2. Social networking and identity platform
4th largest used smartphone app
“make sharing on the web more like sharing in real
life”
3. Show up across Google
Give customers the right info
Build lasting relationships
4. 1. Social Circles
2. Hangout Events
3. Balance of product
links and
information
1.Social Circles
2.Full length video posts
3.Combines video,
picture, and link sharing
Demographics too
narrow for B2C
5. Social Circles
Communities
Pages
Non Profit Plus
Google uses
Google+
Audience Targeting
Hangouts
6. A Google+ user is not permitted to:
Run draws
Contests
Promotions
A user is also not permitted to use
Google+ features, excluding:
Pre-approved means when displaying a
promotion or contest
7. Users are allowed to:
Post a link on their page
Relocate to a different site
Google+ has the right to remove any links
that present promotions or contests from
their page
Respecting Google+ policies:
Will not be terminated
Remain w/ full access
8. 1. Create Google+ account
2. How the user will appear
3. A warm welcome to the new Google+
user
4. Immediately directed to user’s Google+
home page
9. For Users:
Google+ requires an email/phone verification
For Businesses:
Require verification via email/phone via: pin #
Business page administrators can become an “official page”.
Official page includes a shiny check-mark to prove
authenticity
10. There are 3 types of admins for Google+ pages:
Owners
Managers
Communication Managers
Adding managers allow:
Shared control of the Google+ page
Without sharing personal login information
11. Google+ is currently in Free Beta until the end of 2013
For Users:
The service will remain free
The only cost associated for marketing is time spent on
networking
For Businesses:
There will be a monthly fee for Businesses (Unknown $ Yet)
Up-charges for premium Google+ features, including Apps
◦ These costs are $5/user/month for Google Apps
OR
◦ $10/user/month for Google Apps with Vault
13. Q1: What are the steps involved in setting up a
local Google+ page?
Q2: How is Google+ beneficial for B2B?
Q3: What are business page admins?
Q4: If you want to share a contest on your
Google+ page, what must you do?
Q5: What are 5 unique resources to help a
business market?