Divante worked with Praktiker, a Polish home improvement retailer, to optimize its e-commerce operations. Key efforts included redesigning the website for improved usability and conversion, implementing product recommendations to increase sales by 12%, and developing an online ad paper that boosted organic traffic by 120%. Overall, the optimizations increased sales by 11% through email marketing and conversion by 46% through recommendations and design changes.
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Online shopping or e-shopping is a form of electronic
Commerce which allows consumers to directly buy goods or
services from a seller over the Internet using a web browser.
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Online shopping or e-shopping is a form of electronic
Commerce which allows consumers to directly buy goods or
services from a seller over the Internet using a web browser.
Shopping Jinni is India’s fastest growing online shopping B2C e-commerce portals. We offer 100% genuine quality products with great variety. We offering low price, quick delivery,simple interface and serving with the best customer service you have ever experienced with hassle free products return policies.
Shopping Jinni has now become an online multi mega store. We sells Mobiles, tablets, laptops, computer, cameras, electronics, LED Monitors, Camera, Dslr’s Cameras, Camera Accessories, Camera Lenses, Video Players, Audio Player, Home Theatre, LED TV’s, Electronic Appliances , Women Jewelleries, Gifts & Stationaries represents the face of online shopping in India. It offers some of the most user friendly transaction options. These include Cash on Delivery, hassle free cancellation process, a 15 day replacement guarantee and the option for same day delivery for many products. We provide the best experience of online shopping to our customers. Some of the top selling electronic brands on the website are Samsung, HTC, Nokia, Dell, HP, Sony, Canon, Nikon, LG, Toshiba, Philips, Braun and many more products and categories.
We also offering cash on delivery with multiple payment option such as Credit Cards, Debit Card, and Net Banking processed through secure and trusted payment gateways for many of our products along with easy interest-free EMI options on selected products. Enjoy the magical shopping experience with us.
Founded in December 2013 in India, Shoppingjinni.com is India's best online selling retail portal and the largest managed marketplace. Shopping Jinni core team has combined experience in Online Retail Marketing, E-commerce portal and online selling products technology and retail primarily product on Internet in India.
With the digitization of everything and the growth of liquid expectations, companies now have the daunting task as well as the opportunity to help their customers fulfill their wildest intents.
In this presentation discover how Accenture Interactive will discuss how personalization is revolutionizing marketing strategies.
The Key Takeaways:
- Major digital marketing trends where personalization is proving disruptive
- Accenture Interactive’s POV on personalization and practical frameworks you can apply
- What’s next including how the customer genome will change customer relationships
This was done as part of a coursework for the Business Model class at Heriot-Watt University.
It was used only in educational services.
I hope you enjoy it and learn something form it, because we certainly learned a lot.
The eCommerce Trends 2020 report is a comprehensive guide through emerging technologies in the world of online sales. It is based on the extensive research, run by Divante and Kantar, among over 250 eCommerce experts representing 8 countries. The report is complemented with trends rankings, implementation examples, and opinions from 20 independent experts.
Key learnings:
- Going Mobile for higher CR
- The future lies in AI
- Security is at stake
- Asia sets the new standard
- Technology natives win
and more!
Download full version: https://divante.com/ecommerce-trends
Talk about worldwide trends in the e-commerce industry with the aid of our content ready Ecommerce Management PowerPoint Presentation Slides. Showcase factors influencing e-commerce development such as flexibility, cost, scope and performance, services and cloud management, IT security and compliance, etc. by using this professionally designed e-commerce solutions PPT slideshow. Take advantage of the e-business management PowerPoint complete deck to discuss key growth drivers like low operational costs, wide customer reach, rise in demand for global products and so on. Utilize the visually appealing online business plan PPT slideshow to demonstrate steps of customer relationship management strategy e.g. qualifying leads, identifying stakeholders, finding the opportunity, and closing the deal, etc. You can also use the ready-to-use e-commerce administration PowerPoint templates to display the e-procurement food delivery process in an interactive way. Thus, download the topic-specific and informative online business management PPT graphics to manage the functioning of electronic commerce. Commercial capability grows with our Ecommerce Management PowerPoint Presentation Slides. They generate bigger deals. https://bit.ly/35s3MJQ
Shopping Jinni is India’s fastest growing online shopping B2C e-commerce portals. We offer 100% genuine quality products with great variety. We offering low price, quick delivery,simple interface and serving with the best customer service you have ever experienced with hassle free products return policies.
