SlideShare a Scribd company logo
Brand Storytelling with Instagram
Social Ads & 
Campaigns 
Dull 
Boring 
INTRUSIVE {
Stories & 
Experiences 
Captivating 
Memorable 
Inspiring {
Marketer = Story Teller 
Source: http://weheartit.com/entry/group/10647391
Use Stories 
To Effectively Connect with Target Audience 
! 
Source: http://socialcommerceblog.socialannex.com/2013/09/09/the-rise-of-the-brand-advocate/
Use Stories 
To Open-up New Channels of Communication 
! 
Source: https://www.haikudeck.com/instagram-business-presentation-mNmYRsjxva#slide-2
Use Stories 
To Stimulate an Emotional Connection 
! 
Source: http://www.missverse.com/2013/11/adventures-in-breastfeeding-louises.html
A Customer 
Sees Herself in Stories & Relates With Lead Characters 
!
The art of brand storytelling is not about showcasing your 
greatness or emphasizing on how amazing you are, its 
about depicting the connection that the brand intends to 
make with the customer.
Why Instagram?
Quick & Intuitive 
Integration with Twitter, Facebook & FourSquare 
Top Photography Channel for TEENS 
Visual Appeal - More Images & Less Text 
The SEXY Filters { 
Why Instagram?
Lessons From 
Some Brands That Did It RIGHT
#1 - Feature Your Products Through Your Customers 
Some Brands That Did It RIGHT
Free People 
@freepeople 
Brands like Free People & Burberry excel on 
Instagram because they understand that 
Instagram is not 
#YetAnotherOnlineProductCatalogue 
Clothing company Free People used the app to 
turn customers into models by asking them to post 
photos of themselves wearing their favourite Free 
People fashion. These were added to the website, 
for new customers to see how the product looks in 
real life, in a variety of styles. 
! 
http://www.freepeople.com/fpme/
Benefit Cosmetics 
@BenefitCosmetics 
Appealing to people’s vanity could be one 
of the easiest ways to encourage brand 
engagement. 
Benefit Cosmetics turned to Instagram to 
find images of real people using its “they’re 
real!” mascara. 
! 
Fans submitted more than 11,900 selfies 
via Instagram using the #realsies hashtag. 
! 
Benefit Cosmetics created a mosaic view of 
these submissions on a responsive design 
microsite linking to the “they’re real!” 
product page 
! 
http://realsies.benefitcosmetics.com/ 
Source: http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too
#2 - Get Behind The Scenes 
Some Brands That Did It RIGHT
Burberry, unlike its high-end competitors, 
uses its account to post cool backstage 
pictures from photo-shoots 
Romeo Beckham on set at the 
S/S13 campaign shoot with 
#Burberry Chief Creative 
Officer Christopher Bailey 
Burberry 
@burberry 
Source: http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?IR=T&
The Instagram feed shows fan insider moments before the game, 
interviews, locker room scenes, and pictures of awesome plays. 
Boston Celtics 
@celtics 
Source: http://instagram.com/p/Kn-3RfGwde/
Tiffany’s 
@tiffanyandco 
Tiffany artisans transformed the world’s most exquisite gemstones into a one-of-a-kind creations of 
spectacular beauty for the #TiffanyBlueBook: http://bit.ly/Z3S252 
Source: http://instagram.com/p/Kn-3RfGwde/ & http://www.luerzersarchive.net/content/show/id/464
#3 - HashTag based Contests 
Some Brands That Did It RIGHT
Ford Fiesta 
@fordfiesta 
Ford used Instagram to create a Europe-wide campaign based around the new Fiesta's stylish features, hosted on 
the official Ford Fiesta Facebook page. Each week, people were encouraged to submit photos tagged with 
#Fiestagram. The best photos were shown on live digital billboards across Europe, creating a sense of live 
participation. More than 16,000 photos were submitted to the Fiestagram contest and the brand gained 120,000 
fans on Facebook + Instagram 
Source: http://mashable.com/2012/02/02/ford-fiesta-instagram/
National Geographic #UntamedAmerica 
@natgeo 
During National Geographic Channel’s “Untamed Americas” 
the magazine asked travellers to capture some of the most 
beautiful landscapes in the continents. The winning 
contestants received a National Geographic camera bag 
filled with a Nikon D3100 and a subscription to National 
Geographic Magazine. 
! 
Over 6,900 photos were submitted with the hashtag 
#UntamedAmericas in just over five weeks. Followers on 
Instagram increased by 55% from 10,781 to 16,817, average 
likes/photo increased by 205% from 126.2 to 384.81 and 
average comments/photo increased by 239% percent from 
3.5 to 11.88. 
Source: http://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-instagram-best-contest/
#4 - ANTICIPATION 
Some Brands That Did It RIGHT
Burberry 
@burberry 
Burberry - Photographer Mike Kus presented Instagram followers with a real-time photo feed during 
its September London runway shows, getting fans pictures before it was available anywhere else. 
Source: http://mashable.com/2011/09/21/burberry-media-fashion-company/
#5 - Promote New & Upcoming Products 
Some Brands That Did It RIGHT
According to Instagram, last November the brand posted 
four sponsored images of their new flavour over the course 
