The document discusses the case study of Surfers Against Sewage (SAS), a organization that aims to raise global awareness of pollution in seas. SAS creates posters with graphic images of polluted waters to depict how surfers feel and raise awareness. They focus on different types of pollution through campaigns covering marine litter, water quality, and climate change. SAS has been successful in their mission, organizing over 1,000 beach cleanups removing 564 tons of litter in 2016 alone through community involvement.

1. Social Action and Community
Media
Existing Product Research

2. Case Study: Surfers against sewage / SAS
Purpose:
Aims:
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The purpose of this is to raise awareness of the pollution
of the sea. The main purpose is to try create a global
change within the pollution of the sea waters. The use of
these posters present a graphic and deep look into how
the surfers feel with all the pollution that’s within the sea
waters. This has been done so that people who aren't
surfers can see the problems with pollution I the sea (this
can also be said for raising awareness towards this
global problem).
The aims to this company is too raise global awareness
of the pollution within the seas. The main aims of the
posters created is to give people an idea of what it feels
like to be a surfer in the polluted sea waters.

3. Techniques:
The techniques used in the posters are kept the same, and this is to
provide the audience with an image of a dark beach, keeping the
surfers theme they show a surf board and the surfer, however the
surfer changes within every poster (Covered in a substance of
pollution).
The campaign is separated into many different sections, with these
being
• Marine litter
• Protecting the waves
• Water quality
• Climate change
Each section has a many different techniques revolving them. For
each one of these comes with a different graphic presenting the
subject in a dark and meaningful way. The techniques used in the
graphics all link to one main purpose, this is to raise awareness (so
that people can stop polluting the sea) and to try and create a global
change.
Another technique is used within the merchandise of the company.
The company have a wide variety of clothes and accessories to help
send out a message.
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Case Study: Surfers against sewage

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
The organisation Surfers against sewage have had a large impact upon the pollution among
beaches and the sea waters. Many events are set up such as community beach cleans. With
a network of 25,000, 1000 beach cleans were achieved (removing 564 tonnes of marine litter
– the equivalent of 16,000 bin bags), 700 education talks and 100’s of other outside events
were set up in the year 2016 alone.
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Case Study: (campaign/organisation name)

5. Case Study: (campaign/organisation name)
Purpose:
The purpose of this poster is to show
that because of all the pollution created
all the time, the earth is slowly being
burnt away. The purpose is to gain the
awareness of people, this is set to bring
about a global change. The poster
presents itself as a very serious matter
and because of this it has been set to
change the attitudes of people.
As a result of this it could strengthen
community ties allowing for people to
work together in saving the world.
Aims:
The aims are to get people to be more
aware of how fragile our earth is and if
we keep polluting it it wont be around
for much longer.
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6. Techniques:
This type of graphics (global warming) uses a very direct and
powerful method in getting the audiences attention. The
image is usually of the earth in a bad state claiming that we
need to act upon it. With the poster on the slide before the
text ‘There is no planet b’ is shown, the purpose of this is to
try and allow for the audience to acknowledge that this is the
only plant we have and its being slowly destroyed.
Another technique is that the message is directly portrayed. It
only shows what it needs to show.
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Case Study: (campaign/organisation name)

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
The impact people are making upon global warming is large, with websites such as
earthday.org to help provide different methods of how you can help to reduce pollution and
reduce the global warming. Although the rate of global is still going up, the rate at which is
going up is much slower thanks to these adverts changing peoples views and awareness
upon the subject.
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Case Study: (campaign/organisation name)

8. Case Study: (campaign/organisation name)
Purpose:
The purpose of accessible arts and
media is to give people who have
disability's a chance to learn and have
fun. The company creates a fun and
supportive environment and motivates
people to enjoy the world around them.
Aims:
The aims of the company is to set
places up nationally in order to help
people with disabilities. Another aim
would be that the company is trying to
create access to the media production
for non-traditional groups, allowing them
to take part in the media.
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9. Techniques:
The techniques used to get their message across is by
presenting themselves as a friendly and welcoming company.
A bright colour scheme is used along with simple and short
amounts of text (this is done to not over complicate the site)
there is a range of images to ensure people can get a good
look of what the company does. They have tried to influence
people by giving examples upon the different types of fun
things the company sets up for people with disabilities.
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Case Study: (campaign/organisation name)

10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
This particular organisation (accessible arts and media) have been proven to be successful,
as they have been backed up and supported by major organisations such as City of york
council, Brelms trust and many more. Many people/volunteers have set up many fundraisers
to help supports this company and other similar ones. Large amounts of money have been
raised to support the activity's the company has created.
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Case Study: (campaign/organisation name)