Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Pop up shops London, Birmingham, and Manchester. Love Creative Marketing will find your pop up space hire and provide you with first class sales teams that will drive sales.
How do you respond to the new normal? What kind of innovation is relevant and viable in time of crisis and after crisis? Find out and learn with us these inspiring business case studies responding to change.
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products
PR | Media | Digital Marketing | SEO | Social Media | Product Sales
"Marketing to Mom"
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Pop up shops London, Birmingham, and Manchester. Love Creative Marketing will find your pop up space hire and provide you with first class sales teams that will drive sales.
How do you respond to the new normal? What kind of innovation is relevant and viable in time of crisis and after crisis? Find out and learn with us these inspiring business case studies responding to change.
Ari Merkin is a disruptive thinker whose time at the likes of Crispin Porter + Bogusky, Fallon, and Cliff Freeman & Partners has led to some of the most groundbreaking work that the industry has seen. A member of the AAF Advertising Hall of Achievement, Merkin sits down with Simon Wakelin to discuss his tenure in adland and what it takes to deliver meaningful ads in the modern age...
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
Understanding Always On Content Marketingtomchapman
This presentation discusses the topic of ‘always on’ and the need for brands to supply constant, relevant content to their communities.
‘Always on’ generates a feeling with the consumer that sparks recognition, and when utilised correctly over time, it begins to create loyalty. Real time marketing content is the latest approach to engaging consumers with an initial impression that resonates with them enough to follow the story to the end. So the ability to ride your marketing wave successfully means you must simply be prepared to be relevant, and ensure that ‘always on’ firmly forms the foundation of your approach.
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
2016 Reno-Tahoe AMA Ace Awards Full PresentationRenoTahoeAMA
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.
This agency lives for 3 rules:
Creativity, Passion, Results - they are the ingredients to every piece of work we ever produce - if we don't feel it we dont do it.
Ari Merkin is a disruptive thinker whose time at the likes of Crispin Porter + Bogusky, Fallon, and Cliff Freeman & Partners has led to some of the most groundbreaking work that the industry has seen. A member of the AAF Advertising Hall of Achievement, Merkin sits down with Simon Wakelin to discuss his tenure in adland and what it takes to deliver meaningful ads in the modern age...
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
Understanding Always On Content Marketingtomchapman
This presentation discusses the topic of ‘always on’ and the need for brands to supply constant, relevant content to their communities.
‘Always on’ generates a feeling with the consumer that sparks recognition, and when utilised correctly over time, it begins to create loyalty. Real time marketing content is the latest approach to engaging consumers with an initial impression that resonates with them enough to follow the story to the end. So the ability to ride your marketing wave successfully means you must simply be prepared to be relevant, and ensure that ‘always on’ firmly forms the foundation of your approach.
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
2016 Reno-Tahoe AMA Ace Awards Full PresentationRenoTahoeAMA
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.
This agency lives for 3 rules:
Creativity, Passion, Results - they are the ingredients to every piece of work we ever produce - if we don't feel it we dont do it.
Conklin Media / Digital Business Growth Hacking IntroductionDave Conklin
Conklin Media has been helping companies to grow using digital marketing based growth hacking for 17 years. This presentation goes over their history and how they see marketing
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Chamber Process and Capabilities 2019 includes case studies from profitable Chamber Media campaigns and how Chamber Media creates revenue-driving viral videos.
BROEKMAN communications is bidding agency for CaesarStone's Social Media 2011-2012 campaign work.
Social Media Campaign Development + Moderation:
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Leadership/Staff Consulting
For more information, contact Jeremy Broekman of BROEKMAN communications at 818-212-9201 or email jeremy@broekmancomm.com.
TWITTER: @broekman
FACEBOOK: jeremybroekman
LINKEDIN: JeremyBroekman
SlideSHARE: BROEKMANcomm
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. WHO WE ARE
SIMPLY is the brainchild of Christian McLeod, an eager
creative and lover of this planet.
We are an INNOVATIVE GROWTH AGENCY built from the
desire to do things differently.
A NETWORK of diverse channels that were created and
dedicated to helping companies that are making a Positive
impact, and support the amazing people who fill our world
with art.
we create
3. WHAT WE DO
GROWTH, plain and simple.
We do this using various strategies which are custom made
to each client, building social followings, brand recognition,
assets, brand partnerships, and even creating large
campaigns.