of eight days, targeting American users between 18 and 35 
years old. They reached 9.8 million users in the process, 
saw a 33-point increase in ad recall, and alerted 17% of 
these users to their new flavour 
Ben & Jerry’s 
@benandjerrys 
Source: http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too
Sony 
@sony 
To promote new headphones, the #SonyX contest allowed users to post 1 image a day, with a daily 
winner receiving a $50 coupon.
Swatch 
@swatch 
To promote the release of the Swatch New Gent Lacquered watch, Swatch gave the authors of the 
best photos #fromthestreets the new product. The giveaway seemed extremely effective as the 
brand actually has more followers on Instagram than on Twitter.
#6 - Leverage Brand HashTags 
Some Brands That Did It RIGHT
Lipton’s #Liptagram 
@lipton 
Lipton ran a contest that spanned across 11 countries and in seven different languages, with a Grand 
Prize being a safari trip to Kenya, during four-weeks in 2013. Followers simply uploaded an image 
that applied to a weekly hashtag word. 
Source: http://instagram.com/march_pal & http://instagramers.com/news/liptagram-the-first-instagram-contest-by-lipton/
Starbucks Coffee 
@starbucks 
Tag your coffee photos with #Starbucks! 
The iconic brand, Starbucks has been a leader in generating conversations on social media. Starbucks 
promotes the use of their brand’s hashtag all 24x7 x 365. Mind well, this is not a campaign. For a Starbucks 
customer, tagging a coffee picture with #Starbucks is a habit that has an inherent internal gratification.
#7 - Find “Visual Influencers” 
A product’s beautiful picture, will say a thousand good 
words for the brand, if not a million! 
! 
~ Yours Truly 
Some Brands That Did It RIGHT
Who are Visual Influencers? 
People who are taking beautiful pictures and have a wide follower base. 
Steven Rojas is a good example of a 
visual influencer who also has a 
strong twitter following. 
@stevenrojas - 115k+ followers 
Liz Ezwein, her aim is to give 
people a glimpse into life in the city 
that never sleeps 
@newyorkcity - 1225k+ followers 
Horine was quick to jump on 
Instagram. "I was a little burned out 
doing commercial photography" 
"Instagram brought back the love of 
taking pictures to me“ 
@samhorine - 340k+ followers
#8 - Geolocated Content 
47% of standard-profile ‘Instagramers’ say they have been on 
to a commercial site after seeing a friend’s post, especially 
when the photos are taken in a restaurant or an arts or 
entertainment venue. 
! 
~ atelier.net 
Some Brands That Did It RIGHT
Four Seasons Hotel, Hong Kong 
@FSHongKong 
http://youtu.be/_y5vzuZ3-zQ 
The Four Seasons Hotel has run several 
contests in various cities, such as Hong Kong 
and Toronto, where users are encouraged to 
take inspiring pictures of the city. 
! 
Four Seasons asked for pictures of specific 
landmarks of the city with the lucky winner 
receiving the primary prize of a weekend stay 
at the hotel. 
! 
http://www.luxurydaily.com/four-seasons-enlivens- 
hong-kong-with-instagram-contest/
#9 - Creative Representation 
Some Brands That Did It RIGHT
Pilot Pens USA 
@pilotpenusa 
Pilot Pen USA is a great example of ingenious & creative marketing on this Instagram. 
! 
They sell pens, right? So how do you market that on a social (and visual) site like Instagram? 
Get creative, and show photos of handwritten notes, and pens; beautifully!
#10 - Influence the Second Moment of Trust - Appreciate ‘em 
Some Brands That Did It RIGHT
Starbucks, again! 
@starbucks 
Share your followers’ pictures from the 
official accounts…! 
Starbucks is one of the top 3 brands on Instagram. They use this tactic frequently. Every few weeks they 
show appreciation for one their followers, by giving a shout out to cool image makers. The images include 
their products. They take it one step further by updating their Facebook covers, using the Instagram photos. 
Needless to say, the fans love it. 
Source: http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
Cocacola 
@cocacola 
@mentioning is another huge part of 
Instagram. @mention your followers, 
your customers, and any other user with 
great photos of your products. You show 
appreciation for them, and you get to 
engage with your market. 
! 
Here’s an example of Coke @mentioning 
a customer who won a recent Instagram 
photo contest 
@mention your customers 
Source: http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
Marketing is no longer about the stuff you 
make, but about the stories you tell 
~ Seth Godin 
“ 
”
“ 
• http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1 
• http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too 
• http://mashable.com/2012/02/02/ford-fiesta-instagram/ 
• http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?op=1#ixzz35qvVA3iX 
• http://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-instagram-best-contest/ 
• http://www.mashable.com/2011/09/21/burberry-media-fashion-company/ 
” 
Sources
Thank You! 
@sannchit 
! 
@sannchit 
Director, Technology & Products 
Happy Marketer

