Video: https://www.youtube.com/watch?v=IVPOu8kai-I
Presented at C3KC at Union Station in Kansas City.
Hear how brands can find the right voice and tone to communicate their mission. Justin Watkins of Native Digital and Claire Bishop of Children International share how their teams partnered to strike just the right balance for the CI brand.
Speaker: Justin Watkins - https://nativekc.com
Speaker: Claire Bishop - https://www.children.org
Event Organizer: Jr League - https://www.jlkc.org
The slideshow is an update from the WISER Young Social Entrepreneurs for its founding group of supporters. The presentation was designed and authored by Dickens Ochiel, the Manager of the WYSE.
The slideshow is an update from the WISER Young Social Entrepreneurs for its founding group of supporters. The presentation was designed and authored by Dickens Ochiel, the Manager of the WYSE.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
#DonorLove #GongShow: Fundraising, Vulnerability and Awkwardness in the Era o...Bloomerang
https://bloomerang.co/resources/webinars/
Jen Love & John Lepp will show you how to lean into vulnerability in your fundraising right now. You’ll leave with ways to apply #donorlove in the time of coronavirus.
[The PR industry you never know] PR Landscape in Vietnam: Campaign "Canon - o...AiiM
Case "Canon - one photo, one action" được chia sẻ trong hội thảo "PR landscape in Vietnam" ngày 25.7 - thuộc chuỗi hội thảo "The PR industry you never know" do AiiM tổ chức.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
#DonorLove #GongShow: Fundraising, Vulnerability and Awkwardness in the Era o...Bloomerang
https://bloomerang.co/resources/webinars/
Jen Love & John Lepp will show you how to lean into vulnerability in your fundraising right now. You’ll leave with ways to apply #donorlove in the time of coronavirus.
[The PR industry you never know] PR Landscape in Vietnam: Campaign "Canon - o...AiiM
Case "Canon - one photo, one action" được chia sẻ trong hội thảo "PR landscape in Vietnam" ngày 25.7 - thuộc chuỗi hội thảo "The PR industry you never know" do AiiM tổ chức.
Brighter Children identifies and supports educational entrepreneurs who provide quality education to vulnerable children in some of the most impoverished communities in the world.
Youth in Our Urban communities Recognizing Sustainability. This is a presentation about my 12 week sustainability course for children ages 7-14. We must at least try to give our youth the basic tools to be confident and succeed. At Project Y.O.U.R.S., we give them tools and teach our children how to use those tools to sustain. By incorporating music into our educational, environmental and self-esteeming building activities, we produce confident young leaders.
We are excited to update you on Born This Way Foundation’s progress and to acknowledge you, our Born This Way Foundation community, who make that progress possible. Here are some highlights of what we accomplished together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
16. Native Digital Children International
Humanitarian organization helping kids in poverty
across the world grow up healthy, educated,
empowered, and employed young adults.
Our goal: breaking the cycle of poverty.
17. Native Digital Children International
We’ve helped over 1 million kids
across the world through our team
of local doctors, coaches, staff and
9,000 active volunteers.
+1m Offer programs in over 70
community centers in 10 countries
like Colombia, India, Zambia, and
Philippines to name a few.
70+ Funded primarily through monthly
child sponsorships. 90% of all
donations go directly to programs
helping sponsored children.
90%
18. Native Digital Children International
When I joined in 2016 we were tackling many priorities.
Updating
Visual Identity
Updating
Website
Updating
Platforms & Tools
New Ways
To Give
Improving
Program Effectiveness
Restructuring
Internal Teams
19. Native Digital Children International
We knew the brand needed to evolve, but not exactly sure in what way.
How do we communicate our purpose clearly?
What’s the right tone and voice?
How should visuals support this purpose and tone?
20. Native Digital Children International
We knew the general direction.
Current. Updated. Trustworthy.
Relevant to future supporters.
Less reliance on guilt.
21. Native Digital Children International
In our efforts to remove guilt from brand messaging
we swung the pendulum too far the other direction.
Our message was positive and encouraging
but missing a critical element.
23. Tell the raw story.
Show the hardships.
PROS
Powerful. Proven to work.
Dramatizes the obstacle and challenge well.
CONS
Out of context, it can be too heavy too soon.
Could inaccurately portray kids as victims.
Show only progress,
happiness & optimism.
PROS
Supporters feel good.
Portray kids in positive light.
CONS
If there’s no problem or conflict, there’s no story.
What problem are we solving?
24. Native Digital Children International
Our job was to speak to both the
obstacle and the opportunity.
