This document discusses using Google+ for business purposes. It provides information on setting up a Google+ local page to claim a business listing, increase SEO and get reviews. It also covers topics like authorship to strengthen branding, developing a posting plan for engaging customers, and how the marketing landscape has shifted from a product to relationship era where storytelling and content are key. Businesses are encouraged to throw more "jab" posts to build relationships while following up with occasional "right hook" calls to action.

1. GOOGLE PLUS FOR
BUSINESS

2. INTRODUCTIONS
Your Name
Your Business
How do you market your
business?
What to do you hope to learn
today?

3. MEET ASHLEY

4. SOCIAL MEDIA TODAY

5. WHAT IS GOOGLE PLUS
• Social Media platform created by Google
• More than 170 million people are using Google+
• Tightly woven into other Google products
• What Google Products do you use?
• Gmail
• Drive
• Calendar
• Apps
• Youtube

6. WHY GOOGLE PLUS
This social network is run by Google, the #1
search engine in the world and gateway to YOUR
business.
Google Plus also has the power to influence
Google Search, where their potential customers
are looking for what they have to offer.
Google Plus provides unique opportunities to
reach out to prospects who never would find you
otherwise.

7. SEO
Search Engine Optimization
Being on Google+ increases your chances of showing up in Go

8. GOOGLE LOCAL PAGE
Get SEO benefits by setting up a Google Local Page
• Your Google Local page allows you to make sure all of
your business information is correct.
• This means that when someone searches for your
business using Google, they will easily find your location,
hours, menu (if you have one) and reviews.
• Keep in mind that 1 out of every 3 smartphone users
search specifically for contact information, according to a
Nielsen study. Having this basic information easily
accessible could be a huge advantage for your business.

10. CREATE A LOCAL GOOGLE+
PAGE
Local Google+ pages are unique from other categories of
pages because they have features that allow customers to
easily connect with that business’s physical location. For
example, local pages include a map of the business’s
location and feature its address, phone number, and hours
of operation.

11. GOOGLE PLUS LOCAL
To make a local page for your business:
• Sign in to Google+ new window (you’ll have to create a
Google+ profile if you don’t already have one).
• Click Pages under Home on the left.
• Click the Create a page button in the upper right.
• Select the Local Business or Place category.
• Enter the name or address of your business and select
your business if it appears in the drop-down menu.

14. VERIFICATION
You will have one or two verification options. You can also choo
On the postcard request screen, make sure your address is disp
Then click Send postcard. When you receive your postcard, ent
BY POSTCARD

15. BY PHONE
Make sure you can directly answer your business phone numb
Click Verify by phone to have a PIN number sent to your phone
Enter the PIN number from the message to verify your busines

17. LOCAL RATINGS
On Google Maps, you can see the Google Score, top reviews, a
On Google+ Local, get quick descriptions of the location, curated

18. TIPS ON LOCAL RATINGS
• Encourage people to review your business on Google Plu
• Monitor the reviews posted
• Respond to negative reviews
• Keep your information up to date

19. RECOMMENDATIONS
The more people who review and interact with your listing t
Recommendations are powered by your opinions
Every time you rate a place on Google, they get a better
understanding of your likes and dislikes: sushi or steak;
coffee or tea; a quiet room with a view, etc. You’ll start to
see recommendations in your search results of places
chosen specially for you, with explanations of why you might
like them.

21. s of local pages on Google+. You can distinguish the pages by th
3 TYPES OF LOCAL PAGES

22. Local listings have scores, reviews, and tabs for About and
Photos. Business owners can verify and manage these
listings by clicking the Manage this page button on the
listing.
Some businesses may have instead created local Google+
Pages. You can identify these pages if there are tabs for
Posts, About, Photos, and Videos. If there isn’t the option to
leave a review, the business owner hasn't verified this local
Google+ Page.
When a business owner verifies a local Google+ Page, any
existing listing for the business is merged with the local
Google+ Page to create a single page with a verified
checkmark.

26. GOOGLE + AUTHORSHIP
Google+ authorship is an important SEO ranking factor.
Authorship tags each piece of content you create and lets Goo

27. There are myriad benefits to setting up Authorship:
• Improve click-through rates by standing out in the search
results
• Strengthen awareness of your brand
• Those who recognize you will immediately gravitate
towards something they know because it’s more
relevant than a faceless link.
• Establish authority in the industry for certain topics.
• And of course, protect your content. Whether you’ve
established your expertise or you’re putting yourself out
there for the first time, the content will be undeniably yours
because it’s tied to your profile.