More Related Content

What's hot

7 Ways to Step Up Your Instagram Marketing Game
7 Ways to Step Up Your Instagram Marketing Game7 Ways to Step Up Your Instagram Marketing Game
7 Ways to Step Up Your Instagram Marketing Game
Bitly
 
Instagram marketing
Instagram marketingInstagram marketing
Instagram marketing
Tiara Rachmaniar
 
Creating Great Photography at Scale
Creating Great Photography at ScaleCreating Great Photography at Scale
Creating Great Photography at Scale
FlashStock
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
MeetEdgar
 
Piqora_LuxuryGuide
Piqora_LuxuryGuidePiqora_LuxuryGuide
Piqora_LuxuryGuide
Sam Osborn
 
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselBlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel
SocialMedia.org
 
Asia Pacific Media Forum 2016 - Insight Share
Asia Pacific Media Forum 2016 - Insight ShareAsia Pacific Media Forum 2016 - Insight Share
Asia Pacific Media Forum 2016 - Insight Share
Teuku Irmansyah
 
The Ultimate Guide To Instagram Marketing
The Ultimate Guide To Instagram Marketing The Ultimate Guide To Instagram Marketing
The Ultimate Guide To Instagram Marketing
Mais AbuSalah
 
The New Marketing Reality: Visual Content
The New Marketing Reality: Visual ContentThe New Marketing Reality: Visual Content
The New Marketing Reality: Visual Content
Likeable Media
 
Instagram PowerPoint
Instagram PowerPointInstagram PowerPoint
Instagram PowerPoint
Verna Abante
 
2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits Report2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits Report
Monica Watson
 
Recommendation for successful “the saem” facebook page
Recommendation for successful “the saem” facebook pageRecommendation for successful “the saem” facebook page
Recommendation for successful “the saem” facebook page
Floria Hong
 
Instagram Marketing 101
Instagram Marketing 101Instagram Marketing 101
Instagram Marketing 101
BrandonScott76
 
Instagram for business
Instagram for businessInstagram for business
Instagram for business
Yalın Kaya
 
2020 Instagram Influencer Marketing Trends
2020 Instagram Influencer Marketing Trends2020 Instagram Influencer Marketing Trends
2020 Instagram Influencer Marketing Trends
Arman ACAR
 
Using instagram for business
Using instagram for businessUsing instagram for business
Using instagram for business
Todd Nathaniel Davis SME,BDO
 
It’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessIt’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to Success
Stefanos Karagos
 
Instagram Guide - How To Get Instagram Traffic
Instagram Guide - How To Get Instagram TrafficInstagram Guide - How To Get Instagram Traffic
Instagram Guide - How To Get Instagram Traffic
Ilya Bilbao
 
The Social Retailer: what ‘social’ means for the future of commerce
The Social Retailer: what ‘social’ means for the  future of commerceThe Social Retailer: what ‘social’ means for the  future of commerce
The Social Retailer: what ‘social’ means for the future of commerce
Tara Hunt
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Lisa Myers
 

What's hot (20)

7 Ways to Step Up Your Instagram Marketing Game
7 Ways to Step Up Your Instagram Marketing Game7 Ways to Step Up Your Instagram Marketing Game
7 Ways to Step Up Your Instagram Marketing Game
 
Instagram marketing
Instagram marketingInstagram marketing
Instagram marketing
 
Creating Great Photography at Scale
Creating Great Photography at ScaleCreating Great Photography at Scale
Creating Great Photography at Scale
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
 
Piqora_LuxuryGuide
Piqora_LuxuryGuidePiqora_LuxuryGuide
Piqora_LuxuryGuide
 
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselBlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel
 
Asia Pacific Media Forum 2016 - Insight Share
Asia Pacific Media Forum 2016 - Insight ShareAsia Pacific Media Forum 2016 - Insight Share
Asia Pacific Media Forum 2016 - Insight Share
 
The Ultimate Guide To Instagram Marketing
The Ultimate Guide To Instagram Marketing The Ultimate Guide To Instagram Marketing
The Ultimate Guide To Instagram Marketing
 
The New Marketing Reality: Visual Content
The New Marketing Reality: Visual ContentThe New Marketing Reality: Visual Content
The New Marketing Reality: Visual Content
 
Instagram PowerPoint
Instagram PowerPointInstagram PowerPoint
Instagram PowerPoint
 
2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits Report2018 Digital Traveler Preferences and Habits Report
2018 Digital Traveler Preferences and Habits Report
 
Recommendation for successful “the saem” facebook page
Recommendation for successful “the saem” facebook pageRecommendation for successful “the saem” facebook page
Recommendation for successful “the saem” facebook page
 
Instagram Marketing 101
Instagram Marketing 101Instagram Marketing 101
Instagram Marketing 101
 
Instagram for business
Instagram for businessInstagram for business
Instagram for business
 
2020 Instagram Influencer Marketing Trends
2020 Instagram Influencer Marketing Trends2020 Instagram Influencer Marketing Trends
2020 Instagram Influencer Marketing Trends
 
Using instagram for business
Using instagram for businessUsing instagram for business
Using instagram for business
 
It’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessIt’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to Success
 
Instagram Guide - How To Get Instagram Traffic
Instagram Guide - How To Get Instagram TrafficInstagram Guide - How To Get Instagram Traffic
Instagram Guide - How To Get Instagram Traffic
 
