This document summarizes best practices in healthcare social media based on interviews with experts. It finds that social media educates patients, humanizes providers, and allows bidirectional communication. Experts recommend starting simply, evaluating content value, and ensuring privacy and legality. Institutions should use mobile and social platforms to engage customers, share pictures and links, and market directly to patients. Overall, social media is changing healthcare by improving access and efficiency while facilitating new forms of communication between providers and patients.
Doctors who use social media not only can spread the word about new medical updates, treatments or other relevant news, but also specific information about their practices. Dr. Howard Luks, an orthopedic surgeon, says: “Only the oil refinery business lags behind health care in digital media adoption.” For doctors, it is no longer practical not to have an online presence. While it might seem foolish to be updating a Facebook page or uploading YouTube videos, there are plenty of advantages.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
Top 7 Physicians Networks for you to Join as a Medical ProfessionalNet Pro Referral
As a medical professional or a medical specialist, there are numerous benefits of being engaged in physicians networks. Not only for being up to date with the developments on the field but also to be open to newer opportunities.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Doctors who use social media not only can spread the word about new medical updates, treatments or other relevant news, but also specific information about their practices. Dr. Howard Luks, an orthopedic surgeon, says: “Only the oil refinery business lags behind health care in digital media adoption.” For doctors, it is no longer practical not to have an online presence. While it might seem foolish to be updating a Facebook page or uploading YouTube videos, there are plenty of advantages.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
Top 7 Physicians Networks for you to Join as a Medical ProfessionalNet Pro Referral
As a medical professional or a medical specialist, there are numerous benefits of being engaged in physicians networks. Not only for being up to date with the developments on the field but also to be open to newer opportunities.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Social media and people with HIV. Results from an Italian surveyGiuseppe Fattori
As it is evident from the literature, the use of Internet, particularly Web 2.0 in
healthcare, is now under debate. Mainly, in Italy there is a shortage of specific studies concerning
the use of social media and new technologies in the infectious disease field, particularly in HIV/AIDS.
In order to explore this issue, we carried out a survey to understand how, today, the use of new
media could influence the behaviour of people living with HIV (PLWH) and their physician-patient
relationship.
A basic introduction into evolution of web architecture, fragmented healthcare, rise of e-patients and a peek at how clinicians use of social media in healthcare
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
Healthcare Social Media: how to make a positive impact on your practice and ...Vandna Jerath, MD
Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD and Women and Children's Services Chair at Parker Adventist Hospital, discusses health care social media (#HCSM) and digital health at a Business of Medicine Seminar at Parker Adventist Hospital. She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with other healthcare providers, medical staff, practices, and practice managers to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare.
The Networked Public Physician: Will you take the plunge?Joyce Lee
Slides for my talk to the 1st year medical students at the University of Michigan about the transformative power of social media. Check out the homework I gave ahead of time! http://joyceisplayingontheinter.net/andtweetingwithmedstudents.html
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Social media and people with HIV. Results from an Italian surveyGiuseppe Fattori
As it is evident from the literature, the use of Internet, particularly Web 2.0 in
healthcare, is now under debate. Mainly, in Italy there is a shortage of specific studies concerning
the use of social media and new technologies in the infectious disease field, particularly in HIV/AIDS.
In order to explore this issue, we carried out a survey to understand how, today, the use of new
media could influence the behaviour of people living with HIV (PLWH) and their physician-patient
relationship.
A basic introduction into evolution of web architecture, fragmented healthcare, rise of e-patients and a peek at how clinicians use of social media in healthcare
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
Healthcare Social Media: how to make a positive impact on your practice and ...Vandna Jerath, MD
Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD and Women and Children's Services Chair at Parker Adventist Hospital, discusses health care social media (#HCSM) and digital health at a Business of Medicine Seminar at Parker Adventist Hospital. She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with other healthcare providers, medical staff, practices, and practice managers to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare.
The Networked Public Physician: Will you take the plunge?Joyce Lee
Slides for my talk to the 1st year medical students at the University of Michigan about the transformative power of social media. Check out the homework I gave ahead of time! http://joyceisplayingontheinter.net/andtweetingwithmedstudents.html
Do you think social media and healthcare can go hand in hand? Pankhuri Anand from our social media team is an expert in managing social presence of Healthcare Organizations. Through this presentation, she focuses on the regulatory framework that governs most healthcare organizations and tells us the steps that one must take to carve out a social media strategy for niche domain like healthcare.
A must see presentation if you are looking for best practices in marketing in the healthcare sector.
This slides wer presented at the Medicine 2.0 conference at Stanford University on 09.17.11 and include data that was collected as part of a research collaboration b/w Bob Miller (Hopkins), Bryan Vartabedian (Baylor), Molly Wasko (UAB), and the team at CE Outcomes. This research was funded in part by the Medical Education Group at Pfizer, Inc.
A Special Course delivered at the AADE 2013 annual conference, Tuesday, August 6, 2013.
