Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
Marketing in 2014: What You Need to KnowDave Rubin
Do you know what a "Connected Consumer is? How about "The Dynamic Customer Journey?" Are you fully aware of what your "Brand Experience" is and How to build COMMUNITY around experience?
Building a successful Marketing Strategy based around these 2014 concepts is highlighted in this presentation created by Dave Rubin (originally for the 2013 Aspen Live Conference).
This presentation aims to help educate and inspire marketers, business executives, and brand ambassadors looking to build "True Fans and Sustainable Communities."
Pulling from such business and marketing luminaries as:
Brian Solis, Anita Elberse, Seth Godin, The Kelley Bros. and Bob Lefsetz, this presentation should be used as a guide for any and all business looking to grow their brands by speaking with and understanding the communities of today - The Communities that can both make and break business, products and brands.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Marketing in 2014: What You Need to KnowDave Rubin
Do you know what a "Connected Consumer is? How about "The Dynamic Customer Journey?" Are you fully aware of what your "Brand Experience" is and How to build COMMUNITY around experience?
Building a successful Marketing Strategy based around these 2014 concepts is highlighted in this presentation created by Dave Rubin (originally for the 2013 Aspen Live Conference).
This presentation aims to help educate and inspire marketers, business executives, and brand ambassadors looking to build "True Fans and Sustainable Communities."
Pulling from such business and marketing luminaries as:
Brian Solis, Anita Elberse, Seth Godin, The Kelley Bros. and Bob Lefsetz, this presentation should be used as a guide for any and all business looking to grow their brands by speaking with and understanding the communities of today - The Communities that can both make and break business, products and brands.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Delivered to the 2011 DMA audience, by MRM and the Social Media Society, this presentation looks at the new truths that affect how we operate as practitioners in the agency environment and how these new truths can help a social media practitioner become a Star!
About Senserit - Multi-media organizations at the intersection of health + de...Senserit
Senserit is a social enterprise at the intersection of health and design that produces television, networks, events and communities for the 70 Million Baby Boomer and others who know that design should work for them. We support beauty, dignity and independence regardless of age, ability of health.
Ogilvy Consulting’s “The Annual” is the power of behavioural science applied, showcasing 10 projects worked on over the last year with a particular focus on interventions for brands, charities, non-profits and local governments supporting social outcomes to drive “good”.
Presented by the Behavioural Science Practice within Ogilvy Consulting London, you will discover the insight behind the interventions and how the power of behavioural science and creativity can be used to overcome the stickiest of challenges.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Delivered to the 2011 DMA audience, by MRM and the Social Media Society, this presentation looks at the new truths that affect how we operate as practitioners in the agency environment and how these new truths can help a social media practitioner become a Star!
About Senserit - Multi-media organizations at the intersection of health + de...Senserit
Senserit is a social enterprise at the intersection of health and design that produces television, networks, events and communities for the 70 Million Baby Boomer and others who know that design should work for them. We support beauty, dignity and independence regardless of age, ability of health.
Ogilvy Consulting’s “The Annual” is the power of behavioural science applied, showcasing 10 projects worked on over the last year with a particular focus on interventions for brands, charities, non-profits and local governments supporting social outcomes to drive “good”.
Presented by the Behavioural Science Practice within Ogilvy Consulting London, you will discover the insight behind the interventions and how the power of behavioural science and creativity can be used to overcome the stickiest of challenges.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. What makes
you different?…
Today’s agencies needs to be more rigorous, more creative and above all,
more accountable. Which is why our skills encompass social psychology,
strategic thinking, design and communications – skills clients have come to
expect from a branding or advertising agency, but sadly not from PR.
unity
3. COI
Crisis
Fifteen
Who do you work for?
Friends of the Earth
Get Well UK
Help the Aged
Monitise
NatWest
NBC/Universal
Netmums
Nivea
Orange
Pearl Lowe
RBS
Red Stripe
Reed Elsevier
sk:n
Supergrass
unity
4. Are you any good?
Winner, Not for Profit – PR Week Awards 2008
Winner, Frontline Communicator of the Year PRCA Awards 2008
Winner, Outstanding Small Consultancy – CIPR Awards 2007
Winner, Best use of Broadcast - CIPR Awards 2007
Winner, Best use of Digital Media – Third Sector Awards 2007
Finalist, Event, CIPR, 2008
Finalist, Marketing Week Effectiveness Awards, 2007
Finalist, Commercial Communication Innovation, Guardian Media Innovation Awards, 2008
Finalist, PR on a Shoe Sting, IPRA, 2008 (pending)
Finalist, Event Management, IPRA, 2008 (pending)
Finalist, Not for Profit, IPRA, 2008 (pending)
Finalist, Campaign of the Year, PRCA Awards 2007
Finalist, Integrated Campaigns, CIPR Awards 2007
Finalist, Consumer Award, PRCA Awards 2007
Finalist, Consumer Relations, CIPR Awards 2007
Finalist, Not For Profit, CIPR Awards 2007
Finalist, Healthcare campaign, PR Week Awards 2007
Finalist, Not For Profit, PR Week Awards 2006
unity
5. Do you understand
consumers?
