This document summarizes a presentation on mobile-friendly email. It discusses how mobile email opens have grown significantly and continue to increase each year. Best practices for mobile email include using responsive design, increasing font sizes, simplifying content, and ensuring touch targets are large enough. Future trends may include more device detection capabilities and inspiration can be drawn from examples from companies like Jetsetter that are mobile-aware.
At #Source14 (www.flurrysource14.com) on April 22, 2014, Flurry CEO and President Simon Khalaf presented "The Age of Living Mobile". This data-rich presentation for 500+ attendees covers mobile disruption industry-by-industry, the rise of mobile addicts and the massive business opportunities ahead. Video of his 20 minute talk is also available on YouTube: https://www.youtube.com/watch?v=N_gwwAay_vs&list=UU3CqvKG-iPJQr7isTLkvirQ
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
At #Source14 (www.flurrysource14.com) on April 22, 2014, Flurry CEO and President Simon Khalaf presented "The Age of Living Mobile". This data-rich presentation for 500+ attendees covers mobile disruption industry-by-industry, the rise of mobile addicts and the massive business opportunities ahead. Video of his 20 minute talk is also available on YouTube: https://www.youtube.com/watch?v=N_gwwAay_vs&list=UU3CqvKG-iPJQr7isTLkvirQ
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
O futuro da Família Empresária | Aletéia Lopes | HerdarsPapo de Consultor
Mais um Papo de Consultor, mais uma noite de muito networking, troca de ideias e aprendizado.
Palestra: O futuro da família empresária
Palestrante: Aletéia Lopes
Diretora Executiva da Herdars
Acreditam nesse projeto: Orb Digital Branding e O POVO Online
Apoiaram esse evento; Fábrica de Ideias; KPMG; e Herdars
#papodeconsultor
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
O futuro da Família Empresária | Aletéia Lopes | HerdarsPapo de Consultor
Mais um Papo de Consultor, mais uma noite de muito networking, troca de ideias e aprendizado.
Palestra: O futuro da família empresária
Palestrante: Aletéia Lopes
Diretora Executiva da Herdars
Acreditam nesse projeto: Orb Digital Branding e O POVO Online
Apoiaram esse evento; Fábrica de Ideias; KPMG; e Herdars
#papodeconsultor
The Email Design Conference – Litmus Live 2016 Presentation by Ivana SimovicDemac Media
Demac Media's Email Marketing Manager Ivana Simvic, presented at The Email Design Conference for Litmus Live 2016 in Boston on Email Deliverability and helping retailers avoid getting blacklisted. Here's a copy of here presentation with key action items for marketers, retailers, and brands.
17 Takeaways from the Email Design Conference London, 2016Litmus
Over the course of two full days of email geekery, The Email Design Conference London brought hands-on workshops, two parallel tracks of mind-blowing presentations from some of the smartest minds in the industry, and lots of opportunities to connect with fellow email friends.
Couldn’t make it to London?
Flip through the slides for inspiration and hands-on email advice from our speakers.
Piratas, Corsarios y Bucaneros SEO ¿con quién compites por el TOP10 de Google?MOV Marketing
Miguel López Congreso Web Zaragoza 2016
Congreso Web Zaragoza 2016
Análisis de competencia SEO para el posicionamiento en Google de distintos proyectos. Descubre cómo trabajan y contra quién tendrás que enfrentarte para salir en el top10 de Google.
Conferencia impartida en el Congreso Web Zaragoza 2016 el 5 de Junio de 2016 por Miguel López, director del Congreso SEO Profesional y Majestic Ambassador en España.
Multiscreen Email Design: Lessons from the ProsLitmus
Recently it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and most importantly conversions and other desired goals on the tiny screen of a smartphone, mid-sized tablet and larger monitor on a laptop or desktop PC? While certainly important questions to ask, this is only one aspect of an effective mobile and multiscreen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multiscreen strategy.
In this Webinar, Loren McDonald will assemble a team of some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right.
Among the specific topics will include the following:
Learning the implications of each major screen size and device
Determining what devices your subscriber base is using and how and where they are converting
Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
Creating a consistent user experience across email and Web/landing pages
Examples and key best practices
Communicating with your designer and programmer
Testing, learning, optimization and measurement/analysis
Future trends and predictions - where is it all going
Multiscreen mobile email design strategy silverpopSilverpop
Webinar held on February 26, 2013 discussing the challenges of designing emails in a mobile and multiscreen world; outlines the different design approaches; shares tips/best practices. Webinar features Justine Jordan of Litmus; Brian Sisolak of Trilogy Interactive and Loren McDonald, Silverpop
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (M...Tim Hayden
Presentation from my #SoMeT talk on how to leverage the mobile web to drive engagement and traffic with in/out-of-market visitors/prospective visitors.
