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Cathay Social Media Training, David
The document discusses social media engagement training provided by Happy Marketer. It is a training presentation focused on how to drive discovery, research and decision making through social media to influence the customer buying cycle. It provides examples of how to engage customers at different stages of the movie going process through social platforms, contests and live interactions.
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Cathay Social Media Training, David
- 1. Social Media Engagement Training David Liem Partner, Happy Marketer david@happymarketer.com Hello@HappyMarketer.com Hello@happymarketer.com
- 2. About Happy Marketer? •Headquartered in Singapore • Provides Strategic Consulting and Training Services • Focused on bringing market leading thought leadership in Social Media Marketing to APAC • Trained over 1500 professionals in less than 2 years • Yahoo & Google Certified Partners Hello@HappyMarketer.com
- 3. David’s Profile Hello@HappyMarketer.com
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- 10. Cathay is aplace where.... Hello@HappyMarketer.com
- 11. What are thetop reasons customers choose you? Hello@HappyMarketer.com
- 12. What are yourcustomers like? • Internet Habits • Web Savvy • Shopping Habits • Age • What websites do they visit? Hello@HappyMarketer.com
- 13. How things usedto be... Hello@HappyMarketer.com
- 14. The Customer BuyingCycle Discovery Research Decision Hello@HappyMarketer.com
- 15. The Social CustomerCycle Sharing Sharing Sharing Discovery Research Decision Sharing Sharing Sharing Hello@HappyMarketer.com
- 16. How people areactually influenced Hello@HappyMarketer.com
- 17. Our Goal todayis Sharing Sharing Hello@HappyMarketer.com
- 18. And that canhappen by... 1.Making it ‘speak’ to your customer 2.Making it easy to interact with 3.Making it easy to share Hello@HappyMarketer.com
- 19. Pre Movie Discovery Hello@HappyMarketer.com Hello@happymarketer.com
- 20. Crowd Sourcing Screenings Hello@HappyMarketer.com
- 21. Pintrest Hello@HappyMarketer.com
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- 23. Frequent Video Clips Hello@HappyMarketer.com
- 24. Trailers usually createBuzz Hello@HappyMarketer.com
- 25. Movie News CreatesBuzz Hello@HappyMarketer.com
- 26. Identify as manyexamples in: 1. MRT 10.Pintrest 2. TV 11. Critic Reviews 3. Radio 12.IMDB 4. Newspaper 13. Crowd Sourcing 5. Magazines 14.Search Engines 6. Facebook 15.Digital Advertising 7. YouTube 16.Apps 8. Websites 17.More? 9. Friends Hello@HappyMarketer.com
- 27. Pre Movie Research Hello@HappyMarketer.com Hello@happymarketer.com
- 28. When do peopleresearch movies? Hello@HappyMarketer.com
- 29. Pictures Hello@HappyMarketer.com
- 30. Behind the Scenes Hello@HappyMarketer.com
- 31. Movie Screenings Recapscreate interest Hello@HappyMarketer.com
- 32. Free Stuff Hello@HappyMarketer.com
- 33. Reaching out tointerest groups • Cosplay • Music interests - soundtrack • Art Interest Groups Hello@HappyMarketer.com
- 34. Websites • What reviewsites are there? Hello@HappyMarketer.com
- 35. Apps • What movieapps are there? Hello@HappyMarketer.com
- 36. Research: Feed theHungry! • People will be engaged/willing to be engaged provided they get good information and updates about the movie • Reviews from friends Hello@HappyMarketer.com
- 37. How will youfeed the hungry? Shortlist the sites you will share news with your customers Hello@HappyMarketer.com
- 38. Pre Movie Decision Hello@HappyMarketer.com Hello@happymarketer.com
- 39. Why would peoplechoose Cathay? Hello@HappyMarketer.com
- 40. Search Engines -What’s your rank? Hello@HappyMarketer.com
- 41. Friends - Whatare they saying? Hello@HappyMarketer.com
- 42. How easy isit to buy? Hello@HappyMarketer.com
- 43. The Social CustomerCycle Sharing Sharing Sharing Discovery Research Decision Sharing Sharing Sharing Hello@HappyMarketer.com
- 44. During Content Data Monetization Hello@HappyMarketer.com Hello@happymarketer.com
- 45. Enhancing The Experience •List out does Cathay do right after someone buys a ticket? • How can digital fit enhance this? Hello@HappyMarketer.com
- 46. List out ExistingAssets Content • TV, posters, brochures, website, events Hello@HappyMarketer.com
- 47. IDEAS: Live Tweeting& Hashtags Content • Designated Tweeting areas Hello@HappyMarketer.com
- 48. Checkins: where arethey happening? Content Hello@HappyMarketer.com
- 49. Contests / Games Content Hello@HappyMarketer.com
- 50. Games Content A TRIBUTE TO EARTH DAY (April 22, 2010) The theme for April is Environmental Awareness. Cheers is launching an applicaOon that serves as an awareness on how to maintain the balance of a pond’s eco-‐system which will make healthy water for fish and other living community in a pond. An ECO FRIENDLY FUN ACTIVITY for users keep the balance in the eco-‐system to stop water polluOon and act fast. Thus, we named the applicaOon as the Cheers Act Fast Challenge. Hello@HappyMarketer.com
- 51. Fun sites Content Hello@HappyMarketer.com
- 52. Enhancing the FoodExperience Content • Make food draw the crowd Hello@HappyMarketer.com