The document presents data on social media and smartphone usage trends among the business elite in 2011, highlighting the prevalence of platforms like Facebook and LinkedIn. It also details smartphone and tablet usage, including application download habits, with a significant portion of users engaging with social networking and business-related apps. Overall, 80% of respondents used smartphones, while only 29% reported using tablets for work or personal reasons.

1. Title to go here
The Business Elite
2011 Digital Section
Sub heading to go here
James Torr

2. THINKING ABOUT YOUR USE OF SOCIAL NETWORKS, WHICH OF THE FOLLOWING SOCIAL
NETWORKS HAVE YOU HEARD OF OR HAVE YOU USED?
Facebook 99%
63%
Orkut 9%
0%
LinkedIn 79%
54%
Friendster 29%
5%
Viadeo 9%
4%
Twitter 97%
11%
Groupon 20%
2%
Windows Live Spaces 24% Have heard of
4%
23% Have used
Another Social Networking service
14%
None 1%
17%
Source: Ipsos MORI

3. PLEASE SELECT THE MAIN REASONS YOU HAVE USED A SOCIAL NETWORK SERVICE FOR BUSINESS
OR FOR PERSONAL USE.
Research 23%
12%
Networking 54%
28%
Education 13%
9%
Keeping in touch 46%
59%
Keeping people up to date 22%
26%
Meeting new people 15%
12%
Promoting brands / services 17%
5%
Entertainment 8%
23%
Finding products to buy 6%
7%
Sharing my opinion 11%
11%
Sharing content 12%
13%
Finding music 5%
9%
Staying up to date on news / events 18%
18%
Organising my life 2% Business
5%
Recommending a person 9%
2% Personal
Prospecting / find a contact 19%
13%
Other 1%
1%
None of these 5%
13%
Source: Ipsos MORI

4. NOW THINKING ABOUT YOUR SMARTPHONE USAGE, DO YOU USE A SMARTPHONE (A CELLULAR
TELEPHONE WITH BUILT-IN APPLICATIONS AND INTERNET ACCESS, E.G. IPHONE, BLACKBERRY...)
FOR WORK OR PERSONAL REASONS?
No, 20%
Yes, 80%
Source: Ipsos MORI

5. WHICH OF THE FOLLOWING SMARTPHONE(S) DO YOU USE?
40%
20%
9%
7%
5% 4%
2% 2%
0%
Apple Blackberry HTC Nokia Samsung LG Motorola Sony Other
iPhone Ericsson
Source: Ipsos MORI

6. HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR SMARTPHONE?
27%
24%
9% 10%
4% 4% 3%
Once a day 2 or 3 times Once a 2 or 3 times Once a Less than Never
or more a week week a month month once a
month
Source: Ipsos MORI

7. HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE IN THE LAST 3
MONTHS?
32%
11%
8%
3% 2%
1-2 3-5 6 - 10 11 - 19 20+
Source: Ipsos MORI

8. WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE?
Books 6%
Business 16%
Business News 22%
Education 4%
Financial News 15%
Games 21%
Health & Fitness 7%
International News 11%
Lifestyle 8%
Medical 2%
Music 13%
Navigation 16%
Photography 4%
Reference 9%
Social Networking 15%
Sports 16%
Stocks & Shares 16%
Travel 12%
Utilities 15%
Weather 29%
Other 1%
None of these 2%
Source: Ipsos MORI

9. NOW THINKING ABOUT YOUR TABLET USAGE, DO YOU USE A TABLET COMPUTER (E.G. APPLE IPAD)
FOR WORK OR PERSONAL REASONS?
Yes, 29%
No, 71%
Source: Ipsos MORI

10. WHICH OF THE FOLLOWING TABLET COMPUTER(S) DO YOU CURRENTLY USE?
26%
1% 2%
0% 0% 0% 0% 0%
Apple iPad Archos 70 Dell Streak HP Slate 500 Samsung Toshiba ViewSonic Other
Internet Galaxy Folio 100 viewPad100
Tablet Tab Android Tablet
Source: Ipsos MORI

11. HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR TABLET COMPUTER?
10%
8%
3% 3%
2% 2%
0%
Once a day 2 or 3 times Once 2 or 3 times Once a Less than Never
or more a week a week a month month once a
month
Source: Ipsos MORI

12. HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER IN THE LAST 3
MONTHS?
10%
9%
4% 4%
1%
1-2 3-5 6 - 10 11 - 19 20+
Source: Ipsos MORI

13. WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER?
Books 18%
Business 9%
Business News 11%
Education 4%
Financial News 9%
Games 19%
Health & Fitness 4%
International News 6%
Lifestyle 2%
Medical 1%
Music 7%
Navigation 9%
Photography 4%
Reference 6%
Social Networking 6%
Sports 7%
Stocks & Shares 11%
Travel 11%
Utilities 9%
Weather 13%
Other 0%
None of these 0%
Source: Ipsos MORI

14. www.ipsos-mori.com/BEBarometer
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