.
@annhandley#PRprochat
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AnnHandley
@annhandley
Idon'treallybelieveinwriter'sblock.Doesahouseframer
get2x4block?Usuallywriter'sblockisreallyathinking
block.#PRprochat
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CarrieMorgan
@morgancarrie
Forthoseofuswhoaren’tnaturalwriters,howcanwe
improveourskills?#PRprochat
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CarrieMorgan
@morgancarrie
I’mnotsurehow,butREADINGisanamazingwayto
improvewritingskills.Osmosis?Itworks!#PRprochat
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CaledonVirtual
@CaledonVirtual
Domoreofit.Writeyourownblogposts.Writemore
letters.Emulatewritersyouenjoyreading.#PRprochat
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CarrieMorgan
@morgancarrie
Tryingonthewritingstyleofother'sisaFABULOUSidea.
Trymany-polishyourstylethroughemulation.
@CaledonVirtual#PRprochat
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@CaledonVirtual
AnnHandley
Writeeveryday.Makeitahabiteveryday,notan
"obligation"onceaweek,as@goinswritersays.
#PRprochat
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TinuAbayomi-Paul
@Tinu
Ifyouthinkyoucan'twrite,pretendyou'retellinga
storyoransweringQs.OrTranscribeyourthoughts&get
aneditor.#PRprochat
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AnnHandley
@annhandley
@whitneysanchez3Wegetintotroublewhenwethink
writingis"magical.".Itcanbeinspired..butit'salso
ﬂat-outWORK.#PRprochat
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CarrieMorgan
@morgancarrie
Whathighschoolwriting“rules”shouldwemakeaneffort
tounlearn?#PRprochat#PR#blogging#content
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AnnHandley
@annhandley
Losethe5-paragraphessayapproach,whichisSTILL
beingtaught.Eventhoughit'sbeenproventomake
kittenscry.#PRprochat
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CarrieMorgan
@morgancarrie
Storytellingstylesofwritingdon'talwayscomputewith
highschoolwriting"rules"-toorigid!#PRprochat
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ChrisBell
@riskycontent
Thoserulesweren'tnecessarilybad.Thingis,Ididn'tneed
themsoIneverlearnedthem.#PRprochat
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CarrieMorgan
@morgancarrie
Somanyareafraidtodeveloptheirownwriting"voice"
-butthat'swhatmakessomewritingAMAZING.
@CaledonVirtual@annhandley#PRprochat
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GerardF.Corbett
@gerardcorbett
Dependswhenyouwereinhighschool!Severalrules
stillapply.#kiss#PRprochat
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AnnHandley
@annhandley
Toneofvoiceiskey,as@morgancarriejustsaid.
Iwroteaboutvoiceasadifferentiatortoday:
annhandley.com/2015/12/03/5-k… #PRprochat
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CarrieMorgan
@morgancarrie
JusthowimportantarestorytellingskillsforcorporatePR?
#PRprochat
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TressaRobbins
@tressalynne
Idon'tcarewhoyouare(corporateorotherwise),
#storytellingskillsareCRITICALfor#PRpros!#PRprochat
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CaledonVirtual
@CaledonVirtual
@tressalynneNobodywantstoreadyourboringcorporate
news.Havetotellastorytocaptureanyone’sattention.
#PRprochat
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CarrieMorgan
@morgancarrie
Ifyouaren'tlearningtheabilitytotellengagingstories,
youaredoingyourclients/employeradisservice.
#PRprochat
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CarrieMorgan
@morgancarrie
Storytellingtakesanideaothershavewrittenabout,
andmakesitcompletelynew,tailoredtoyouraudience,
FASCINATING.#PRprochat
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AnnHandley
@annhandley
PRoftenhasanearforstories,becausePRprosare
trainedtothinkofwhatanaudiencewilllove.#PRprochat
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AnnHandley
@annhandley
"Story"justmeansputtinginformationinthecontext
ofwhatpeoplecareabout.#PRprochat
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CarrieMorgan
@morgancarrie
Howcanwelearntowritegreatstories?
#PRprochat
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TressaRobbins
@tressalynne
Ithinkweansweredthisearlier--youwritegreatstoriesby
readinggreatstoriesandlearningfromthem.#writing
#PRprochat
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ChrisBell
@riskycontent
@gerardcorbettThat'swhyIrecommend#scienceﬁction
and#comics-storieslivethere;)#PRprochat
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AnnHandley
@annhandley
Keyisknowingyouraudience.Haveempathyfortheir
problemsandissues.Sharevalue.#PRprochat
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BonnieRiechert
@BonnieRiechert
@morgancarrieItgoesbacktoknowingyour
audience/publics/readers,focusonwhatpeoplecare
about#PRprochat
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CarrieMorgan
@morgancarrie
Whatelementsshouldagreatstoryinclude?
#PRprochat
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AnnHandley
@annhandley
Elementsofagreatstory:Empathyfortheaudienceis#1.
Second,joyinthetelling.#PRprochat
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CarrieMorgan
@morgancarrie
.@AnnHandleyEmpathyispowerful-changessomething
condescendingintoresonance,attitudeintounderstanding,
smugintosmart.#PRprochat
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GerardF.Corbett
@gerardcorbett
WhoWhatWhereWhyWhenandHow
#PRprochat
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ChrisBell
@riskycontent
Storytellingisnotjustemotion,butalsocraft:pacing,
logicalprogressing,beats,characterization,structure,
narrative.#PRprochat
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NicoleE.Spears
@_NicoleESpears
Storiesneedaconﬂict+aresolution.Whetherthe
antagonistisaliterarycharorastartupsolvinga
consumerpainpoint.#PRprochat
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CarrieMorgan
@morgancarrie
It'seasiertopaintafabulousstorywithagood
vocabulary.Igobacktoreading<-itbuildsvocab!
#PRprochat
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#PRprochat
FirstThursdays@3pmEST

Writing Skills & Storytelling with Ann Handley and Carrie Morgan

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