Two of the hottest categories in online marketing are local search and social. Find out which data feed services work best for mass local listings online and on the mobile web, plus which social networking features have the most effect on local marketing. From geo-location social media with Foursquare to local search marketing with Google+ Local, this webinar offers tried and true strategies for maximizing visibility on the local search and social web.
Key Take-aways for Attendees:
• Apple iOS6 vs Google Maps - who wins the map battle?
• Tactics to optimize for local search
• How to merge Google+ Business Pages with Local Listings
• Gartner predicts CMOs will control more of the IT budget than CIOs within the next five years
• Social Marketing & Marketing Automation to Join Forces?
A Convergence of Channels: Capitalizing on the Intersection of Social, SEO & ...Location3 Media
1) Nikki's search for "home decorating tips" led her to an article on SOHVA's blog that was shared by a friend on Google+, causing it to rank highly in her personalized search results.
2) Her search for "area rugs" displayed a SOHVA ad with a discount that led to an optimized landing page, beginning her research of SOHVA products.
3) Her search for an "affordable couch" ranked SOHVA's website first organically due to their content, links, and social signals. She continued her research on SOHVA.
This document summarizes Google's launch of Google+ Pages and provides recommendations for how brands should approach using this new feature. It describes the key aspects of Google+ Pages including enabling brands to create official pages to connect with customers, the ability to organize followers into circles to target messaging, and integration with the +1 button and sharing options. The document recommends brands initially take a monitoring approach before creating a Google+ Page and developing a test-and-learn strategy to establish clear objectives and measures.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Social Optimization for Small/Medium BusinessJason Loehr
This document discusses social media optimization strategies for LinkedIn, Twitter, Google+, and Facebook. It provides tips for using each platform to engage users, drive traffic, and measure engagement. Key recommendations include connecting profiles and pages across networks, creating high-quality content, using hashtags and groups for discovery, and personalizing the social experience for users. The overall message is that social media is most effective when all channels are well-integrated and content is optimized for each network.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
This document discusses Google+ features for businesses. It introduces Google+ Pages which allow businesses to create a central presence and engage with customers. Features like circles, hangouts, notifications and analytics help businesses build relationships and learn about their audiences. Installing the Google+ icon and badge brings these social features to a company's own website. Direct Connect allows customers to easily find and follow a business's Google+ Page from Google search results. The document provides guidance on getting started with Google+ Pages and engaging customers through posts and conversations.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
A Convergence of Channels: Capitalizing on the Intersection of Social, SEO & ...Location3 Media
1) Nikki's search for "home decorating tips" led her to an article on SOHVA's blog that was shared by a friend on Google+, causing it to rank highly in her personalized search results.
2) Her search for "area rugs" displayed a SOHVA ad with a discount that led to an optimized landing page, beginning her research of SOHVA products.
3) Her search for an "affordable couch" ranked SOHVA's website first organically due to their content, links, and social signals. She continued her research on SOHVA.
This document summarizes Google's launch of Google+ Pages and provides recommendations for how brands should approach using this new feature. It describes the key aspects of Google+ Pages including enabling brands to create official pages to connect with customers, the ability to organize followers into circles to target messaging, and integration with the +1 button and sharing options. The document recommends brands initially take a monitoring approach before creating a Google+ Page and developing a test-and-learn strategy to establish clear objectives and measures.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Social Optimization for Small/Medium BusinessJason Loehr
This document discusses social media optimization strategies for LinkedIn, Twitter, Google+, and Facebook. It provides tips for using each platform to engage users, drive traffic, and measure engagement. Key recommendations include connecting profiles and pages across networks, creating high-quality content, using hashtags and groups for discovery, and personalizing the social experience for users. The overall message is that social media is most effective when all channels are well-integrated and content is optimized for each network.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
This document discusses Google+ features for businesses. It introduces Google+ Pages which allow businesses to create a central presence and engage with customers. Features like circles, hangouts, notifications and analytics help businesses build relationships and learn about their audiences. Installing the Google+ icon and badge brings these social features to a company's own website. Direct Connect allows customers to easily find and follow a business's Google+ Page from Google search results. The document provides guidance on getting started with Google+ Pages and engaging customers through posts and conversations.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
Everything your wanted to know about the Facebook's new Search functionality called the 'search graph' and how it affects your brand page, store or privacy.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
As a feature enhancement, as a search engine, and as a new ad platform, Facebook beta Graph Search announced on 1/15 has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go down a path that deprecates the role of URL, or link level exploration of the Web in favor of the social graph object - this has advantages and disadvantages but it diverges from Google's approach and from the approach of most modern platforms. Whether it's the way forward for the Web as a whole or its own walled ecosystem remains to be seen (by a long shot), but for businesses seeking to keep their social media strategy calibrated for broad success, we believe the smartest course is to anchor most publishing programs in a central, URL-based, owned media hub on the Web while continuing to fully participate on Facebook's constantly evolving playing field.
