The document details the implementation of the Magento ecommerce platform for Tim SA, a leading Polish distributor of electro materials. It outlines the company’s logistics, project integration, and user testing processes, emphasizing the potential for growth in the European ecommerce market. The implementation benefited from a structured development approach, user-centered design, and rigorous quality control measures.

1. Case Study
Magento Implementation

2. TIM SA
• TIM SA is the biggest Polish distributor of techelectro materials.
• The company offers ca. 9 000 products on
demand.
• The company has 25 years of experience on the
market.
• It employs 300 people in its 30 divisions in
Poland.
• Logistics Center, which ensures smooth delivery
flow – directly to the customers, is localized in
Siechnice (near Wroclaw).
• Central Magazine is fully automated. Special
assembly lines are designed to cut and package
cables and electric equipment.

3. New Sales Channel
The multichannel character of sale is
crucial for us – says Krzysztof Folta,
CEO in TIM SA.
European eCommerce market in 2011
constituted ca. 8% of the total retailcommerce value. The highest levels
were noted in Great Britain and
Germany (ca. 9% and 12%). In Poland,
it was 3%, in Italy - 1%. So there is a
large potential and in case it develops,
I hope that TIM could have a
noticeable share in this growth – adds
Krzysztof Folta.
• Integration of the project with
the company’s logistic systems
• Creating a self-service platform
as a new sales channel
• Optimization of the new channel
in order to meet the demands of
small companies from B2B
sector, as well as the
expectations of B2C sector
customers

4. Realization
Requirement
analysis and
analysis of
business needs
Designing
interaction
• designing
• research
• optimization
Technical
analysis and
establishing
integration
Graphic design
Implementation
Tests and start
Measurement
and
optimization

5. Interactive Prototypes
•
Interactive prototypes enable
the demonstration of how the
applications will work.
•
Designer’s ideas are verified
against expectations of a
given client.
•
Conceptual work on models
enables cheap and fast
verification of the ideas.
•
A number of changes during
the successive phases of a
project gradually diminishes.

6. User Tests
• We conducted tests to see how the potential client operated an interactive prototype.
• Tests were made in the client’s headquarters.
• We examined people differing in the level of computer/Internet knowledge, coming
from a couple of regions of Poland.
• During the tests users were performing tasks based on defined scenarios and using
interactive prototypes.
• Those tests showed us what range of problems and what kind of interactions real
people had with our site.
• One of the scenarios/tasks:
1. Task
Task for electric shops and warehouses
Imagine that you need 345 m of electric cable for sale. Try to buy it on the page.
Task for traffic management
Imagine that you need 345 m of electric cable to supply a building. Try to buy it on the page.

7. Calculator Optimization
The first version received
from the client
After first
simplifications
Optimizations after
usability examinations

8. Integration
Microsoft BizTalk Server

9. Microsoft BizTalk Server
• The application
communicates with the
warehouse system thanks to
the data bus of BizTalk
Server.
• It enables an online access to
the warehouse stock.

10. Integration
• Elaboration of project integration
•
Prepared in cooperation with IT department, contains the detailed description of
mechanisms of the synchronization, security systems and data formats.
• Two-way data exchange
Warehouse stock, product features, orders.
• Early start and tests
Testing the mechanism at an early stage of implementation allows for capture and removal
of all the mistakes in order to make sure that they will not influence the functioning of an
application.

11. Graphics
Graphic Design

12. Graphic Design
•
Graphic design was created
based on the delivered visual
identification and according to
the arrangement of the
elements of interactive
prototypes.
•
One consistent graphic line
was developed.
•
After look&feel approval,
graphic plans were prepared
for the next subpages.
•
Graphic work took 1 month.

13. Implementation
Magento

14. Magento
• Magento is one of the most popular
eCommerce platforms.
•
Magento has 3 versions:
– Magento Community (with open source
licence);
Magento’s administrator panel
– Magento Professional;
– Magento Enterprise.
•
The commercial versions of Magento
are characterized by producer
guarantee and the compliance with
corporate standards of security and
data exchange.
Elastic choice of the product features, which is
essential for the customer

15. Advantages and
Disadvantages of Magento
• Configuration-over-conventions – highly complicated configuration,
because of a long XML file (with a compiler of XML to PHP file type),
lack of cohesive nomenclature
• Very elastic but complicated code – steep learning curve for new
developers
• „Slow acting” – because of multiple classes and PHP files; however, it is
possible to optimize it by well-managed hosting and configuration of
the server APC, Memcached etc.
• Expanded EAV data model and a high degree of the standarization of
the database – elastic and easy to manage, but relatively slow (views,
management on the code level)

16. Quality of the Implemetation
• All changes in the application are under
version control (SVN), new versions are
created in branches, stable version is
always available.
• Separate development, test and
production environments are kept.
• Changes are implemented only through
a ticket system.
• Transaction and automatic deployment
on production servers is matched with
the possibility to remove the changes.
• Automatic tests (check-ups, http,
functional) are conducted after each
deployment.
Development
Testing
Production

17. Implementation
Start and Tests

18. To Provide the Quality
• Designing according to the User-Centered Design
• The internal quality control on each level of the project – checklists and
tests
• System management of requirements, changes and system applications
•
All service applications and
project establishments are
made within the system.
•
A client has online access to
all applications.
•
We use Redmine task
management system.

19. Contact
http://divanteltd.com