Divante is a leading ecommerce agency in Europe, employing over 150 people and collaborating with major brands in the home and decoration sector across four countries. The document analyzes key success factors for ecommerce performance, highlighting that website speed and a success fee model are crucial for improving conversion rates. Notably, a 1-second delay in website loading time can reduce the conversion rate by 7%.

2. introduction
Divante is one of the largest eCommerce agencies in Europe.
We employ over 150 people working on projects for major
companies. We are partners with eBay Magento and SAP hybris.
Divante works for customers operating in the home&decoration
field in 4 European countries. We analyzed over a dozen H&D
projects to determine the factors of business success. Performance
of actions presented below may significantly improve the
eCommerce efficiency of eStores operating in this field.
This article was prepared on the basis of:
- interviews with Divante’s customers operating in the
home&decoration field
- trade reports: BT Expedite, The application gap in Retail,
Customer Desires Vs. Retailer Capabilities: Minding
The OmniChannel Commerce Gap, Forrester and data provided
by KissMetrics company.
Divante is one of the
largest eCommerce
agencies in Europe.
We employ over
150 people working
on projects for major
companies.

3. Success factors
Website speed
It was proven that each 1s of delay in the website loading time,
decreases the conversion rate by 7%. In the meantime, only 15%
of IT managers may guarantee the online application speed that
was agreed on with the provider.
Success Fee model
Success Fee model is based on an assumption that the supplier’s
remuneration is determined on the basis of the achieved results.
This model is popular in the H&D field due to the relatively high
margins, allowing for the distribution of profit generated by the
partner sales.
It was proven that each
1s of delay in website
loading time decreases
the conversion rate
by 7%.
-7%

4. contact
Talk to us about the methods we can use to optimize your eCommerce.
Tomasz Karwatka
CEO
tkarwatka@divante.co
Ernest Trochimczuk
CSO
etrochimczuk@divante.co
Marta Miszczak
Sales Manager
mmiszczak@divante.co
Krzysztof Podeszwa
Sales Manager
kpodeszwa@divante.co
Want to get the full Report?

5. Divante LTD
14 Kosciuszki Street
50-038 Wroclaw, Poland
sales@divante.co
(+48) 797 340 458
www.divante.co