Vicky Ames, senior communications strategy and planning manager and Katie Miall, senior digital engagement manager, Alzheimer's Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides a marketing plan for Ozarks Wellness Network (OWNit) created by Fuse Integrated Communications. The plan targets students, contributors, and recipients in Stone and Taney counties. Tactics include a fundraising event, educational program for students, donations to food pantries, website/social media improvements, brochures, flyers, and billboards. The goals are to increase awareness of OWNit, communicate what it offers, and promote healthier lifestyles in the community.
The Great Bike Hike was a 2,500km cycling event from Perth to Broome organized by Fairholme Disability Support Group to promote inclusion of people with disabilities. A PR agency developed a strategy using media outreach, social media, and a website to track the riders' progress daily and engage communities along the route. The campaign secured over $200,000 in funding and donations, reached an estimated 2.4 million people, and raised awareness of inclusion initiatives in Western Australia.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The last summary from a series of four Capital C pilot events in London hosted during November 2014 to April 2015. Capital C is an experimental project that is being backed by Macmillan Support, and hosted by Swarm designed to put the voices of Londoners at the heart of a new strategy being developed to improve cancer care for people across the city.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
Creating that human connection – across all your audiences | Content strategy...CharityComms
Lisa Shattock, head of marketing, SSAFA, the Armed Forces charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
1) JWT is a global advertising agency with over 200 offices worldwide and nearly 10,000 employees. They created various advertisements for their client Nestle, including print ads for Kit Kat bars.
2) One print ad depicts a boardroom table splitting in half, implying having a Kit Kat bar can provide an energizing break from work. However, audience research found the ad does not clearly show the product and makes some viewers uncomfortable.
3) JWT uses various distribution channels for Nestle ads, including digital media like social media posts. They must consider legal and ethical standards set by organizations like the ASA to ensure ads are fair, not misleading or offensive. Nestle previously faced issues for discouraging breastfeeding in developing
The document discusses promoting a charitable cause, specifically the National Society for the Prevention of Cruelty to Children (NSPCC) Brighton & Hove Business Group. The group aims to develop a strong network of business supporters to raise funds for NSPCC services helping vulnerable local children. Elements of the promotional mix like TV, poster, and personalized letter campaigns were most effective due to reaching large audiences. The NSPCC hoped businesses would provide 20% of donations through sponsorship and cause-related marketing. Microsoft supports NSPCC advertising and fundraising.
This document provides a marketing plan for Ozarks Wellness Network (OWNit) created by Fuse Integrated Communications. The plan targets students, contributors, and recipients in Stone and Taney counties. Tactics include a fundraising event, educational program for students, donations to food pantries, website/social media improvements, brochures, flyers, and billboards. The goals are to increase awareness of OWNit, communicate what it offers, and promote healthier lifestyles in the community.
The Great Bike Hike was a 2,500km cycling event from Perth to Broome organized by Fairholme Disability Support Group to promote inclusion of people with disabilities. A PR agency developed a strategy using media outreach, social media, and a website to track the riders' progress daily and engage communities along the route. The campaign secured over $200,000 in funding and donations, reached an estimated 2.4 million people, and raised awareness of inclusion initiatives in Western Australia.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The last summary from a series of four Capital C pilot events in London hosted during November 2014 to April 2015. Capital C is an experimental project that is being backed by Macmillan Support, and hosted by Swarm designed to put the voices of Londoners at the heart of a new strategy being developed to improve cancer care for people across the city.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
Creating that human connection – across all your audiences | Content strategy...CharityComms
Lisa Shattock, head of marketing, SSAFA, the Armed Forces charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
1) JWT is a global advertising agency with over 200 offices worldwide and nearly 10,000 employees. They created various advertisements for their client Nestle, including print ads for Kit Kat bars.
2) One print ad depicts a boardroom table splitting in half, implying having a Kit Kat bar can provide an energizing break from work. However, audience research found the ad does not clearly show the product and makes some viewers uncomfortable.
