This document outlines the main factors that Google uses to rank websites, including: 1. On-page factors like keywords in titles, content length, and image optimization. 2. Off-page factors like backlinks, social signals, and the authority of linking pages. 3. Site-wide factors like site architecture, contact pages, and frequency of updates. It provides examples and brief explanations for some of the most important ranking factors at the domain, page, site, backlink, social, and technical levels.

1. How Google Rank Website ?

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Google Ranking Factors
 Domain Factors
 Page Level Factors
 Site Level Factors
 Backlink Factors
 Social Signals
 Web Spam Factors

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1. Domain Factors
 Domain Age
 Keyword Appears in Top Level Domain
 Keyword As First Word in Domain
 Domain registration length
 Keyword in Subdomain Name
 Domain History
 Exact Match Domain
 Public vs. Private Who Is
 Penalized Who Is Owner

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Keyword Appears in Top Level Domain

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2. Page Level Factors
 Keyword in Title Tag - The title tag is a webpage second most important piece and
therefore sends a strong on-page SEO signal.

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Page-Level Factors
 Title Tag Starts with Keyword - Title tags that starts with a keyword tend to
perform better than title tags with the keyword towards the end of the tag:

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Page-Level Factors
 Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than
any other likely acts as a relevancy signal.

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Page-Level Factors
 Content Length: Content with more words can cover a wider breadth and are likely preferred to
shorter superficial articles. SERPIQ found that content length correlated with SERP position:

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Page-Level Factors
 Image Optimization – Images on-page send search engines important relevancy signals
through their file name, alt text, title, description and caption. Alt text is an image’s version of
anchor text. Google elbows our organic listings for image results for searches commonly used on
Google Image Search.

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3.Site-Level Factors
 Contact Us Page
 YouTube
 Site Updates
 Domain Trust / Trust Rank
 Site Architecture
 Number of Pages
 Presence of Sitemap.
 Server Location
 Terms of Service and Privacy Pages.
 Duplicate Content On-Site
 Mobile Optimized
 Content Provides Value and Unique Insights

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Site-Level Factors
 Contact Us Page - The aforementioned Google Quality Document states
that they prefer sites with an “appropriate amount of contact information”.
Supposed bonus if your contact information matches your who is info.

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Site-Level Factors
 Site Updates How often a site is updated and especially when new content
is added to the site is a site wide freshness factor.

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Site-Level Factors
 YouTube: There’s no doubt that YouTube videos are given preferential
treatment in the SERPs probably because Google owns it.

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4. Backlink Factors
 Aged Domain
 Links from Separate C-Class Ips.
 Alt Tag (for Image Links.
 Links from .edu or .gov Domains.
 PR of Linking Page.
 Links From Competitors.
 Social Shares of Referring Page.
 Links from Bad Neighborhoods.
 Guest Posts.
 Links to Homepage Domain that Page Sits On.
 No follow Links.

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Backlink Factors
 Linking Domain Age: Backlinks from aged domains may be more powerful
than new domains.

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Backlink Factors
 PR of Linking Page: The PageRank of the referring page is an extremely important
ranking factor.

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Backlink Factors
 Link Location on Page: Where a link appears on a page is important.
Generally, links embedded in a page’s content are more powerful than links
in the footer or sidebar area.

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5. Social Signals
 Number of Tweets
 Authority of Twitter Users Accounts
 Number of Facebook Likes
 Facebook Shares
 Authority of Facebook User Accounts
 Pinterest Pins
 Votes on Social Sharing Sites
 Number of Google+1′s
 Authority of Google+ User Accounts
 Verified Google+ Authorship
 Social Signal Relevancy

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Social Signals
 Graph Shown Twitter and Facebook Impact.

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6.Web Spam Factors
 Cloaking
 Paid Link
 Hidden Text & Link
 Orphan Pages
 Invisible links
 Meta Keyword Stuffing
 Mirror Image pages
 Link Farming
 Hacking sites
 Excessive Ads
 Article Syndication
 Duplicate Content
 Low Quality Link Building
 Anchor Text Link Building

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