Shopping Jinni has now become an online multi mega store. We sells Mobiles, tablets, laptops, computer, cameras, electronics, LED Monitors, Camera, Dslr’s Cameras, Camera Accessories, Camera Lenses, Video Players, Audio Player, Home Theatre, LED TV’s, Electronic Appliances , Women Jewelleries, Gifts & Stationaries represents the face of online shopping in India. It offers some of the most user friendly transaction options. These include Cash on Delivery, hassle free cancellation process, a 15 day replacement guarantee and the option for same day delivery for many products. We provide the best experience of online shopping to our customers. Some of the top selling electronic brands on the website are Samsung, HTC, Nokia, Dell, HP, Sony, Canon, Nikon, LG, Toshiba, Philips, Braun and many more products and categories.
We also offering cash on delivery with multiple payment option such as Credit Cards, Debit Card, and Net Banking processed through secure and trusted payment gateways for many of our products along with easy interest-free EMI options on selected products. Enjoy the magical shopping experience with us.
Founded in December 2013 in India, Shoppingjinni.com is India's best online selling retail portal and the largest managed marketplace. Shopping Jinni core team has combined experience in Online Retail Marketing, E-commerce portal and online selling products technology and retail primarily product on Internet in India.
With the digitization of everything and the growth of liquid expectations, companies now have the daunting task as well as the opportunity to help their customers fulfill their wildest intents.
In this presentation discover how Accenture Interactive will discuss how personalization is revolutionizing marketing strategies.
The Key Takeaways:
- Major digital marketing trends where personalization is proving disruptive
- Accenture Interactive’s POV on personalization and practical frameworks you can apply
- What’s next including how the customer genome will change customer relationships
This was done as part of a coursework for the Business Model class at Heriot-Watt University.
It was used only in educational services.
I hope you enjoy it and learn something form it, because we certainly learned a lot.
The eCommerce Trends 2020 report is a comprehensive guide through emerging technologies in the world of online sales. It is based on the extensive research, run by Divante and Kantar, among over 250 eCommerce experts representing 8 countries. The report is complemented with trends rankings, implementation examples, and opinions from 20 independent experts.
Key learnings:
- Going Mobile for higher CR
- The future lies in AI
- Security is at stake
- Asia sets the new standard
- Technology natives win
and more!
Download full version: https://divante.com/ecommerce-trends
Talk about worldwide trends in the e-commerce industry with the aid of our content ready Ecommerce Management PowerPoint Presentation Slides. Showcase factors influencing e-commerce development such as flexibility, cost, scope and performance, services and cloud management, IT security and compliance, etc. by using this professionally designed e-commerce solutions PPT slideshow. Take advantage of the e-business management PowerPoint complete deck to discuss key growth drivers like low operational costs, wide customer reach, rise in demand for global products and so on. Utilize the visually appealing online business plan PPT slideshow to demonstrate steps of customer relationship management strategy e.g. qualifying leads, identifying stakeholders, finding the opportunity, and closing the deal, etc. You can also use the ready-to-use e-commerce administration PowerPoint templates to display the e-procurement food delivery process in an interactive way. Thus, download the topic-specific and informative online business management PPT graphics to manage the functioning of electronic commerce. Commercial capability grows with our Ecommerce Management PowerPoint Presentation Slides. They generate bigger deals. https://bit.ly/35s3MJQ
e-Commerce Trends from 2014 to 2015 by Divante.coDivante
The new and actual version of this Report is here
https://www.slideshare.net/divanteltd/ecommerce-trends-from-2017-to-2018-by-divante
e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more!
Schoolmaster Crm для курсов, тренингов и учебных центровDavid Pantsoulaya
Как правильно выбрать CRM для курсов, тренингов и учебного центра? Ответ - стать абонентом лучшей онлайн платформы для школ - Schoolmaster CRM, созданной ИТ-лабораторией H-Hope (aka HolyHope). Посетите наш сайт - www.h-hope.ru
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Conversion optimization at Intersport e-storeDivante
Conversion + 46% increase thanks to usability optimization.
Loyalty improved by e-mail marketing.
New users & transactions: revenue 11 x bigger than cost.