The challenges of email design approaches continues to grow dramatically as the number of mobile platforms increases. In this session from Silverpop's 2011 client summit you'll learn from email design experts Justine Jordan, Litmus and Jay Jhun, Engauge, the critical best practices and emerging approaches to designing emails that render well across all platforms – mobile, Web and desktop.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
The Mobile Web: Where Relevance + Decisions ConvergeTim Hayden
Slides used in my "The Mobile Web: Where Relevance + Decisions Converge", at Social Fresh Baltimore on 11-29-2011. Huge thanks to @jasonkeath and the #socialfresh crew for having me!
Mob4Hire releases Mobile Apps report from "Global Wireless Satisfaction Surve...Stephen King
In collaboration with Dr. Bob E. Hayes, PhD of Business Over Broadway, Mob4Hire’s 111-country ‘Global Wireless Satisfaction Survey’ reveals the importance of Mobile Apps on the wider ecosystem; especially network operators.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
The Trends Transforming the Email Service Provider LandscapeLitmus
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high.
In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from Litmus' first-ever State of Email Service Providers report, along with insights from other research we’ve done.
You’ll learn...
- What’s driving—and likely to keep driving—consolidation in the ESP industry
- Which ESPs are the most popular among brands in different industries, geographies, and more
- What’s involved with switching ESPs
- How to get more out of your current ESP
Email Workflows that Work: 5 Trends to Help You Build Better Emails FasterLitmus
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending.
In this webinar, Litmus’ Chad S. White and Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately.
You’ll learn...
- How email teams leverage project management software and email briefs to keep email campaigns on track
- Why collecting feedback and approvals is the largest time drain in the email process—and how you can streamline this step in the workflow
- Why more brands are embracing modular design, and how this design approach can reduce your production time
- And more!
The State of Email in 2018: 5 Insights from the Litmus Marketing TeamLitmus
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the 2018 State of Email Report.
See how your plans stack up against some of the biggest challenges facing marketing teams and hear about the strategies and resources you need to tackle them head-on. Along the way, we shared a behind-the-scenes look at how we’re approaching those challenges here at Litmus.
The Best of the 2017 State of Email Survey Research SeriesLitmus
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
5 Embarrassing Subject Line Mistakes to AvoidLitmus
Marketers are clearly aware of the power of subject lines, but their efforts are often inconsistent and their results mixed. This line of text is a hotbed of mistakes that can distract and confuse subscribers and be embarrassing for the brand. We discuss five such mistakes in this slidedeck and share numerous real-world examples.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away.
In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.
In addition to explaining why some of these tactics appear worthwhile on the surface, he discusses:
- Tools and services to avoid
- How to keep good tools from doing your program harm
- Using the right metrics to draw conclusions
Along the way, he shares research, examples, and frameworks that help ensure you’re spending your marketing dollars on the right email tactics and technology.
The email marketing industry is constantly shifting as it adapts to consumer, business, and technological changes. That can make setting the priorities for the months extra difficult.
We’ll help you set the direction for your email marketing kickoff planning with our three-point plan:
1. Assessing your email program to truly understand your audience and to capture what worked in 2017—and what didn’t
2. Addressing challenges your team is facing
3. Seizing opportunities to leverage the industry trends that can truly move the needle for your program
In this webinar, Litmus’ Chad White and Bettina Specht discuss each of those points. Along the way, they share research and advice that will help you set priorities and distribute resources the right way, so your team is set up for email success in 2018.
The Top 5 Opportunities for Improving Your Email CreativeLitmus
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville and I will identify the top 5 opportunities to improve your team’s email creative process, based on the findings of Litmus’ 2017 State of Email Creative research report. But they won’t just give you the insights, they’ll share practical how-to advice to help you executive on each opportunity at your brand.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report.
After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes.
In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers are trying to improve their deliverability and which ones work best.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send.
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.
Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.That report is focused on industry averages, but what does the exceptional email workflow look like?
We answer that question in this slide deck, where we share insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the create of email briefs for every email, the use of partials, and utilizing an extensive pre-send checklist.
In this webinar, we’ll share our findings and advice from the 2017 State of Email so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.
Everything You Need to Know About Gmail RenderingLitmus
Gmail is a headache for people who make and send email.
Until September 2016, Gmail required the use of inlined CSS and didn’t support responsive email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. Months after the update, rendering fragmentation still remains and is cause for confusion in the email community.
