The document discusses various forms of non-traditional and multi-channel retailing. It contrasts single-channel and multi-channel retail strategies. It examines direct marketing, direct selling, vending machines, and web-based retailing. Web-based retailing has grown the fastest, allowing ordering, payment, and delivery to be decoupled. Omni-channel retailing seeks synergies across formats. Other discussed forms include video kiosks and airport retailing.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies.
Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success.
You’ll learn expert tips for:
- Driving efficiency in paid media campaigns.
- Working towards long-term success.
- Leveraging cross-channel strategies.
Integrating CRO with Paid channels to deliver optimum results.
With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives.
Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies.
Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success.
You’ll learn expert tips for:
- Driving efficiency in paid media campaigns.
- Working towards long-term success.
- Leveraging cross-channel strategies.
Integrating CRO with Paid channels to deliver optimum results.
With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives.
Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Today it's all about the customer. And right after customer focused initiatives, business and technology leaders are prioritising the ability to improve innovation. They know that the disruptions they face in the age of the customer will not be addressed with business as usual. Innovation has been elevated to an initiative, which means that executives are focused on it.
Identity and IoT are the first steps to be taken to ensure that the initiatives are pivotal in their success. Being able to verify identity - both of people and of things - is critical for the IoT: Are they real? Are they who they say they are? Where are they? What are they able to do? While machines do not care about privacy, they - and their owners and operators - do care about who is able to program, operate, or control them.
In this presentation, Tim Sheedy will discuss how organisations are tackling the challenges of the IoT and customer first initiatives and how identity is playing an ever-increasing role in their success.
Deloitte Digital NL - Voice of the customer (CB seminar)Victor Hoong
In early 2013, Deloitte and Bazaarvoice partnered to investigate what online consumer feedback reviews could reveal on the relationships between NPS, price, product assortment and customer service. In a short 5 week project 7.8 million customer reviews across 230 different businesses were interrogated. A selection of the key findings were included in this short presentation given at the Deloitte Consumer Business Predictions event @Rotterdam May 2013.
How to Improve Customer Loyalty in RetailMarketBridge
We all know that shoppers prefer a personalized experience based on their historical interactions with a Retailer (skeptical? 85% of shoppers say they want that!). So why do we fall short of delighting them with the experiences they're asking for? Get real strategies for gaining true customer loyalty
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
How to use web personalization to boost your bottom line - with Belstaff and ...Qubit
Web behavior will influence nearly $12 trillion of commerce by the end of 2014, according to a report by Deloitte, whether it's online, or digitally-influenced offline shopping. Web personalization, starting with site-wide optimizations and changes, leading to targeted and segmented changes to your site.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Today it's all about the customer. And right after customer focused initiatives, business and technology leaders are prioritising the ability to improve innovation. They know that the disruptions they face in the age of the customer will not be addressed with business as usual. Innovation has been elevated to an initiative, which means that executives are focused on it.
Identity and IoT are the first steps to be taken to ensure that the initiatives are pivotal in their success. Being able to verify identity - both of people and of things - is critical for the IoT: Are they real? Are they who they say they are? Where are they? What are they able to do? While machines do not care about privacy, they - and their owners and operators - do care about who is able to program, operate, or control them.
In this presentation, Tim Sheedy will discuss how organisations are tackling the challenges of the IoT and customer first initiatives and how identity is playing an ever-increasing role in their success.
Deloitte Digital NL - Voice of the customer (CB seminar)Victor Hoong
In early 2013, Deloitte and Bazaarvoice partnered to investigate what online consumer feedback reviews could reveal on the relationships between NPS, price, product assortment and customer service. In a short 5 week project 7.8 million customer reviews across 230 different businesses were interrogated. A selection of the key findings were included in this short presentation given at the Deloitte Consumer Business Predictions event @Rotterdam May 2013.
How to Improve Customer Loyalty in RetailMarketBridge
We all know that shoppers prefer a personalized experience based on their historical interactions with a Retailer (skeptical? 85% of shoppers say they want that!). So why do we fall short of delighting them with the experiences they're asking for? Get real strategies for gaining true customer loyalty
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
How to use web personalization to boost your bottom line - with Belstaff and ...Qubit
Web behavior will influence nearly $12 trillion of commerce by the end of 2014, according to a report by Deloitte, whether it's online, or digitally-influenced offline shopping. Web personalization, starting with site-wide optimizations and changes, leading to targeted and segmented changes to your site.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed:
1) MathType Plugin
2) Math Player (free versions available)
3) NVDA Reader (free versions available)
At the beginning, a retailer often relies on single-channel retailing, whereby it sells to consumers through one retail format. That one format may be store-based (a corner shoe store) or nonstore-based (catalog retailing, direct selling, or Web retailing).