We cater to most budgets,
and always cater to help the planet.
we grow
4. 4
WHY
WE DO THIS
Our team has worked on various projects and
with various companies, and in doing so we
realised that we wanted our work to help the
world become a better or more true place. We
are committing to working with companies that
are making a Positive Change in this world.
On top of that, we are a proud member of 1% for the
Planet, meaning we are making a pledge to give 1%
of our annual revenue to environmental nonprofits.
5. 5
we build
HOW WE
OPERATE
From social growth and general online presence to
accurate web ranking and ROI. We aim to cover this in the
most straight forward and innovative way possible.
Having built our own companies and helping brands
through our large network and ever evolving strategies,
SimplyGrow was created and by working closely with our
clients, we obtain noticeable results.
6. 6
SERVICES
As a Growth Consultant, we would be on-call throughout the
month as well as having a fixed hours to sit down specifically
for your company to discuss details of projects, or new ideas,
and analyse what has and hasn’t been working and what we
need to change.
GROWTH
CONSULTANT
we help
7. 7
Working on various Social platforms can be a headache
for a company, we have nailed it on most platforms, from
Instagram, to Facebook, to Snapchat, to Twitter and even
Pinterest. If your brand needs it, we have the best strategy
to make it work for your team.
Ideas are our Forte. whether its for generating more PR,
or increasing Facebook likes, we are on it. Not to mention
we also have a large network to project these meaningful
campaigns through, to guarantee impressions.
Let’s say that we know how to build email lists, and we do
it well. We also know how to help companies generate an
evergreen set up, and make sure your newsletter not
only represents the brand well, but also brings in
recurring visitors,
SOCIAL GROWTH
CAMPAIGN
IDEATION & DISTRIBUTION
EMAIL & NEWSLETTER
SERVICES / ASSETS
8. 8
Working on various SEO tactics, for companies that
are targetting both locally and internationally. We give
the company a Full SEO breakdown, and see where
adjustments can be made, in the most cost-efficient way
possible.
Facebook advertising, retargeting in Google Adwords,
and many other forms of paid advertising can truly boost
the amount of visits a campaign or sale receives. We
optimise this form of traffic aligning it with your entire
business and marketing strategies to make sure you get
the best cost per click and ROI.
ORGANIC
PAID ADVERTISING
SERVICES / TRAFFIC
9. 9
Having created imagery and videography for companies
like Sony, Red Bull, ONeill, Leatherman and many more. We
can confidently say that we can produce content to relay the
right message. All of the image’s you’ve seen in this docu-
ment were created by Christian McLeod.
Our Design partners have done work for companies such
as Levi’s, Urban Outfitters, and Bellroy. Creating campaign
branding, Illustrations, graphics, and 3D models for new
product launches and international campaigns. We are proud
to have them working with us on our clients campaigns.
CREATION
BRANDING &
DESIGN
SERVICES / CONTENT
11. 11
CASE STUDIES
Our team has worked on various projects that
have been short and long term. Addressing
company issues and goals, building a strategy to
create amazing results, that blow the client and
their compeition away.
12. CASE STUDIES / SOCIAL GROWTH
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
In just 4 weeks we dramatically
increased Heimplanet’s
following. Not only that but
their engagement skyrocketed
and maintained even after our
work was complete.
More people were sharing the
brand and influencer reached
out to Heimplanet wishing to
work with their brand.
We applied a detailed
on-brand strategy and
innovatively supported
their page and content
with our large network,
which allowed their
content to be seen by
more of their current fans
and their friends.
An incredibly innovative
tent and bag company that
are completely disrupting
the market however they
have struggled with social
growth over the past 4
years.
*Month by month chart
HEIMPLANET - NEMO TENTS
4500%
engagement
(network avg 5%)
57%
19
8%
more brand tags
Direct messages
from influencers
increased growth
13. With just 4 emails in our list
we soared past 100k emails
over the next 8 months, all of
which are adventure lovers.
We gained relationships with
over 10 brands. Almost
forgot to mention we also
gained over 30k new
instagram followers in
the process.
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
We partnered with
creative influencers and
complimentary brands
and created various
organized events and
giveaways oriented
around adventure and
creative foundations such
as photography.
Simply Adventure was
created to support
creative people in the
adventure and travel
industry. It’s base was
on Instagram and after
launching a website, the
next asset to obtain was
an email list.