Mobile-Friendly Email: Trends and Best Practices [Webinar with ActOn Software]
1. Mobile-friendly email
Trends and best practices
Join the @ActOnSoftware conversation on Twitter
and discover what others are saying about us:
#ActOnSW
www.act-on.com | @ActOnSoftware | #ActOnSW
2. Welcome! Thanks for joining us today.
Janelle Johnson Justine Jordan
Director, DemandGen Marketing Director
Act-On Software Litmus
@janelle_johnson @meladorri
www.act-on.com | @ActOnSoftware | #ActOnSW
3. Agenda
• Email Marketing Basics & Best Practices
• Spam and Content Filtering
• Reporting and Tracking
• Mobile Email Stats
• Mobile Email Best Practices
• Tips and Tricks/Quick Wins
• Trends and the Future
www.act-on.com | @ActOnSoftware | #ActOnSW
4. Importance of Email Marketing
• The future of Email
• Strongmail survey Nov. 2012 (n = 1,000)
• 56% plan to increase email marketing budget
• 65% plan to integrate email marketing with social media
• 52% will increase their social media marketing budget
• 52% plan to integrate their email and mobile activities
• Radicati Group Email statistics report 2012 – 2016 (April 2012)
• Worldwide email account to increase from 3.3 to 4.3 billion by 2016 – average annual growth of 6%Email clickthrough
rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-
over-quarter drop. (Source: Epsilon Q2 2012 Email Trends & Benchmarks Report)
• Email’s Pipeline Contribution
www.act-on.com | @ActOnSoftware | #ActOnSW
5. Leverage Email Marketing
• Consistency in messaging
• Planning and coordination
• Resonating messaging
• Content is King
www.act-on.com | @ActOnSoftware | #ActOnSW
6. The Basics
• Create a marketing ecosystem
• Deliverability, verifiability,
bounce reduction
• Email Haiku
• Tracing behaviors and metrics
• Post-Click engagements
www.act-on.com | @ActOnSoftware | #ActOnSW
7. 5 Email Marketing Best Practices
1. Segment
2. Subject line
3. CTA / Landing Page
4. Test & Refine
5. Mobile -friendly
www.act-on.com | @ActOnSoftware | #ActOnSW
8. Some Stats: A Lay of the Land
www.act-on.com | @ActOnSoftware | #ActOnSW
9. Email Opens: January 2013
Mobile:
Smartphones (iPhone,
Android) and tablets
Desktop
Mobile 33% Desktop:
42% Installed email programs
(Outlook, Apple Mail)
Webmail Webmail:
25% Email accessed through a
web browser (Gmail,
Hotmail, Yahoo!)
Source: Litmus Email Analytics
www.act-on.com | @ActOnSoftware | #ActOnSW
10. Change Over Last 12 Months
Opens in Each Environment
42%
50%
38%
45%
40%
35%
30%
25%
20% 33%
Webmail Desktop Mobile
Mobile opens have grown 138% in 18 months; 45% in last year
Source: Litmus Email Analytics
www.act-on.com | @ActOnSoftware | #ActOnSW
11. Mobile Market Share
Other Smartphone OS Share
1%
0.40%
Others 1.70%
0.60%
Symbian 1.20%
iPad
2.90%
27% iPhone Microsoft 3.00%
56% 6.40%
Blackberry 3.50%
36.30%
Android iOS 20.90%
16%
53.40%
Android 69.70%
0% 20% 40% 60% 80%
Mobile Email Opens US Worldwide
Source: Litmus Email Analytics
Source: ComScore (US); Gartner (Worldwide)
www.act-on.com | @ActOnSoftware | #ActOnSW
12. Know Your Audience
What percentage of
customers/prospects
interact with your
organization’s mobile
email messages?
31% of marketers
don’t know their
mobile email
open rate!
www.act-on.com | @ActOnSoftware | #ActOnSW
13. Back to Basics: Best Practices
www.act-on.com | @ActOnSoftware | #ActOnSW
14. Subscriber Experience
From Name
Subscribers view emails
Subject Line
in stages, making
Preheader
choices as they go.
Preview/Open
Click Landing Page/Site
www.act-on.com | @ActOnSoftware | #ActOnSW
15. Envelope Fields
From Name
~25 characters
Subject Line
~35 characters
Preheader
~85 characters
www.act-on.com | @ActOnSoftware | #ActOnSW
17. Preheader
• Support the subject
line with a
creative, useful or
helpful preheader.
