SlideShare a Scribd company logo
London
online seller meetup
#OSUKLDN
26th May, 2016
Rise London
www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK
SEO towards the end !
I will share some hints & tips about
Hello !
I’m Prabhat Shah
Project Director, Online Seller UK
& DaytodayeBay
find me @OnlineSellerUK
How did it Start ?
>> Cardiff to throughout the UK
>> Helped 500+ businesses directly
Events in
Newcastle
Manchester
Leeds
London
Birmingham
Bristol
Norwich
Brighton
Newport
“Helping
SMEs Sell
Online”
We Deliver Ecommerce & Digital Marketing Training
Please visit www.onlineselleruk.com to find out more >
Please tweet comments, photos with
#OSUKLDN
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
The German E-Commerce
Market
A little insight
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Topics
Stats and Numbers
Marketplaces
Competition
Payment
Logistics
Languages
Returns
Recommendation for the Market entry
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Stats and Numbers
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
TOP 3 in Europe
United Kingdom
Germany
France
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Turnover compared
in bn £
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces
• Strongest Marketplaces: ebay and
Amazon
• Hood.de, hitmeister.de
• Different requirements
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Competition
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Competition
• 25.000+ Online Sellers
• Marketplaces as competitor
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment
• No Visa debit
• PayPal
• Advance payments
• After delivery
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics
• Two day delivery as economy
• Free shipping preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language
• Highly advanced market
• Native language preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns
• „World Champions“ in returns
• Worst in the fashion vertical
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Recommendation
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
My recommendation
• Do your research
• Start small
• Use already available resources
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Vielen Dank!
Thank you for your attention!
Consumer Delivery Preferences
Insight into the delivery landscape and shifting consumer preferences
Click and Collect - An Integral Element of Your Peak 2016 Strategy
26th
May 2016
Marie.Hamblin@justshoutgfs.com
Product Director - GFS Technology
10+ Years Ecommerce Experience
Marie Hamblin
15+ Years Parcel Expertise
Marie Hamblin
Prepare for Peak
25th
November <6 Months
It’s a changing landscape
On The Go Lifestyle
Be Optimised For Mobile
Offer Delivery Choice
Every Consumer is Unique
Delivery Choice
I love being able to
stop at my corner
shop on my way
home & drop
returns there too!
I work night shift
& don’t want to
be woken in the
day to receive
deliveries
Work don’t allow me to
get deliveries and I live in a
flat with no ‘safe place’
Consumer’s Preferences Matter
Delivery Choice
Delivery Trends
Fast /
Convenient
Free
Subscription
Own The
Last Mile –
Own The
Customer
Do You Have A Competitive
Strategy For Peak?
Consider Click & Collect
Lets Look At How It’s Performed For Some Retailers….
Offer Delivery Choice
C&C accounts for 35% sales
25% make additional purchases instore
C&C to store drove a 30%
increase in online conversions
30% increase in conversion & sales
35% 30% 30%
Great, Sign Me Up For Click & Collect!
Does it need to be that complex?
C&C
Diversity
Parcel Shops
Pa
Store Estate
Lockers
C&C
Diversity
Geographic Reach
• Minimum Volumes
• Mandatory Carriers
• Dimensions
Lockers
Large vs Small Stores
C&C Complexity
• Varied Opening Hours
• Lockers Require Code Access
• New Data Capture? Store ID
• New Label Formats
• Barcodes
• Variable Costs
• Returns Experience
• Geographic Reach
No dominant player with full
coverage
Network Requirements Access Business Considerations
Some Shared Learnings
From our customers and great retailers…
ASOS
Shared Learnings
Future Proof Your Delivery Landscape
•One time integration, not each service
individually. No more website changes.
•Carriers & Services can be
enabled/disabled by a business user
through a management portal.