As the firm grows, it may turn to multichannel retailing, whereby a retailer sells to consumers through multiple retail formats.
To optimize efficiency and enhance customer experiences, the best retailers turn to omnichannel retailing, and deliver a consistent, uninterrupted, and seamless experience regardless of channel or device.
Some types of non-store retailing will continue to grow, while others will not. Direct marketing will show the most growth as a result of its diversity, rising consumer confidence in it, overcrowding at stores, increases in working women, technological breakthroughs, etc. Vending machines and direct selling will show little growth as a result of rising costs, limited applications, and consumer distrust.
Direct marketing is a type of retailing where a customer is made aware of a good/service through a nonpersonal medium and then proceeds to place an order by the mail, phone, fax, or via computer, smart phone or tablet. Strengths of direct marketing include the appeal it has to those who need a flexible shopping alternative to store-based retailing, increased sales, reduced costs, lower prices, and easier targeting of customers.
In the United States, direct-marketing customers are more apt to be middle class. Mail shoppers are more likely to live in areas away from malls. And, because they want to avoid traffic and save time, phone shoppers are more likely to live in upscale metropolitan areas. The share of direct-marketing purchases made by men has grown: The average consumer who buys direct spends several hundred dollars per year, and he or she wants convenience, unique products, and good prices.
Many costs are reduced—even low startup costs are possible; inventories are reduced; no displays are needed; a prime location is unnecessary; regularly staffed store hours are not important; a sales force may not be needed; and business may be run out of a garage or basement. It is possible for direct marketers to have lower prices (due to reduced costs) than store-based retailers. A huge geographic area can be covered inexpensively and efficiently.
Customers shop conveniently—without crowds, parking congestion, or checkout lines. And they do not have safety concerns about shopping late at night. Specific consumer segments are pinpointed through targeted mailings. Consumers may sometimes legally avoid sales tax by buying from direct marketers not having retail facilities in their state (however, some states want to eliminate this loophole).
A store-based firm can supplement its regular business and expand its trading area (even becoming national or global) without adding outlets.
Products cannot be examined before purchase. Thus, the range of items purchased is more limited than in stores, and firms need liberal return policies to attract and keep customers.
Firms may underestimate costs. Catalogs can be costly. Computer systems must track shipments, purchases, and returns, and keep lists current. A 24-hour phone staff may be needed.
Even successful catalogs often draw purchases from less than 10 percent of recipients.
Clutter exists. Each year, billions of E-mails and catalogs are mailed in the United States alone.
Printed catalogs are prepared well in advance, causing difficulties in price and style planning.
Some firms have given the industry a bad name due to delivery delays and shoddy goods.
Evolving Activities
Web and mobile technology has moved to the forefront in all aspects of direct marketing—from lead generation to order processing.
Multiple points of customer contact are offered by most firms today.
Changing Customer Lifestyles
Consumer lifestyles in the United States have shifted, mostly due to the numerous women who are now in the labor force and the longer commuting time to and from work for suburban residents. Many consumers no longer have the time or inclination to shop at stores. They are attracted by the ease of purchasing through direct marketing. (Selection Factors by Customers)
Increased Competition
Intense competition exists because entry into direct marketing is easier and less costly than entry into store retailing. A firm does not need a store; can operate with a small staff; can use low-cost 1-inch magazine ads, send brochures to targeted shoppers, and have an inexpensive Web site. It can also keep a low inventory and place orders with suppliers after people buy items (so long as it meets the “30-day rule”).
Dual Distribution Channels
Today, many stores add to their revenues by using ads, brochures, catalogs, and Web sites to obtain mail-order, phone, and computer-generated sales. They see that direct marketing is efficient, targets specific segments, appeals to people who might not otherwise shop with those firms, and needs a lower investment to reach other geographic areas than opening branch outlets.
Changing Media Roles
Many firms now print “specialogs” in addition to or instead of the annual catalogs showing all their products.
To help defray costs, some companies accept ads from noncompeting firms that are compatible with their image.
To stimulate sales and defray costs, some catalogs are sold in bookstores, supermarkets, and airports, as well as at company Web sites. The percentage of consumers buying a catalog who actually make a purchase is far higher than that for those who get catalogs in the mail.