3) JWT uses various distribution channels for Nestle ads, including digital media like social media posts. They must consider legal and ethical standards set by organizations like the ASA to ensure ads are fair, not misleading or offensive. Nestle previously faced issues for discouraging breastfeeding in developing
The document discusses promoting a charitable cause, specifically the National Society for the Prevention of Cruelty to Children (NSPCC) Brighton & Hove Business Group. The group aims to develop a strong network of business supporters to raise funds for NSPCC services helping vulnerable local children. Elements of the promotional mix like TV, poster, and personalized letter campaigns were most effective due to reaching large audiences. The NSPCC hoped businesses would provide 20% of donations through sponsorship and cause-related marketing. Microsoft supports NSPCC advertising and fundraising.
This strategic communications plan aims to increase awareness of AGAPE, a non-profit organization serving the Bloomsburg area, through expanded media relations, events, and social media presence. The plan outlines 5 communication objectives focused on raising AGAPE's profile, gaining more donors and volunteers, and reaching a wider geographic area. Recommended tactics include developing relationships with local news outlets, organizing and participating in community events, creating social media accounts, updating collateral materials, and strengthening constituent engagement. The timeline details rolling out these tactics over the coming months and years.
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
This document provides a public relations campaign plan for Windmoor Healthcare of Clearwater. It includes sections on background, executive summary, research (including SWOT and competitive analyses), action planning (opportunity, target audiences, objectives, theme, timeline, budget), ethical considerations, communication tactics (commercial, radio/print ads, publicity, social media, brochure), evaluation plan, and appendix. The goal is to promote Windmoor Healthcare and battle the stigma around mental health treatment through education and celebrating small recovery moments.
How to create maximum impact with an awareness raising campaign on a small bu...CharityComms
Athena Lamnisos, CEO, The Eve Appeal
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Opportunity knocks. Integrated campaigns conference, 25 February 2016CharityComms
Marianne Hewitt, head of brand, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines a public relations campaign created by PRSSA students at Grand Valley State University called "Working 4 Purpose" to raise awareness for the nonprofit With Purpose. The campaign's objectives were to increase brand exposure for With Purpose, spread awareness about issues surrounding childhood cancer, and direct people to With Purpose's website and social media channels. Key strategies included social media posts, on-campus communication like tabling and stickers, and a partnership with Headbands of Hope. Through tactics like created Facebook ads and boosting engaging posts, the campaign was successful in meeting its objectives of bringing awareness to over 400 people, informing over 320 people about childhood cancer issues, and directing over 100 people to With Purpose's online presence.
This document summarizes a public relations campaign plan created for The ACRES Project, a nonprofit that aims to provide housing and employment for adults with autism. The plan was created by a group of students to raise awareness of autism and The ACRES Project's mission. Research included surveys and interviews to assess awareness levels and identify key target audiences. The campaign goals were to educate the public about autism and establish a positive reputation for The ACRES Project. Tactics included social media outreach, distributing promotional materials, pitching news stories, and an informational event. The plan provides guidance on evaluating the campaign's success in increasing engagement and awareness.
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines an advertising campaign to raise funds for street children welfare in Sri Lanka. The campaign aims to raise 10 million rupees with nationwide participation. It will use creative strategy based on insights about Sri Lankan culture of donating and togetherness. The campaign theme is "Street to School" and fund is called "Doo Daruwo". Advertisements will use television, print, radio, digital and social media. The identity, positioning and creative expression are designed in Sri Lankan context to change perceptions and reach all stakeholders and communities across 360 degrees. The conclusion is that the campaign is culturally insightful and aims for nationwide reach to support street children welfare.
The document proposes launching an annual "ChildLine Takeover" event to raise funds and awareness for ChildLine. It would involve partnering with Transport for London to rebrand the Victoria tube line as the "ChildLine" for one day, and hosting various fundraising events along the line with celebrities, local businesses, and the public. The goal is to generate awareness across multiple channels by empowering people to create and share content about the event on social media. The budget proposed is £45,000 to cover event planning, media outreach, photography/videography, and influencer engagement over 6 months leading up to the first takeover event.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
Five of the best PR campaigns from 2016 | Behind the headlines: getting your ...CharityComms
Ruta Sudmantaite, business development manager - charity Sector, Mynewsdesk UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document analyzes several marketing campaigns and appeals from non-profit organizations:
1. The NSW Nurses & Midwives Association held a "Movember" stunt at their Christmas party that was deemed inappropriate and inconsistent with their constituency.