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceEdge Global Media Group
Mark Manton, Head of Online Marketing UK&I, Experian
Topic: How Digital Transformation Drives Innovation
Digital transformation is a unique journey for each business on its path to digital maturity. But each business shares a common challenge – how to respond effectively to the radical shift in customer behaviour and online buying habits.
- Embracing the pace of change in digital transformation – the era from Mad Men to Maths Men
- Understand how to successfully make innovation happen through digital transformation
- How to adopt a ‘digitally disruptive’ mindset and culture that enables innovative transformation
- What successful innovation looks like in a digitally mature and transformed business
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"PerformanceIN
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
Your customers are implementing a procurement solution. Learn how to change beliefs, shift thinking, and drive conversations and change within your company to shift from operationally focused e-commerce to customer-centric digital commerce and help your company flourish. You'll also gain insights into how to get to the future and create a change organization.
Wysoka skalowalność systemu e-commerce na przykładzie magentoDivante
W prezentacji m.in. znajdziecie odpowiedzi na pytania jak obsłużyć ruch i dlaczego to jest problem i zapoznanie się z skalowalną architekturą aplikacji.
Prezentacja przedstawia wzorce projektowe, które używane są w Magento.
Znajdziecie tu opis między innymi zastosowania wzorców: factory, singleton. Część prezentacji przedstawia również użycie wzorca MVC w rozumieniu Magento, a także niestandardowe podejście do widoku.
Technical details with lot of numbers. Git, Redmine, Hipchat, 10 654 working hours and more. Now and only now you could see background details of very sophisticated e-commerce solution. You could look under the hood.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. Why us?
• We have the experience of working for the biggest e-stores,
which allows us to offer our clients a unique offer and knowhow.
• We are one of the few to charge according to the comission
payment models.
• We connect innovations and technology with knowledge on
traditional commerce.
2
5. Solar
•
Complex e-commerce implementation
•
Microsoft Navision integration
•
Opening conversion rate 2,21%
•
High average order value
•
68% purchases made during the first
visit
•
15,9% purchases via SEO after a
month from the opening
5
7. TUI
Complex Service
New users
Loyalty
Conversion
Lowering the average
CPC from 0,73 to 0,61
RTB remarketing
As much as 16% paid
reservations requires at
least 12 contacts!
+ 150% growth
thanks to
usability
improvements
We do our best to deliver the effects as soon as possible.
7
8. Unizeto
Complex implementation
•
The biggest electronic signature provider in Poland
•
Complex e-commerce implementation covering: virtual products, real products and
services
•
Integration with internal systems (ERP, CRM,…)
„It took us a long time to find the right partner that will cover a wide array of both markeitng and
technological skills. Divante connects these two areas and, what is more, works in the win-to-win
model which accounts for mutual satisfaction. Now, while developing our e-commerce channel, we
are certain that there are great experts available at our hands all the time, including usability, buzz
marketing, social media campaigns, as well as software development and administrators. Additional
value is Divante’s leading positoin on the Polish e-commerce stage, which is also beneficial for us.”
- Paweł Montwił, Mass Products Sales Director, Unizeto Technologies SA
8
9. Grupa Edukacyjna
•
Complex e-commerce
implementation
•
SAP integration
•
Satellite e-stores
•
Sales support
SEM
•
•
•
•
•
An average ROI in Google AdWords in August (the
most important month as far as sales are concerned)
was 3000%.
In the peak moments of the campaign, ROI Google
AdWords exceeded 9000%.
Thanks to the continuous optimization we managed
to lower the cost of the clicks by 55%.
The campaing was the first traffic source and the
second revenue source in the e-store.
Google AdWords conversio was 60% bigger than
the organic traffic.
We’ve chosen Divante because of its holistic
approach to e-commerce. The company
supports us in all the key aspects of our ebusiness.
- Artur Młyński, Sales Planning and Support Director,
Grupa Edukacyjna
9
10. AGD Media
•
Complex online sales channel
implementation
•
Fully automated operator
•
Integration with ERP Gardens system
10
11. TIM SA
B2B and B2C
•
Complex e-commerce B2C
implementation
•
Complex e-commerce B2B
implementation
•
Integration between internal systems
via BizTalk
•
Testing and optimization of B2B
system
Online shopping spending in Europe constituted only 8%
of total retail sales value. The biggest level was in Great
Britain (12%) Germany and Switzerland (9%), the lowest in
Poland (3%) and Italy (1%). It shows the potential of ecommerce and this is only the beginning. So I hope this
sector will considerably influence our revenue.