Consumer lifestyles in the United States have shifted, mostly due to the numerous women who are now in the labor force and the longer commuting time to and from work for suburban residents. Many consumers no longer have the time or inclination to shop at stores. They are attracted by the ease of purchasing through direct marketing.
Business Definition
First, a company makes two decisions as to its business definition: (1) Is the firm going to be a pure direct marketer or is it going to engage in multichannel or omnichannel retailing? If the firm chooses one of the latter two strategies, it must clarify the role of direct marketing in its overall retail strategy. (2) Is the firm going to be a general direct marketer and carry a broad product assortment or will it specialize in one product category?
Generating Customers
Buy a printed mailing list or an E-mail list from a broker. For one mailing, a list usually costs up to $50 to $100 or more per 1,000 names and addresses; if printed, it is supplied in mailing-label format. Lists may be broad or broken down by gender, location, and so on. In purchasing a list, the direct marketer should check its currency.
Media Selection
Printed and/or online catalogs
Direct mail ads and brochures
Inserts with monthly credit card and other bills (“statement stuffers”)
Presenting The Message
The next step in a direct-marketing strategy is the firm prepares and presents its message in a way that engenders interest, creates (or sustains) the proper image, points out compelling reasons to purchase, and provides data about goods or services (such as prices and sizes).
Customer Contact
For each campaign, a direct marketer decides whether to contact all customers in its data base or to seek specific market segments (with different messages and/or media for each).
Customer Response
Customers respond to direct marketers in one of three ways: (1) They buy through the mail, phone, fax, computer, or smart phone. (2) They request further information, such as a catalog. (3) They ignore the message. Purchases are generally made by no more than 2 to 3 percent of those contacted.
Order Fulfillment
A system is needed for order fulfillment. If orders are received by mail or fax, the firm must sort them, determine if payment is enclosed, see whether the item is in stock, mail announcements if items cannot be sent on time, coordinate shipments, and replenish inventory.
Measuring Results And Maintaining The Data Base
The last step in a direct-marketing strategy is analyzing results and maintaining the database.
In choosing among media, costs, distribution, lead time, and other factors should be considered.
Overall response rate: The number and percentage of people who make a purchase after receiving or viewing a particular brochure, catalog, or Web site
Average purchase amount: By customer location, gender, and so forth
Sales volume by product category: Revenues correlated with the space allotted to each product in brochures, catalogs, and so forth
Value of list brokers: The revenues generated by various mailing lists
A direct-selling strategy emphasizes convenient shopping and a personal touch, and detailed demonstrations can be made. Consumers often relax more at home than in stores. They are also apt to be attentive and are not exposed to competing brands (as in stores). For some, such as older consumers and those with young children, in-store shopping is difficult due to limited mobility.
From a consumer’s perspective, the Web provides a means to access a wider variety of products at a retail level (at even a global level) without leaving the home. It is especially useful for consumers at remote locations or for those who have difficulty leaving home to do their retail shopping. The Web also provides an opportunity for the consumer to comparison shop (both product and price-based) with relative ease; consumers on the Web have easy access to competitive analysis and product and price comparisons (via shopping bots). Web purchases offer the added bonus of increased privacy and anonymity over traditional storefront transactions, and are currently free of sales taxes in many instances.
U.S. retail e-commerce sales as a percent of total retail sales has been increasing since 2006, and has a far higher growth rate than overall retail sales. Mobile commerce surged ahead of computer in terms of time spent shopping for the first time in early 2015 (59 percent compared to 41 percent for computer); however, it still lags computers in share of online spending (15 percent to 85 percent).
For a retailer, the World Wide Web offers the advantages of the potential access to a larger customer base and operating on a 24/7 basis. The Web shortens the distance between the retail storefront and the customer. Also, a Web site is advantageous to a retailer in that it is inexpensive, builds image, provides data on store locations and products, promotes and explains a company’s offerings, enables consumers to choose what they want to view, and allows firms to gather feedback. In addition, specials can be promoted, employment opportunities are featured, and sales are generated.
The Web may fall short for consumers who prefer to see products in person as they purchase them. The sense of the buying experience is changed when purchases are done over the Web. Consumers may easily adjust to buying items such as contact lens solution from a Web-based outlet, but may resist buying clothing from a Web-based retailer because they consider shopping for clothes an event that requires leaving the home. They may prefer to physically be at the retail outlet for the full experience. It may be for the simple reason that they always try on clothing before they buy, or just because they prefer to be in a mall setting to establish the mood for clothes shopping.
Tailor the product assortment for Web shoppers, and keep freshening the offerings.