So that you're as prepared as you can be as it rolls out, our global team has prepared a 15-page briefing outlining our initial perspective and recommendations regarding Facebook's Graph Search. It outlines what this new feature is, where we think it's heading, its impact to the social space, and what we will be watching out for as it develops.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
This document discusses social search optimization (SSO) and how to maximize marketing efforts through social media and search engine optimization (SEO). It provides an overview of key social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Google+, and how SEO can be enhanced through social media. The presentation emphasizes how search engines are now integrating social content and Google+ into search results, especially through the new "Google Search Plus Your World" and "Plus Box" features. It offers best practices for social media management and content optimization to improve search rankings and visibility.
What are the new developments in digital marketing and how will they affect...Anicca Digital Ltd
The document discusses 10 key developments in digital marketing for 2012: 1) Increased competition among major players like Facebook, Google, and YouTube. 2) Google's Panda update emphasizes high-quality unique content. 3) Growing importance of video and rich media. 4) Personalized social search. 5) Expanding role of social media. 6) Innovation in paid search like new ad formats. 7) Impact of mobile and tablets. 8) Integrating online and offline marketing channels. 9) Increased focus on measurement and analytics. 10) Growing specialization among digital agencies.
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, brands should be aware of privacy issues as Google mines user data on Google+ for targeted advertising.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Havas Media Group Focus : Google Penguin 2.0Havas Media
Google launched an update to its Penguin algorithm called Penguin 2.0 in May 2013 to crack down on spam more aggressively. The update looked more deeply at link profiles and devalued numerous link networks, low quality links, and certain types of anchor text. While the initial rollout impacted around 2% of queries, Google indicated the update would become stronger over time. Sites using unethical link building or spammy tactics were likely to see negative impacts, while ethically run sites would hold steady or benefit. The document provides analysis of Penguin 2.0's effects and implications.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, Google+ must address privacy concerns over how user data may be used.
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
SoLoMo Tactics - Tracking and Case Studies SIM Partners
The SoLoMo Revolution (Social-Local-Mobile) is already here and we are all supposed to be combining and aligning social, local and mobile as part of our online strategy. But many are missing some of these pieces in their marketing mix. This presentation will focus on hardcore SoLoMo tactics and provide detailed case studies showing how marketers are leveraging the new opportunities presented by the SoLoMo Revolution.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
This document compares the total cost of ownership of MongoDB and Oracle databases. It outlines the various cost categories to consider, including upfront costs like software, hardware, development efforts, and ongoing costs like maintenance and support. The document then provides two example scenarios - a smaller and larger enterprise project - comparing the expected costs of building each using MongoDB versus Oracle. It finds that for these examples, using MongoDB is over 70% less expensive than using Oracle. Finally, it discusses how MongoDB's advantages in flexibility, ease of use and support for modern development can help reduce costs and speed development.
Presentation on general use cases of MongoDB on Financial Services industry. Over this presentation we discussed why MongoDB is ideal to large datasets analytics, realtime processing, quants analysis and other interesting aspects that make it ideal for FS projects.
Everything your wanted to know about the Facebook's new Search functionality called the 'search graph' and how it affects your brand page, store or privacy.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
As a feature enhancement, as a search engine, and as a new ad platform, Facebook beta Graph Search announced on 1/15 has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go down a path that deprecates the role of URL, or link level exploration of the Web in favor of the social graph object - this has advantages and disadvantages but it diverges from Google's approach and from the approach of most modern platforms. Whether it's the way forward for the Web as a whole or its own walled ecosystem remains to be seen (by a long shot), but for businesses seeking to keep their social media strategy calibrated for broad success, we believe the smartest course is to anchor most publishing programs in a central, URL-based, owned media hub on the Web while continuing to fully participate on Facebook's constantly evolving playing field.
So that you're as prepared as you can be as it rolls out, our global team has prepared a 15-page briefing outlining our initial perspective and recommendations regarding Facebook's Graph Search. It outlines what this new feature is, where we think it's heading, its impact to the social space, and what we will be watching out for as it develops.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
This document discusses social search optimization (SSO) and how to maximize marketing efforts through social media and search engine optimization (SEO). It provides an overview of key social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Google+, and how SEO can be enhanced through social media. The presentation emphasizes how search engines are now integrating social content and Google+ into search results, especially through the new "Google Search Plus Your World" and "Plus Box" features. It offers best practices for social media management and content optimization to improve search rankings and visibility.