We don’t really buy the old social grade definitions of ABC1 etc. Instead, we believe that a new super-consumer has
emerged, one who wants engagement, who wants to be entertained and inspired - who is incredibly influential,
fiercely loyal, spends more than average and loves to tell other people about the brands they love – we call them
Consumer 2.0™.
Consumer 2.0™ is fundamentally different than those who have come before. They are actively involved in
unity
negotiating the brand landscape and are using social media to allow them to be part of fan communities or express
their thoughts and feelings to millions of others. They require a radically different approach to brand communication.
Are you talking to them?
6. What’s the big idea?
It’s simple really. We think that to be successful today, brands need to engage
people emotionally as well as rationally. Basically, it’s about building real, long
lasting relationships using five key principles - we call it whole-brain PR. The
rewards of whole-brain PR are the creation of an army of real brand advocates,
which in turn means you need spend less to achieve the same results.
unity
7. People are media too - in fact, they’re a really cost-
effective, powerful and smart way to reach well…other
So what do you do?…
people! They move around, they are inter-active and
they’re very persuasive. The problem is, in the main,
you can’t buy them so rather than being media buyers,
or media owners, we see ourselves as a “people-
media” company.
unity
8. Why should I believe it?
Our approach is informed by sound scientific principles, the foundation
of which is our social engagement lab, run by social psychologist Dr
Alicia Renedo. Through the use of proven research techniques, the lab
unity allows us to develop cutting edge marketing strategies, consumer
insights and tools that give clients and us a competitive advantage.
9. What can you do for me?
Experiential:
Real live engagement activity that
gets your brand directly in front of
Media Relations: stakeholders and creates one-off,
Everything from straightforward publicity unforgettable experiences.
to issues hi-jacking, research and social
affairs based programmes and reputation
management.
Consumer Research:
Proper, grown up, consumer research, segmentation, quali/quant, ethnography,
customersatisfaction, polling, social reporting and more.
Web:
Bringing together traditional PR skills with understanding of the power of social media to deliver
integrated online PR programmes, web monitoring, buzz and a our own “digital opinionista
unity
database”.
10. What did we do for homelessness?
Crisis wanted to win the hearts, minds and wallets of urban youth (16-34 yr olds). Our solution was to use credible musical
heroes to speak to an increasingly cynical audience. So we decided to make an impossible record and put on a one-off
musical event at the Roundhouse.
Uniting the great and the good of indie rock, we created the musical equivalent of the child’s game consequences –
thematically relevant to the issue of homelessness – where each artist recorded a piece without knowing what was coming
before or after. Producer wunderkind Paul Epworth made it sound amazing and everyone from Beth Ditto to Paul Weller did
us proud both in the studio and on stage.
We made £160k for Crisis and, more importantly, a new generation declared their love and long-term support for the cause -
one in five of the target audience said they were now proud to support Crisis as a result of the campaign. This result was
achieved through 412 pieces of coverage with an OTS of 625 million, around 50,000 views of our films, an online community
of over 3,000 and 75,000 views of our content on the first-ever cross track projections in London stations.
unity
11. What did we do for women’s self-esteem?
Unity helped Nivea reconnect with with women by exploring an emotional issue. We recruited the cream of social psychology - Dr. Alicia
Renedo - to undertake a topical, in-depth research report to underpin our campaign.
Women can be notoriously bad at accepting compliments, and our approach was to explore this aspect of female behavior. A group of women
were trained how to give and receive compliments, and the impact of this was analysed. Results showed that an ability to trade compliments
leads to increased self-esteem. In a bold move for a beauty brand, Nivea acknowledged that all the products in the world won’t help body
confidence if you’re unable to acknowledge beauty in yourself and others. Yet when we learn to do this, we end up investing more in our
appearance and perpetuating the cycle of compliments…
The report was packaged as the Nivea Feelgood Economy, and formed the basis of an experiential event for media at Sketch, complete with
compliment master-classes and one-to-one interviews with more than 30 key opinion-formers. The results were showcased in a series of
feature articles and radio interviews.
unity
12. What did we do for the environment?
‘Chuggers’ don’t have it easy. All too often people care about their cause, but ignore their advances because they don’t like to be interrupted.
Our response to Friends of the Earth’s plea help their street-fundraising teams was to actively engage and entertain the audience before making
an approach.
We knew that street-theatre would be a perfect way to capture the attention and conscience of the target audience. Partnering with Arcola, a
green theatre company, we developed a short play - Act Now: Don’t be Bio-Fuelled, which made a drama of the issue of bio-fuels and,
importantly, provided a relevant platform for fundraisers to approach people about donations.
Meanwhile, Razorlight’s Johnny Borrell helped us to convince the government to include the aviation industry in the climate change bill by
playing a one-off gig in the aviation room of the Science Museum to representatives of every industry bar aviation.
The play toured around London and Brighton, attracting large audiences at key events such as Innocent’s Village Fete, where it attracted large
audiences and meant that the fundraisers smashed their targets in record time. And we were successful in getting aviation included in the
climate change bill. How about that for a desired outcome?
unity
13. To find out more…
Email: talktome@hellounity.com
Web: www.hellounity.com
Phone: +44(0)207 405 0974
unity