The Social Retailer: what ‘social’ means for the future of commerce
The Social Retailer: what ‘social’ means for the  future of commerceThe Social Retailer: what ‘social’ means for the  future of commerce
The Social Retailer: what ‘social’ means for the future of commerce
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 

Viewers also liked

Brand Storytelling Infographic 2015
Brand Storytelling Infographic 2015Brand Storytelling Infographic 2015
Brand Storytelling Infographic 2015
Headstream
 
Brand Storytelling
Brand Storytelling Brand Storytelling
Brand Storytelling
Bianca Cawthorne
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
Hunter Territo
 
The power of brand storytelling [research]
The power of brand storytelling [research]The power of brand storytelling [research]
The power of brand storytelling [research]
Headstream
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
We Are Social Singapore
 
Brand - Instagram
Brand - InstagramBrand - Instagram
Brand - Instagram
Saumya Jain
 
Brand Mantras and positioning
Brand Mantras and positioning Brand Mantras and positioning
Brand Mantras and positioning
Jatin Jalandra
 
Guia de fragancias
Guia de fraganciasGuia de fragancias
Guia de fragancias
Beatriz Arribas
 
възпитание на родителите сергей лазарев
възпитание на родителите   сергей лазареввъзпитание на родителите   сергей лазарев
възпитание на родителите сергей лазаревIco Pavlov
 
Seriously Good Ice Cream
Seriously Good Ice CreamSeriously Good Ice Cream
Seriously Good Ice Cream
TJ Lind
 
How to Get Started With Instagram Ads
How to Get Started With Instagram AdsHow to Get Started With Instagram Ads
How to Get Started With Instagram Ads
7 Figure Automation
 
"Coffee Machine Stories, Storytelling and Internal Communication"
"Coffee Machine Stories, Storytelling and Internal Communication""Coffee Machine Stories, Storytelling and Internal Communication"
"Coffee Machine Stories, Storytelling and Internal Communication"
Montecarlo -
 
Storytelling over coffee
Storytelling over coffeeStorytelling over coffee
Storytelling over coffee
Wayne Aspland
 
Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]
Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]
Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]
FilwebAsia, Inc.
 
Instagram Strategy
Instagram StrategyInstagram Strategy
Instagram Strategy
Breton Novelli
 
Instagram for Resort Marketing
Instagram for Resort MarketingInstagram for Resort Marketing
Instagram for Resort Marketing
Origin Design + Communications
 
The (Art) of Brand Storytelling - HighEdWeb Michigan 2013
The (Art) of Brand Storytelling - HighEdWeb Michigan 2013 The (Art) of Brand Storytelling - HighEdWeb Michigan 2013
The (Art) of Brand Storytelling - HighEdWeb Michigan 2013
GlobeStory - Culturally Smart Marketing & Communications
 
Visual Storytelling: How Instagram becomes a new social media superstar
Visual Storytelling: How Instagram becomes a new social media superstarVisual Storytelling: How Instagram becomes a new social media superstar
Visual Storytelling: How Instagram becomes a new social media superstar
Gee Ekachai
 
Visual Storytelling in Sport
Visual Storytelling in SportVisual Storytelling in Sport
Visual Storytelling in Sport
Ali Arshad
 
Flavor of your Dreams, Baskin Robbins
Flavor of your Dreams, Baskin RobbinsFlavor of your Dreams, Baskin Robbins
Flavor of your Dreams, Baskin Robbins
Emily Townsend
 

Viewers also liked (20)

Brand Storytelling Infographic 2015
Brand Storytelling Infographic 2015Brand Storytelling Infographic 2015
Brand Storytelling Infographic 2015
 
Brand Storytelling
Brand Storytelling Brand Storytelling
Brand Storytelling
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
The power of brand storytelling [research]
The power of brand storytelling [research]The power of brand storytelling [research]
The power of brand storytelling [research]
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
Brand - Instagram
Brand - InstagramBrand - Instagram
Brand - Instagram
 
Brand Mantras and positioning
Brand Mantras and positioning Brand Mantras and positioning
Brand Mantras and positioning
 
Guia de fragancias
Guia de fraganciasGuia de fragancias
Guia de fragancias
 
възпитание на родителите сергей лазарев
възпитание на родителите   сергей лазареввъзпитание на родителите   сергей лазарев
възпитание на родителите сергей лазарев
 
Seriously Good Ice Cream
Seriously Good Ice CreamSeriously Good Ice Cream
Seriously Good Ice Cream
 
How to Get Started With Instagram Ads
How to Get Started With Instagram AdsHow to Get Started With Instagram Ads
How to Get Started With Instagram Ads
 
"Coffee Machine Stories, Storytelling and Internal Communication"
"Coffee Machine Stories, Storytelling and Internal Communication""Coffee Machine Stories, Storytelling and Internal Communication"
"Coffee Machine Stories, Storytelling and Internal Communication"
 
Storytelling over coffee
Storytelling over coffeeStorytelling over coffee
Storytelling over coffee
 
Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]
Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]
Surprising Facts on Instagram Ads Digital Marketers Should Know [Infographic]
 