PRESENTERS:
* David Edelman, Diabetes Daily (@DavidTalk, @DiabetesDaily)
* Manny Hernandez, Diabetes Hands Foundation (@AskManny, @DiabetesHF)
* Amy Tenderich, MA, DiabetesMine.com (@AmyDBMine, @DiabetesMine)
* Hope Warshaw, MMSc, RD, CDE, BC-ADM, Hope Warshaw Associates, LLC (@HopeWarshaw)
Co-Facilitators during the Genius Bar segment:
* Bennet Dunlap (@badshoe)
* Mila Ferrer, Jimmy Ferrer (@Dulce_Guerrero)
* Brian Cohen
* Catherine Price (@Catherine_Price)
* Deborah Greenwood (@DebGreenwood)
* Dominika Murphy (@DominikaMPH)
* Jill Weisenberger (@nutritionjill)
With the rise of social media, persons with diabetes are increasingly engaging online. It's time for more diabetes educators to step up their social media skills and engagement — for job security. Don't be left behind! Join our panel of social media experts to learn the latest about social media platforms and best practices for engagement. Determine social media goals through a self-assessment process and hands-on help.
Digital health: How technology and social media is changing our practiseKartik Modha
Presentation given at Pulse Live 2013 in Birmingham by Dr Kartik Modha. Chairman and CEO of myHealthSpecialist.com, Founder and Chair of Tiko's GP Group.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
ABDOMINAL TRAUMA in pediatrics part one.drhasanrajab
Abdominal trauma in pediatrics refers to injuries or damage to the abdominal organs in children. It can occur due to various causes such as falls, motor vehicle accidents, sports-related injuries, and physical abuse. Children are more vulnerable to abdominal trauma due to their unique anatomical and physiological characteristics. Signs and symptoms include abdominal pain, tenderness, distension, vomiting, and signs of shock. Diagnosis involves physical examination, imaging studies, and laboratory tests. Management depends on the severity and may involve conservative treatment or surgical intervention. Prevention is crucial in reducing the incidence of abdominal trauma in children.
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Role of Mukta Pishti in the Management of Hyperthyroidism
Best practices in HCSM
1. Best Practices in
Healthcare Social Media
Presentation for #NewhousePRSM
with @DR4WARD
#hcsmbp
8.18.12
Nichole Wenderlich
@nwenderlich
2. What You’re Getting Yourself Into
Where I’m coming from
Overview of project goals
Interviews with hcsm GODS
Their actions, suggestions & advice
Conclusions re: best practices for hcsm = #hcsmbp
4. •Newly designed website – www.sjhsyr.org
•Patient portal – My St Joseph’s – allows for scheduling classes, making appointments
with doctors
•Links to social media – including discussion boards/healthcare communities run by St.
Joseph’s
•Self-selected health-tip text message campaign
• Videos from doctors
•Health library
•Blog from CEO
5. Project Goals
For the Social Media Graduate Class taken at Newhouse
University (@Newhouse_U) at Syracuse University
(@Syracuse_U) with Dr. William Ward (@DR4WARD) I set
out to identify:
Best practices within healthcare social media (#hcsmbp)
Interviewed experts in hcsm including*
Practitioners
Researchers
Healthcare Institutional Representatives
Healthcare Marketers
*Individuals may represent more than one category
6. HC Practitioner Perspective
Howard Luks, MD
@hjluks
http://www.howardluksmd.com
Orthopedist | Social Media~HCR Consultant
Why is it important for doctors to be on social media?
“To educate patients! Why should the information you share be constricted
by the four walls of your office? So much information is shared through
social media, why should accurate information related to healthcare be any
different?”
7. Benefits of SM
Patients become educated – provides for an efficient, effective
and less stressful visit.
SM humanizes your presence – patients are more comfortable.
Bi-directional communication following visits.
8. Benefits & Best Practices
Why do I share information?
“85% or patients utilize the Internet to research their disease,
physician or healthcare institution.”
Lack of education, training
Provides tools to allow for more docs to engage
Reach patients on multiple channels
Providers can also use sm to discuss amongst themselves and
continue learning.
9. Jumping In
Doctors should not use sm for the purpose of marketing,
however, it may be a byproduct of it.
How would one start? Create a simple blog or website. Docs
create content on a daily basis put it online to share with
others.
After initial start, determine level of involvement with sm.
How to Differentiate Your Practice
Video via The Doctors Channel & @NicolaZiady
10. HC Pro/Teacher Perspective
Bertalan Meskó, MD
@Berci
http://www.webicina.com/
Medical doctor, founder of Webicina.com, speaker, blogger, university
lecturer, health 2.0 consultant, Wikipedia administrator doing PhD in
genomics.
World’s 1st & only free service of curated medical sm resources in over
80 medical topics in over 17 languages.
11. Benefits & Best Practices
How should docs start? Take Social MEDia Course on Webicina,
however, more important is simple practice.
Not every doc has to create content, but every doc needs to be
aware of it or how to find it.
Docs need to be aware of and use sm – be able to refer patients to
online support groups, tools, etc., and share info with other docs.
Importance of Social Media in Medicine
Video via The Doctors Channel & @NicolaZiady
12. Best Practices
If creating content – evaluate.
Are you creating value?
Don’t jump on band wagon.
Docs need to be aware of privacy and legality issues.
SM supports doc/patient relationship, but should never
replace.
