I had to do a final project consisting of an entire strategic plan for a Fortune 1000 company. I chose Google because I love most of their products. The powerpoint begins from the start of thinking about strategy all the way through implementing it and revising it when necessary. Everything in between falls in this Powerpoint as well. It is one of my personal favorites.
Use the given link to download the complete folder with videos......
https://drive.google.com/open?id=1S0VFnCTGZxjTiAXRziES0BFDr83YfXFf
Powerpoint presentation on GOOGLE for school project or for seminars.
Containing contents related to history of GOOGLE, services of GOOGLE and career at GOOGLE.
Definitely going to enhance your must know knowledge for google.inc
I had to do a final project consisting of an entire strategic plan for a Fortune 1000 company. I chose Google because I love most of their products. The powerpoint begins from the start of thinking about strategy all the way through implementing it and revising it when necessary. Everything in between falls in this Powerpoint as well. It is one of my personal favorites.
Use the given link to download the complete folder with videos......
https://drive.google.com/open?id=1S0VFnCTGZxjTiAXRziES0BFDr83YfXFf
Powerpoint presentation on GOOGLE for school project or for seminars.
Containing contents related to history of GOOGLE, services of GOOGLE and career at GOOGLE.
Definitely going to enhance your must know knowledge for google.inc
Alphabet is a collection of companies w/c Google as the largest and its parent company. It focuses on prospering businesses through strong leadership. It offer opportunites by having a wide range of portfolios that hold several industries.
Google Recommendations and Implementations Strategiesgbrynza
This group paper was written in my Managing Organizations class with Dr. Chio at the University of Washington Tacoma. This paper describes the recommendations and implementation strategies to be taken when the SWOT Analysis of Google was revealed.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Alphabet is a collection of companies w/c Google as the largest and its parent company. It focuses on prospering businesses through strong leadership. It offer opportunites by having a wide range of portfolios that hold several industries.
Google Recommendations and Implementations Strategiesgbrynza
This group paper was written in my Managing Organizations class with Dr. Chio at the University of Washington Tacoma. This paper describes the recommendations and implementation strategies to be taken when the SWOT Analysis of Google was revealed.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
With the increasing impact of globalization on business, the scope for competition is no longer limited by national boundaries or by the definition of a particular industrial sector.
Management of technology, innovation and information have also emerged as key requirements for success in the 21st century enterprise.
Thus, proper management of technological change, particularly at the productive enterprise level, has become the most important consideration for development.
This slide explains Google's Blue Ocean Strategy and how it remains truely competitive! This slide is a perfect example to undertand the blue ocean Red ocean strategy applied by organisations all over the world.
6. GOOGLE
Levels of Strategy
Corporate
level
Business
level
Functional
level
• Stability - Stability approach to
set a steady course
• Growth - Sustainable growth
strategy
• Retrenchment – Orkut (Sept
2014)
• Combination type - many times
• Focus on the user
• Believes in constant
improvement
• Speed is priority
• Democratic approach is used
• Hungry of betterment
•Work from home
•Innovation labs
•Individual startups
7. GOOGLE
Primary Strategy
Focus on Differentiation through
• Robust data centers world over
• Unique page search algorithm
• Continuous improvement through innovation
8. GOOGLE
Secondary Strategy
Focus on growth and expansion
• Mergers & Acquisitions in related segments
(YouTube, Android, Motorola)
• Innovative products (Cloud computing,
Mobile computing, Gmail, Social Media, etc)
• Quick adoption of new technologies
• Forming strategic alliances to avail product collaborations
9. GOOGLE
Internal Environment Analysis
•Competition
from Facebook
•Mobile
Computing
•Competition
from Facebook
•Mobile
Computing
• Android OS
• Diversification
into non-Ad
business models
• Google Glass and
Google Play
• Cloud computing
• Android OS
• Diversification
into non-Ad
business models
• Google Glass and
Google Play
• Cloud computing
• Excessive reliance
on secrecy
• Privacy issues
• Falling ad rates
• Lack of
compatibility with
next-gen devices
• Excessive reliance
on secrecy
• Privacy issues
• Falling ad rates
• Lack of
compatibility with
next-gen devices
• Market leader in
search engines
• Ability to generate
user traffic
• Revenue from Ads
and Display
• Introduction of
Android and
mobile
technologies
• Market leader in
search engines
• Ability to generate
user traffic
• Revenue from Ads
and Display
• Introduction of
Android and
mobile
technologies
Strengths Weaknesses
ThreatsOpportunities
10. GOOGLE
External Environment Analysis
PESTEL Analysis
POLITICAL
• Globalization
(opportunity)
• Stable political
climate in most
of the major
markets
(opportunity)
• State-sponsored
online
companies
(threat)
ECONOMICAL
•Economic stability
of most major
markets
(opportunity)
•Rapid growth of
developing
countries
(opportunity)
•Growing interest
in sustainable
business
(opportunity)
SOCIAL
• Increasing use
of social media
(threat)
• Rising diversity
of users
(opportunity)
TECHNOLOGICAL
• Growing
Internet access
in developing
countries
(opportunity)
• Rapid adoption
of mobile
devices in the
global market
(opportunity)
LEGAL
• More
regulations on
online privacy
(opportunity)
• More
regulations on
intellectual
property rights
(opportunity)
13. GOOGLE
BCG Matrix
STAR
• YouTube
• Android
• Gmail
• Google+
CASH COW
• Search Engine
• Advertising
QUESTION
MARK
• Google Docs
• Google Drive
• Google Glass
DOGS
• Orkut
• Google News
• Google Group
• Google Reader
High Market Share
High Market Growth Low Market Growth
Low Market Share