2. GetUp!'s viral video campaign criticizing Woolworths' Christmas ads for promoting gambling was effective at mobilizing members but legal action was threatened.
3. The Smith Family's 2015 Christmas letterbox appeal was found to be invasive and had a high chance of rejection compared to other charities' approaches.
4. Sydney Alliance's year-end email highlighting 2015 faced criticism for ignoring a call to action and not featuring their largest event of the year.
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
The document discusses Student Volunteering Week, which aims to empower students to engage civically through volunteering. It worked with universities and organizations last year to involve over 55,000 students in social action projects like renovating community centers. The event uses banners with images of diverse volunteers smiling to promote happiness and community connections. Information on how to contact the organizers is prominently displayed to encourage participation.
Guidelines for radio programme productionAlex Taremwa
Obtain practical disc jockey or radio presentation experience. One of the first places to start is to get actual experience that will help boost a career in radio.
An audience refers to individuals or groups that consume media content such as radio listeners, TV viewers, newspaper/magazine readers, or website visitors. Audiences are important because media organizations produce content to attract audiences and make a profit. New digital technologies have led to fragmented audiences across multiple platforms, making it harder for media companies to measure audiences. Companies profile audiences by demographics like gender, age, socioeconomic status, and interests to target advertising and content to attract the right audiences.
Volunteer Recruitment Using Social MediaDave Powell
This document provides guidance on planning and running a social media campaign to recruit volunteers. It recommends researching the target audience and their motivations, developing a clear message to compel action, monitoring the campaign and adapting as needed, and documenting results for future reference. It also stresses using social media as one part of a multi-channel campaign and directing people to other destinations like a website for more information.
This document discusses crowd-sourcing and crowd-funding as new models for fundraising in the digital age. It provides examples of successful crowd-funding campaigns for arts projects in the UK and US. The key principles of crowd-funding discussed are transparency, choice, social media, and gamification. Crowd-funding is presented as going beyond just fundraising and being about engagement and developing long-term relationships with supporters. Challenges to adopting crowd-funding include restricted income, limited resources, and difficulties with promotion.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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This strategic communications plan aims to increase awareness of AGAPE, a non-profit organization serving the Bloomsburg area, through expanded media relations, events, and social media presence. The plan outlines 5 communication objectives focused on raising AGAPE's profile, gaining more donors and volunteers, and reaching a wider geographic area. Recommended tactics include developing relationships with local news outlets, organizing and participating in community events, creating social media accounts, updating collateral materials, and strengthening constituent engagement. The timeline details rolling out these tactics over the coming months and years.
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
This document provides a public relations campaign plan for Windmoor Healthcare of Clearwater. It includes sections on background, executive summary, research (including SWOT and competitive analyses), action planning (opportunity, target audiences, objectives, theme, timeline, budget), ethical considerations, communication tactics (commercial, radio/print ads, publicity, social media, brochure), evaluation plan, and appendix. The goal is to promote Windmoor Healthcare and battle the stigma around mental health treatment through education and celebrating small recovery moments.
How to create maximum impact with an awareness raising campaign on a small bu...CharityComms
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines a public relations campaign created by PRSSA students at Grand Valley State University called "Working 4 Purpose" to raise awareness for the nonprofit With Purpose. The campaign's objectives were to increase brand exposure for With Purpose, spread awareness about issues surrounding childhood cancer, and direct people to With Purpose's website and social media channels. Key strategies included social media posts, on-campus communication like tabling and stickers, and a partnership with Headbands of Hope. Through tactics like created Facebook ads and boosting engaging posts, the campaign was successful in meeting its objectives of bringing awareness to over 400 people, informing over 320 people about childhood cancer issues, and directing over 100 people to With Purpose's online presence.
This document summarizes a public relations campaign plan created for The ACRES Project, a nonprofit that aims to provide housing and employment for adults with autism. The plan was created by a group of students to raise awareness of autism and The ACRES Project's mission. Research included surveys and interviews to assess awareness levels and identify key target audiences. The campaign goals were to educate the public about autism and establish a positive reputation for The ACRES Project. Tactics included social media outreach, distributing promotional materials, pitching news stories, and an informational event. The plan provides guidance on evaluating the campaign's success in increasing engagement and awareness.