Instagram Strategy
Instagram StrategyInstagram Strategy
Instagram Strategy
 
Instagram for Resort Marketing
Instagram for Resort MarketingInstagram for Resort Marketing
Instagram for Resort Marketing
 
The (Art) of Brand Storytelling - HighEdWeb Michigan 2013
The (Art) of Brand Storytelling - HighEdWeb Michigan 2013 The (Art) of Brand Storytelling - HighEdWeb Michigan 2013
The (Art) of Brand Storytelling - HighEdWeb Michigan 2013
 
Visual Storytelling: How Instagram becomes a new social media superstar
Visual Storytelling: How Instagram becomes a new social media superstarVisual Storytelling: How Instagram becomes a new social media superstar
Visual Storytelling: How Instagram becomes a new social media superstar
 
Visual Storytelling in Sport
Visual Storytelling in SportVisual Storytelling in Sport
Visual Storytelling in Sport
 
Flavor of your Dreams, Baskin Robbins
Flavor of your Dreams, Baskin RobbinsFlavor of your Dreams, Baskin Robbins
Flavor of your Dreams, Baskin Robbins
 

Similar to Brand Storytelling with Instagram

Instagram feb 2015
Instagram feb 2015Instagram feb 2015
Instagram feb 2015
Kara Williams
 
5 brands that are Instagram superstars
5 brands that are Instagram superstars5 brands that are Instagram superstars
5 brands that are Instagram superstars
Evgeny Tsarkov
 
Understanding Instagram
Understanding InstagramUnderstanding Instagram
Understanding Instagram
Kanzi Kamel
 
signmesh snapshot - influencer marketing
signmesh snapshot - influencer marketingsignmesh snapshot - influencer marketing
signmesh snapshot - influencer marketing
signmesh
 
Ultimate Guide to Pinterest & Instagram Marketing for Luxury Brands
Ultimate Guide to Pinterest & Instagram Marketing for Luxury BrandsUltimate Guide to Pinterest & Instagram Marketing for Luxury Brands
Ultimate Guide to Pinterest & Instagram Marketing for Luxury Brands
Sharad Verma
 
Visual social media marketing
Visual social media marketingVisual social media marketing
Visual social media marketing
Soumya Dhar
 
Digital Review April 2016
Digital Review April 2016Digital Review April 2016
Digital Review April 2016
BAM Strategy
 
FINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFFINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDF
Larissa May
 
SUPER Social Media: Social Media Campaigns that Soar to Success!
SUPER Social Media: Social Media Campaigns that Soar to Success!SUPER Social Media: Social Media Campaigns that Soar to Success!
SUPER Social Media: Social Media Campaigns that Soar to Success!
Sarah Page
 
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...
Sarah Page
 
How Brands Are Using Social Media To Target Youth
How Brands Are Using Social Media To Target YouthHow Brands Are Using Social Media To Target Youth
How Brands Are Using Social Media To Target Youth
Sagar Taneja
 
Fashion in social media 2
Fashion in social media 2Fashion in social media 2
Fashion in social media 2
Julio Campos
 
#Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign #Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign
Hollie Knapp-Fisher
 
Digital Review March 2016
Digital Review March 2016Digital Review March 2016
Digital Review March 2016
BAM Strategy
 
Social Media Proposal for a Skincare Brand
Social Media Proposal for a Skincare BrandSocial Media Proposal for a Skincare Brand
Social Media Proposal for a Skincare Brand
SusanGeorge2
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer Marketing
LHBS
 
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
Octoly
 
Social media = word of mouth
Social media = word of mouthSocial media = word of mouth
Social media = word of mouth
Heather Fiedler
 
Instagram hacks for businesses 2019
Instagram hacks for businesses 2019Instagram hacks for businesses 2019
Instagram hacks for businesses 2019
Silvia Montanari
 
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL
atul saini
 

Similar to Brand Storytelling with Instagram (20)

Instagram feb 2015
Instagram feb 2015Instagram feb 2015
Instagram feb 2015
 
5 brands that are Instagram superstars
5 brands that are Instagram superstars5 brands that are Instagram superstars
5 brands that are Instagram superstars
 
Understanding Instagram
Understanding InstagramUnderstanding Instagram
Understanding Instagram
 
signmesh snapshot - influencer marketing
signmesh snapshot - influencer marketingsignmesh snapshot - influencer marketing
signmesh snapshot - influencer marketing
 
Ultimate Guide to Pinterest & Instagram Marketing for Luxury Brands
Ultimate Guide to Pinterest & Instagram Marketing for Luxury BrandsUltimate Guide to Pinterest & Instagram Marketing for Luxury Brands
Ultimate Guide to Pinterest & Instagram Marketing for Luxury Brands
 
Visual social media marketing
Visual social media marketingVisual social media marketing
Visual social media marketing
 
Digital Review April 2016
Digital Review April 2016Digital Review April 2016
Digital Review April 2016
 
FINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFFINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDF
 
SUPER Social Media: Social Media Campaigns that Soar to Success!
SUPER Social Media: Social Media Campaigns that Soar to Success!SUPER Social Media: Social Media Campaigns that Soar to Success!
SUPER Social Media: Social Media Campaigns that Soar to Success!
 