What are the new developments in digital marketing and how will they affect...Anicca Digital Ltd
The document discusses 10 key developments in digital marketing for 2012: 1) Increased competition among major players like Facebook, Google, and YouTube. 2) Google's Panda update emphasizes high-quality unique content. 3) Growing importance of video and rich media. 4) Personalized social search. 5) Expanding role of social media. 6) Innovation in paid search like new ad formats. 7) Impact of mobile and tablets. 8) Integrating online and offline marketing channels. 9) Increased focus on measurement and analytics. 10) Growing specialization among digital agencies.
SOCIAL SEARCH, SEO Best Practices & Tips - Havas Digital InsightsHavas Media
The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, brands should be aware of privacy issues as Google mines user data on Google+ for targeted advertising.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Havas Media Group Focus : Google Penguin 2.0Havas Media
Google launched an update to its Penguin algorithm called Penguin 2.0 in May 2013 to crack down on spam more aggressively. The update looked more deeply at link profiles and devalued numerous link networks, low quality links, and certain types of anchor text. While the initial rollout impacted around 2% of queries, Google indicated the update would become stronger over time. Sites using unethical link building or spammy tactics were likely to see negative impacts, while ethically run sites would hold steady or benefit. The document provides analysis of Penguin 2.0's effects and implications.
Google launched Google+ on July 7th, 2011. It has since gained over 10 million users. Google+ is Google's attempt to enter the social networking space and compete with Facebook. Google+ provides profiles, streams, circles to organize contacts, sparks to follow topics of interest, and hangouts for video chatting. Google sees Google+ as the linchpin of its business strategy because it will provide more user data and integrate social features across Google products like YouTube, Maps and AdWords. However, Google+ must address privacy concerns over how user data may be used.
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
SoLoMo Tactics - Tracking and Case Studies SIM Partners
The SoLoMo Revolution (Social-Local-Mobile) is already here and we are all supposed to be combining and aligning social, local and mobile as part of our online strategy. But many are missing some of these pieces in their marketing mix. This presentation will focus on hardcore SoLoMo tactics and provide detailed case studies showing how marketers are leveraging the new opportunities presented by the SoLoMo Revolution.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
This document compares the total cost of ownership of MongoDB and Oracle databases. It outlines the various cost categories to consider, including upfront costs like software, hardware, development efforts, and ongoing costs like maintenance and support. The document then provides two example scenarios - a smaller and larger enterprise project - comparing the expected costs of building each using MongoDB versus Oracle. It finds that for these examples, using MongoDB is over 70% less expensive than using Oracle. Finally, it discusses how MongoDB's advantages in flexibility, ease of use and support for modern development can help reduce costs and speed development.
Presentation on general use cases of MongoDB on Financial Services industry. Over this presentation we discussed why MongoDB is ideal to large datasets analytics, realtime processing, quants analysis and other interesting aspects that make it ideal for FS projects.
Real World MongoDB: Use Cases from Financial Services by Daniel RobertsMongoDB
This document discusses how MongoDB can help capital markets firms address challenges with traditional relational database solutions for tasks like risk analysis and reporting, market data aggregation, and reference data management. It provides examples of how MongoDB's flexible schema, replication, and sharding capabilities allow global reference data to be distributed in real-time for low-latency access. The document argues that using MongoDB can significantly reduce costs compared to existing ETL-based approaches by distributing updates immediately in a single place.
How Financial Services Organizations Use MongoDBMongoDB
MongoDB is the alternative that allows you to efficiently create and consume data, rapidly and securely, no matter how it is structured across channels and products, and makes it easy to aggregate data from multiple systems, while lowering TCO and delivering applications faster.
Learn how Financial Services Organizations are Using MongoDB with this presentation.
This document discusses how retail banks can use MongoDB to address key challenges:
1) Changing regulations require agile systems that can adapt quickly.
2) Synchronizing global customer data in real-time is difficult due to latency issues.
3) Providing a 360-degree view of customers across channels is a challenge with siloed systems.
The case study describes how Infusion and MongoDB helped MetLife build a single customer view application in 90 days that aggregated data from 70 systems, providing a more holistic customer experience. This project demonstrated how acting like a startup can help large companies move faster.
This document discusses MongoDB and common use cases for NoSQL databases and MongoDB. It provides examples of flexible data models in MongoDB and how it enables high data throughput, handling of big data, and low latency. Specific use cases mentioned include high volume data feeds, operational intelligence, behavioral profiles, product catalogues, content management, and metadata. MongoDB is presented as a good fit for applications that involve large numbers of objects, high read/write throughput, low latency needs, variable data in objects, and cloud-based deployment.
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
Google+ is a social network owned by Google that can help businesses connect with customers. Key points include setting up a Google+ page for your business, engaging with followers by posting relevant content regularly and using hashtags, developing communities using Circles and Hangouts, and promoting your page by adding +1 buttons and sharing links to drive traffic. Best practices examples highlighted H&M's use of photos and videos to engage followers.
