The document outlines SEO, AdWords, and analytics strategies for 2013, focusing on the integration of social and local search (solomo) in marketing. Key statistics highlight the prevalence of smartphone usage among consumers, emphasizing the importance of mobile advertising and analytics. Next steps include actionable to-do lists for optimizing social media, mobile, and local strategies to enhance web visibility and engagement.

1. Google + SoLoMo
SEO, AdWords & Analytics Strategies for
2013
Rachit Dayal,
Managing Partner – Happy Marketer
www.GoogleClassroom.com.sg
Rachit Dayal – @rachitdayal Google + SoLoMo

2. Rachit Dayal
• Managing Partner, Happy Marketer
– Lead all Google projects
– 12+ years of Web experience,
• SEO – Over 50 websites optimized
• SEM – $500,000 spend managed
• Conversion – $5 million of online sales
• Websites – 12+ years of experience
– Singapore’s first Google Certified
• AdWords Professional (Jan 2006)
• Analytics Professional (Mar 2009)
Rachit Dayal – @rachitdayal Google + SoLoMo

3. Google’s Worries about SoLoMo
The Factors DNA & Values
Rachit Dayal – @rachitdayal Google + SoLoMo

4. The New Search Engine Result Page
Rachit Dayal – @rachitdayal Google + SoLoMo

5. Search Engine Optimization in the SoLoMo
World
Google+ & Authorship Maps & Location Results
Getting Featured in Mobile
Rachit Dayal – @rachitdayal Google + SoLoMo

6. Google+ Author Connections
Rachit Dayal – @rachitdayal Google + SoLoMo

7. Getting Featured in Mobile Search
• 38 percent of residents own a
smartphone.
• 82 percent of smartphone users use a
search engine at least one time per
week.
• 88 percent of smartphone users
notice ads on a smartphone –
– 41 percent on search engines;
– 46 percent in an app;
– 25 percent on a retailer website;
– 20 percent on a video website;
– 27 percent while watching a video;
– and 47 percent while on a website.
• 75 percent of smartphone users
watch video; 26 percent watch at least
one time per day.
• 79 percent of smartphone users visit
social network; 54 percent visit at
least one time per day.
Rachit Dayal – @rachitdayal Google + SoLoMo

8. Maps & Location Results
Rachit Dayal – @rachitdayal Google + SoLoMo

9. Google AdWords in the SoLoMo World
Sitelinks for Social Assets Mobile Web & App Ads
Location Extensions
Rachit Dayal – @rachitdayal Google + SoLoMo

10. Sitelinks for Social Assets
Rachit Dayal – @rachitdayal Google + SoLoMo

11. Location Extensions
Rachit Dayal – @rachitdayal Google + SoLoMo

12. Mobile Web & App Advertising
Rachit Dayal – @rachitdayal Google + SoLoMo

13. Google Analytics in the SoLoMo World
Social Engagement Mobile Analytics
Geo Reports
Rachit Dayal – @rachitdayal Google + SoLoMo

14. Social Engagement: Track Social Activities
Rachit Dayal – @rachitdayal Google + SoLoMo

15. Geo Reports: Measure Local Impact
Rachit Dayal – @rachitdayal Google + SoLoMo

16. Mobile Analytics for Sites & Apps
Rachit Dayal – @rachitdayal Google + SoLoMo

17. Next Steps
SEO: To Do List Analytics: To Do List
AdWords: To Do List More Training
Rachit Dayal – @rachitdayal Google + SoLoMo

18. Next Steps: SEO
Social Mobile Local
• Google+ Profile • Submit a Mobile • Create Google+
(Personal & Sitemap & test and Google Places
Business) • Develop mobile • Get reviews on your
• Use the “Author” tag friendly sites Maps Listings
• Get +1 and Tweets
Rachit Dayal – @rachitdayal Google + SoLoMo

19. Next Steps: AdWords
Social Mobile Local
• Include sitelinks to • Create mobile • Create Location
your FB, Youtube & search & site Extensions for your
Twitter accounts specific campaigns campaigns
• Advertise on / ads • Analyze local
YouTube with pre- • Advertise on mobile campaigns for traffic
roll, banner and in- apps and measure & conversion signs
video ads ROI on downloads
Rachit Dayal – @rachitdayal Google + SoLoMo

20. Next Steps: Analytics
Social Mobile Local
• Set up Facebook • Separate profiles for• Analyze local traffic
and Twitter sharing mobile websites with geo report
• Tag all URLs • Set up event • Track Google
coming from social tracking for mobile Places, FourSquare
campaigns apps etc stats
Rachit Dayal – @rachitdayal Google + SoLoMo

21. Next Steps: www.googleclassroom.com.sg
Web Video (early
AdWords (Mon) SEO (early Dec) Dec)
Analytics (next Facebook (early
week) Dec) Mobile (early Dec)
Rachit Dayal – @rachitdayal Google + SoLoMo