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...
 
How Brands Are Using Social Media To Target Youth
How Brands Are Using Social Media To Target YouthHow Brands Are Using Social Media To Target Youth
How Brands Are Using Social Media To Target Youth
 
Fashion in social media 2
Fashion in social media 2Fashion in social media 2
Fashion in social media 2
 
#Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign #Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign
 
Digital Review March 2016
Digital Review March 2016Digital Review March 2016
Digital Review March 2016
 
Social Media Proposal for a Skincare Brand
Social Media Proposal for a Skincare BrandSocial Media Proposal for a Skincare Brand
Social Media Proposal for a Skincare Brand
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer Marketing
 
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
 
Social media = word of mouth
Social media = word of mouthSocial media = word of mouth
Social media = word of mouth
 
Instagram hacks for businesses 2019
Instagram hacks for businesses 2019Instagram hacks for businesses 2019
Instagram hacks for businesses 2019
 
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL
 

More from Happy Marketer

The Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That MatterThe Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That Matter
Happy Marketer
 
How to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold LeadsHow to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold Leads
Happy Marketer
 
The Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users OnlineThe Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users Online
Happy Marketer
 
Re-branding Islam through Digital Marketing
Re-branding Islam through Digital MarketingRe-branding Islam through Digital Marketing
Re-branding Islam through Digital Marketing
Happy Marketer
 
10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore
Happy Marketer
 
Evolution of PR in the World of Social Media
Evolution of PR in the World of Social MediaEvolution of PR in the World of Social Media
Evolution of PR in the World of Social Media
Happy Marketer
 
5 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 20165 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 2016
Happy Marketer
 
Top 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In SingaporeTop 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In Singapore
Happy Marketer
 
10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed
Happy Marketer
 
Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?
Happy Marketer
 
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Happy Marketer
 
A Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream BriefA Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream Brief
Happy Marketer
 
10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert
Happy Marketer
 
40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies
Happy Marketer
 
6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers
Happy Marketer
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
Happy Marketer
 
Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016
Happy Marketer
 
The Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & InstagramThe Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & Instagram
Happy Marketer
 
How To Be An Office Ninja
How To Be An Office NinjaHow To Be An Office Ninja
How To Be An Office Ninja
Happy Marketer
 
5 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 20165 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 2016
Happy Marketer
 

More from Happy Marketer (20)

The Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That MatterThe Art Of Lead Gen: Understanding Factors That Matter
The Art Of Lead Gen: Understanding Factors That Matter
 
How to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold LeadsHow to Heat Things Up? Re-engaging Cold Leads
How to Heat Things Up? Re-engaging Cold Leads
 
The Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users OnlineThe Art of Persuasion: How to Convert More Users Online
The Art of Persuasion: How to Convert More Users Online
 
Re-branding Islam through Digital Marketing
Re-branding Islam through Digital MarketingRe-branding Islam through Digital Marketing
Re-branding Islam through Digital Marketing
 
10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore
 
Evolution of PR in the World of Social Media
Evolution of PR in the World of Social MediaEvolution of PR in the World of Social Media
Evolution of PR in the World of Social Media
 
5 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 20165 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 2016
 
Top 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In SingaporeTop 20 Twitter Influencers In Singapore
Top 20 Twitter Influencers In Singapore
 
10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed10 Ways To Go Viral like BuzzFeed
10 Ways To Go Viral like BuzzFeed
 
Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?Have You Made Google Ads Interactive Yet?
Have You Made Google Ads Interactive Yet?
 
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy
 
A Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream BriefA Social Media Creative Team's Dream Brief
A Social Media Creative Team's Dream Brief
 
10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert10 Elements in Landing Pages that Convert
10 Elements in Landing Pages that Convert
 
40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies
 
6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers6 Excel Essentials for Digital Marketers
6 Excel Essentials for Digital Marketers
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
 
Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016Why You Should Adopt A Mobile-First Mindset in 2016
Why You Should Adopt A Mobile-First Mindset in 2016
 
The Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & InstagramThe Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & Instagram
 
How To Be An Office Ninja
How To Be An Office NinjaHow To Be An Office Ninja
How To Be An Office Ninja
 
5 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 20165 SEO Predictions You Need To Know For 2016
5 SEO Predictions You Need To Know For 2016
 

Recently uploaded

2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing
prettyparth
 
Global Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & TrendsGlobal Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & Trends
UniformMarket
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRADIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
urbanhustler0001
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
uvnuc
 
630065615-coca-cola-marketing-ppt (2).pptx
630065615-coca-cola-marketing-ppt (2).pptx630065615-coca-cola-marketing-ppt (2).pptx
630065615-coca-cola-marketing-ppt (2).pptx
ArickStha1
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
shivangiji206
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
Vemio Advertising Services
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your DoorstepCall Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
shivangiji206
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
6 Tips For Restaurant Social Media Marketing.pdf
6 Tips For Restaurant Social Media Marketing.pdf6 Tips For Restaurant Social Media Marketing.pdf
6 Tips For Restaurant Social Media Marketing.pdf
Metric Connect
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
PriyankaSrivastava508477
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 