– declares Krzysztof Folta, CEO in TIM SA.
11
12. Money.pl
•
Sales section - Direct
•
User tests
•
Navigation optimization
•
Conversion optimization
•
Increase in the number of
applications
12
13. Bank Zachodni WBK
•
Usability optimization in sales
and transactional sectors
– continuous framework
cooperation since 2010
•
Mobile applications (#1 place in
polish business appstore in 1st
week)
•
E-marketing
13
14. We’re experienced in B2B
• Raiffeisen Bank
• PW Moda
• ATM SA
• IC Partners
• EKO Holding
• Navo
• AB SA
• Logintrans
• TelForce One
• Benefit Systems
14
15. Key business sectors
• Finance
– Bank Zachodni WBK
– PKO BP
– Inteligo
– Deutsche Bank
– Raiffeisen Bank
– Bank Pocztowy
– LUKAS Bank
– Money.pl
– Inwestycje.pl
– Aviva
• Retail
–
–
–
–
–
–
–
–
–
–
INTERSPORT Polska
Praktiker
SOLAR Company
TUI
Rainbow Tours
Vobis
Empik
Willsoor
Żabka
EKO Holding
– Aquael ZOO
– RUCH
15
16. Key business sectors
• Pure Players and
Media
–
–
–
–
–
–
–
–
Merlin.pl
Militaria.pl
Gazeta.pl
Travelplanet.pl
Polskapresse
Point Group
Medical Tribune
Harvard Business
Review
– Zinamon.pl
• Manufacturers and Distributors
–
–
–
–
–
–
–
TelForce One
Almirall
Viessmann
TIM SA
Amica
Grupa Edukacyjna
PWN
• Utilities / Telecommunications
– Energa
– Tauron
– Orange
– Netia
16
21. Recommendations
Quartic
•
•
12% sales increase
15% customers increase
A/B test – Half of the users (group A) visitng Praktiker.pl was presented with the
recommendations generated by Quartic while the other half (group B) saw
standard recommendations.
21
22. Product descriptions
The crucial element of any product page
• Product description
• Product photos
• Additional description, e.g. dimensions,
weight
• Sale or special offers
• Information whether a product is availale in
stationary stores
• The possibility to ask a question about a
product
• Opinions and notes by other buyers
• The possibility to recommend a product
• Suggested similar product chosen by other
users
• Product name and EAN
• Others
• Suggested most popular products
22
24. Writing product descriptions
Laminated floor panels Elegance bubinga by Kronopol
work great in public-use spaces, such us shopping malls or
office buildings.
However, they will be also suitale for private houses or
apartments, being both children- and animal-proof. No
worries that they will get scratched or stained.
Their durability is guaranteed thanks to its 7 mm thickness
and AC3 class. The width is 193 mm and the length – 1380
mm.
White Classic in-doors by Windoor connect traditional
look with modern solutions. The frame. made from 44mm MDF board, is filled in with stabilizing „honeycomb”
insertion.
HDF covering painted with white Gori paint and the white
PCV inner frame create stand for good quality and perfect
looks.
The doors open to the right. They are 80 cm long.
24
28. Product descriptins – results
• One month after adding Divante’s product descripitions was
enough to increase organic Google traffic by 120% based on the
chosen key words.
• Simultaneously with the traffic, the chosen products’ sales increased
from X k zł in July to 3X zł in August.
28
31. E-mail Marketing
with recommendations
•
E-mail marketng conversion is
34,17% bigger than average
•
A single e-mail marketing visit
value is bigger than the average
visit value by 51,01%
31
32. ROPO
Poorly
described
products
Too small font
No colours
The most
common
opinions
about the
website
Less products
presented than
the actual offer
in stores
Lack of small
products (nails,
etc.)
No weekly ad
paper
32
35. Online ad paper
• The popular flash-based solutions have serious weaknesses:
• They do not work on most mobile devices
• They are a tough nut to crack for SEO
• Our ad paper is THE solution:
• Mobile
• Transparent for search engines
• A way to the future
35
40. Strategy – synergy of communication
OOH
buy online!
TV + OOH + radio
– Maciek Gajwer and the washcloth
TV + OOH + radio
– Maciek Gajwer and the
shower cabin
TV + OOH + radio
– Maciek Gajwer and the
lawn mower
40
43. Testimonials
•
•
•
In my opinion, there are two basic things that differ Divante from others.
