An analysis about the marketing strategies of Google

2. Founded: September 4, 1998
Founders: Larry Page, Sergey Brin
Subsidiaries: YouTube, AdMob,
ITA Software, Google Japan etc.
Competitors: Facebook, Yahoo,
LinkedIn, Twitter

3. How do they even keep track of it!

4.  To make information universally accessible and useful
 To remain a “good guy” in the corporate world and to do the
right thing
 To make the web a more personalized experience for all the
users
 To reach out to as many people as possible through various
products

5. Because at the end of the day, being a good guy matters!

6.  Free for Google advertisers
Tool which provides information, information and more information
Provides a custom report detailing the behavior of Internet users
This tool leads us to “Marketing Asset Management” next!

7.  With all these data analytics tools, Google supports the
“Marketing asset Management” approach
 Advertising should be managed like assets in a portfolio
depending on the market conditions
 Real-time data collection helps companies to optimize a
campaign’s effectiveness

8.  Targets Microsoft consumers who use Microsoft Office or
Windows
 No need for owning physical infrastructure and software –
“Going Google”
 Access everything using a Web browser

9.  A mobile operating system
 With the launch of Android OS, Google took on Apple’s iPhone
 Free, open sourced and involves a huge investment
 Mobile advertising expected to become significant in the future
 Google is trying to get ahead of the curve with these initiatives

10.  The general perception among Android users is that they get
higher value at a cheaper cost
 Apple’s slogan “If it’s not an iPhone, it is not an iPhone” in its
advertising campaign indirectly targets Android stating that
Android can’t give as much value and pride as owning an
iPhone can
 The rivalry among the respective users is also prominent!

11.  The slogan of Google changed from “Don’t be evil” to “Do the
right thing”!
 It has started competing in new sectors and is taking on the
leaders in those respective sectors
 Targets Microsoft customers with Cloud Computing and Apple’s
customers with Android OS

12.  Google is dominant when it comes to search engines with an
89 percent market share globally.
 Has a strong R&D team to explore new avenues and come up
with ideas for whatever needs the people face
 The brand has been established globally and the brand equity
is so high that a lot of people are ready to try whatever new
products they come up with
 So Google is doing the right thing by exploring new avenues
and taking on the leaders in those sectors since it has the team
to back it up

13. YES ABSOLUTELY!

14.  Google has been ever expanding and has come up with a huge
number of products most of which have been successful.
 It is right in exploring new sectors and taking on the leaders in
those respective sectors since it has an established fortress
and the brand equity to do so.
 Google’s cloud computing is the next big thing Google has
come up with!

15. Created by Arun M, IIT Madras, during a marketing internship
with Prof. Sameer Mathur, IIM Lucknow.