With download speed in mind, provide pictures and ample product information.
Enable shoppers to make as few clicks as possible to get information and place orders.
Provide the best possible search engine at the firm’s Web site.
Capitalize on information about customers and relationships.
Integrate online and offline businesses, and look for partnering opportunities.
With permission, save customer data to make future shopping trips easier.
Indicate shipping fees upfront and be clear about delivery options.
Do not promote items that are out of stock; and let shoppers know immediately if items will not be shipped for a few days.
Offer online order tracking.
Use a secure order entry system for shoppers.
Prominently state the firm’s return and privacy policies.
To enhance customer service on the World Wide Web, retailers should ensure consumers that purchases will be private and secure. Once consumers fears about shopping online are acknowledged, addressed, and overcome, there will be more likely to complete online purchases.
Another important point is that Web-based retailers could improve the ease of transactions to prevent potential customers from backing out of online sales. Web sites should have as few forms as possible to fill out, and have ways to make repeat shopping easier (such as retention of credit card numbers and retention of preferred shipping information). Amazon.com’s one click purchase mode illustrates an easy to implement Web-based transaction.
2;53 mins.
Inside Amazon Videos
Amazon teams creating a great shopping experience for customers
Published on Mar 9, 2016
Shoppers visiting Amazon.com have come to expect that they will find the products and services they are looking for with ease. It takes a lot of hard work from our Search Experience, Browse, Personalization and Catalog Quality teams to make the product discovery experience simple for customers. Our technical and product management teams use advanced techniques and customer data to create an intuitive shopping experience, touching every customer who visits Amazon.com and leading the eCommerce industry in search and discovery. To learn more about our teams, visit Amazon.jobs.
The advantages of a multi-channel retailer include possible synergies among the multiple channels, being able to appeal to multiple types of consumers, diversification, and increased bargaining power due to greater overall sales. There is seldom integration or coordination among the separate channels or devices at a multichannel retailer. A multichannel retailer also seeks to maximize the performance of each separate channel.
Nontraditional retailing also comprises video kiosks and airport retailing—two key formats not fitting neatly into “store-based” or “nonstore-based” retailing. Sometimes they are store-based; other times they are not. What they have in common is their departure from traditional retailing strategies.
A vending machine is a cash- or card-operated retailing format that dispenses goods (such as beverages) and services (such as electronic arcade games). It eliminates use of sales personnel and allows 24-hour sales. Machines can be placed wherever convenient for consumers—inside or outside stores, in motel corridors, at train stations, or on street corners.
Although there have been many attempts to “vend” clothing, magazines, and other general merchandise, the vast majority of the $65 billion in annual U.S. vending machine sales involve cold beverages, candy, snacks, and confections.
2;53 mins.
Inside Amazon Videos
Amazon teams creating a great shopping experience for customers
Published on Mar 9, 2016
Shoppers visiting Amazon.com have come to expect that they will find the products and services they are looking for with ease. It takes a lot of hard work from our Search Experience, Browse, Personalization and Catalog Quality teams to make the product discovery experience simple for customers. Our technical and product management teams use advanced techniques and customer data to create an intuitive shopping experience, touching every customer who visits Amazon.com and leading the eCommerce industry in search and discovery. To learn more about our teams, visit Amazon.jobs.
Kiosks can be used to supplement store-based sales for goods that are out-of-stock or that are only available on the Web or as a means of contacting customer service personnel. An electronics retailer, for example, can use a video kiosk to enable customers to surf the retailer’s Web site. This provides Web-based services in a retailer’s store environment.
In the past, the leading airport retailers were fast-food outlets, tiny gift stores, and newspaper/magazine stands. Today, airports are a major mecca of retailing. At virtually every large airport, as well as at many medium ones, there are full-blown shopping areas.
The potential retail market is huge. Worldwide, more than 1,200 commercial airports handle nearly 5 billion passengers each year—with North America accounting for one-third of global passenger traffic.
3:14 mins.
Frankfurt Airport Omnichannel E-Commerce Launch
Published on Apr 17, 2016
Watch how AOE & Magento turned Frankfurt Airport, Europe's largest travel hub and one of the largest shopping malls on the planet, into the most comprehensive Omnichannel E-Commerce experience ever conceived. The Fraport project won "Omnichannel Site of the Year" at Imagine Conference 2016 in Las VegasMore about the project: Case Study: https://www.aoe.com/en/projects/frank...Blogpost: https://www.aoe.com/en/blog/why-the-d...Project URL: https://shop.frankfurt-airport.com/