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Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document outlines an advertising campaign to raise funds for street children welfare in Sri Lanka. The campaign aims to raise 10 million rupees with nationwide participation. It will use creative strategy based on insights about Sri Lankan culture of donating and togetherness. The campaign theme is "Street to School" and fund is called "Doo Daruwo". Advertisements will use television, print, radio, digital and social media. The identity, positioning and creative expression are designed in Sri Lankan context to change perceptions and reach all stakeholders and communities across 360 degrees. The conclusion is that the campaign is culturally insightful and aims for nationwide reach to support street children welfare.
The document proposes launching an annual "ChildLine Takeover" event to raise funds and awareness for ChildLine. It would involve partnering with Transport for London to rebrand the Victoria tube line as the "ChildLine" for one day, and hosting various fundraising events along the line with celebrities, local businesses, and the public. The goal is to generate awareness across multiple channels by empowering people to create and share content about the event on social media. The budget proposed is £45,000 to cover event planning, media outreach, photography/videography, and influencer engagement over 6 months leading up to the first takeover event.
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Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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2. GetUp!'s viral video campaign criticizing Woolworths' Christmas ads for promoting gambling was effective at mobilizing members but legal action was threatened.
3. The Smith Family's 2015 Christmas letterbox appeal was found to be invasive and had a high chance of rejection compared to other charities' approaches.
4. Sydney Alliance's year-end email highlighting 2015 faced criticism for ignoring a call to action and not featuring their largest event of the year.
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
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Obtain practical disc jockey or radio presentation experience. One of the first places to start is to get actual experience that will help boost a career in radio.
An audience refers to individuals or groups that consume media content such as radio listeners, TV viewers, newspaper/magazine readers, or website visitors. Audiences are important because media organizations produce content to attract audiences and make a profit. New digital technologies have led to fragmented audiences across multiple platforms, making it harder for media companies to measure audiences. Companies profile audiences by demographics like gender, age, socioeconomic status, and interests to target advertising and content to attract the right audiences.
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
8. SECOND STEPS -
IMPLEMENTING
NEW TOOLS AND
PROCESSES
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16. Early flag
Project description
What are the aims or objectives of
the project?
Do you know the target audience
for this project?
Do you have an idea of timings
yet?
Main channels you think you’ll use
What is the budget?
17. Project description
A one-sentence description of the project
Please tick the teams you require for this project (click on the box to tick)
What are the objectives of the project? What does success look like?
Please list what you want to achieve. Make sure any objectives listed are Specific, Measurable, Achievable, Realistic and doable within an agreed
Time (SMART).
What are the overall KPIs for this project?
Your KPIs are the metric with which you can measure your objectives.
Who is your target audience for this project?
Think about demographics – age, gender, region, etc. Are they current supporters or the wider UK population? Also think about attitudes,
behaviour, and lifestyle.
Where will this project be delivered?
Please specify nations/regions and include any location-specific considerations which may affect delivery and impact.
What external communications do you think you need to achieve your aims?
We will work with you to identify the best external communications to reach your audiences, but it’s useful to know which activities you think might
be needed for this project.
Have you checked the comms calendar?
If your project involves external comms, have you checked to make sure there is no clash with any approved projects? Or could you co-ordinate
with existing projects?
What are the key milestonees for this project?
Please include dates and reasons for these timings.
ED&I
Please tell us how your project is equal, diverse and inclusive
Co-production
Please tell us about any co-production involved in the development of this project e.g. research with people living with dementia
Please include details of budget available
Detailed brief
23. Date Project lead Team Project MAC priority
Overview
Activities Audience Outcomes/KPIs Comms teams Channels
Oct (tbc) Lisa Beck, Services Services
Side by Side vocational
volunteer recruitment
Support the role out of our
new strategy
Develop strategic communications and marketing
plans for our full service offer, based on pillar one of
our five-year organisational strategy, and the
transition from current to future service offer. This
includes Side by Side, with a focus on volunteer
recruitment, and the early adopter sites.