Common Mistakes…
•Don’t hide it behind logon
•Consider adding it to your
product pages in additional
to your delivery pages
•Don’t add extra clicks
Showcase your Click & Collect offering
•Carrier gazetteers are complex
& flux significantly during peak
•Ensure your business
complexities can be easily
managed. Consider your cut off
times, product types, out of
area postcodes
Focus on what your business does best
Recreo
Shared Learnings
Be True To Your Identity
•Ensure the look & feel is
configurable to reflect your
brand aesthetics
•Maps vs Lists
•Mobile Optimised
GFS Checkout
GFS Checkout
Aggregated Click and Collect Solution
FREE trial @ http://www.justshoutgfs.comUPS Access Point, Royal Mail Local Collect, Spring Global Mail, Nightline Parcel Motel
Try it for yourself
Register for a FREE trial of GFS Checkout
http://www.justshoutgfs.com/gfs_checkout.asp
Marie.Hamblin@justshoutgfs.com
Questions?
Currencies Direct | All rights reserved 2016 ©
Going Global:
How to sell on Amazon US?
Currencies Direct | All rights reserved 2016 ©
2
E-tailing
Let’s talk
Trade volumesSTANDARD POINTS TO CONSIDER WHEN GOING GLOBAL
• Private label selling
• Use more than one marketplace
• Use top primary product categories like home and kitchen
• Research what is popular in the marketplace
• Be less interested in buying cheap products
• Take an interest in the competition
• Go to trade shows like Canton Fair and take suggestions from suppliers
• Look at Amazon sponsored products, Adwords and engage in SEO
• Reduce your fees by using a third parties
Currencies Direct | All rights reserved 2016 ©
3
E-tailing
Let’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 ©
4
E-tailing
Let’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 ©
5
E-tailing
Let’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 ©
6
E-tailing
Let’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 ©
Reduce your fees
Currencies Direct | All rights reserved 2016 ©
8
E-tailing
Let’s talk
Trade volumesHOW CURRENCY MOVEMENT IMPACTS ONLINE SELLERS
Could have got you
$10,000
May 25th
2016
£ 7,206 Feb 28th
2016
£ 6,871
£ 335 Worst off
Currencies Direct | All rights reserved 2016 ©
E-tailing
Let’s talk
Efficient use of foreign exchange
Order placed
Payment made
USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF
FROM MOVING EXCHANGE RATES
Currencies Direct | All rights reserved 2016 ©
10
E-tailing
Let’s talk
COLLECTION ACCOUNTS
Currencies Direct | All rights reserved 2016 ©
11
E-tailing
Let’s talk
How do forward contracts work?
Tell us how much
you need to protect
and for how long
We will give you an
exchange rate quote
To buy the contract:
Pay a 10% deposit if
contract is for longer
than four weeks or
more than £75,000
Tell us who you need
to pay and send us
settlement
Currencies Direct | All rights reserved 2016 ©
12
E-tailing
Let’s talk
CURRENCIESDIRECT.COM
Use a
COLLECTION
ACCOUNT
PAY suppliers
with a
specialist
LEARN from
places like
@onlineseller
scd
Look at
FORWARD
CONTRACTS
Currencies Direct | All rights reserved 2016 ©
13
E-tailing
Let’s talk
TRUSTED BY OVER
100,000
CLIENTS AND AUTHORISED
BY THE FINANCIAL CONDUCT
AUTHORITY
20 YEARS
EXPERIENCE
Established since 1996,
market leader in foreign
exchange services for
online retailers
$5.2BN
TURNOVER
E-tailer overseas bank
accounts in multiple
countries and currencies
OVER 2500
registered online sellers
using our accounts in
USA, UK and EUROPE
Currencies Direct | All rights reserved 2016 ©
Thank you
for listening.
Let’s talk.
14
Did you find this event useful ?
Please write your testimonials.
Be a Smart
Online Seller
Sign up for our
Specialist Training
in London >
11th
June
18th
July
20th
August
15th
September
17th
September Saturday
13th
October
15th
October Saturday
Thanks !
Everyone for your support.
Contact:
Prabhat Shah
@OnlineSellerUK
Email: ps@onlineselleruk.com
Landline: 029 2236 2596 Mobile: 0751 88 39629
www.onlineselleruk.com

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London Online Seller Meetup 26th May, 2016

  • 1. London online seller meetup #OSUKLDN 26th May, 2016 Rise London www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK
  • 2.