Recently uploaded (20)

2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing2024 Trends & Future of Digital Marketing
2024 Trends & Future of Digital Marketing
 
Global Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & TrendsGlobal Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & Trends
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRADIGITAL MARKETING INSTITUTE IN KURUKSHETRA
DIGITAL MARKETING INSTITUTE IN KURUKSHETRA
 
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
 
630065615-coca-cola-marketing-ppt (2).pptx
630065615-coca-cola-marketing-ppt (2).pptx630065615-coca-cola-marketing-ppt (2).pptx
630065615-coca-cola-marketing-ppt (2).pptx
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your DoorstepCall Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
6 Tips For Restaurant Social Media Marketing.pdf
6 Tips For Restaurant Social Media Marketing.pdf6 Tips For Restaurant Social Media Marketing.pdf
6 Tips For Restaurant Social Media Marketing.pdf
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 

Brand Storytelling with Instagram

  • 2. Social Ads & Campaigns Dull Boring INTRUSIVE {
  • 3. Stories & Experiences Captivating Memorable Inspiring {
  • 4. Marketer = Story Teller Source: http://weheartit.com/entry/group/10647391
  • 5. Use Stories To Effectively Connect with Target Audience ! Source: http://socialcommerceblog.socialannex.com/2013/09/09/the-rise-of-the-brand-advocate/
  • 6. Use Stories To Open-up New Channels of Communication ! Source: https://www.haikudeck.com/instagram-business-presentation-mNmYRsjxva#slide-2
  • 7. Use Stories To Stimulate an Emotional Connection ! Source: http://www.missverse.com/2013/11/adventures-in-breastfeeding-louises.html
  • 8. A Customer Sees Herself in Stories & Relates With Lead Characters !
  • 9. The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
  • 11. Quick & Intuitive Integration with Twitter, Facebook & FourSquare Top Photography Channel for TEENS Visual Appeal - More Images & Less Text The SEXY Filters { Why Instagram?
  • 12. Lessons From Some Brands That Did It RIGHT
  • 13. #1 - Feature Your Products Through Your Customers Some Brands That Did It RIGHT
  • 14. Free People @freepeople Brands like Free People & Burberry excel on Instagram because they understand that Instagram is not #YetAnotherOnlineProductCatalogue Clothing company Free People used the app to turn customers into models by asking them to post photos of themselves wearing their favourite Free People fashion. These were added to the website, for new customers to see how the product looks in real life, in a variety of styles. ! http://www.freepeople.com/fpme/
  • 15. Benefit Cosmetics @BenefitCosmetics Appealing to people’s vanity could be one of the easiest ways to encourage brand engagement. Benefit Cosmetics turned to Instagram to find images of real people using its “they’re real!” mascara. ! Fans submitted more than 11,900 selfies via Instagram using the #realsies hashtag. ! Benefit Cosmetics created a mosaic view of these submissions on a responsive design microsite linking to the “they’re real!” product page ! http://realsies.benefitcosmetics.com/ Source: http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too
  • 16. #2 - Get Behind The Scenes Some Brands That Did It RIGHT
  • 17. Burberry, unlike its high-end competitors, uses its account to post cool backstage pictures from photo-shoots Romeo Beckham on set at the S/S13 campaign shoot with #Burberry Chief Creative Officer Christopher Bailey Burberry @burberry Source: http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?IR=T&
  • 18. The Instagram feed shows fan insider moments before the game, interviews, locker room scenes, and pictures of awesome plays. Boston Celtics @celtics Source: http://instagram.com/p/Kn-3RfGwde/
  • 19. Tiffany’s @tiffanyandco Tiffany artisans transformed the world’s most exquisite gemstones into a one-of-a-kind creations of spectacular beauty for the #TiffanyBlueBook: http://bit.ly/Z3S252 Source: http://instagram.com/p/Kn-3RfGwde/ & http://www.luerzersarchive.net/content/show/id/464
  • 20. #3 - HashTag based Contests Some Brands That Did It RIGHT
  • 21. Ford Fiesta @fordfiesta Ford used Instagram to create a Europe-wide campaign based around the new Fiesta's stylish features, hosted on the official Ford Fiesta Facebook page. Each week, people were encouraged to submit photos tagged with #Fiestagram. The best photos were shown on live digital billboards across Europe, creating a sense of live participation. More than 16,000 photos were submitted to the Fiestagram contest and the brand gained 120,000 fans on Facebook + Instagram Source: http://mashable.com/2012/02/02/ford-fiesta-instagram/
  • 22. National Geographic #UntamedAmerica @natgeo During National Geographic Channel’s “Untamed Americas” the magazine asked travellers to capture some of the most beautiful landscapes in the continents. The winning contestants received a National Geographic camera bag filled with a Nikon D3100 and a subscription to National Geographic Magazine. ! Over 6,900 photos were submitted with the hashtag #UntamedAmericas in just over five weeks. Followers on Instagram increased by 55% from 10,781 to 16,817, average likes/photo increased by 205% from 126.2 to 384.81 and average comments/photo increased by 239% percent from 3.5 to 11.88. Source: http://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-instagram-best-contest/
  • 23. #4 - ANTICIPATION Some Brands That Did It RIGHT