28. HOW TO CLAIM
AUTHORSHIPThere are two ways to set up Google+ authorship to “claim”
your own content:
If you have an email address that matches your domain
(i.e., john@yourURL.com), you can go to the Google+
Authorship page and simply enter your email address to
complete the process.
If you don’t have an email address that matches your
domain, then you’ll have to include a Google+ link to your
profile in the author bio of any site you write for. You’ll use
this format: <a href=“[profile_url]?rel=author”>Google</a>

29. CLAIMING AUTHORSHIP
https://plus.google.com/authorship

30. Add the +1 Button to Your Site
Google would love to tell you which articles are popular
among all online users when they serve you a search
results page. And you’d love to find that article and
consume it, since, after all, that’s the best of the best.
However, Google won’t tell you the total number of shares
an article receives on every social network. Google will
never, ever partner with Facebook to tell you how many
Likes various articles receives.

31. POSTING ON GOOGLE+

32. POSTING PLAN
g plan, so it’s as easy as possible for you to keep your page curre
Think about your brand
Start by thinking about your brand, what makes your business u

33. SET GOALS
What are your reasons for creating the page? You can use
your page to do many things, such as find new customers,
build
your brand and relationships with current customers,
promote events and special offers, communicate with
internal teams,
and much more. Whatever your goals are, it’s helpful to be
detailed and specific so you can devise an actionable plan
for
reaching these goals.

34. KNOW YOUR CUSTOMER
Once you have a few goals in mind, think about your customer

35. USE YOUR CALENDARTake out your calendar and decide how often and what
type of content you want to post each day. Plan it out and
write it down.
We recommend posting at least every other day so your
business stays top of mind and your followers have fresh
content to
keep them engaged. It’s also important not to post all your
content at once to avoid overwhelming your followers.

37. PRODUCT ERA
• This began in the 17th
century
• It was an era defined by
the focus on qualities of a
product or service
• Companies strongly
advertised the attributes
of their products to reel
consumers in.

38. CONSUMER ERA
• 1965-five minutes ago
• Focus off the product and to
getting into the head and the
heart of the consumer
• 4 step process: Find out what
the public desires, offer it,
create ads to seduce that
audience, and place ads in
front of your target market.

39. RELATIONSHIP ERA
• Started with Fragmentation-fall of advertising
• Who uses DVR, Hulu, Netflix to watch their favorite
shows?
• Push marketing no longer works, you have to pull your
customers in

40. RELATIONSHIP ERA
• Steve Jobs explained the reason why no market
research was done in the development of the Ipad
“It’s not the consumer’s job to know what they want”.
• The relationship era favors brands who are
comfortable in their own skins.
• Today the Consumer Era seems cold-blooded and
opportunistic, relationship era relies on human
connection.

41. RELATIONSHIP ERA
• This is the first period of modern commerce when
your success or failure depends not on what you say,
or even what you produce, but on who you are.
• Businesses have to have clear purposes and stand
behind them. Customers want to know what your
purpose is.
• People care about your mission, vision, values, how
you treat your employees, etc.

44. BRANDS HAVE TO TELL THEIR STORY
• Storytelling is more important than ever today
• It is about starting that 2 way conversation with your
customers
• This is why Social Media has become a successful
marketing strategy for businesses
• It lets them tell their story and have a conversation
with their customers.

45. BEYOND SOCIAL……CONTENT MARKETING
• Consumers have shut off the traditional world of marketing as we just
learned.
• Smart marketers understand that traditional marketing is becoming less and
less effective by the minute, and that there has to be a better way.
• Content marketing is a marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and engage a clearly
defined and understood target audience.
• By providing valuable content for your target market you become a trusted
resource for them.
• Content marketing ties into a strong social media strategy
• Examples- Hubspot, Knot app, Hilton on Twitter

46. JABS AND RIGHT HOOKS
• Gary Vaynerchuk talks about social media being a
series of jabs and right hooks.
• A Jab-a piece of content that accomplishes nothing but
creating a relationship with your customer.
-ex. Happy Friday!!
• Right Hook-Drives your customer to a direct purchase.
-Take 50% off your marketing package today-Order
Now!
• You want to throw more jabs but make sure to follow
through with a right hook.

47. JABS AND RIGHT HOOKS
• The biggest mistake people make on Social Media and with their
content marketing is they throw too many right hooks. These are
not distribution channels, this is a place to create relationships.
• What happens when you someone
throws too many right hooks at you?

48. JABS AND RIGHT HOOKS
YOU DUCK

49. JABS AND RIGHT HOOKS
• Another Common mistake is throwing too many jabs and not
following up with that call to action.
• You might increase awareness and have lots of followers but that
means nothing if you aren’t converting those followers.
• This is where you need to have a complete marketing plan that
Attracts people and then turns them into your brand
ambassadors.

50. MOVE PEOPLE THROUGH YOUR PIPELINE

51. DO WE HAVE TIME?
LET’S TALK ABOUT
HANGOUTS AND
HANGOUTS ON AIR!