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Life after a front page furore. My biggest comms mistake seminar, 24 September 2015

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Steven Dodds, planning director, Harvest
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Life after a front page furore. My biggest comms mistake seminar, 24 September 2015

  1. 1. Disaster Down Under What a PR c@*k-up taught me about the ideal donor:charity relationship 24th September 2015 hHarvest. We help charities grow. www.harvestagency.co.uk
  2. 2. 2h
  3. 3. 3h @MrStevenDodds steven.dodds@harvestagency.co.uk
  4. 4. 4
  5. 5. 5h
  6. 6. 7h Cocktails & canapés paid for by Red Cross donations
  7. 7. 8h
  8. 8. 9h • Charity and/or ‘c kindness toward • Giving of alms a Christian liturgy • Charity very mu concern of the s and establishme ory expression of helping others.
  9. 9. 10h Donor/Charity Recipient
  10. 10. 11h | New Frontiers in Fundraising • Long-established industrial or royal to have acronymic names, much like corporations • This codes them as powerful and ef also as faceless, mechanical and inh • Brand communications often focus o the brand over the people it helps Over time, these Victorian charitable organisations took on the characteristics of th institutions taking shape at the same time: efficient but inhuman. | New Frontiers in Fundraising corporations • This codes the also as faceles • Brand commu the brand over
  11. 11. 12h wealthy industrialist) and recipient (gen
  12. 12. 13h Frontiers in Fundraising rgence of the charity as an institution has broken the direct link between donor to the extent that it may code itself as a sort of gatekeeper or taxman. Donor Charity Recipient
  13. 13. 14hFrontiers in Fundraising tly, charitable activity is moving towards an ideal peer-to-peer relationship, whe cts more as a network than as an institution in its own right. Donor Charity Recipient
  14. 14. 15h | New Frontiers in Fundraising ergent Codes: Em ergent Relationship gently, charitable activity is moving towards an ideal peer-to-peer relationship, where the ty acts more as a network than as an institution in its own right. Fundraisi Donor Charity Recipient Frontiers in Fundraising 15 gent Codes: Em ergent Relationship tly, charitable activity is moving towards an ideal peer-to-peer relationship, where the cts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 Em ergent Codes: Em ergent Relationship Emergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the charity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 m ergent Codes: Em ergent Relationship mergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the arity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 Em ergent Codes: Em ergent Relationship Emergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the charity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 Em ergent Codes: Em ergent Relationship Emergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the charity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient Frontiers in Fundraising 15 gent Codes: Em ergent Relationship tly, charitable activity is moving towards an ideal peer-to-peer relationship, where the cts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient s in Fundraising 15 Codes: Em ergent Relationship haritable activity is moving towards an ideal peer-to-peer relationship, where the ore as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient Codes: Dominant Relationship of the charity as an institution has broken the direct link between donor and extent that it may code itself as a sort of gatekeeper or taxman. Charit y & Fundraising Charity Donor Donor Donor DonorDonor DonorDonor
  15. 15. 16h
  16. 16. Harvest. We help charities grow. 17
  17. 17. Harvest. We help charities grow. 18
  18. 18. Harvest. We help charities grow. 19
  19. 19. Harvest. We help charities grow. 20
  20. 20. Harvest. We help charities grow. 21
  21. 21. 22h | New Frontiers in Fundraising ergent Codes: Em ergent Relationship gently, charitable activity is moving towards an ideal peer-to-peer relationship, where the ty acts more as a network than as an institution in its own right. Fundraisi Donor Charity Recipient Frontiers in Fundraising 15 gent Codes: Em ergent Relationship tly, charitable activity is moving towards an ideal peer-to-peer relationship, where the cts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 Em ergent Codes: Em ergent Relationship Emergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the charity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 m ergent Codes: Em ergent Relationship mergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the arity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 Em ergent Codes: Em ergent Relationship Emergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the charity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient | New Frontiers in Fundraising 15 Em ergent Codes: Em ergent Relationship Emergently, charitable activity is moving towards an ideal peer-to-peer relationship, where the charity acts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient Frontiers in Fundraising 15 gent Codes: Em ergent Relationship tly, charitable activity is moving towards an ideal peer-to-peer relationship, where the cts more as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient s in Fundraising 15 Codes: Em ergent Relationship haritable activity is moving towards an ideal peer-to-peer relationship, where the ore as a network than as an institution in its own right. Charit y & Fundraising Donor Charity Recipient Codes: Dominant Relationship of the charity as an institution has broken the direct link between donor and extent that it may code itself as a sort of gatekeeper or taxman. Charit y & Fundraising Charity Donor Donor Donor DonorDonor DonorDonor
  22. 22. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  23. 23. Seminar 24 September 2015 London #CommsMistakes My biggest comms mistake: why failure is the key to success

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