A strategic marketing plan that supports the delivery and
success of our organisational strategy
Raise profile of Side by Side service
Sufficient volunteer numbers to support roll-out of service
Limits rep risk issues in areas with changes to
services/closures
Awareness of new service among GPs and consumers in early
adopter sites
To test how marketing supports the service development, roll
out and process
Strategic use of high profile supporters and influential
ambassadors
18-24 year olds, men and women, students tbc
Marketing, Digital, AV, Media,
Celebrity, Stakeholder relations,
CSI, Internal comms
Media: National and regional,
stakeholder relations - NUS and
local relationships with Unis,
celebrity, leaflets?, social tbc
October (tbc)
Emma Bould, Kathryn
Dwyer
Programme
Parnerships
Launch of Dementia
Friendly Cinema guide
To engage cinemas and
encourage dementia friendly
screenings nationally to
support people with dementia
Launch of Dementia Friendly Cinema Guide,
working with UK cinema association and BFI FAN
Network
DF screenings in UK's major and independent cinemas.
Wider public aged 45 – 65 interested in supporting people
with dementia & Young people aged 15 – 25 interested in
media, arts and film who could host their own Dementia
Friendly Film Screenings &New supporters within the film
industry
To have the natyional cinema chains be dementia
friendly by the end of 2017.
Media, VPPA, DT, POD
01 October 2017 External Event
Older People's Day and National Grandparent's Day
October (2-
4/10/2017)
External event 27th Alzheimer Europe Conference
October Clare Walton / Rebecca
Checkley / Hannah
Wilson
Research UK DRI • Increase mass awareness
and understanding that we
fund research
• Increase awareness of the
UKDRI and what it will
achieve to convey a sense of
hope and excitement for
people affected by dementia
• Increase people’s propensity
to donate to our research
programme
Promoting our founding role in the UK Dementia
Research Institute (UK DRI)
May 2018 - Launch of the AS/ARUK Charity of the year with
Virgin Money for the UKDRI
Summer 2018 - Launch of the UKDRI care Director and
research stream
Financial year 18/19 - £1-2m fundraising target for UKDRI
April 2019 – London Marathon raising money for UKDRI
Audiences are tbc and will be reviewed in light of the
audience segmentation project results once they are in
Primary
• National audience as it’s a UK-wide project, includes
Scotland
• Warm audiences – existing supporters, volunteers and
fundraisers. Target younger people who engaged with our
brand campaign – people who have a grandparent with
dementia and might run, bake, walk for us (Fundraising have
data to show young people are motivated by research.
Audience tbc)
• Cold audiences – (need to confirm budget) Suggest
targeting young, male demographic who tend to be motivated
by research. Can we use research to warm this
demographic up to dementia as a cause (Fundraising have
data to show young people and men are motivated more by
research than care. Audience tbc)
• Internal – volunteers and staff so they can champion the
DRI
Secondary
• Major donors – Fundraising are leading on this audience so
we need to keep them up to date on activity
• Researchers – R&D team will focus on this
Research awareness measure – first need to
determine what baseline measure we will be using
UKDRI awareness measure – X% increase in traffic to
AS UKDRI webpage, X% increase in reach of social
posts about UKDRI, X% increase in media mentions of
AS as a UKDRI funder
Attitudes measure – increase in how optimistic people
are towards finding a cure within their lifetime from
baseline of 35% in July 2016.
Fundraising measure – to be decided with fundraising.
Do we want to garner specific donations to UKDRI or
see a general uplift in unrestricted donations?
Audio Visual (AV), Events,
Marketing, Media (National and
Regional) Vice-President Patrons
and Ambassadors, Celebrities,
Public Affairs, Stakeholder
relations
Some ideas from the M&C
brainstorm:
• Videos of celebs or PABD visiting
UKDRI centres and meeting
researchers
• Regional press to support launch
events at UKDRI centres
• Conference for public/PABD to
learn about research/UKDRI
• Research case studies on social
media – what I’m doing to find a
cure
MRC will lead on national news
media, but there could be scope for
feature led pieces
NB – national press release will not
be included, as this work is led by
MRC
October Daisy Robson Partnerships A Million Hands’ where we
are asking Scouts to
become Dementia Friends
then hold a dementia-
friendly event in their
community
To encourage 2000 Scouts to
become Dementia Friends
(14 000 by Sept 2018).
