This document discusses how marketing is changing in the virtual era. It outlines five new "Ps" for marketing: Participate, Place, Produce, Play, and Purpose. Each "P" represents an area where marketing must shift to be effective in today's digital world, where attention and data have shifted online and mobile. Marketers must participate in conversations, find their place across new channels, produce engaging content, seek new ways to play through games and social media, and ensure their company's purpose drives value creation. Big data will also be powered by people's online activities and digital footprints.
Rachit Dayal's presentation on Google and how it's adapting to SoLoMo at the AMIC INET Conference on Social Internet. The presentation was on 17th Nov 2012.
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Rachit Dayal's presentation on Google and how it's adapting to SoLoMo at the AMIC INET Conference on Social Internet. The presentation was on 17th Nov 2012.
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
This deck briefly outlines the work we did mapping the South African Twittersphere for the 2012 SAMRA conference, including some analyses we did based on the structure of the network. Specifically, we identified people with the potential for influence based on their betweeness centrality and Authority (HITS). In addition, we also used a modularity algorithm to identify 5 clearly distinct communities within the graph. The results are for interest-sake only and should be interpreted within the limitations of the data."
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
Family Online Safety: Truth and ConsequencesMarian Merritt
Updated! Full speaker notes (just download the deck), lots of data points and citations. This is a presentation for a general family audience. Lots of new info and an expanded section on cyber bullying! Free copies of our booklet, "Family Online Safety Guide" if you email me at marian @ norton.com
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Unleash your golden ticket to the web! Convert browsers into buyers with the fastest growing social media site on the web – Pinterest! Former Award Winning Retailer and Social Media Marketer, Christi Tasker shows what the addiction is all about and how it helps your website ranking. Even, creatively use it to gauge trends and become your buying radar.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
This deck briefly outlines the work we did mapping the South African Twittersphere for the 2012 SAMRA conference, including some analyses we did based on the structure of the network. Specifically, we identified people with the potential for influence based on their betweeness centrality and Authority (HITS). In addition, we also used a modularity algorithm to identify 5 clearly distinct communities within the graph. The results are for interest-sake only and should be interpreted within the limitations of the data."
Talk I gave recently for some senior execs on getting started in social media. Why we share, what to share and how. Won't make so much sense without the commentary but hopefully some interesting slides...
Family Online Safety: Truth and ConsequencesMarian Merritt
Updated! Full speaker notes (just download the deck), lots of data points and citations. This is a presentation for a general family audience. Lots of new info and an expanded section on cyber bullying! Free copies of our booklet, "Family Online Safety Guide" if you email me at marian @ norton.com
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Unleash your golden ticket to the web! Convert browsers into buyers with the fastest growing social media site on the web – Pinterest! Former Award Winning Retailer and Social Media Marketer, Christi Tasker shows what the addiction is all about and how it helps your website ranking. Even, creatively use it to gauge trends and become your buying radar.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
Cloudforce Sydney 2012 - Social Enterprise for Financial Services Scott Gunther
Gavin Jones and Lee Marshall of Salesforce's Financial Services Team present on how FinServ businesses need to transform into Social Enterprises. This deck also has some excellent case studies by Andrew Murrell of Commonwealth Bank of Australia (CBA) who is the General Manager Digital and Social Marketing, Scott Gunther, the Senior Manager, Proposition
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
Canvas8 Thought Leader and author of Communities Dominate Brands, Alan Moore, recently discussed people's changing behaviour in a networked society. Alan articulates why businesses need to adopt a non-linear approach in our world of "No straight lines."
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy
Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes?
In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...iStrategy
Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...iStrategy
Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.
From Engagement to Intelligence: Striking the Balance in Social Media at the ...iStrategy
Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.
How to avoid being a data zombie by Brandwatch iStrategy
Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it.
This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life.
Key takeaways:
• Spotting reports for reports sake and other big data zombie traps
• How to ensure you are getting value from your big data brains
• Bring your big data back from the dead
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. Marketing 2.0
Five New “Ps” For Marketing in the Virtual Era
Participate | Place | Produce | Play | Purpose
Andy Lark | kiwilark | andy@andylark.com | andy.lark@cba.com.au
3. Welcome to the Virtual Era
VIRTUAL ERA
INTERNET 2010s
ERA
PC/CLIENT
SERVER ERA 1990s
MINI- Interaction
1980s
COMPUTING
(stream)
1960s
MAINFRAME Information
(search)
1950s
3 Andrew Lark | Inside Out
4. 13 hours 1 out of 8
4th
25% of 20,000,000
of video Married Americans join Facebook
uploaded to couples met watched a fan page
YouTube every online short video on every day Most Twitter
minute their phone… Users
2/3
of internet
830,000+
Twitter
Growing
join 48% 9 in 10 67,000+
Seeking join LinkedIn
at 1382%
Facebook sharing daily
users visit opinions of
social Growth
daily content
others
networks per year
Facebook
2nd
25,000, 00
0,000
800,
000,
30% 38%
on facebook Interacted
most popular items shared 000 with a brand
website in by Facebook people on 50% visiting daily
Aus users every Facebook
month (55 mins per day)
Andrew Lark | Inside Out
5. Power
Shifted
5 Confidential Andrew Lark | Inside Out
6. The • 65% of Facebook users post
Expression monthly about products/companies
Economy • 60% “Liked” a company due to
friend’s post in last month
• “51% of Facebook and 67% of
Twitter users are more likely to buy
since becoming a fan/follower
6 Confidential Andrew Lark | Inside Out
8. Attention
Shifted
8 Confidential Andrew Lark | Inside Out
9. 50% of Australians have a
Smartphone
2007 2011
87% of mobile 80% of mobile
customers not customers
online online
Andrew Lark | Inside Out
10. 80% of Twitter Usage is Mobile
10 Andrew Lark | Inside Out
11. “80% of mobile users
watch TV with their
devices in hand and 40%
are using them for social
networking”
CMB Consumer Pulse 2009/2010.