This document discusses Google+ and its potential importance. It notes that Google+ saw similar early traffic numbers as Facebook. It explains how Google+ aims to determine users' interests based on their social circles and search history, differing from Facebook which relies on users self-reporting interests. The document outlines many ways Google+ could integrate with other Google products and services, such as Search, YouTube, and AdWords. It also addresses some common questions about Google+ profiles, pages, and future development.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
The document provides information about a Google+ training seminar to be held on September 18th, 2014. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover topics such as setting up a Google+ account, using Google My Business, the impact of Google+ on SEO, and best practices for using Google+. The seminar details include time, location, and an agenda of topics to be discussed.
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
This document provides an overview of Google+ and how brands can utilize it. Some key points:
- Google+ is Google's social networking platform launched in 2011 to compete with Facebook and Twitter. It allows public posting that can be indexed by Google search.
- Brands should create Google+ pages to connect with customers and leverage the platform's SEO benefits. Pages should be optimized with engaging content, calls to action, and integration with other online properties.
- Circles allow segmentation of audiences for targeted messaging. Profiles and pages can be optimized for discoverability through best practices for content, sharing, and engagement.
- While Google+ offers advantages like video chat and SEO, limitations include
Google introduced Google+ Pages for brands and businesses after initially launching the Google+ social network for individuals. Google+ Pages allow brands to have a presence on Google+ similar to Facebook Pages. However, the document notes several shortcomings that suggest Google+ Pages may not be ready for widespread brand use, including single party ownership and management, long URLs for pages, inability for users to post to pages, lack of customization options, and lack of analytics. While Google+ offers advantages like search integration and recommendations, these issues mean the platform may not yet be mature enough to properly support brands.
Google introduced Google+ Pages for brands and businesses in November 2011. Pages allow brands to create a presence on Google+ similar to Facebook Pages. While Pages provide search and advertising benefits for brands, the platform has limitations including single admin ownership, lack of analytics, and a primarily male user base. While Google+ shows potential, it remains uncertain if the platform can support large-scale brand engagement given its small user base compared to Facebook.
This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.
Google+ allows users to connect in communities and pages around shared interests. Communities are forums for sharing questions and content, and can be public or private. Pages allow businesses and organizations to have a presence on Google+. Engagement is increased by tagging users and sharing content and communities on other networks. Circles allow users to organize connections and see relevant updates. Metrics like +1s, comments and reshares help measure success. Third party tools provide additional analytics and functionality.
Google+ aims to transform users' relationship with Google by making the Google experience more social, interesting and personalized. While it has social networking aspects like profiles and circles, Google+ differs from networks like Facebook in that it focuses on exploring new interests and learning rather than just connecting with existing friends. For businesses, Google+ provides benefits like improved search engine rankings, integration with key Google services, and new ways to engage customers through features like hangouts and communities. The document provides strategies for businesses to make the most of Google+ for networking, content sharing, and search engine optimization.
Google+ has over 540 million active users but engagement is declining, with only 50% of top brands actively posting each month, down 24% year-over-year. While it has strong brand awareness, only 22% of adults use Google+ at least monthly. The best uses for brands on Google+ are driving search and collaborating with customers and teams through circles, hangouts, and Google My Business profiles.
Google+ by Zenith Optimedia & PerformicsRichard Kirk
Google has launched Google+, a new integrated social network that connects all of Google's existing products using a social layer. Google+ hit 20 million users within 3 weeks and aims to revolutionize natural search by personalizing search results based on a user's social connections and interests on Google+. While Google+ offers competitive social features, its success will depend on widely adopting the new platform and integrating unique Google products like YouTube to attract users from competitors like Facebook.
Google Plus - Social Animal or SEO Henchman?Martin Jordan
This document discusses Google's efforts to build up its social networking platform Google+ to compete with Facebook. It outlines Google+'s history of social projects like Orkut, Wave, Buzz that failed to take off. While Google+ now has over 400 million users, engagement is still low compared to Facebook. The document then focuses on how Google is trying to integrate Google+ more into its search and local search results to drive more users, and the strategies local businesses can take to optimize their Google+ Local listings and websites to better rank for local searches.
The Business Show - Google+ & Google AuthorshipReflect Digital
This document provides an introduction to Google+ and Google Authorship. It discusses what Google+ is and its growth compared to other social networks like Facebook and Twitter. It then discusses how businesses can utilize Google+ pages and Google+ Local listings to increase website traffic and rankings. The document also explains what Google Authorship is and how adding rel=author tags and linking blogs to Google+ profiles can help content stand out in search results and improve click-through rates. It suggests that a new algorithm called Google AuthorRank may take author engagement on Google+ into account to determine search rankings.
1. The document discusses how knowledge graphs and social graphs represent connections between data elements by understanding their properties and relationships. It provides examples of how Google is using knowledge graphs and social graphs to power semantic search and enhance search results.