CASE STUDIES / EMAIL LIST
106K
Impressions from
events
30K10
800K
New Instagram
followers
New Brand
Relationships
Newsletter subcribers
14. OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
We applied a mixed strategy
that involved manual outreach to
other high traffic niche bloggers,
and both local and national
newspapers/online magazines that
had covered similar stories for
the launch.
ViewIt was a new social video site for
aspiring videographers and directors
to showcase their talents. As a new
platform, they struggled with getting
noticed in the shadows of platforms such
as YouTube and Vimeo. Our mission was
to connect and educate potential users
to this niche platform and supportive
community.
1M
Pages per visit
(industry std 2)
4
500K
3.98
Minutes per visit
(industry std 2.5)
Impressions
per month
Users on the site
VIEW IT
11X
Increased
AdSense revenue
CASE STUDIES / SEO TRAFFIC
During the nine months that we
led the campaign we drove over 1
million users to the site with 3.98
pages per visit and over 4 minutes
time per user. Throughout
2016 they averaged 500,000
hits/month. Adsense
increase was 11x from
month 6 on.
15. 15
FOUNDER //
CREATIVE DIRECTOR
Christian started his journey throughout
the world with a camera. Photographing
expeditions and campaigns for
companies like O’Neill, Red Bull, and
Sony. After all of his camera gear was
stolen at the end of an expedtion in
Alaska, he had to resort to his skills
around growth in order to survive..
From this he realised, that with these
skills, he could make a much larger
impact on the world.
Now, Christian’s sole motivation is to
find inspirational people and brands
to work with, and help them get that
information and inspirational material
out to the world, in unique and cost
efficient ways.
MEET
CHRISTIAN
MCLEOD
“If I can help just a few companies
make more of a difference in this
world, then I know I have given
back.”
- Christian
17. 17
BIONIC YARN +
SUMMER ‘16
Challenged with creating Summer lifestyle content based around a
couple in the tropics. Creating content which accurately shared the
love of nature and excitement of adventure around the ocean.
This imagery introduced a new environmentally conscious
collaborative clothing line with Bionic Yarn made
from recycled plastic.
18. 18
The team created
content which shows
the vast variances in
the common road trip.
Hiking, camping, surfing,
laughter, icy mornings,
and life.
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
Creating a journey
through Scotland,
organising hikes,
timelines, and storylines.
Creating imagery to
emphasis the harshness
of adventurous living.
Passenger clothing is a
lifestyle clothing brand
based in the moody
climates of the UK. Their
A/W campaign was
oriented to showing the
rawness of adventure.
AUTUMN /
WINTER ‘16
19. 19
The team created both
general and brand specific
content which is being
used through web and
even print advertising,
resulting in high quality
with savings in budget.
We created the route from
California to Alaska and
full content prescription
to cater for more than 5
brands in 1 trip.
Brands need genuine,
authentic and relatable
content for their fanbase.
Most adventure content
creators stay in one area,
and this limits brand’s
content also.
4 Month //
Expedition
CALI to ALASKA
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
20. 20
Being part of the Cali to
Alaska trip allowed us
to create content from
Joshua tree to the foggy
lakes in Glacier NP, all the
way to the cold mountains
of Alaska.
Getting images of each
item of clothing in key
locations while also
making sure they make
sense in that scenario,
adding mprovisation
along the journey made
the images unique.
Each brand had a specific
need, and for Haglofs, the
need was for american
landscapes as part of
their brand lifestyle as
they begin to enter the
American Market.
Cali to Alaska
Expedition
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
21. 21
Produced 15 to 20 lifestyle
related images each month
with over 10 images each
month containing their
product specifically being
used in various places and
scenarios.
Finding ways to show the
energy storing methods
while also showing the
depth of uses for the
lights was kept in mind
while creating a shot list
for the journey.
BioLite truly just wished to
be a part of a campaign
which made sense to
the brand from both a
financial perspective as
well as a content and
relationship perspective.
Cali to Alaska
Expedition
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
22. 22
WHERE WE ARE
Our team is based in Ireland, with our owner
Christian McLeod travelling to various parts of
the world to connect with clients and work on
photographic shoots.
Our network is comprised of fans from
HongKong to London, and everywhere in
between.
With 2.9 million fans on Instagram, and access
to over 1.2m on Facebook, our ability to
spread worthwhile messages is strong.
We act like a local company but work with
clients internationally.
23. 23
3.2m on Instagram and access to over
1.2m on Facebook.
We have begun to grow on Snapchat and
have amazing interaction from all of our
pages.