Mobile is changing consumer behavior across industries like travel, banking, and retail. This document discusses successful mobile marketing strategies like building local mobile communities, using rich banner ads, tailoring experiences for travelers, and hyper-local advertising. It also addresses questions around native apps versus mobile websites, and how to optimize mobile experiences through tracking, testing, and personalization. The key is to leverage mobile to amplify marketing across channels and develop social communities around brands.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
The Center for Community Solutions
11th Annual Telling Your Story: Nonprofits & The Media
“iPhone, iPad, iDon’t Know How to Connect with Our Organization’s Mobile Audience…”
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
The Center for Community Solutions
11th Annual Telling Your Story: Nonprofits & The Media
“iPhone, iPad, iDon’t Know How to Connect with Our Organization’s Mobile Audience…”
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
Join us to learn more about our exciting new platform, InMobi Lifetime Value Platform (LTVP), which allows premium publishers and app developers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues.
InMobi LTVP is an absolutely free developer enablement platform that works by identifying different in-app user groups and provides deep behavior insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval.
InMobi LTVP will help you:
- Gain advanced user insights based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users or cross promoting other apps.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
Join us to learn more about our exciting new platform, InMobi Lifetime Value Platform (LTVP), which allows premium publishers and app developers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues.
InMobi LTVP is an absolutely free developer enablement platform that works by identifying different in-app user groups and provides deep behavior insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval.
InMobi LTVP will help you:
- Gain advanced user insights based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users or cross promoting other apps.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
Do you actually look at your website? Is it selling for you or just a pretty online brochure?
Treat it like one of your human Sales Managers. How would they feel if you barely paid any attention to them? If you don't check out your website frequently and look at what it's selling your ignoring your 24 hour 7 day a week Sales Manager.
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
Mobiel & Werving by Richard Otto (HotSMS Buongiorno Mobile Marketing & Adver...Richard Otto
Presentatie over hoe uitzendbureaus, werving & selectie bureaus, maar ook bedrijven direct op een onderscheidende wijze personeel kunnen bereiken middels Mobile Marketing & Advertising.
A digital copy of the Business News 24 (17 July edition). Zimbabwe's premier business news free sheet published by the Zimpapers Newspapers Group (1980) Limited and available every week day from 1530hrs to give a summary of the day's business news.
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Drive Potential Customers With Effective Mobile Marketingspocto
In a nutshell, customer conduct has changed significantly and the credit for this is shared among brilliant gadgets and platforms like Mobile search engines, Social Media and Mobile Apps. However, the real force which taps their customer potential is called Mobile Marketing.
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
10 Tips for Leveraging Big Data for Mobile MarketingHeather Forsythe
"Big Data" (the high volume, variety, and velocity of data) is all the rage. But how does a marketer best utilize it for mobile marketing? Here are ten tips for leveraging Big Data for mobile marketing -- with a focus on acquisition.
This presentation was prepared for the Eye for Travel Online Marketing Conference in Miami, June 2014.
2. Mobile is Changing Everything
The way we search, eat, shop, travel, learn, communicate, pay,
entertain ourselves and donate is evolving rapidly
Giving Mobi™ Sports Mobi™
Club Mobi™ Travel Mobi™ Education Mobi™
3. Successful Mobile Strategies
• Latest developments in the fast growing
mobile marketing segment
• What forward looking companies are doing to amplify
their marketing campaigns
• Building and integrating mobile, social media and
marketing and online communities
• Use of rich banners and multi-media mobile marketing
• Value in hyper-local mobile advertising and targeting
• Apps vs. mobile sites (Mobi’s), which or both?
• Aligning mobile with your acquisition and loyalty
marketing initiatives
• Customization and testing
• Obstacles and opportunities
• Key strategies to takeaway
4. Skyrocketing Mobile Growth
• Growth is driven by Smartphones & Computer Tablets:
• 130M at end of 2011
• Expected to be200M or 65% of Americans will have
one or both by 2015 (In-Stat Research 2011)
• Mobile internet search will exceed PC’s/laptops by 2013
(Gartner Research 2011)
• 50% of mobile devices will be Smartphones by 2013
• 1 in 5 U.S. households will be using mobile banking by
2015 (Juniper Research 2011)
• PayPal expects $7B in mobile payment volume in 2012,
doubling last year
5. Big 4 are Focused on Post-PC Era
Corporate strategies and products focused on mobile
6. Travel: Mobile Evolution
• Of top 28 air, car, hotel companies in U.S., only one
company (Wyndham) and two car companies
(Alamo/National) were not mobile optimized
with either Mobile Website and/or Mobile App.
