The document discusses the e-commerce market in India and strategies for small online retailers to succeed. It notes that a few major players like Flipkart, OLX, and Snapdeal dominate the online retail market. This creates enormous competition for small retailers to attract customers. However, small retailers can prosper by adopting innovative strategies like building their brand through aggressive initial marketing, making their site easy to use, and establishing credibility by exceeding customer expectations. The document also proposes an "umbrella website" business model that allows multiple small retailers to sell through one platform.

1. E-commerce – Why such a fuss??

2. 10-20
CAGR
• Consistently high
• Hope for upcoming business.

3. What’s going on ??
 Oligopolistic Market
 Big players are dominating.
 Can you guess how much market share big players are occupying in today’s scenario?
Online retail market on boom.

4. WHAT IS THE PROBLEM?
The Biggest disadvantage for small or upcoming online retailers is:-
 Enormous competition of attracting the customers because of
presence of marketing giants such as :- Flipkart,OLX and snapdeal.
 For sustaining, small online stores need to adopt some innovative
strategies.

5. Strategies they can adopt to prosper
 To build a brand image
A few larger e-commerce sites are big enough brands to receive some direct traffic.
If more than 95% of visitors are going to leave a site empty-handed, you can’t afford
to pay much to get them on your site in the first place.
Hence at the start aggressive marketing of the company is required.

6. Strategies they can adopt to prosper
 To build a brand image
A few larger e-commerce sites are big enough brands to receive some direct traffic.
If more than 95% of visitors are going to leave a site empty-handed, you can’t afford
to pay much to get them on your site in the first place.
Hence at the start aggressive marketing of the company is required.

7. Strategies they can adopt to prosper
 Make it easy
Functionality and ease of use should be top priorities in website and app design, help
should be readily available, and the checkout process should be simple and secure.
If shoppers run into slow load times or confusing/ difficult-to-use pages, they could
abandon their digital shopping carts prior to purchase.

8. Strategies they can adopt to prosper
 Establish credibility and exceed expectations
To ease concerns about product quality, retailers should offer quality assurance
programs that provide recourse for items damaged in transit or that do not meet
consumers’ expectations.

9. Strategies they can adopt to prosper
 Consider alternative approaches to
ordering and distribution
Experiment with formats and features that
boost basket size while adding value for
customers.
Retailers should consider alternative
approaches to distribution, such as working
with third-party specialists.

10. Scope of new arrival
Potential Markets
As evident, there is a huge scope for arrival in the Food and grocery sector in
unorganized sector. So, new ventures should be focused in this direction.

12. BASIC DEMANDS OF CUSTOMERS

13. A Strategic Approach

14. We have got an innovative plan

15. An Umbrella Website
- covers multiple retails under one platform
 Region selection – availability checked.
 Now two choices - 1.Product based Search
2.Retail based Search
o Product based Search
Retail with particular product displayed
o Retail based Search
All products in particular retail will be shown in order.

16. Payment and Policies
 PAYMENT OPTIONS :-
• Cash On Delivery
• Online payment
• E-wallet
• Member Account Credit

17. Our B-PLAN

18. BARRIERS TO THIS PLAN

19. Competitions in online Grocery venture

20. Product portfolio

21. Growth rate of food and
grocery section is near
an impressive score of
11.6%
• Food and grocery are the
basic needs of each and
every family
• This section provides a
deeper penetration and has
a wider impact on the
market

22. It’s different
 Value proposition
• Order tracking and details through SMS
• 24x7 return policy
•Large products variety
• Delivery slot reservation
• discount coupons and other attractive
offers
• Order cancellation facility available till
it reaches the customer
• Mobile app
• Locally produced goods available
• customers can make new product
requests
• Morning delivery services
like milk, Vegetables and
Fruits with minimal extra
charges
• Membership/loyalty card
facility
• Credit facility for Members
• E-Wallet
• Quicker delivery
services
• Defected items to be
recollected without any extra
charges

23. Revenue Model
 Advertisement Revenue:
This is considered to be the main source of income for E-commerce sites. Companies have tie-ups
with these E-Commerce sites in order to reach to larger customer base of these sites.
Example: Motorola has a tie-up with flipkart for selling its mobile phones Moto E, Moto G and Moto
X and because of this Motorola has created a good customer base for itself. Similar case for
Xiaomi and many other mobile firms.
 Commission model:
This is the main source of income as in our case. We in exchange of providing the orders to the
retailers will demand a certain commission which will be the main source of our income.
 Space on the website:
Most E-commerce sites give spaces to different firms for the promotion of their product.
 Email - Marketing:
Firms can give away certain items through email under the name of E-commerce sites, this will
help them to connect with the customers.

24. CONCLUSION
 It is a bad assumption that small online retail stores won’t prosper in presence
of the bigger firms as these biggies were also the “small players” at the time of
their establishment.
 As we all know, Flipkart started as an online venture for selling books but now
it’s one of the biggest player in terms of online retailing.
 Therefore with an innovative and effective B-plan ,and with implementation of
clever marketing strategies, any of the small online retailers can prosper in any
competitive scenario.

25. THANK-YOU . . .