The document discusses trends and insights for marketing a tourism business online using social media. It recommends establishing foundational online presences like a website and blog to own online real estate and boost search engine optimization. Current trends to take advantage of include using pictures, online reputation management, and social media as a customer service channel. Key areas for tourism businesses are review sites, Facebook, Google+, Pinterest, YouTube and Twitter. The document provides a 3 step plan for the next 2 weeks focusing on claiming profiles on review platforms, setting up a Google+ page, and creating an editorial calendar for content planning.