2. The presentation recommends ways for marketers to take advantage of knowledge graphs and social graphs, such as using schema markup, Google+ verification for businesses, engaging with related profiles, and posting relevant content.
3. Integrating knowledge graphs and social graphs allows Google to provide answers to complex questions, amplify word-of-mouth recommendations, and deliver more personalized local search results to users.
Similar to Local & Social: How to Maximize Visibility - SIM Partners (20)
The Shift from Listing Management to Location Data Management SIM Partners
The document discusses the shift from listing management to location data management. It notes that location data management encompasses managing multiple data sources and indices to power search results, rather than just managing listings. It also discusses the importance of data amplifiers and managing attributes like hours of operation, addresses, URLs and more to build quality location data assets. Finally, it recommends managing, monitoring and distributing location data to increase visibility and notes that improving location data health can boost key metrics like visibility and customer visits.
Pigeon Droppings and On Page Web PerformanceSIM Partners
The document summarizes analysis of the impact of Google's "Pigeon" local search algorithm update on 5,000 location pages. Key findings include:
- Traffic and conversions declined 5-6% post-Pigeon and have remained down.
- Locations in small towns were most negatively impacted initially but the effects have lessened over time.
- Factors like external links, page authority, number of areas/zip codes served on pages correlated with better performance.
- On-page optimization like listing 3 zip codes and nearby areas remains important for local search ranking.
The Good, The Bad, & The Ugly in Onsite Local Search OptimizationSIM Partners
Using a couple sites as a case study, we look at the onsite SEO factors that contribute to top performance in search engines. Microformatting, URLs, NAP, duplicate content, calls to actions, and much more covered.
Pigeon Algorithm Overview - State of Search 2014SIM Partners
We we will be diving deep into Google’s Pigeon algorithm update. What is it? Why was it released? How does it relate to other major algorithm updates Google has released over the last few years? What are some of the primary indicators of what types of businesses and sites benefited from this update? How have the SERPs shifted? What do other local search experts think about this change? How does this impact the future of local search? How many reaction gifs can one presentation possibly contain? All of these questions and more will be answered during this session.
Deconstructing Pigeon, Google’s New Local Search Algorithm - SMX East 2014 - ...SIM Partners
Taking a sample set of 5,000 location pages, we dove deep into our data set to determine what factors actually mattered in Google's Pigeon algorithm update that occurred in June of 2014. Business data, offsite metrics like linkbuilding and onpage factors were all looked at.
Facebook Advertising: Don't Get Lost, Get Empowered (ClickZ Live)SIM Partners
This document discusses best practices for Facebook advertising. It notes that while brand reach on Facebook is declining, ad spending is increasing. It provides tips for creating effective Facebook ads, such as using high-quality images, autoplay videos, engaging copy, and clear calls to action. The document also summarizes new tools in Facebook Ads Manager like Power Editor, custom audiences, and improved targeting options to help advertisers create successful campaigns. It emphasizes testing different ad combinations and listening to audience feedback.
Google+ Local Optimization & Tactics - SMX West 2014 - Making Sense of the Lo...SIM Partners
A presentation on Google+ Local covering how things have changed in the past three years, a case study showing how optimizing your profiles improves performance, and lots and lots of tactics.
Are You SoLo? Social Meets Local by Jon Schepke, SIM Partners - SIMposium 2013SIM Partners
The social and local roads are converging. Don’t get left behind. As a brand leader you need to be in the drivers seat. Players like Google and Facebook are continuing to change the game as it relates to local and social search. The evolution of Google Places to Google Local, Facebook’s launch of Graph Search, and Facebook Nearby should be top of mind for retailers, financial services, home services, insurance and hospitality. In this session, we will explore the intersection of local and social and strategies and tactics to capitalize on the opportunity.
Squeezing the Most out of a Click: Local Funnel Optimization by Evan Kramer, ...SIM Partners
With online marketing for “local” there are often fewer impressions for search than more broad category terms. It is important to get the most return out of every click to your website in order to maximize your marketing efforts online. This discussion will present several available tactics to enhance your click to lead or lead to sale ratios for your business with local. The discussion will include examples from LifeShield/DirecTV home security marketing efforts as well as available tools to leverage.
Graph Search, Facebook Nearby & Beyond: How Social Search Impacts the Future ...SIM Partners
Social recommendations have been a primary driver of real-world commerce for generations. But the rise of online reviews and social networking have made them the rival of traditional word of mouth in local. Social connections and online comments now form the raw material of a new generation of discovery tools and search algorithms. After years of discussion and speculation, social search is finally real with Graph Search, Foursquare and Google+. What is the current state of social search and how will it impact the future of local?
