This document provides reasons for businesses to use Google+ and action steps to build a presence on the platform. It notes that Google+ can help businesses reach customers who use Google, increase efficiency and collaboration, and get more visitors to see and share their content. It then discusses key aspects of the Google ecosystem like communities, pages, local business listings, and how activities on Google+ can improve search engine optimization. The document concludes by listing action steps for businesses to set up profiles and pages, claim local listings, add sharing buttons, create content, and build relationships on Google+ to engage customers.

1. Just about everything you
wanted to know about
Google+ for Business

2. +PlusYourBusiness
PlusYourBusiness.com
@PlusYourBiz
Martin Shervington
June 30
#RocksDigital 2015

3. Reasons every business should take
notice of Google+ now:
● Do your customers use Google?
● Do you have a Local Business?
● Do you want to increase efficiency and
collaboration?
● Do you want people to see, engage with and
share your content? Getting you more visitors
to your website...

4. PART 1 ECO-
SYSTEM

5. Google as the social destination

7. Google+ Communities

10. Collections:

11. Understanding Google as the social layer

12. Adding contacts to circles from within Gmail

13. Personalized results

14. The role of the +1 on people’s website

15. Google+ share box from a website

16. Google Pages

17. Gain followers

18. Google My Business

19. ‘My Business’ Dashboard

20. ‘My Business’ Dashboard (more)

21. Local Business listing

22. Google Adwords

23. Android - 57% of Americans
have a SmartPhone

24. WARNING:
“87% of statistics are made up on the spot.”

25. Google Now

26. Google Hangouts

27. Ben Kingsley

28. Paul Abdul

29. YouTube and Hangouts on air

30. Google+ sharing from YouTube

31. Google Drive

32. Google Calendar and events

33. Google Chrome

34. Google's Chromebook

35. The main reason to start now:
This is all about...

36. PART 2
BRAND BUILDING

43. And I like cats and
small dogs.

45. You Awwwwed?
Right? Didn’t you?

46. Ok…
In other words, you’ve got to arrive.

47. The Google+ community
will give you Search
Results!

49. Google+ has changed the way we think
about Search Engine Optimization.

50. When other people who are an
authority on a subject say you are
an authority, you become an
authority too.

51. You need to start building your ‘community’

53. Quick tip: make sure you have
social sharing buttons on your
site

54. PART 3
ACTION STEPS

55. ● Set up a Google+ Profile and a Page - link to
your website
● Claim your Local listing - and start getting
reviews!
● Make sure you have the follower button visible
on your site
● Have a blog, and create unique content
● Make sure you have the +1 button on your
blog posts
● Set up your YouTube channel
● And help the world find and connect with you
in new ways...

56. A little psychology and some tips to
community building...

57. Tip 1: Who would you like to be sat
next to on a plane?

58. Build relationships with
influencers - plus one,
comment and share
their content!

59. Create a circle and have it on ‘notify’:

60. Tip 2:
Engage, engage and engage some more if
your want engagement.
Then post your content.
And share publicly unless you have a
reason not to...

61. Tip 3:
Think in terms of finding your ‘100 Brand
Evangelists’

62. Look to build opt in lists

63. The traffic...

64. Tip 4: Reach out to people privately

65. Tip 5: Look to use Hangouts to connect
face-to-face

66. Interview people!
And let them tell their story.

67. Chris Brogan

68. Thank you!

69. Most importantly…
Know that this is ‘Google’,
and you probably are using it
everyday!

70. +PlusYourBusiness
PlusYourBusiness.com
@PlusYourBiz
Martin Shervington
June 30
#RocksDigital 2015