  • 24. Burberry @burberry Burberry - Photographer Mike Kus presented Instagram followers with a real-time photo feed during its September London runway shows, getting fans pictures before it was available anywhere else. Source: http://mashable.com/2011/09/21/burberry-media-fashion-company/
  • 25. #5 - Promote New & Upcoming Products Some Brands That Did It RIGHT
  • 26. According to Instagram, last November the brand posted four sponsored images of their new flavour over the course of eight days, targeting American users between 18 and 35 years old. They reached 9.8 million users in the process, saw a 33-point increase in ad recall, and alerted 17% of these users to their new flavour Ben & Jerry’s @benandjerrys Source: http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too
  • 27. Sony @sony To promote new headphones, the #SonyX contest allowed users to post 1 image a day, with a daily winner receiving a $50 coupon.
  • 28. Swatch @swatch To promote the release of the Swatch New Gent Lacquered watch, Swatch gave the authors of the best photos #fromthestreets the new product. The giveaway seemed extremely effective as the brand actually has more followers on Instagram than on Twitter.
  • 29. #6 - Leverage Brand HashTags Some Brands That Did It RIGHT
  • 30. Lipton’s #Liptagram @lipton Lipton ran a contest that spanned across 11 countries and in seven different languages, with a Grand Prize being a safari trip to Kenya, during four-weeks in 2013. Followers simply uploaded an image that applied to a weekly hashtag word. Source: http://instagram.com/march_pal & http://instagramers.com/news/liptagram-the-first-instagram-contest-by-lipton/
  • 31. Starbucks Coffee @starbucks Tag your coffee photos with #Starbucks! The iconic brand, Starbucks has been a leader in generating conversations on social media. Starbucks promotes the use of their brand’s hashtag all 24x7 x 365. Mind well, this is not a campaign. For a Starbucks customer, tagging a coffee picture with #Starbucks is a habit that has an inherent internal gratification.
  • 32. #7 - Find “Visual Influencers” A product’s beautiful picture, will say a thousand good words for the brand, if not a million! ! ~ Yours Truly Some Brands That Did It RIGHT
  • 33. Who are Visual Influencers? People who are taking beautiful pictures and have a wide follower base. Steven Rojas is a good example of a visual influencer who also has a strong twitter following. @stevenrojas - 115k+ followers Liz Ezwein, her aim is to give people a glimpse into life in the city that never sleeps @newyorkcity - 1225k+ followers Horine was quick to jump on Instagram. "I was a little burned out doing commercial photography" "Instagram brought back the love of taking pictures to me“ @samhorine - 340k+ followers
  • 34. #8 - Geolocated Content 47% of standard-profile ‘Instagramers’ say they have been on to a commercial site after seeing a friend’s post, especially when the photos are taken in a restaurant or an arts or entertainment venue. ! ~ atelier.net Some Brands That Did It RIGHT
  • 35. Four Seasons Hotel, Hong Kong @FSHongKong http://youtu.be/_y5vzuZ3-zQ The Four Seasons Hotel has run several contests in various cities, such as Hong Kong and Toronto, where users are encouraged to take inspiring pictures of the city. ! Four Seasons asked for pictures of specific landmarks of the city with the lucky winner receiving the primary prize of a weekend stay at the hotel. ! http://www.luxurydaily.com/four-seasons-enlivens- hong-kong-with-instagram-contest/
  • 36. #9 - Creative Representation Some Brands That Did It RIGHT
  • 37. Pilot Pens USA @pilotpenusa Pilot Pen USA is a great example of ingenious & creative marketing on this Instagram. ! They sell pens, right? So how do you market that on a social (and visual) site like Instagram? Get creative, and show photos of handwritten notes, and pens; beautifully!
  • 38. #10 - Influence the Second Moment of Trust - Appreciate ‘em Some Brands That Did It RIGHT
  • 39. Starbucks, again! @starbucks Share your followers’ pictures from the official accounts…! Starbucks is one of the top 3 brands on Instagram. They use this tactic frequently. Every few weeks they show appreciation for one their followers, by giving a shout out to cool image makers. The images include their products. They take it one step further by updating their Facebook covers, using the Instagram photos. Needless to say, the fans love it. Source: http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
  • 40. Cocacola @cocacola @mentioning is another huge part of Instagram. @mention your followers, your customers, and any other user with great photos of your products. You show appreciation for them, and you get to engage with your market. ! Here’s an example of Coke @mentioning a customer who won a recent Instagram photo contest @mention your customers Source: http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
  • 41. Marketing is no longer about the stuff you make, but about the stories you tell ~ Seth Godin “ ”
  • 42. “ • http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1 • http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too • http://mashable.com/2012/02/02/ford-fiesta-instagram/ • http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?op=1#ixzz35qvVA3iX • http://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-instagram-best-contest/ • http://www.mashable.com/2011/09/21/burberry-media-fashion-company/ ” Sources
  • 43. Thank You! @sannchit ! @sannchit Director, Technology & Products Happy Marketer