Getting Beyond the Hype-What’s Really Working In Mobile Marketing Today by Mo...SIM Partners
Create your roadmap to navigate the ever-changing landscape of Mobile Commerce. Unlock opportunity by demystifying GeoLocation & GeoFencing, gain insight into what behaviors are really happening “on the go”, and get ready for the changes ahead.
Using Your Store Location Data to Improve Results by Paul Wicker, Kenshoo - S...SIM Partners
We all know location extensions boost CTR but what else can you do with your store location data? How can you leverage your brick-and-mortar assets to beat up those online-only’s? Is your team wondering what to do with those old yellowpages budgets?
This document discusses challenges that large, multi-location brands face in implementing local marketing campaigns at scale. It provides a case study of a national healthcare brand with hundreds of locations implementing a paid search and organic search solution using Kenshoo Local to create location-specific campaigns and landing pages. It also discusses how the introduction of Facebook Graph Search requires national brands to take a more local approach on Facebook by creating individual pages for each location to be discoverable in local searches. The case study results show a decrease in cost per lead and an increase in lead volume from the holistic local strategy across search and social media.
SMX West "Being National, Going Local" - Jon SchepkeSIM Partners
Large national retailers and service providers enjoy an inherent advantage in online marketing: widespread brand recognition. But brand awareness may not be enough to compete with the locals, who have deep knowledge of the wants and needs of customers in specific areas or regions. So how do you strike the perfect balance between brand and being a good neighbor? This session explores how major companies have found a home and success by going local in dozens and up to hundreds of specific markets.
The document provides data on mobile app usage and popularity. It shows statistics on the number of downloads of various apps on iOS, Android, and total across both platforms. It also breaks out statistics excluding Facebook. Additional charts and data show the primary data sources for various location and business directory apps, and how users can update business listings on different platforms and apps.
Data Integrity For Your Brand And LocationsSIM Partners
This document discusses the importance of data integrity for businesses' online local search presence. It emphasizes that establishing an accurate name, address, and phone number (NAP) is critical for building a business's online identity. As local, mobile, and social searches increase, maintaining a consistent online presence across search engines, apps, and networks is important. The document also warns of the risk of "listings hijackers" attempting to claim business identities. It advises businesses to claim and manage their online listings to avoid fragmented profiles.
Mobile: Your Customers Are There. Why Aren't You?SIM Partners
The document discusses the growing importance of mobile marketing. It notes that consumers now spend more time on mobile devices than with print media, and that mobile ad spending is forecast to grow significantly. The document advocates for local mobile marketing, noting that mobile users are inherently local and are searching with an immediate need. It presents data showing that mobile search and display ads significantly outperform their desktop counterparts in click-through rates. The key message is that marketers should focus on the mobile opportunity in order to reach customers where they are spending more of their time.
SIM Partners - Mobile Marketing CapabilitiesSIM Partners
Mobile marketing capabilities include developing native mobile applications, mobile web applications, and SMS marketing. A document outlines the growth of smartphones and mobile internet usage. It provides examples of mobile apps developed for state tourism boards in Virginia and Illinois to provide information on attractions, accommodations, events, and more. The document discusses integrating mobile ads, coupons, and other features to engage users.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
20240609 QFM020 Irresponsible AI Reading List May 2024
Local & Social: How to Maximize Visibility - SIM Partners
1. Local & Social: How to Maximize Visibility
September 28, 2012
2. House Keeping
• A copy of the webinar will be emailed to all participants
• Phones will be on mute
• Asking questions:
• Type questions into the Questions / Chat input box on
the right hand side of your screen & they will be
answered at the end of the webinar
3. Presenter Bios
Jay Hawkinson
Partner & Local, Social Media Expert
SIM Partners
simpartners jayhawkinson
Deanna Sandmann
Social Media Analyst
SIM Partners
deannasandmann deannasandmann
Tammy Rechtin
Director of Business Development
SIM Partners
trechtin tammyrechtin
3
4. Agenda
• Local & Social: The Landscape, The Convergence and
SoLoMo + Search
• Social ROI
• Google+ Local: Search and Social Signals
• Apple’s Plan: Siri Search & Maps Roll Out
• What’s Ahead: Social Marketing and Marketing
Automation
4
7. Facebook Sponsored Stories
• Sponsored Stories are about your Friends’ and Pages’
activities on Facebook
• An organization has paid to show the activity as a Sponsored
Story so there’s a better chance someone engages with the
content
• A Sponsored Story can be created when someone:
– Likes a Page
– Likes or comments on a Page’s post
– RSVPs to a Page’s event
– Votes on a Page’s question
– Checks in to a place
– Uses an app or plays a game
– Likes or shares a website
Handwrite for web search on mobile phones and tablets.
