The document provides an overview of Google's Panda and Penguin algorithm updates. It discusses the goals of the Panda update to reduce rankings for low-quality sites and provide better rankings for high-quality sites. It also outlines some of the major Panda updates and their release dates. For Penguin, it notes the update aims to decrease rankings for sites violating Google's quality guidelines through tactics like keyword stuffing and irrelevant outbound links. The document concludes with recommendations on content quality, visitor engagement, and avoiding overt optimization in preparation for future algorithm changes.
Google panda is a change to Google's search results ranking algorithm that was first released in February 2011. We have listed the major algorithmic changes that have had the major impact on search.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
History of google algorithm updates - From SEO perspectiveSemidot Infotech
Google algorithm updates are coming from years & have shaped SERP as we see it, some announced and some unannounced, so we compiled a list that has it all.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways
Google panda is a change to Google's search results ranking algorithm that was first released in February 2011. We have listed the major algorithmic changes that have had the major impact on search.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
History of google algorithm updates - From SEO perspectiveSemidot Infotech
Google algorithm updates are coming from years & have shaped SERP as we see it, some announced and some unannounced, so we compiled a list that has it all.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Futu...Benj Arriola
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Future Proof SEO Strategies
Online Marketing Summit (OMS) 2012 Presentation by Benj Arriola
What marketers and SEO's need to know about the most recent changes in Google Web Search, with the latest news on major and minor Google Algorithm updates.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Futu...Benj Arriola
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Future Proof SEO Strategies
Online Marketing Summit (OMS) 2012 Presentation by Benj Arriola
What marketers and SEO's need to know about the most recent changes in Google Web Search, with the latest news on major and minor Google Algorithm updates.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
Building effective landing page and Calls-to-action for conversionAyushma Pandey
Learn about landing pages and calls-to-action (CTAs) and their importance in conversion. My presentation gives you the basics of landing pages and CTAs. I will be sharing slides focused on the two soon.
Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that res...iGB Affiliate
We’ve all heard it a million times before; content is king. But, what does this actually mean for your business and do you really know how effective your content strategy is? Today, successful content doesn’t mean just throwing as much out there as possible and seeing what sticks. You need to closely relate content to customers’ intent and ensure that it is unforgettably linked to your brand.
There are lessons to be learnt from successful viral content which on the surface can seem like sparks of random creative inspiration but deep down can be achieved by some careful analysis and planning that can transform your website content.
Generate interesting, effective and creative content to improve website traffic and campaigns
Understand the content that resonates with your customers and matches their search intent
Define and promote your brand identity and see results in your ranking
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO MeetSteve Morgan
On 17th November 2016 I did a lightning talk to raise money for charity. The talk covered 20 historical milestones in the history of SEO (Search Engine Optimisation), including various Google updates and products being launched. Every 9 seconds the slides would auto-rotate, making talking about each one all the more challenging...!
SEO Tactics and Techniques which focus on achieving top search positions without following the search guidelines. Blackhat techniques are mostly used by Spam sites to increase the traffic to the site. Its not recommended to use Blackhat SEO Techniques.
This slide share in provides detail about how to recover your website from google panda 4.0. If your website is penalize from google panda update it is very helpful not only in panda 4.0, It is helpful in all panda update.
Panda and penguin google search algorithmbankimpandey
Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.
Search Engine Optimization(SEO) Tutorial Part 2Reena ji
Our SEO tutorial includes all topics of Search Engine Optimization such as black and white SEO techniques, how search engine works, SEO market research,Google Algorithm Updates.
Major Google Algorithm Updates From 2010 to 2015Eminenture
Dominant search engine ‘Google’ has been making updates in its services via Google Panda, Penguin, Pigeon, Knowledge Graph and Humming Bird for internet marketing experts. These updates improve processing of Google and prove handy tools for websites to go for easy solutions of web promotions.
Google Panda is the core part of the Google ranking signal as well as it's an algorithm known as Google search engine update which keeps track of website quality. It is a search filter designed especially to terminate poor quality website.It was launched on 24 February 2011 and last updated on 2016.
Google recently confirmed officially on the Google webmaster blog that they’ve begun rolling out the Penguin 4.0 real time algorithm. By real time, Google means that as soon as Google recrawls and reindexes your web pages, those signals will be instantly used in the new Penguin algorithm.