Be creative. Even surgeons like games.
Education is the key. Teaching med students value of sm –
just discussed @ Stanford.
13. HC Institution Perspective
Nicola Ziady
@nicolaziady
http://nicolaziady.com/
“Social Scientist” & HCSM Marketing Manager @ClevelandClinic (her tweets do
not represent her employer)
Due to a family emergency, I was unable to speak with Nicola,
however, I did gather much insight from her website, tweets and
The Cleveland Clinic’s use of sm.
16. Hospitals/Docs Use
81%* of surveyed American physicians use smart phones
30%* of doctors use the Apple iPad - EMR, view radiology
images & communicate with patients
iPad Pilot Programs
Display unit during surgery
X-Ray, EKG, patient monitoring
Data entry during MD rounds
Patient education, distraction, prep
*May 2011 Manhattan Research survey “Taking the
Pulse U.S.”
17. HC Institution Facebook Tips
Read this before you order lunch:
http://bit.ly/NjcE64
• Pictures
• Branding
• CTA link to blog
• Medical experts
• Timing
• Engaging content
• Bi-directional
18. HC Marketer Perspective
JOHN J. NOSTA
@JohnNosta
http://www.johnnosta.com
#1 Kred-ranked influencer in health and included in the 2012
PHARMA 100 list.
EVP, Senior Strategist at Ogilvy CommonHealth Worldwide
SM is beginning to save lives.
Distance is dead.
Best practice is practice.
EMR allows for informed decisions.
19. Groundbreaking Uses
SM allows for evolving dynamic between patients and
doctors.
Text/video “check-ups”
Video monitoring of patients at home
Patients monitoring their own diseases
Digitizing of patient diaries
Electronic development of customized patient education
materials
An iPhone device for measuring
blood sugar for diabetics
(Image credit: AFP/Getty Images via @daylife)
20. Groundbreaking Uses
SM allows for marketing direct to patients.
Exact targeting
Provider/Patient win-win: opt in
Don’t just push info on sm –
new ways to respond, engage
21. Apps for Doc/Patient Comm
40% of physicians use medical apps on a daily basis
Benefits
Decreases costs, increases efficiency
Improving communication
Giving patients the tools to be responsible for their own health
HIPPA secure messaging
Additional Resources
5 ways mobile apps streamline patient-doctor communication bit.ly/P3yNZv via
@Michelle_writes
Mobile Apps The Future of Healthcare is Already at Your Fingertips #infographic via
@greatist @RockHealth http://pinterest.com/pin/38773246762692568/
22. Overall Best Practices/Conclusions
Electronic Medical Records (EMR) are a given.
Future: all info will be online – collected @ all touch points.
Providers should be on sm – even if it is just to practice.
SM is not going away in hc – docs need to be educated –
about benefits and legalities.
Interactions in hc are getting smart. Both docs & patients
want it.
SM is changing the face of hc – those who keep up will be the
ones who benefit.
SM marketing can pinpoint patient needs.
23. Recommendations for
@StJosephsHealth
Institute a training program for docs re: benefits, legalities,
resources and how-to of sm.
Encourage development of apps and/or smart phone use.
Continue to refine marketing to needs/wants of patients.
Start a hospital blog with expert authors, relevant info. Push
through SM channels.
Work to actively engage hc community through sm (vs.
pushing info).
Continue transition to EMR.
Video is a great way to humanize your presence! Bi-directional: Patients continue to use sm for research and can follow-up with doc in person or via sm.
Patients using sm is not going away – providers need to become aware of tools and how to integrate them.
Healthcare information was hard to find – wanted to pull together curation of relevant info for sm in hc. Webcina: Offers sm information to both docs & patients for free. Also provides training for docs on how to and how best to use sm.
E-patients are growing: 1-2 years ago, a patient brought Google results to appointment Today, more than half
Don’t jump on band wagon – evaluate new sm resources for value before simply utilizing. For example, there was a hospital that recently took pictures of a live heart transplant through Instagram – why Instagram? Did it add anymore value? Be creative – Berci saw how Nintendo Wii was used to train surgeons to do laparoscopic surgeries. They acquired same skills, but had fun doing it.
Pictures: Posts with pictures get more clicks. Simple, eye catching. Branding: Cleveland Clinic logo CTA link to blog: Call to action has a hyperlink back to the Cleveland Clinic’s blog – hosted on their website Medical Experts: MDs author blog – they have bios, pictures - human Timing: Post was made at 11:30 Bi-directional: Most posts try and engage the viewer in a conversation
SM is beginning to save lives – engagement in discussions they may not have with their doctor. Distance is dead – you can get a second opinion from anywhere. Best practice is practice – for both doctors and patients.
Smart phones: allowing patients to track their disease, scan products to get health information, health journals
Exact targeting – e newsletters, texts, etc. to specific needs/wants of patients – where do they go when they visit your site? What do they discuss on sm?
Apps allow for less visits – can take a picture and send to doctor, can send test results to patient and decide a follow-up is not needed, can make appointments, track meds, record conversations and transcribe directions, patients can document personal health information and insurance – so don’t have to fill out forms all the time