7
9. Sponsored Posts Campaign
• 3 Week Campaign • Significant increase in
– 3.65% Social CTR people talking about
– 4,619 Clicks the SIM Partners page
– 9,752 Actions & viral activity
– Small investment
10. Promoted Posts
• Created directly from the post
• Pay a set amount
• Allows you to reach a larger
audience
• Facebook is also testing this for
personal accounts
According to Facebook,
roughly 16% of a
company’s fan base will
see every post the page
generates.
10
16. Facebook Key Takeaways
• Focus on engagement and amplification rather than just
likes
• Social media drives discovery of content that can influence
transactions and sharing
• Social media and content are influences that drive search
queries
• KPI’s – hybrid between CPC (Search / “Direct Response”)
& CPM (Display / “Branding”)
• Implement tools & technologies that allow you to track
“cross channel attribution”, so social gets credit
16
20. 75% of the
Top 100 brands The top 10 big
are now on brands on Google+
Google+ Of those with have a total of 9.2
Google+ pages, 30 % million fans combined
have these pages
display in search
The Top 10 results for their
are heavy brand name total unique visitors to
auto - Google+ in the U.S. went
Toyota, from 15.2 million in
BMW, etc. November 2011 to 27.7
Internationally, million in June of this
Google+ visits year, marking an increase
rose 66 percent,
of 82%
from 66.7 million
to 110.7 million
20
BrightEdge Social Share study for July 2012 and comScore
21. Personalized Search Results
1. Search results that are geared toward the searcher
based on past searches or web history (you do not
have to be signed in to Google to receive these results)
2. Search results that are tailored to the searcher
based on Google+ pages you or your friends have
circled/+1’d, pages shared with you by your
friends, Google+ posts from people you know, and
content that’s only visible to you such as private
photos (you do have to be logged in to Google in
order to view these results)
21
22. Google+ & Rankings!!!
• Increasing the number of
Google+ Business Page
followers yielded the biggest
change in ranking position
according to the “Testing Social
Signals” study
• Increasing Google +1 votes
observed the 2nd largest ranking
position change
22
26. Google+ Local pages will
have the same social
capabilities as a Google+
business page such as
hangouts, sharing to circles,
photos, videos, wall posts,
and more.
Fully Integrated Page 26
27. Once Merged
Your Google+ Local
Page will no longer
operate like a static
listing…
Actively managing and updating
your Google+ Local page will
become increasingly important for
your Google+ Local page to rank
high in organic search results
27
28. Verification: To Merge or Not to Merge
• Yes
– Brick and mortar businesses with both a Google+ Local (previously
Google Places) account and a Google+ Business Page in the local
category
– Businesses that do not find re-verification a burden
• Maybe Not
– Businesses with multiple locations that find it difficult to post card verify
– Service area at home businesses (currently not available for merge)
– Businesses that have no need for social or want to avoid the hassle of
re-verification
http://blumenthals.com/blog/2012/08/10/google-business-pages-to-merge-or-not-to-merge-that-is-the-question/
29. The “Google+ Box”
Only verified
Google+ Pages
are considered
for the Google+
box
Displays latest posts,
+1’s and activity from
those within your
circles that recently
Pages must have posted within the the last 24 interacted with the
page
hours to get a spot in the Google+ Box
Lurie, Ian “Google Plus Box Ranking Factors Report.” Portent.
http://www.portent.com/blog/internet-marketing/google-plus-box-
ranking-factors-report.htm 29
30. Google+ Direct Connect
Type “+” before your
search term to be
taken directly to the
associated Google+
page
Searchers are
automatically prompted
to add the brand to
their circles
30
31. Advantages of Verifying/Merging
• Only One Page to Manage
• Updates are Pushed Through More Quickly
• Social Capabilities
• Direct Connect
• Google+ Box
31
32. To Verify Your Business As Part Of The Merge:
Check out our blog post: http://www.simpartners.com/how-
to-merge-google-local-and-google-business-pages/
33. Google+ Key Takeaways
• Larger Google+ circles = greater visibility through
personalized search results
• When activity from social circles or +1’s are displayed
next to an organic listing, click through rates (CTR)
have been shown to improve by 10%-20%
• When +1 activity is displayed next to paid search ads
CTR have improved by 5%-10% according to Google
• Verified Google+ Pages get extra benefits.