Andrew Lark | Inside Out
Confidential
12. The Growth of “Companion” Activities
82% of Internet users now use Internet banking
12
13. 11/07
The month social usage surpassed email
13 Confidential Andrew Lark | Inside Out
14. Data
Shifted
Big Data will be
powered by the
lifestream
14 Confidential Andrew Lark | Inside Out
22. Facebook Deals……A new way to connect with customers
Commonwealth Bank Free Movie Tickets with a
George St new Everyday Account...
Andrew Lark | Inside Out
23. P#2 Channels are transforming. Find your Place.
Andrew Lark | Inside Out
24. More than a tablet or smart phone
24 Andrew Lark | Inside Out
25. Kaching
Only one bank is truly mobile:
• NFC payments via your mobile phone
• Integrated with your debit and credit accounts
• Peer to peer payments via address book, email and
Facebook
• The most secure form of mobile payment
• Over 12,000 customer have pre-registered for Kaching
25
32. 23% *
Of social media
messages
Include links to
27,000,000
Pieces of content are
content shared each day
Enable linking. Mine Link data
Andrew Lark | Inside Out
37. P#4 Seek new sources of engagement. Game on!
Andrew Lark | Inside Out
38. Play and games enable brands to create rich,
self-regulating playgrounds for their stories
Andrew Lark | Inside Out
39. social media = Play Media
Of 750 million Facebook users, Of the 410 minutes spent on
270 million are Zynga Gamers Facebook each month, 50% of
all time is spent playing Social
20 billion valuation
Games
http://online.wsj.com/article/SB10001424052748704590704576092460302990884.html
Andrew Lark | Inside Out
http://techcrunch.com/2010/07/30/half-of-all-facebook-users-play-social-games-its-40-of-total-usage-time/
41. Centenary Time Vault – An Online Treasure Hunt in Facebook
Driving Engagement in our Centenary
What it is:
• One clue a day for two weeks
• Crack the clues by finding hidden
Content online and in-branch
• $2000 prize per winning clue
• Winner is drawn at random each day
After 6 Questions:
• 11,230 registrations
• 2.30 mins interacting with Time Vault.
• 35% Increase in site traffic
• 5,118 hype reel views
• 10,000 new Facebook friends
41
42. So, why do
you
Exist?
P#5 Purpose driven companies create more value,
more promoters, more…
FRS 2011
Andrew Lark | Inside Out
43. Your Purpose:
– Explains why you exist – internally and externally
– Becomes a decision filter for everything you do
– Drives results
Purpose-driven 4X revenue growth
companies 7X rate of job
outperform general 12 stock creation
market 15:1 appreciation
43 Andrew Lark | Inside Out
44. Purpose drives energy and vitality
Which response do you think an employee would rather give in answer to this question: what
do you do for a living?