• Two thirds had both Mobile Website and App, often
tailored for different needs
• Targeting mobile travelers (eMarketer Study 2011) :
• 71% have a Smartphone, and spend more than an
average consumer, $3K a year, 3 trips/year
• 38% used mobile device to plan a trip, this number is
expected to grow to 44% in 2012, and 47% will use the
device at the destination
• 60% have downloaded travel Apps
• In 2012, the number of travelers who will book
through a mobile device to 15.1M in 2012 up 74% Y/Y
7. Building Local Mobile and Online
Social Communities Around Brands
We create Mobile Apps and Websites for Affinity Groups
MobiTree Ecosystem Mobi platform monetizes group’s ecosystem with advertising
The Mobi: all-in-one Mobile App &
Website for anyone, any device.
MobiTree Ecosystem
8. MobiTree Solves Common Affinity
Group Challenges
All-in-One Multi-Media Registration Advertising eCommerce
Mobility: Anywhere, anytime, any device
Acquisition: Acquire new fans, engage them and grow participation
Communication: Calendar, events, geo-mapping, schedules, push, text, email
Revenue Creation: Sell advertising, products, tickets, donations, fundraisers
Multi-media: Video, photos, streaming, news feeds, social media
eCommerce: Stores, donations and payment processing
9. Amplify Your Marketing Campaigns
with Mobile
Texas State Fair and Auto Show:
DriveMychevy.mobi
Event Mobi™
Travel Mobi™
Global Airline and Travel Conference:
megaevent.mobi
10. Chevrolet: Mobilizing the Texas
State Fair and Auto Show Acquisition:
44K test drives
Texas State Fair and Auto Show:
DriveMychevy.mobi to grow
participation and
leads to dealers
Social Media:
Interactive photos/
videos, FB,Twitter
Product:
Auto-show had QR
codes and mobile
electronic brochure
Mobility: Anywhere,
anytime, any device
Event Mobi™
11. Affinity Client: See Mommy Run
• See Mommy Run is an
organization with over 57K
women nationwide with 20
regional chapters & hundreds
of local groups
• They focus on helping moms
get in shape by running,
interacting with each other &
sharing health and fitness
content
13. SeeMommyRun.Mobi/Events
Social Community: Mom’s sharing with other like-minded Mom’s
See Mommy Run Members at Boston Marathon April 2011
14. Smartphone Ads are Having an
Impact in Purchase Decisions
71 percent of smartphone users search after being
exposed to ads online and offline
A whopping 82% notice mobile ads
74% make a purchase as a result of using their phone
during the shopping process
Source: Google’s “The Mobile Movement: Understanding Smartphone Users”
15. Linking Content with Health.com
See Mommy Run
Mobi can connect
with Health.com and
other relevant
Time Inc. content
Digital publications
promoted in Mobi’s
16. Use of Rich Banner Ads & Video
Rich banner ads, which are expandable, with useful content,
links and video, are driving qualified leads and conversion
17. Intel: Rich Banner & Mobile Sites
Ads, Better Than App’s
Intel is seeing rich banner ad interactive rates 5 times greater than in Apps
Predicting rich media ads to be 50% of all display ads by 2015 (Hubspot 2012)
Behavioral Targeting:
Since users identified themselves by
their interests, more likely to respond
After users expand the ads, they see
three different icons that can be dragged
and dropped to the bottom of the screen
Ads lead the user to the Intel mobile site
providing more information for what they
are looking for
18. Hyper-Local Advertising
Example: See Mommy Run/Health.com Mobi
Connecting relevant content with the power
of geo-targeted local advertising
Identify the customer, device and location
of the mobile search and optimize
1 in 3 mobile searches are local
(Google 2011)
19. Hyper-Local Advertising
Connect with mom by providing relevant
content and geo-targeted local advertising
Drives users to Cooking Light food and recipe
information sponsored by Whole Foods
Provides the nearest Whole Foods location
information - great for moms on the go
Display relevant local offers and distance
to the store in See Mommy Run’s Mobi
20. Hyper-Local Advertising
After looking up a local business on
their Smartphone, 61% of users
called the business and 59%visited
74% of Smartphone users who
searched for products shopping
resulted with a purchase
79% of Smartphone users, use their
devices to help while shopping
(Google 2011)
21. Travel Firms Are Tailoring for
Those on the Go, Local
Align the mobile experience to the channel
and customer’s situation, and why they are
using mobile device
Expedia & Priceline’s mobile strategies are
focused on last minute, local bookings
58% of Smartphone users who booked through
the phone, are shopping for local hotels within 20
miles of their location
82% of Smartphone bookers did so wtihin 24
hours of arrival vs. Desktop at 45% (Google 2011)