26. Native Digital Children International
That can be a
very narrow lane
to walk down
In marketing, we have a
very small window of time
to hold someone’s attention
27. Native Digital Children International
FINDING YOUR VOICE
COMMUNITYHow does your audience talk?
1
28. Native Digital Children International
“Being a sponsor humbles me. It takes my eyes
off of myself for a moment and allows me to do
what I can to facilitate another’s journey. Even in
such a small way ...It’s a chance to be a bit bigger
than myself.”
29. Native Digital Children International
BASE
Loving
Nurturing
Giving
YOUNGER
Determined
Idealistic
Motivated
DONORS
Grateful
Thoughtful
Analytical
30. Native Digital Children International
FINDING YOUR VOICE
CONVERSATIONWhat does your audience want to talk about?
2
32. Native Digital Children International
The kids
Programs
Community of Sponsors & Volunteers
Context Surrounding Kids
Results
33. Native Digital Children International
FINDING YOUR VOICE
COMPETITORSHow will you sound different?
3
34. Native Digital Children International
Protagonist
Are we selecting the right hero?
Antagonist
Do we understand what we’re up against?
Setting
Are we in the child’s setting or the sponsors?
Conflict
What are we overcoming?
35. Native Digital Children International
Celebrity
Founder
Sponsor
Local
Staff
Parents
Child
Western
Staff
Each other
Protagonist
A spectrum of the
haves and have nots
37. Native Digital Children International
Children’s International - See the Change - 2,775 views - 5:09 length
charity:water - Water Changes Everything - 1,860,085 views - 3:23 length
Save The Children - Most Shocking Second a Day - 54,476,067 views - 1:33 length
Girl Effect - The Clock is Ticking - 2,038,547 views - 3:04 length
RESOLUTION
RESOLUTION
RESOLUTION
RESOLUTION
CONFLICT
CONFLICT
CONFLICT
38. Native Digital Children International
No one.
No man, no woman, no child
should ever have to drink
green water with bugs,
with algae, with diseases.
We believe in a world
where every person has clean
and safe drinking water and
we will keep fighting
until that happens.
Tone
Starting and
finishing strong.
Example:
charity:water
39. Native Digital Children International
FINDING YOUR VOICE
DEFINITIONMemorable attributes of what we are and are not.
4
40. Native Digital Children International
Supporter Sentiment
Guilt
These kids desperately
need help.
Fun
These kids are
playful and cute.
Inspired
These kids can succeed
despite major obstacles.
41. Native Digital Children International
Inviting
never corporate, exclusive, insistent or nagging
Rallying
never apathetic, defeated or guilt-driven
Determined
never myopic or transactional
Journalistic
never the hero or center of attention
46. Native Digital Children International
SOCIAL MEDIA
A It’s the KIDS! See faces & details of kids whose lives will
be changed by you the sponsor! [link]
B
C
Meet Angelika: she loves listening to music, dancing and drawing.
Ready to help change her life? Sponsor her: [link]
CI contextualizes programs to deliver help to kids in poverty.
Meet the kids whose lives you can help. [link]
47. Native Digital Children International
SOCIAL MEDIA
Meet Angelika: she loves listening to music, dancing and drawing.
Ready to help change her life? Sponsor her: [link]B
Respectful, personal, rallying, relatable,
attention on child not sponsor or program.
48. Native Digital Children International
ABOUT US
A Everything we accomplish is because of our sponsors.
B
C
We connect world-changing sponsors with kids who desperately need help.
To end the cycle of poverty, we first start with one child.
49. Native Digital Children International
ABOUT US
C To end the cycle of poverty, we first start with one child.
Inviting, rallying, determined with
attention on the goal not sponsor or program.
51. Native Digital Children International
PUTTING VOICE INTO ACTION
The
Ripple Effect
Why? Prove lasting impact.
The
Face of Change
Why? Make it personal.
The Support
System
Why? Transparency through trust.
The
Cause
Why? It shows purpose.
Cultural
Immersion
Why? Provide context.
Reasons
for Giving
Why? Timely.
52. Native Digital Children International
1 Pick a theme(i.e. The Cause)
2 Generate ideas for all mediums.(i.e. video, blog, photo, social, web)
3 Prioritize best messages & mediums.
4 Schedule and assign lead creator.
53. Native Digital Children InternationalPersonal connection - Motivating - Dignifying - Rallying, Determined, Inviting, Journalistic
57. Native Digital Children International
COMMUNITY
CONVERSATION
COMPETITORS
DEFINITION
PRACTICE
How does your
audience talk?
What does your audience
want to talk about?
How will you
sound different?
Memorable attributes of
what we are and are not.
Exercise daily usage
as a team.