Google Penguin: What Is It, Why Should You Care & What Can You Do?JennHorowitz.com
Overview of Google Penguin. What it is, what to do if you've been hit, how to recover and how to avoid. A primer for anyone who doesn't know what Penguin is.
Ross Monaghan of Zeon Solutions explains what algorithm changes Google has made in the past few years. Why they made them and how you can deal with it.
Algo's or Mammals - Ross Monaghan of Zeon SolutionAdam Parikh
Ross Monaghan of Zeon Solutions explains what algorithm changes Google has made in the past few years. Why they made them and how you can deal with itl.
Algo's or Mammals? Panda & Penguin Algorithm UpdateRoss Monaghan
Google's latest algorithm's known as Panda and Penguin have been given a lot of attention lately. Find out whether you have been effected and what you can do to get out of the mess.
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
27052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Future Of Fintech In India | Evolution Of Fintech In IndiaTheUnitedIndian
Navigating the Future of Fintech in India: Insights into how AI, blockchain, and digital payments are driving unprecedented growth in India's fintech industry, redefining financial services and accessibility.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
4. Getting Started with Google Panda
According to Google’s official blog post
when Panda launched:
This update is designed to reduce
rankings for low-quality sites—sites
which are low-value add for users,
copy content from other websites or
sites that are just not very useful.
At the same time, it will provide better
rankings for high-quality sites—sites
with original content and information
such as research, in-depth reports,
thoughtful analysis and so on.
5. Panda 1.0 (Farmer Update) Panda 2.0
February 24, 2011 April 11, 2011
Panda 2.1 Panda 2.2
May 9, 2011 June 18, 2011
Panda updates and their
Panda 2.3 Panda 2.4
July 22, 2011 August 2011
Panda 2.5 Panda 2.5.1
September 28th 2011 October 9th 2011
release dates
Panda 2.5.2 Panda 2.5.3
October 13th 2011 October 19/20th 2011
Panda 3.1 Panda 3.2
November 18th 2011 January 15th 2012
Panda 3.3 Panda 3.4
February 26th 2012 March 23rd 2012
Panda 3.5
April 19th 2012
7. So what is special about Google Panda?
The changes were made to target a specific type of website, those with low quality
content (article directories, like goarticles.com). The reason for this was that feedback
from Google users showed that were not interested in the results from websites like
eHow and ezinearticles.com.
The changes were rolled out very slowly over a period of time. In fact Google is still
working on this specific set of changes after nearly two months of tweaking.
It is speculated that all other normal updates to Google have stopped.
The impact to specific websites has been huge. Some websites, like eHow, have
reported a drop in traffic by almost a third. (30% of traffic gone over night)
Panda 1.0 (Farmer Update)
8. So what is Google Penalizing?
Duplicate content
“Low quality content” meaning pages with only small amounts of information
Domains that are seen to be content scraping, stealing information.
Websites that have a high bounce rate or exit rate.
At this stage this measure is highly speculative, but Google has hinted at it.
Panda 1.0 (Farmer Update)
9. So what can you do if you are affected?
Do nothing. Don’t panic! Wait and see maybe for the next Google Updates you
may see your website ranking improve suddenly.
Slow down on “off-page SEO”. Again, right now you don’t know what websites
will be classed as quality and those that won’t.
Keep building unique content, don’t syndicate. Keep writing good content, and
don’t then try to “spin” this out to article directories.
Last resort: Check for duplicate content and reword what you have. Have a look
at your most affected pages, and then check to see if someone has ripped off
your content.
Reword and rewrite the ones that you think are most affected. Again, this is a last
resort, because it will not improve your ranking overnight.
Panda 1.0 (Farmer Update)
11. Impacts all English speaking countries
The original algorithm update impacted only U.S. queries. As of today, this change is
live for all English queries worldwide. This includes both English speaking countries
(such as searches on google.co.uk, and google.com.au) and English queries in non-
English countries (for instance, for a searcher using google.fr who’s chosen English-
language results).
“We’re focused on showing users the highest quality, most relevant pages on the web.