First of all: passion. The people who I’ve had a pleasure to work with are experts in the field of
both Polish and international e-commerce, always looking for new tools, trends and the best
examples.
What is more – and this is another thing that I appreciate so much – they are eager to share their
knowledge and passion, with full engagement, to help companies like Praktiker develop their
online retail channels.
•
But most importantly, everything is planned to achieve the final goal – i.e. increase of sales and
the return of investment. That is why for me, working with Divante follows the „win-win” model.
They know that their client’s success is their own success, too.
•
–Krzysztof Włodarczak, E-marketing Manager, Praktiker
43
44. Strategy
New users
Loyalty
11,45% sales
powered by email marketing
120% traffic from
the new product
descriptions
Conversion
Sales increase by
12% thanks to
recommendations
Quick effect!
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46. Intersport
• INTERSPORT is the world’s biggest sports equipment retail sales
group, owning over 5400 stores in 40 countries, whose profts
exceed 10 billion euro.
• In Poland, INTERSPORT is the leader among sports equipment chain
stores, with 32 salons in 21 of the biggest Polish cities.
• The company gets awarded every year for dynamic development,
increasing its market value and as a reliable business partner.
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47. The starting point
• An active e-store based on a dedicated
solution
• Usability problems
• Low speed problems
• Advanced integrations
The plan
• Marketing optimization
• Conversion increase
• Optimization of technological
solutions
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48. Project goal
The project covered a number of e-commerce areas. Our major goal
was to increase sales by means of the online sales channel.
Our plan included:
1. Conversion optimization in the e-store – divided into
recommendation concerning the current store design and a total redisigning of the store’s mask.
2. Increasign e-commerce’s reach via SEM, e-PR, social media
preparing grounds for future sales marketing.
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49. Testing
What is importnant for the customer?
1. Brand reliability
2. A wide array of branded products
– including the store’s own brands
3. Product presentation
4. Easy purchase process
Apart from the wide offer, a quniqe added value is the possibility of personal pickup
in stores or express delivery.
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50. Home page
• Re-designed information architecutre
• Re-designed menu
• Horizontal two-level bookmark menu
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51. Product page
•
•
•
•
Two product page layouts – horizontal and standard
ROPO support – availability in stores
Availability
Free personal pickup in stores
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54. Access to brands
• Highlighting the brands
• Brand-based search engine
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55. Additional mechanisms
• Members of the loyalty program are given discount coupons which
later can be used by simply picking them from the list.
• Information about free delivery appears together with the delivery
options – at the right place and time.
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56. Effective
recommendations
• Because of the type of business and the way the products are
searched, we introduced product rcommendations.
• The boxes recommend alternative products based on the historical
user data.
• We used Quartic recommendations system.
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57. What results
have we achieved?
• Conversion rate increased by 46,21%
• Pages per visit increased by 21,24%
• Server use decreased by 70%
– with the same traffic rate
• Loading speed increased by 40%
– for the end user
– according to Google Analytics
– For some pages, the loading speed increased even by 90%
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58. AdWords
•
Google AdWords campaign lasted
from mid-December 2011 to the end
of April 2012. The revenue was 11
time bigger than the spending costs.
•
Search engine campaign reached
CTR 16,60%.
•
The average click cost was between
0,15-0,19 zl.
•
The campaign has become the
second biggest sales profit source in
the e-store.
•
After the campaign Intersport
decided to continue working with us.
The company proposed a payment model
based on the netto profit margin, which
satisfied both parties
Marek Bugajski, Stores Management
Director INTERSPORT Polska S.A.
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59. Revenue
ROI according to GA
(Income / Cost)
500% - 2000%
Long-tail
campaign
progress
Budget
Time
Purchase
decision
Customer Acquisition Cost (CAC)
Optimization
Traffic quality
decrease
Business profitability
Konwersja
Usability optimization
Quartic
recommendations
Conversion Rate (CR)
Loyalty
+ Lifetime value (LTV)
Building
contact list
eMail
Marketing
by
Sendingo
Social Media
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60. Range of works
•
Complex service
•
E-marketing strategy
•
Ad creations
•
Analysis and design
•
Social Media
•
SEO and SEM
•
Internet auctions
•
E-commerce implementation
•
E-weekly ad
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