  • 3. SEO towards the end ! I will share some hints & tips about
  • 4.
  • 5. Hello ! I’m Prabhat Shah Project Director, Online Seller UK & DaytodayeBay find me @OnlineSellerUK
  • 6. How did it Start ? >> Cardiff to throughout the UK >> Helped 500+ businesses directly
  • 8. We Deliver Ecommerce & Digital Marketing Training Please visit www.onlineselleruk.com to find out more >
  • 9. Please tweet comments, photos with #OSUKLDN
  • 10. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight The German E-Commerce Market A little insight
  • 11. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Topics Stats and Numbers Marketplaces Competition Payment Logistics Languages Returns Recommendation for the Market entry
  • 12. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Stats and Numbers
  • 13. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight TOP 3 in Europe United Kingdom Germany France
  • 14. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Turnover compared in bn £
  • 15. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Marketplaces
  • 16. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Marketplaces • Strongest Marketplaces: ebay and Amazon • Hood.de, hitmeister.de • Different requirements
  • 17. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Competition
  • 18. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Competition • 25.000+ Online Sellers • Marketplaces as competitor
  • 19. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Payment
  • 20. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Payment • No Visa debit • PayPal • Advance payments • After delivery
  • 21. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Logistics
  • 22. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Logistics • Two day delivery as economy • Free shipping preferred
  • 23. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Language
  • 24. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Language • Highly advanced market • Native language preferred
  • 25. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Returns
  • 26. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Returns • „World Champions“ in returns • Worst in the fashion vertical
  • 27. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Recommendation
  • 28. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight My recommendation • Do your research • Start small • Use already available resources
  • 29. © 2015plentymarkets Ltd | The German E-Commerce market – a little insight Vielen Dank! Thank you for your attention!
  • 30. Consumer Delivery Preferences Insight into the delivery landscape and shifting consumer preferences Click and Collect - An Integral Element of Your Peak 2016 Strategy 26th May 2016 Marie.Hamblin@justshoutgfs.com Product Director - GFS Technology
  • 31. 10+ Years Ecommerce Experience Marie Hamblin
  • 32. 15+ Years Parcel Expertise Marie Hamblin
  • 34. It’s a changing landscape On The Go Lifestyle Be Optimised For Mobile Offer Delivery Choice
  • 35. Every Consumer is Unique Delivery Choice I love being able to stop at my corner shop on my way home & drop returns there too! I work night shift & don’t want to be woken in the day to receive deliveries Work don’t allow me to get deliveries and I live in a flat with no ‘safe place’
  • 37. Delivery Trends Fast / Convenient Free Subscription Own The Last Mile – Own The Customer
  • 38.
  • 39. Do You Have A Competitive Strategy For Peak? Consider Click & Collect Lets Look At How It’s Performed For Some Retailers….
  • 40. Offer Delivery Choice C&C accounts for 35% sales 25% make additional purchases instore C&C to store drove a 30% increase in online conversions 30% increase in conversion & sales 35% 30% 30%
  • 41. Great, Sign Me Up For Click & Collect! Does it need to be that complex?
  • 44. • Minimum Volumes • Mandatory Carriers • Dimensions Lockers Large vs Small Stores C&C Complexity • Varied Opening Hours • Lockers Require Code Access • New Data Capture? Store ID • New Label Formats • Barcodes • Variable Costs • Returns Experience • Geographic Reach No dominant player with full coverage Network Requirements Access Business Considerations
  • 45. Some Shared Learnings From our customers and great retailers…
  • 46. ASOS Shared Learnings Future Proof Your Delivery Landscape •One time integration, not each service individually. No more website changes. •Carriers & Services can be enabled/disabled by a business user through a management portal.