• Call-to-action
• Special offer
• Reminder
• Clickable/measurabl
e
www.act-on.com | @ActOnSoftware | #ActOnSW
19. Preview/Open
Emphasis on from name & subject line. Images often disabled.
iPhone Windows Phone Blackberry
www.act-on.com | @ActOnSoftware | #ActOnSW
20. Click
• Tappable touch targets
• Bulletproof buttons that
don’t rely on an image
• Left-hand side
www.act-on.com | @ActOnSoftware | #ActOnSW
21. Landing Page/Site
Don’t forget the landing page!
Not these… But these!
www.act-on.com | @ActOnSoftware | #ActOnSW
22. Tips and Tricks for Mobile Emails
www.act-on.com | @ActOnSoftware | #ActOnSW
23. Consider Context
• You can’t predict where users open… most of
the time.
• Mobile app follow-ups
• Travel alerts
• Mobile coupons
• Weekend sends
www.act-on.com | @ActOnSoftware | #ActOnSW
24. The Finger is the New Mouse
Design for tappable touch targets; not text links
44 x 44px minimum
www.act-on.com | @ActOnSoftware | #ActOnSW
30. Trends and the Future
www.act-on.com | @ActOnSoftware | #ActOnSW
31. Symbols in Subject Lines
Can increase open rates.
Use carefully to support
your message rather than
detract from value
www.act-on.com | @ActOnSoftware | #ActOnSW
32. Mobile First/Aware/Scalable
• One layout for all screen
sizes
• Single column design
• 320-500px
• Large text & buttons
• Generous white space
• Clear calls to action
• Short, concise body copy
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34. Responsive Design
• Uses media queries or @media
• Not a “line of code”, more like a conditional
statement that enables alternate styles
• If the screen size is x, then display y
• If the screen size is x, then increase headline size to y
• If screen size is x, then show image at 100%
• Detects screen size of the device being read
on and enables alternate styles accordingly
• Not supported everywhere
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35. Device Detection
Detects mobile device at time
of open: deliver “deep link”
directly to app
store, specialized
content, timers
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41. Your Takeaways
• Know your audience!
• Don’t forget about the basics
• From name
• Subject line
• Landing pages
• Quick wins:
• Bigger text
• Touch targets (big buttons)
• Streamline content
• Explore different approaches; find what works best
• Responsive design isn’t a silver bullet
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ConsistencyCall to action in email permeates all touch points (landing page, collateral, WP, sales team, etc.)Whole company is a unified-frontPlanningResonatingCapture mindshare in the inboxSegment and deliver “personal” messages that you can scaleContentFresh, creates value and drives trafficLiving content that is regularly updated and added toWritten for readers and written wellScalable with the ability to be repurposedLocalized (“speaks” to them)Call to action
EcosystemConsistency in messaging and value proposition across all touch points (email, web, social media, sales teams)Main Goal - Prospects should be able to easily engage with youDeliverabilityCreate permission-based lists (get their buy-in)Continuously cleanse your list and dB of recordTrack message activity and navigation habitsHaiku3 seconds to make capture attention and make an impressionOne objective – what am I asking, why should they care, is it easy to actCTA should be clear, simple, and easy to respondIf it’s relevant, it’s not intrusiveTracingCapture all characteristics – demo/psycho-graphics, on/offline interactions, transactionsCharacteristics paint a picture – use it to deepen a customer profile and drive personalizationTest-Test-Optimize (A/B tests)PostKey – consistency in post-email touchpoints – landing page, L&F, offer, etc.Call to action remains crisp and clearWatch for drop-off – adjust real-time (learn from activity, refine, improve)
SegmentContent must speak to the targetConsider multiple versions for specific market segmentsSubjectAKA – email open rate strategyOptimize for mobile“Be clear or get cleared out”CTAEmail ties to everythingUnified front and consistencyShoulder-to-ShoulderTest and RefineTry, refine, enhanceA/B testing – what works best with whomMobile FriendlyMobile is becoming increasingly importantAdopt a plan to optimize mobile email
Since emails opens are only measured when images are turned on, this can under-represent those clients that block images by default. Looking at smartphone sales figures can help.
Web analytics stats, measuring mobile open rates, app downloads (if applicable), customer surveys, etc.
All the basics still apply, but in a slightly modified way!
Let’s re-examine classic best practices with a mobile lens
In almost all cases, the from name and address is the first thing that subscribers see.Is your from name recognizable and trustworthy to external audiences? Does the subscriber have a relationship with a person at your company, or will they recognize a brand name first?
All the basics still apply, but in a slightly modified way!
All the basics still apply, but in a slightly modified way!
All the basics still apply, but in a slightly modified way!
All the basics still apply, but in a slightly modified way!