You’ll get a quick intro to some User Experience (UX) strategies, examples, and tools that you can implement to help you focus on what your audience needs most. This will allow your organization to prioritize limited time and budgets on the content & features that provide the greatest impact to your audience. Ultimately some smart planning, and user research will start your relaunch project on the right path for success. This session has absolutely nothing Drupal-specific but is 100% applicable to any website platform. It’s intended to introduce some concepts as a starting off point. You can then use the provided links and resources to apply these UX practices to your next redesign project.

1. I’M AIDAN
UX DESIGNER & FRONT END ARCHITECT
aidan@fosterinteractive.com
Hi

2. USER EXPERIENCE DESIGN

3. AUDIENCE’S
GOALS
ORG / BUSINESS
OBJECTIVES
UX

4. AUDIENCE’S
GOALS
ORG / BUSINESS
OBJECTIVES
UX
YOUR
SITE
SOCIAL
EMAIL
OTHER
SITES

5. HELP VISITORS IGNORE WHAT THEY’RE NOT INTERESTED IN
SO THEY CAN FIND YOUR SOLUTION
TO THEIR PROBLEM

6. MISTAKE #1 - DON’T WAIT TO TRACK GOALS
DEFINE + TRACK THEM NOW

7. KPI’S ARE BUSINESS OBJECTIVES
!
LOWER
BOUNCE RATE
"
INCREASE
TIME / PAGES
#
INCREASE
SOCIAL ENGAGEMENT

8. KEY CONTENT TRANSACTIONS SUPPORT
• Visits to key
pages
• Long scrolls on
lead gen pages
• Donations
• Event
Registrations
• Contact Form
submissions
• Email clicks
• Decreased Support
Requests
• Increased self-
serve forms

9. Setup Google Analytics in Drupal
https://www.youtube.com/watch?v=2wFXo-vnhWs
Tracking KPI’s (Goals) in Google Analytics
https://www.google-analytics.ie/blog/how-to-set-up-goals-in-
google-analytics-with-pictures/
https://dashthis.com/blog/the-top-google-analytics-kpis-to-track/
Other Useful Tools
https://www.hotjar.com/
https://clarity.microsoft.com/
WEBSITE KPI’S

10. NON-WEBSITE KPI’S
Sales / Offline KPI’s in excel (Template)
https://christophjanz.blogspot.com/2013/12/a-kpi-
dashboard-for-early-stage-saas.html
https://medium.com/@rachelpemelton/how-to-create-
a-simple-kpi-dashboard-in-excel-d0c8fee9f11c
Tracking Social engagement KPI’s (How-to + Saas products)
https://blog.hootsuite.com/social-media-kpis-key-
performance-indicators/
https://sproutsocial.com/insights/social-media-kpis/

11. MISTAKE #2 - DON’T THOW THE (CONTENT) BABY OUT
WITH THE BATH WATER

14. MISTAKE #3 - DON’T ASSUME WHAT YOUR AUDIENCE WANTS
ASK THEM!

17. https://uxplanet.org/how-to-create-effective-user-
surveys-1cea4b06ff76
https://www.hotjar.com/blog/website-survey-questions
https://survicate.com/website-survey/questions/redesign-
survey-questions/
https://www.surveymonkey.com/r/redesign-survey
SURVEY RESOURCES

18. MISTAKE #4 - DON’T FORGET TO WALK A MILE IN YOUR AUDIENCE’S SHOES
USE PERSONAS
TO DEFINE GOALS

19. Personas
$

20. %
USER
GOALS
&
INSIGHTS &
EMPATHY
'
FRAMEWORK
FOR DISAGREEMENTS

21. TIP #5 - DON’T ASSUME YOUR SITEMAP WORKS
TEST & RE-TEST

22. Information Architecture
$

23. (
ANALYSIS
&
TREE TEST
)
IA MAP
*
USER GOALS
IMPROVE & TEST

24. IA Testing
$

26. TIP #6 - DON’T WAIT FOR A WEBSITE TO TEST
TEST EARLY AS POSSIBLE

27. $
Navigation
Patterns
UI Content
Blocks
+
User
Testable
&

33. TO GET WHAT YOU WANT OUT OF A REDESIGN
YOU NEED TO FOCUS ON
WHAT THE AUDIENCE WANTS

34. THANK YOU!
aidan@fosterinteractive.com