  • 47. Common Mistakes… •Don’t hide it behind logon •Consider adding it to your product pages in additional to your delivery pages •Don’t add extra clicks Showcase your Click & Collect offering •Carrier gazetteers are complex & flux significantly during peak •Ensure your business complexities can be easily managed. Consider your cut off times, product types, out of area postcodes Focus on what your business does best
  • 48. Recreo Shared Learnings Be True To Your Identity •Ensure the look & feel is configurable to reflect your brand aesthetics •Maps vs Lists •Mobile Optimised
  • 49. GFS Checkout GFS Checkout Aggregated Click and Collect Solution FREE trial @ http://www.justshoutgfs.comUPS Access Point, Royal Mail Local Collect, Spring Global Mail, Nightline Parcel Motel
  • 50. Try it for yourself Register for a FREE trial of GFS Checkout http://www.justshoutgfs.com/gfs_checkout.asp Marie.Hamblin@justshoutgfs.com Questions?
  • 51. Currencies Direct | All rights reserved 2016 © Going Global: How to sell on Amazon US?
  • 52. Currencies Direct | All rights reserved 2016 © 2 E-tailing Let’s talk Trade volumesSTANDARD POINTS TO CONSIDER WHEN GOING GLOBAL • Private label selling • Use more than one marketplace • Use top primary product categories like home and kitchen • Research what is popular in the marketplace • Be less interested in buying cheap products • Take an interest in the competition • Go to trade shows like Canton Fair and take suggestions from suppliers • Look at Amazon sponsored products, Adwords and engage in SEO • Reduce your fees by using a third parties
  • 53. Currencies Direct | All rights reserved 2016 © 3 E-tailing Let’s talk Trade volumesMOST SUCCESSFUL SELLERS
  • 54. Currencies Direct | All rights reserved 2016 © 4 E-tailing Let’s talk Trade volumesMOST SUCCESSFUL SELLERS
  • 55. Currencies Direct | All rights reserved 2016 © 5 E-tailing Let’s talk Trade volumesMOST SUCCESSFUL SELLERS
  • 56. Currencies Direct | All rights reserved 2016 © 6 E-tailing Let’s talk Trade volumesMOST SUCCESSFUL SELLERS
  • 57. Currencies Direct | All rights reserved 2016 © Reduce your fees
  • 58. Currencies Direct | All rights reserved 2016 © 8 E-tailing Let’s talk Trade volumesHOW CURRENCY MOVEMENT IMPACTS ONLINE SELLERS Could have got you $10,000 May 25th 2016 £ 7,206 Feb 28th 2016 £ 6,871 £ 335 Worst off
  • 59. Currencies Direct | All rights reserved 2016 © E-tailing Let’s talk Efficient use of foreign exchange Order placed Payment made USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES
  • 60. Currencies Direct | All rights reserved 2016 © 10 E-tailing Let’s talk COLLECTION ACCOUNTS
  • 61. Currencies Direct | All rights reserved 2016 © 11 E-tailing Let’s talk How do forward contracts work? Tell us how much you need to protect and for how long We will give you an exchange rate quote To buy the contract: Pay a 10% deposit if contract is for longer than four weeks or more than £75,000 Tell us who you need to pay and send us settlement
  • 62. Currencies Direct | All rights reserved 2016 © 12 E-tailing Let’s talk CURRENCIESDIRECT.COM Use a COLLECTION ACCOUNT PAY suppliers with a specialist LEARN from places like @onlineseller scd Look at FORWARD CONTRACTS
  • 63. Currencies Direct | All rights reserved 2016 © 13 E-tailing Let’s talk TRUSTED BY OVER 100,000 CLIENTS AND AUTHORISED BY THE FINANCIAL CONDUCT AUTHORITY 20 YEARS EXPERIENCE Established since 1996, market leader in foreign exchange services for online retailers $5.2BN TURNOVER E-tailer overseas bank accounts in multiple countries and currencies OVER 2500 registered online sellers using our accounts in USA, UK and EUROPE
  • 64. Currencies Direct | All rights reserved 2016 © Thank you for listening. Let’s talk. 14
  • 65. Did you find this event useful ? Please write your testimonials.
  • 66. Be a Smart Online Seller Sign up for our Specialist Training in London > 11th June 18th July 20th August 15th September 17th September Saturday 13th October 15th October Saturday
  • 67. Thanks ! Everyone for your support.
  • 68. Contact: Prabhat Shah @OnlineSellerUK Email: ps@onlineselleruk.com Landline: 029 2236 2596 Mobile: 0751 88 39629 www.onlineselleruk.com