To support more Scouting
groups to take action in their
community on dementia
(2017/18 focus is on ‘hosting
a dementia-friendly event in
your community’).
Scouts Community Week Sept/October big push to increase number of Dementia Friends
during Community Week. As Youth Engagement team matches
Scout groups to Champions, will be linking in the Regional
Media team for coverage of DF sessions.
April – when we are asking Scouts to hold their dementia-
friendly event.
Scout group leaders and Scouts
Youth leaders, teachers and parents who may support Scout
(or other youth) groups or have a child who attends
Young people directly (to a lesser extent)
Youth organisations – local and national
To encourage 2000 Scouts to become Dementia
Friends (14 000 by Sept 2018).
To support more Scouting groups to take action in their
community on dementia (2017/18 focus is on ‘hosting a
dementia-friendly event in your community’).
To develop participants into longer term supporters
(fundraising or volunteering) of the Society.
Showcase our partnership with Scouts to other youth
organisations to encourage them to partner with
Alzheimer’s Society.
Audio Visual, Media, Stakeholder
relations, Celbrity, Digital content
Regional media coverage of good
stories
National media coverage to target
other youth organisations by
highlighting opportunity to partner
with Alzheimer’s Society to roll out
dementia awareness and social
action programmes
Social media content to build
dialogue with potential and current
supporters within Scouting
Celebrity support for DF events in
April
Ongoing until 2019 Clare Walton Research
Wellcome Trust hub
(launch, Singing for the
Brain evaluation sessions,
Dementia Friends bookcase
installation, public
engagement workshops for
researchers, art
competition)
Building a brand, supporting
our strategy
Wellcome Trust hub (launch, Singing for the Brain evaluation
sessions, Dementia Friends bookcase installation, public
engagement workshops for researchers, art competition)
Researchers in the field of dementia, existing and new
supporters, health professionals
To continue to position Alzheimer's Society as an expert
and trusted voice on dementia research (to attract
funding and researchers and to build trust with general
public)
To use the arts to inform and advise general public on
dementia
Media, AV, Digital content
Media: National (news, consumer,
trade)
Digital: social, tbc
Ongoing Michael Geraghty Publications House Style
100% awareness among
staff, all communications
written in house style
Our new house style (created to supplement the
tone of voice as part of the new brand) is ready to
circulate among staff and publicise.
Workshops in crutched friars AS Staff members and Volunteers
100% awareness among staff, all communications
written in house style
Internal comms only
Oct External event RCGP Annual conference 2017
31 Oct - 2 Nov
Alzheimer's Europe
Conference
November
(24/11/2017)
External event Carer's Rights Day
November
(28/11/2017)
Mary McColgan Dementia Friends External event • To make 1,500 Dementia
Friends through the face-to-
face and digital routes on
Giving Tuesday
Giving Tuesday 17 October – Finalise CSI brief
30 October – Finalise plans with teams involved
28 November – Giving Tuesday (all comms)
8 December – Campaign report
General public aged 40-65 with a current/past connection to
dementia
Alzheimer’s Society supporters who aren’t already Dementia
Friends
• To create more Dementia Friends who are taking
action in their communities to support people living with
dementia
• To encourage DF partner organisations to use the day
as a way to get more staff to sign up
• To thank Dementia Friends for being part of the
initiative
• To make 1,500 Dementia Friends through the face-to-
face and digital routes on Giving Tuesday
Vice-President Patrons and
Ambassadors, Celebrities,
Stakeholder Relations
Blog on 5 reasons to become a
Dementia Friend on Giving Tuesday
Facebook, Twitter and Instagram
posts on AS & DF channels
Celebrity support via their twitter/FB
accounts on the day asking their
follower to become a DF
Email to Alzheimer’s Society
supporters and Dementia Friends
November
Emma Bould and Sara
Miles
Community
Engagement
Dementia Friendly Awards
(Dementia Friendly
Communities)
Join together all those who
want to secure change
The Awards celebrate and showcase the
achievements of individuals and organisations
across the UK who have led the way on creating
dementia-friendly communities and improving the
lives of everybody affected by dementia.