• I load bags onto airplanes • I negotiate with vendors until • I work for a grocer that has
they give me the lowest the highest profits as a
price possible percent of sales, highest sales
per square foot, and highest
same-store-sales
• I give people the freedom to • I improve the quality of life • I help provide food choices for
fly for millions of Australians by people that nourish their
helping them save money bodies, their communities and
the planet
Andrew Lark | Inside Out
44
45. You Must Be The
Change You Wish
To See In The
World
Mahatma Gandhi
Andrew Lark | Inside Out
500,000 people online for the first time every day1.8 Zetabytes this year
Currently in PilotVision Our vision for CBA social media channel is: To be the Group - wide ‘water cooler’Mission Our mission for CBA social media channel is: Encourage and foster creativity, innovation and knowledge sharing through open and transparent conversationsHighlightsEfficiency: members are finding answers to questions that may have taken them weeks to answer using existing meansNetworking: Yammer is connecting people, breaking down silos, provides opportunities across the workforceKnowledge sharing: Members are sharing information in an open and transparent mannerMembers are having conversations that are simply not possible otherwise in such a large and dispersed organisationTime irrelevant: People use Yammer at all times, including after hours, to share info and converse.Uses:Crowd source information– staff have access to get fast, accurate answers or feedback to questionsGet feedback on business ideas Share insights GrowthAfter an initial slow start, the channel has seen significant organic growth, without internal promotion or funding. <100 to >3000 users in under 6 months.Activity>100 interest groups >70 messages per day ExampleAn employee has an upcomingroad show, they use Yammer to ask for any questions that the community want raised. Due to the interest in the topic the employee blogs about the road show.SummaryYammer taps intoa wide range of people and ideas across our the organisation
OUR OBJECTIVEAfter not achieving our target of becoming #1 in Customer Satisfaction by June 2010, and the consequent backlash from the public due to November’s interest rate rise - staff engagement/moral had taken a hit, our Brand Reputation had been negatively affected We wanted to demonstrate our commitment to the community (in a fun, new and engaging way) and deflect some of the negative press and sentiment that had arisen, as well as reconnect and engage with our people THE CAMPAIGNCommunity Seeds was a non-traditional fundraising campaign fusing internal communications, experiential and social media to allocate $175,000 across six different charities HeartKidsOzHarvestSANE AustraliaAlzheimer's AustraliaA Start in LifeBowel Cancer AustraliaThe allocation of funding was dictated by people selecting their preferred organisation and voting on Facebook, as each vote equates to $1 of the our money. The sooner the online community got behind this initiative, the sooner the money got allocated! The initiative was housed on our Facebook page: Prior to launch, Commonwealth Bank staff voted on six community organisations out of a shortlist of 12. Allowingus to directly engage with staff and allow them to have a say in which Australian charities should receive the Bank’s money – this was a first forCommonwealth Bank . Staff had two weeks to vote – 1,200 staff selected the six charities which were then used at launchTHE RESULTSLaunch date 10 May – 28 June - live for 7 weeksTotal votes = 30,000Total amount of money donated = $150,000 + 20,000 for the winning charity $5,000 for the most influential Facebook user and $5,000 for their charity 86% of voters “Liked” the Commonwealth Bank Facebook Page (we intentionally made it so that you didn't have to “Like” us in order to participate – so this is a great result)HeartKids lead the way from the first day of launch:HeartKids – $40,100 + $20,000 (For being the winning charity) A Start in life – $23,390 + $5,000 (Following Ashley Chan’s win)Alzheimer's Australia – $23,775 Bowel Cancer Australia – $21,925SANE Australia – $20,630 Oz Harvest – $20,180 Total Facebook comments around Community Seeds was 1,110Total unique visitors to the Community Seeds page was 61,820PR: 73 Online articles / mention, 29 Radio clips, 10 Print coverage, 1 TV / 30 blog posts / 21 internet posts TOTAL 164 clips Circulation: 9,262,418
Campaign description: Re-launch of Commbank on mobileObjective: Respond to our mobile audience needs – provide best practise native mobile utility. Make banking easy on the go. Anywhere, anytime, always onNew FX App: only major bank with over 30 currencies and provision of currency alertsResults: Since launch on July 11, over 100,00 ‘new’ downloads and over 700,000 ‘updates’. 4.5 star rating in the App store, Over 2,300 active alerts have been set up for FX
Overview:The CommBank Property Guide iPhone app is like your own personal real estate agent, property analyst and home lender – pocket sized and free from the Apple store. Along with access to rich property insights on the greatest range of residential properties in Australia, our toolkit of support material will help consumersmake the right property choice with videos, a repayment calculator, property hotspots, and the RP Data Automated Value Guide. Objectives: Provide trusted advice throughout the home buying journey> Talk to customers in a relevant moment when they’re actively searching for a property> Utilise a relevant channel for property search, the mobile.Provide rich content and relevant data – we provide Augmented Reality technology combined with rich data from Australia’s #1 Home Lender, the #1 Real Estate site, realestate.com.au & #1 Property Data company, RP DataResults:Over 170,000 app downloads since launch in July 2010Contact forms and click to call a lender have been widely used, and have driven significant loan applications.
The Harringtons – 4 short online videos designed to have an ‘unconventional’/’un-bank like’ conversation with a market that that hasn’t previously been receptive to conventional messaging around the value of a financial planning relationship. Objective: To support the broader ‘Value of Advice’ campaign (approx $3M spend) which was tasked to re-launch our new value positioning and drive referrals. Launch: It was launched via YouTube and also the CommBank site; and to date has 120,000 views. Success: The entire campaign effort saw a significant uplift in referrals (10% year on year increase compared to historical 9% YoY decline) to Commonwealth Financial Planners and returned a 322% ROMI during the 4 month campaign period. Details:Total Youtube views: approx 90% of total viewsTotal Commbank views: approx 10% of total viewsEpisode popularity varied demonstrating that the videos did not need to be watched sequentially as originally thoughtOf all media, Youtube Promoted Videos by far the most effective means of driving traffic to the videosCommbank.com.au worked well, but views dropped off significantly outside of campaign periodNext step: Improved customer pathing to application from viewing the videos