We’re cautious not to roll out changes until we’re confident that they improve the user
experience, while at the same time helping the broader web ecosystem. We incorporate
new signals into our algorithm only after extensive testing, once we’ve concluded that
they improve quality for our users.” -- Amit Singhal
Panda 2.0
12. What To Do If Your Site Is Impacted
Can visitors easily find their way around?
Is it obvious what topic each page is about?
Is the content original or is it aggregated from other sources?
Do the number and placement of the ads obscure the visitor’s ability to quickly
access the content?
When looking objectively at the site, is the primary focus the user need or the
business goal?
Is the content on the page authoritative and valuable? Does it answer the query
better than other pages on the web?
If some of the pages on the site are very high quality and engaging, are other
pages on the site not as high quality? (Google has stated that enough low quality
content on a site can reduce the entire site’s rankings, not just the low quality pages.)
Panda 2.0
16. “Panda friendly”
Panda updates do not happen at regular
intervals, and Google doesn’t re-index every
site each time, so some site owners were
forced to deal with low traffic for several
months until Google got around to re-
crawling their website and taking note of any
positive changes.
19. The change will decrease rankings for sites that we believe are violating Google’s
existing quality guidelines.” Google mentions that typical black hat SEO tactics like
keyword stuffing (long considered webspam) would get a site in trouble, but less
obvious tactics (link incorporating irrelevant outgoing links into a page of content)
would also cause Penguin to flag your site.
“Sites affected by this change might not be easily recognizable as spamming without
deep analysis or expertise, but the common thread is that these sites are doing much
more than white hat SEO; we believe they are engaging in webspam tactics to
manipulate search engine rankings.”
-- Google
20. Site owners should be sure to check their Google
Webmaster accounts for any messages from Google
warning about your past spam activity and a potential
penalty. Google says that Penguin has impacted about
3.1% of queries (compared to Panda 1.0’s 12%). If you saw
major traffic losses between April 24th and April 25th,
chances are Penguin is the culprit, even though Panda 3.5
came out around the same time.
21. Many in the SEO community have speculated that some contributing factors to
Penguin might be things like:
1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links
22. What Rand Fishkin can say about Google Penguin?
It's (weirdly) not focused on improving search quality
It appears to affect some of the worst spam (but not all) and
some very light forms of spam/manipulation (oddly)
Not tied to on-page or on-site necessarily, though outlinks may
be looked at and several other updates occurred at similar
times (making it tough to reverse engineer what might have
caused a penalty)
Appears to affect a disproportionate number of web service
industry sites (though that could be correlation, not causation)
Not yet clear if this a rolling update (though there are signs it
may be)
Left a lot of very strange, "empty" types of results in many of
the spammiest verticals/SERPs
Video URL: https://plus.google.com/u/1/+SEOmoz/posts/hHaXg8Rs5Lf
23.
24. 1. Overly-optimized sites will continue to be targets.
Based on Google's stated interest in stopping sites that intentionally manipulate
the natural search engine results pages (SERPs) from ranking well, we'll continue
to see future algorithm changes designed to punish indicators of over-optimization.
But simply saying "Don't over-optimize your site," isn't realistic, as there's no way to
know which specific optimization metrics Google is able to measure and track. It's also
not possible to determine where the line between effective on-page SEO and
over-optimization will be drawn.
25. 2. Visitor engagement matters more than ever.
Another factor that I expect to be important in future ranking algorithm updates is
the level of visitor engagement occurring on a site. Since Google promotes the sites
that its users will find valuable, one might assume that sites that demonstrate high
engagement will be rewarded in future updates.
Again, the specific metrics that the Google can detect and track in order to measure
visitor engagement aren't immediately apparent. As a general rule, a few of the specific
items webmasters should focus on are the presence of customer reviews, article
comments and social networking follow-through.
26. 3. Content quality will grow in importance.
Although Google has made no secret of its desire to reward high-value content with
top SERPs rankings, too many webmasters still rely on keyword-optimized or
copied-and-pasted content to fill their pages.
Even if your site wasn't affected by the Panda or Penguin updates, you shouldn't
assume that you're safe. Google has made every indication that it intends to weed
out low value results from the search results. Getting your content quality up now
offers one of the best opportunities to protect your site from future changes.