This document discusses changes in social media usage and the rise of visual social networks. It notes that younger users are increasingly using platforms like Instagram and Pinterest rather than Facebook. Mobile access to social media is also growing dramatically. The document advises businesses to listen to their target customers, claim their location on services like Foursquare to attract local customers, use engaging photos on visual networks, and ensure their business is accessible on mobile devices.

1. Dr. Mahdi Shadkam
September 2014

3. Did you
Know?
1/3of women between
18-34 check their Facebook
when they wake.....before
even going to the bathroom

4. 90% of below
30s sleep with their cell
phones
(more than half the world population)
Did you
Know?

5. 48% of people
update Facebook
and/or Twitter after
they go to bed.
Did you
Know?

6. LOVE
LIVE

7. Social media is undergoing
fast & dramatic changes from:
Shape
Size
Features

8. Almost different shapes of of social
media platforms are added to virtual
environment everyday and change
users’ habits

9. Recent research shows around 34% of
Facebook users say the time they spend on
the site has decreased over the past year,
while they more use Instagram and Pinterest.
User’s habit is changed

12. New generation of social media are:

13. Rise of Visual Web Spurs Growth of Breakthrough Social Networks

14. © comScore, Inc. Proprietary. 15Source: comScore Media Metrix, U.S., Dec-2011 to Dec-2012
Rise of Visual Web Spurs Growth of Breakthrough Social Networks
Tumblr, Pinterest and Instagram: Total Unique Visitor (000) Trend
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
TotalUniqueVisitors(000)
Tumblr.com Pinterest.com Instagram.com

18. © comScore, Inc. Proprietary. 32
Mobile devices are a key access platform for many social sites,
representing two-thirds of time on Facebook and nearly all of time
spent on Instagram and Foursquare
Source: comScore Media Metrix Multi-Platform, US, Jun-2013
1%
3%
10%
17%
35%
66%
70%
83%
99%
97%
90%
83%
65%
34%
30%
17%
PC Share of Minutes Mobile Share of Minutes
X
X
X

19. SOCIALNETWORKING
4
TOUSETHEMOBILEWEB
ISTHENUMBERONEREASON
Social media
engagement made
big moves to mobile

20. 70%use the mobile web for
remember
SOCIALNETWORKING

22. SO CAN SOCIAL MEDIA AFFECT
YOUR BUSINESS IN ANY WAY?

23. THE ANSWER IS

24. IT IS AFFECTING
YOUR BUSINESS
ALREADY
YOU ONLY NEED TO FIND OUT
HOW MUCH AND HOW YOU
CAN USE IT TO YOUR
ADVANTAGE

25. Unsuccessful companies do not pay attention to the

26. Today marketers should focus on two important
features of new generation of social media

28. Here is a short set of steps
you can take to get started:

29. 1
Listen before you speak

30. This is exactly what you need to do next.

31. Narrow down your target group.

32. 2

33. Services to tell
others about
where you are.
Automatically.

34. • Claim your business’s location
• Offer foursquare special
• Enhance your events
• Let your customers know where
they can find you online
• Link to your foursquare page
from facebook, twitter,
instagram, and pinterest

35. HELP
WHAT YOU
THEM
ARE
3

36. A picture is
worth a
thousand
words

40. Kissmetrics, photos attract 53 percent more “Likes,” 104 percent more comments and 84
percent more click
Photos attract 53%
more “Likes,” 104%
more comments and
84% more click in
Facebook.

41. Use photo sharing social media to
promote your business (instagram,
pinerest)
The best pictures are self-explanatory,
like infographics and charts

42. The smartphone is driving footfall and shaping shopping behaviour
in-store
4
Make your business based on portable devices

43. Dr. Mahdi Shadkam
E-mail: Shadkam@email.com
Website: www.shadkam.com
Linkedin: http://ir.linkedin.com/pub/mehdi-shadkam/60/857/712
Facebook: Fb.com/mehdi.shadkam
Seven 24 Co.