Geo-targeting by default with localized
content based on where you are
Expedia has Groupon & Urban Spoon
22. Mobi’s Generate High Repeat Usage &
Utilization
New vs. Returning Mobi Visitor
Returning Percent Visits per Unique Visitor
Visitor
35%
New Visitor 30%
31% 25%
20% Nearly 30% 9+ visits
15%
10%
69% 5%
0%
Pageviews Per Unique Visitor Mobi Avg. Time per Site Visit: 10 minutes
30%
25%
20%
15%
Nearly 20% visitors have 9 or
10% more pageviews
5%
0%
1 2 3 4 5 6 7 8 9 10 - 1415 - 19 20+
23. Native App, Mobile Site or Both?
Large brands? Both
Small to mid-size brands? Mobi (Mobile Website and Desktop)
App Mobile Website
Expense/Maintenance ✔
Scalability ✔
Visibility ✔
Acquisition/leads ✔
SEO/SEM ✔
Personalization ✔ ✔
Loyal customers ✔ ✔
24. Native App, Mobile Site or Both?
Case Study: Intercontinental Hotels (IHG) is Leveraging Both
IHG boasts their mobile website
is a more valuable marketing tool
than an App
More flexible across platforms
Boosts mobile search
Customer acquisition tool
Launched an App for loyalty, Priority
Club members
Click-to-call Adwords account for
40% of mobile web revenue
25. Optimizing Mobile: Track & Test
Steps to Optimize Mobile:
1. Track mobile behavior and analytics
separate from desktop website
2. Establish goals which augment overall
marketing plans
3. Test and learn, set out your objectives that
you are trying to achieve and conduct A/B
split testing
Example: Vegas.com reduced their mobile website
bounce rate by 22%, 16% more pageviews and 4% higher
conversion rates following these steps (Marketing Sherpa 2011)
27. Top Limitations in Mobile, Once
Solved will Fuel Further Growth
• Corporations
• Starting to allow iPads and tablets, and replace
Blackberry’s
• Travel departments and agencies are slow to adapt
• Payments
• Retailers are slow to adapt mobile options, once entities
like PayPal and Google Wallet integrate with retail point
of sale processors, and information is stored in
Smartphone, purchase volume will increase dramatically
• Integration with retail loyalty systems and stored value
cards will further fuel growth
28. Key Takeaways
Leverage mobile to amplify your marketing plans,
campaigns and media, make everything more successful
Use mobile to develop and amplify your brands social community
Use rich media banner ads and commercials
Media plans and mobile sites should perform across all
device types, operating systems/platforms
Focus on the mobile site for SEO/SEM, acquisition and scalability,
use App’s for loyal customers, specialized functionality
Hyper-localized advertising is critical, leverage the data and the
customer’s profile to drive results and provide relevant content
and promotions
Test and learn, and customize mobile experiences and target
leveraging the customer’s profile data, location and needs
Editor's Notes
1. MobiTree builds local mobile and online social communities around brands. MobiTree is mobilizing affinity groups, connecting these like minded individuals bonded with a common cause, organization or business through their mobile devices – with what they care about the most …. their kids, their family and their weekly activities. By embedding themselves in the Affinity Group through a mobile and online experience built around their content – what they care about the most and how they are spending their week, Advertisers can access and target affluent Mom’s through how they are spending their lives with their family and social network, advertisers. With MobiTree’s Mobi – an all – in – one branded Mobi App and Website solution for anyone, and on any device, MobiTree creates Mobile Apps and Websites for Affinity Groups. iPhone, ipAd, Android, Kindle Fire, Blackberry…. MobiTree is rendering for the optimal experience on any device, adapting and scaling with technology.The Mobi platform embeds advertisers inside Affinity Groups with localized and targeted initiatives. With MobiTree advertisers and publishers have a seat at the table to drive acquisition, increase engagement and revenue directly with affluent target affinity groups who opted into and downloaded the Mobi.
MobiTree solves common organizational challenges, whether it is a church, a charity, a school, destination – any group of like minded individuals can now benefit from the first multi-channel, mobile and online solution.
Another example of 24/7 fitness Mobi’s, with yoga, pilates and health and fitness content integrated with AllYou. Women’s apparel merchandising promotion with Time’s partner Under Armour.