33
34. Siri and Apple’s Plan With Search
Bringing together search and social and launching maps
@simpartners
35. Apple vs. Google
Apple recently pulled Google's YouTube app from iOS 6
Google will go it alone with one from the App Store
35
36. Apple’s Plan
• Apple dropped Google Maps with iOS 6
• 3D mapping functionality
• Apple is not only disconnecting its native iOS 6 Maps app from
Google's servers, but will also redirect all third party app requests to its
own mapping servers, immediately taking the majority of mobile maps
traffic away from Google as it forges new strategic partnerships for
mapping
• Apple's iOS doesn't support Google's Maps Navigation features, nor does it
incorporate support for Google's Loopt-like Latitude or its Yelp-like Places
features that are all integrated into Android's version of Google Maps
• The introduction of Apple's own new Maps app in iOS 6 instantly
replaced Google maps on every new mobile device running iOS and for
every user who upgrades
http://www.appleinsider.com/articles/12/08/02/apple_wants_to_wipe_google_off_the_map_with_ios_6.html
36
39. Apple’s Plan
• Apple partners more closely with Yelp
At the same time, Apple's new iOS 6 Maps is partnering
with some of Google's maps-related competitors,
including Yelp, the review service that today's Siri
already relies upon for local information and user
reviews
• In iOS 6 Maps, users will be able to access Yelp for
reviews, user submitted photos (or submit their own
pictures), write "tips" and check in at local businesses.
• Siri will also expand its feature set to provide more
extensive support for looking up locations and providing
directions to them.
http://www.appleinsider.com/articles/12/08/02/apple_wants_to_wipe_google_off_the_map_with_ios_6.html 39
41. Tactics For Siri Search
DATA INTEGRITY
Include Every detail about
KEYWORDS Be SPECIFIC about your your business must
About Your be consistent across
Business products and services
directories
This is SEO 101, if you sell (this means
shirts, do you sell t-shirts, accurate)
blouses and what
designers?
OPTIMIZE Your Business
The higher your ranking on Siri’s Reviews System:
the search engines, the REVIEWS COUNT
better chances of Siri
Create a Siri uses a ranking system
locating your business
during search MOBILE OPTIMIZED based on business reviews
SITE when deciding what to give
Siri likes mobile sites! the consumer
41
43. Social Gartner predicts
Marketing & CMOs will control
Marketing more of the IT
Automation To budget than CIOs
Join Forces? within the next five
years
• “Social marketing is another digital marketing tool that will soon become
commonplace with more popular marketing automation systems, channels
and methods such as digital lead tracking, website landing pages, email
marketing and search engine optimization (SEO)
• “But more interestingly, this may be the marketing technique that
bridges and then converges marketing automation software and social
marketing solutions into a single solution set that drives even more
growth together than they garner apart”
A Marketing Software Convergence on the Horizon
Chuck Schaeffer
CRM Search Aug 2012
44. Feel free to download our Google+
Local eBook at:
http://www.simpartners.com/our-
work/resource-center/
@simpartners
47. Velocity Social – What It Does
• Build Audience
• Engage
• Generate Leads
• Report
47
48. The B2B Player-A Social Site To Start Tactics Now
"Brands come to us to engage in conversations with the
valuable audience of professionals in our network”
LinkedIn's global marketing director
Alison Engel
http://www.businessinsider.com/see-8-of-the-most-effective-ad-campaigns-that-ran-on-linkedin-2012-8?op=1#ixzz23Aev7fIs
48
50. Here are the different tools advertisers can use to augment their paid display ads
• LinkedIn Company Page Status Updates: Companies can share anything from company
news to product releases to promotions to relevant industry articles with their followers.
• LinkedIn Custom Groups: Marketers establish their own community where they can
deliver relevant messages and interact with their targeted audience of potential
customers.
• LinkedIn Display Ads: Marketers can target specific groups of professionals through
display ads on the LinkedIn platform.
• LinkedIn Partner Messages: Marketers utilize LinkedIn’s InMail messaging platform to
deliver highly relevant messages to specific audience segments.
• LinkedIn Polls: Brands can easily find answers to their business and market research
questions.
• LinkedIn Recommendation Ads: These ads display the number of recommendations that a
marketer’s product or service has generated on their LinkedIn Company Page.
• LinkedIn Targeted Status Updates: Marketers tailor the content in their status updates to
specific types of company followers.
• LinkedIn Today: The company’s social news platform for professionals, which delivers the
top stories members need to know from their networks and industries.
Read more: http://www.businessinsider.com/see-8-of-the-most-effective-ad-campaigns-that-ran-on-
linkedin-2012-8?op=1#ixzz23Ag5bp98
50
Editor's Notes
Formatting seems off on this page – SK
Formatting seems off on this page – SK
So we strive to give you a variety of ways to interact with Google, be it by speaking your queries, getting results before you finish typing, or searching by image. Now there’s a new way for you to interact with Google: Handwrite for web search on mobile phones and tablets.
Formatting seems off on this page – SK
I think it’s “+1’d” instead of “+1ed”
If you are a single or dual location brick and mortor shop and don’t find the re-verification problematic now is as good a time as ever. If you have several locations and find the G+ social tools valuable then go for it. If you have 3-10 locations I would think twice. More than that would quickly become unmanageable.
YELP!!!
White papers talks about the differences between Google+ Local & Google+ Business and how to merge the listings etc….