• National and regional press releases
• Social media posts across all available forums
• Awards nomination information on the Society website
• Filming of last year’s winners and this year’s winners for
promotion and to be shown on the day of the awards
• Direct mail to target audiences
• Inclusion in society newsletters
• Web banners and email signature
• Invites to VIP guests to attend the awards ceremony
target audience different for each category but includes
DFCs, DAAs, local authorities, health & Social care
providers, community groups and clubs, businesses,
schools and colleges, pwd and their carers, journalists
• Increase total number of nominations from 389 in 2016
by 20%
• Engage ‘new’ audiences for the new Fundraising
award and the new awards that were introduced in 2016
• Spread variety of entries more evenly/widely across all
categories, not just corps/organisations
• Increased engagement with professionals, policy
makers, employers, and researchers
• Increased number of attendees to the awards
ceremony to 250, including attracting more corporates,
VIPs
Audio Visual (AV), Events,
Marketing, Media (National and
Regional)
VPPA: Vice-President Patrons and
Ambassadors, Celebrities
Campaigns & Partnerships
teams: Public Affairs, Policy,
Stakeholder Relations
DT: Digital Marketing, Digital
Content
CSI: Customer Experience
POD communications: Internal
Communication and Engagement
Media: National (news tbc, trade),
Regional (news), print, broadcast
and online TBC
As part of the PMCG Task
and Finish work Utility
As part of the PMCG Task and Finish work Utility
providers are coming together to launch a guide
for utility companies to roll out in order to become Utility providers including gas, electric, phone, internet, and
For four out of the six big six energy providers to sign up
to the principles
For 10 of the 25 water utility companies to sign up to the
principles
Events, Marketing, Media (National
and Regional Stakeholder
24. Campaigns Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Tier 1
Brand campaign
Pillar one
Pillar two
Pillar three
Fundraising
Tier 2
Tier 3
External
External moments New Year's Day Valentine's Day
Mother's Day (26
March)
Forget-me-nots
flower
First day of spring
(20 march)
Parkinson's
Awareness Week
(10-16 April)
Forget-me-nots
flower
Dementia
Awareness Week
(14 May)
Scotland Dementia
Awareness Week
(29 May - 4 June)
Father's Day
Ramadan
Volunteer's Week (1-
7 June)
Carers Week (12-18
June)
Ramadan (26 May -
24 June)
Alzheimer's Show (9-
10 June)
World Friendship
Day (30 July)
Peak holiday time
World Alzheimer's
Day (21 Sep), World
Alzheimer's month
National Dementia
Carers Day (10 Sep)
Giving Tuesday (28
Nov)
Diwali
Christmas (25 Dec)
Competitors
Marie Curie's Great
Daffodil Appeal
Parkinson's
Awareness Week
(10-16 April)
ARUK activity
Christian Aid Week
14-19 May
ARUK activity
Race for Life Race for Life
Macmillan Coffee
Morning (29 Sept)
Race for Life
Macmillan Stay
Sober for October
CQC report on state
of care (2nd week of
Oct)
Age UK
CRUK
2018
Q4 Q1 Q2 Q3
29. What to do • Get the right people involved from the start
• Listen, test and listen again
• Get director level buy-in
• Integrate comms planning into business
planning
• Be realistic about speed of culture change
• Set up shared drives
• Be useful
• Be prepared to put the time in
• Get admin support
30. What not to
do • Go in headstrong
• Over-complicate things
• Expect to race through
• Be afraid of criticism
• Expect everyone to ‘get it’
• Rely on people spreading the word
32. Future
ambitions
• Self service hub on the intranet
• Dedicated comms project management
• Administrative support
• Better reactive processes
• Interactive high level comms calendar
• Launch monthly insights
• Run regular workshop programme
33. Thank you!
@vickyames
@katiemiall
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34. Not just a spreadsheet: making your
comms calendar an invaluable tool
20 September 2018
Creatives Group
London
#charitycreative
35. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk