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Japan Mobile Web Case Study: mobagetown
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown. 2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search. 3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
