What Social Media Can Tell Us About The Patient Journey
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The document discusses using social media to understand patient journeys and identify opportunities to educate patients about a rheumatoid arthritis treatment called Product R. It describes analyzing social media posts to develop themes around patient barriers, milestones, and information needs at different stages, including treatment initiation, managing the condition, and becoming engaged in treatment. The analysis revealed opportunities to provide educational resources on side effects, problem solving strategies, and tools to facilitate patient-doctor communication.
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What Social Media Can Tell Us About The Patient Journey
- 2. What Social Media Can Tell Us About The Patient Journey Jeff Greene, Director of Strategic Services, Social Media @healtheddigital @Jeff_Greene
- 3. A brief story … ©2010 HealthEd Group, Inc.
- 4. Measuring pharma ‘buzz’ can be misleading ©2010 HealthEd Group, Inc.
- 7. What we did ©2010 HealthEd Group, Inc.
- 9. From Search Terms to Journey ©2010 HealthEd Group, Inc. SM2 Results (1,334) Search Terms Random Selection (134) Analysis Frequency = Emerging Themes Context = Emotional Weight, Barriers/Motivators Framework for Education and Action Behavior change model Patient Journey (illuminating the gaps and opportunities)
- 10. ©2010 HealthEd Group, Inc. Patient Journey (illuminating the gaps and opportunities)
- 11. The Patient Journey is real ... and powerful ©2010 HealthEd Group, Inc. Barriers Milestones Support Achievements
- 12. The Patient Journey for RA
- 13. Making the choice to start treatment is just the first step ©2010 HealthEd Group, Inc. “ I am trying so hard to keep my faith” “ Taking my medication, even if I think there might be side effects, will help me get my life back on track” “ What will my life be like?” “ I’m scared to start injections” “ I know if I can get this under control, that I can live my life again.” “ What if this medicine doesn’t work?” “ I have hope”
- 15. When managed, it can lead to a “new kind of normal” ©2010 HealthEd Group, Inc. “ Adapt and conquer” “ Support from my friends and family” “ Early treatment is so crucial” “ Supermom” “ I want to do everything I can to help myself” “ Another corner turned in the battle” “ Success”
- 17. Gaining control is a key motivator ©2010 HealthEd Group, Inc. “ I also bring a notebook with me to my appts. with notes and observances I make in between appts. so I can keep my MD up to date.” “ I know if I can get this under control, that I can live my life again.” “ I made my first appointment this week, I have a hundred questions for my rheumy”
- 19. Time for your questions
- 20. Thank you